Uchenye Zapiski Kazanskogo Universiteta Seriya Gumanitarnye Nauki最新文献

{"title":"The Role of Metonymy in Shaping the Advertising Worldview (Based on the Appliance and Electronics Advertisements)","authors":"A. A. Gaynutdinova","doi":"10.26907/2541-7738.2024.1.80-92","DOIUrl":"https://doi.org/10.26907/2541-7738.2024.1.80-92","url":null,"abstract":"This article explores the use of metonymy in advertising discourse through a detailed analysis of slogans in appliance and electronics advertisements. The influence of metonymy on one’s worldview in the context of commercial advertising was studied based on its contribution to the construction of the images of the object (product or service), subject (seller or manufacturer), and addressee (consumer), as well as to the development of connections between these three elements. The value and relevance of the research lie in the fact that advertising broadcasts ideas about reality and has the potential to influence the consumer’s mindset and behavior. This supports the concept of advertising worldview. It is also important to perceive metonymy as a linguistic and cognitive tool, yet in advertising discourse it is often viewed as a trope. The dynamics of the advertising situation can be defined as follows: the manufacturer/seller offers a solution to the consumer’s problems and promises them joy in the final result, with the product or service acting as a tool to achieve the desired outcome. A number of examples were provided to show that the knowledge about the components of the advertising situation is arranged in the categories of different conceptual structures which determine the type of metonymic transfer. In appliance advertisements, the most frequent metonymic models were found to be as follows: the product’s quality–the product, the result of using the product–the tool employed to achieve the result, describing the situation through the nomination of the stage of turning on the device or achieving the result. It was concluded that metonymy emphasizes the most important characteristics of the product and its role in human life, not only as a problem-solving tool but also as a source of positive emotions and joy, as well as a symbol of a certain lifestyle. Therefore, the metonymic approach is effective in fitting the product into the everyday life of the consumer with respect to their system of values. ","PeriodicalId":503809,"journal":{"name":"Uchenye Zapiski Kazanskogo Universiteta Seriya Gumanitarnye Nauki","volume":"20 80","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140708315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Medical Advertising as a Polycode Text Genre","authors":"N. M. Dugalich","doi":"10.26907/2541-7738.2024.1.93-107","DOIUrl":"https://doi.org/10.26907/2541-7738.2024.1.93-107","url":null,"abstract":"This article explores the key features of contemporary medical print advertising in Russia, such as the subject matter, the interplay between words and images, expressive means and their frequency, as well as linguistic and visual indicators associated with medical discourse. A total of 103 Russian medical print advertisements were collected from the Internet by continuous sampling. The analysis of these advertisements confirmed that medical advertising is a form of medical discourse that has specific features. Some of them include the use of medical terms (colloquial rather than nosological), precedent phenomena, and language play. It was also found that medical print advertising relies heavily on the integrative and image-centric connections between the verbal and visual series of a polycode text. ","PeriodicalId":503809,"journal":{"name":"Uchenye Zapiski Kazanskogo Universiteta Seriya Gumanitarnye Nauki","volume":"66 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140707743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Linguistic Reflection in Children with Different Language Acquisition Strategies (Based on the Study of Spontaneous Speech)","authors":"T. A. Trifonova","doi":"10.26907/2541-7738.2024.1.131-143","DOIUrl":"https://doi.org/10.26907/2541-7738.2024.1.131-143","url":null,"abstract":"This article presents the results of a case study of linguistic reflection among children with different language acquisition strategies based on the analysis of spontaneous speech recordings obtained from them. A distinction was made between linguistic reflection and metalinguistic activity. It was found that the ability to reflect on language develops gradually in children with different strategies of language acquisition. The important role of metalinguistic activity in speech ontogenesis, regardless of language acquisition strategies, was highlighted, as it was exhibited by all the participants. Furthermore, linguistic reflection proved to be group-specific: each group (boys/girls, referential/expressive children) showed unique patterns and trends. It was also revealed that children under the age of five and a half years are more likely to engage in linguistic reflection when they are referential rather than expressive. The same trend was observed in girls compared to boys. ","PeriodicalId":503809,"journal":{"name":"Uchenye Zapiski Kazanskogo Universiteta Seriya Gumanitarnye Nauki","volume":"65 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140707908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Understanding Unfamiliar Words in a Text: Different Tactics Used by Monolingual and Foreign-Language-Speaking Children","authors":"G. Dobrova, P. M. Trifonova","doi":"10.26907/2541-7738.2024.1.108-117","DOIUrl":"https://doi.org/10.26907/2541-7738.2024.1.108-117","url":null,"abstract":"This article explores various tactics used by children to understand the meaning of unfamiliar words while reading. The study was performed on 24 children aged 8–9 years, including 12 monolinguals and 12 foreign-language speakers. In such a situation, the two primary tactics are relying on either context or the internal forms of words. The results of the experiment show that monolingual children typically focus on context, while children speaking a foreign language depend more on the inner forms of words, which often means giving priority to the second tactic and completely disregarding context, in terms of meaning and grammar. It was also revealed that the reliance on the internal forms of words persists even when all other words in a given context are clear, suggesting that children speaking a foreign language not only face challenges with comprehending certain Russian words but also have the habit of overlooking context in general. It is therefore important to address this tendency and emphasize the need for contextual understanding when working with such children. ","PeriodicalId":503809,"journal":{"name":"Uchenye Zapiski Kazanskogo Universiteta Seriya Gumanitarnye Nauki","volume":"6 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140708343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Using Case Forms for Expressing Temporal Relations in Modern Turkish Language","authors":"E. Napolnova","doi":"10.26907/2541-7738.2024.1.22-33","DOIUrl":"https://doi.org/10.26907/2541-7738.2024.1.22-33","url":null,"abstract":"Many languages, including modern Turkish, employ lexemes with spatial meaning to express temporal relations. However, the Turkish language stands out for its use of case forms of nouns both to describe the spatial position and movement of objects and to establish the temporal reference of actions and events. These differences are systemic, suggest that native Turkish speakers perceive spatial and temporal phenomena in a unique way, and determine the historical change in their models of time perception. They challenge the belief that spatial relations prevail over temporal ones in the perception of the surrounding world by peoples with nomadic roots but highlight the necessity of considering materials from other Turkic languages. The results obtained show that facts from different linguistic levels should be involved to analyze how temporal relations are conveyed. ","PeriodicalId":503809,"journal":{"name":"Uchenye Zapiski Kazanskogo Universiteta Seriya Gumanitarnye Nauki","volume":"25 51","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140711557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Concept of “Outsider” in Political and Sports Discourses (Based on the English Language)","authors":"A. B. Alexeyev","doi":"10.26907/2541-7738.2024.1.47-65","DOIUrl":"https://doi.org/10.26907/2541-7738.2024.1.47-65","url":null,"abstract":"This article outlines the results of a study on the concept of “outsider” in English political and sports discourses. The concept’s domain was found to be based on such major subdomains as “foreigner”, “intruder”, and “outcast”. Nevertheless, it also includes some positive associations evoked when negative connotations of the term outsider are not emphasized. In fact, in politics, the lexeme outsider and the concept it captures are often linked to positive attributes. The obtained results are in line with those covering the phenomenon of (self-)marginalization within political rhetoric but appear not to be limited to it. In mixed martial arts discourse, the concept of “outsider” is also vague; yet, due to a growing interest in the triumphs of dark-horse contenders, it is regularly employed by communicators, i.e., athletes and sports commentators. ","PeriodicalId":503809,"journal":{"name":"Uchenye Zapiski Kazanskogo Universiteta Seriya Gumanitarnye Nauki","volume":"4 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140709984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Word Family with the Headword Tutor in the Modern Russian Language","authors":"R. R. Zalalova, A. G. Gataullina","doi":"10.26907/2541-7738.2024.1.7-21","DOIUrl":"https://doi.org/10.26907/2541-7738.2024.1.7-21","url":null,"abstract":"This article provides a detailed description of the family of lexemes derived from the headword tutor (‘t’yutor’) that are commonly used to refer to people, features, actions, processes, or phenomena in the current education landscape of Russia. Such new words have become increasingly popular, yet poorly covered in lexicographical sources on the Russian language. Here, the analysis is based on available dictionary entries, the Russian National Corpus, academic publications on educational practices, and mass media texts. The semantics and functioning of the headword tutor were established. Its high derivational, combinability, and syntagmatic potentials were revealed. The methods used include continuous sampling, analysis of dictionary entries, and descriptive survey. Based on the results obtained, the word-formation chains and paradigms were identified. Furthermore, the derivational meanings and the ways to create neologisms with the headword tutor were outlined. ","PeriodicalId":503809,"journal":{"name":"Uchenye Zapiski Kazanskogo Universiteta Seriya Gumanitarnye Nauki","volume":"7 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140709976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Semantic Structure of the Image of “Vision” in the Russian Linguistic Worldview","authors":"O. A. Usacheva, A. S. Osipova","doi":"10.26907/2541-7738.2024.1.34-46","DOIUrl":"https://doi.org/10.26907/2541-7738.2024.1.34-46","url":null,"abstract":"This article examines the structure of the image of “vision” in the Russian linguistic worldview. The structural reconstruction was performed through the study of the key meanings of “vision” in the Russian language. The proposition, a logical outline of the components involved in visual perception, was selected as a way by which the knowledge about “vision” is gathered. The following components were found to be a regular source of figurative meanings: the subject of visual perception, the process of visual perception, the subject’s features indicating the quality of visual perception, and the means of visual perception. The dominant meanings of different propositional elements constituting the structural core of the image of “vision” were revealed: “the ability to see,” “the quality of vision,” “light,” “mediation,” and “accommodation.” The main denotative spheres covered by the knowledge about “vision” were distinguished: the human sphere, as well as the spheres of artifacts (technical means of image capture, artificial light sources) and nature (primarily natural light sources). It was shown that the metaphors referring to the human sphere are based on the idea of a close connection between visual perception and mental activity. The anthropomorphic metaphors arising from the artifacts used to produce images are created following the same logical pattern. The metaphorical understanding of light sources, both artificial and natural, is determined by the association between “vision” and light in the minds of native Russian speakers. ","PeriodicalId":503809,"journal":{"name":"Uchenye Zapiski Kazanskogo Universiteta Seriya Gumanitarnye Nauki","volume":"1 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140708685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Criminal Associations: Insights into the Concept, Types, and Challenges for Legislative Improvements to Combat Them","authors":"I. Y. Kufelkina","doi":"10.26907/2541-7738.2023.6.128-138","DOIUrl":"https://doi.org/10.26907/2541-7738.2023.6.128-138","url":null,"abstract":"This article suggests improvements to the criminal law measures against organized crime. The terminology and conceptual framework of criminal groups were analyzed using various methods, such as dialectical, comparative-legal, system-structural, and formal-legal.The study exposed serious flaws in the current legislative approach to regulating criminal liability for arranging or leading criminal groups and participating in their activities. The main problem is that the same objective indicators of a criminal act are often referred to by different terms, resulting in misinterpretations of their etymological meanings in the Criminal Code of the Russian Federation. In order to simplify the terminology, it was proposed to adopt the term “criminal associations” as a single label for all criminal groups. The opinions on removing criminal associations from the institution of complicity in crime were critically reviewed.","PeriodicalId":503809,"journal":{"name":"Uchenye Zapiski Kazanskogo Universiteta Seriya Gumanitarnye Nauki","volume":"65 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139602090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Functioning Mechanism of the System of Legal Incentives and Restrictions in the Investment Policy of the Construction Sector","authors":"T. I. Metshin","doi":"10.26907/2541-7738.2023.6.98-108","DOIUrl":"https://doi.org/10.26907/2541-7738.2023.6.98-108","url":null,"abstract":"The legal incentives and restrictions regulating investment activities in the construction industry were analyzed. Russia’s current civil law governing construction matters is inadequate for the turbulent economic times. While construction and other related contracts provide general solutions to the urgent tasks, they still fail to offer clear guidelines for navigating the relations amid the changes triggered by the global events such as sanctions or other unilateral coercive measures. This study considers the prospects for improving the existing legal regulations in the construction industry by creating flexible and convenient contractual means to support the economic relations between different entities.","PeriodicalId":503809,"journal":{"name":"Uchenye Zapiski Kazanskogo Universiteta Seriya Gumanitarnye Nauki","volume":"47 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139604140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}