N. Lwoga, Maximillian Chami, Balele Kafumu, Rachel Kisusi, Paul Ndahani
{"title":"Multivocality and Its Implications for the Representation of Heritage: A Case Study of the Slavery Heritage in Mikindani, Tanzania","authors":"N. Lwoga, Maximillian Chami, Balele Kafumu, Rachel Kisusi, Paul Ndahani","doi":"10.1177/24559296241249242","DOIUrl":"https://doi.org/10.1177/24559296241249242","url":null,"abstract":"This article, by using evidence from the old town of Mikindani in Tanzania, explores multivocality in the memorialization of the slavery heritage in Mikindani. It also looks at how multivocality perpetuates dissonance and shapes cultural negotiations and the people’s strategies for coping with violent memories. It employed the notion of heritage dissonance and integrated heritage discourse and a qualitative case-study design. Thirty-three respondents were interviewed and three focus group discussion sessions were held. The findings support the argument that multivocality is an inherent part of heritage that shapes the dissonance regarding what should be conserved and heritage meaning-making processes. Multivocality and the resultant dissonance are further shaped by a complex mix of demographic dynamics, socio-cultural contexts, including religious values, identity struggles, the community’s articulation of the theoretical apparatus, political contexts, including power relations, the local or state political standing, the cultural heritage management (CHM) approach in place, and economic contexts, including the forward-looking nature of the younger people based on the tourist potential of the heritage. Although the resultant dissonance may be passive, it is embedded with the inert social tensions that may not necessarily be harmful to the heritage, but which provide potential spaces for conducting cultural negotiations that strive to defuse the boundaries of identities and the moral superiority–inferiority dogma. This article notes that multivocality should neither be ignored nor evaded, as it could be embraced as a medium for unlocking the sedimentation of a single discourse, understanding and addressing different experiences and expressions and resolving conflicts. The article also provides practical suggestions to the CHM authorities in Mikindani and related sites, as well as suggestions for further research.","PeriodicalId":503313,"journal":{"name":"Journal of Heritage Management","volume":" 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141367296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Role of Chatbots in Cultural Heritage Tourism: An Empirical Study on Ancient Forts and Palaces","authors":"K. Sathiyabamavathy, Anju K. P.","doi":"10.1177/24559296241253932","DOIUrl":"https://doi.org/10.1177/24559296241253932","url":null,"abstract":"Cultural heritage is an essential tool for understanding and promoting a territory. In this regard, it is crucial to experiment with improving cultural heritage by adopting techniques such as artificial intelligence, which is highly used to generate immersive experiences for cultural visitors. Tamil Nadu is one of India’s states known for its ancient monuments, such as temples, forts, palaces and other archaeological sites. These monuments receive a large number of tourists every year. Some heritage destinations are not extensively explored because tourists cannot spot the destination. In this scenario, technology can provide help to explore unexplored destinations. This article traces the expansion of chatbots with advanced technologies in the tourism industry and analyses the scope of developing a chatbot in Tamil Nadu forts and palaces. This article is divided into three stages; the first stage analyses the factors affecting the customer’s user experience of the existing chatbot. The second stage proposes a conceptual model for developing chatbots for tourist destinations. The third stage is developing a new chatbot, ‘TN Forts Buddy’, to explore the unexplored forts and palaces of Tamil Nadu. These adaptive systems and linked services help to promote cultural heritage and make travel easy.","PeriodicalId":503313,"journal":{"name":"Journal of Heritage Management","volume":"8 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141383634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"On Colonial Monuments in the Post-colony: An Outline of the Problems of Populist Approaches in Managing Heritage in Southern Africa","authors":"Blessed Magadzike","doi":"10.1177/24559296241237367","DOIUrl":"https://doi.org/10.1177/24559296241237367","url":null,"abstract":"What to do with colonial-era monuments has been a major challenge facing southern African nations ever since the demise of colonialism and apartheid in the subregion. To deal with the problem, governments in the region embarked on popular transformative agendas that included decontextualization and the removal of alleged problematic monuments from the public sphere. Such approaches have over the years received the backing of several scholars of heritage and history, who have often cited them as ones capable of offering ever-ending solutions to the issue. However, while recognizing the necessity of transformation, this article nevertheless argues that such a transformative agenda that is characterized by erasures of that which has been accepted as heritage in a particular phase of a country’s history is not a proper way of dealing with such symbols. First, such approaches create possibilities for heritage fundamentalism to filter into the domain of heritage. Second, such approaches were premised on the narrow argument that the notion of problematic heritage is only limited to cases of racial differences or between the former colonizers and the colonized. Instead, by using examples of case studies in one of the countries in the region, the article demonstrates that all heritage is subject to review, either by new political dispensations or by future generations. Hence, when dealing with symbols accepted as heritage, interpretation as opposed to decontextualization or destruction must be resorted to as a guiding framework. When this happens, heritage then ceases to be a platform of contestation and becomes one of continuity.","PeriodicalId":503313,"journal":{"name":"Journal of Heritage Management","volume":"13 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140716028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Valuation of Heritage Tourism Sites in West Bengal (India): An Application of Travel Cost Approach","authors":"Anirban Baitalik, Tanmoyee Bhattacharjee","doi":"10.1177/24559296231213489","DOIUrl":"https://doi.org/10.1177/24559296231213489","url":null,"abstract":"This study focuses on assessing the values of heritage sites in West Bengal, India, with a particular emphasis on the post-lockdown period in the wake of the COVID-19 pandemic. The heritage temple town of Bishnupur in the Bankura district was purposively chosen as the primary research site. Both primary and secondary data sources were utilized. Secondary data were collected from official publications of the Ministry of Tourism, Government of India, the Department of Tourism, Government of West Bengal and other pertinent grey literature sources. Primary data were gathered through structured interviews with a sample of tourists. Analytical tools, including descriptive statistics, semi-log regression models, ANOVA, zonal travel cost method and contingent valuation method, were employed for data analysis. Findings reveal that Bishnupur’s heritage temples primarily attract tourists from nearby areas, particularly within the same district, during the post-lockdown period. Notably, tourists expressed a high level of satisfaction with their experiences, and this satisfaction was found to be significantly associated with their willingness to contribute financially for further improvements and conservation efforts in the heritage sites. This study provides valuable insights into the recreational values of selected tourist sites and tourists’ willingness to pay for their continued enhancement, preservation and management. These insights are particularly pertinent in the context of the post-lockdown period caused by the COVID-19 pandemic. They offer guidance for decision-makers and stakeholders involved in the development and preservation of heritage tourism in West Bengal, India, serving as a valuable resource for informed policy and strategy formulation.","PeriodicalId":503313,"journal":{"name":"Journal of Heritage Management","volume":"59 2","pages":"142 - 168"},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139193069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Virtual Reality in Heritage Management: A Case Study of the Virtual Tour of ‘Back to the Future’ Exhibition of Godrej Archives, Mumbai","authors":"Shweta Jadhav, Bismita Nayak","doi":"10.1177/24559296231206939","DOIUrl":"https://doi.org/10.1177/24559296231206939","url":null,"abstract":"In today’s digital era, organizations are increasingly embracing new and innovative technologies to enhance their communication strategies and reach a wider audience. By examining the case of the virtual tour of Godrej Archives’ permanent exhibition ‘Back to the Future’ housed in Godrej’s Vikhroli campus, this article demonstrates how organizations can leverage digital technologies to enhance storytelling, effectively communicate their history, vision and values and engage a diverse audience. As a part of the digital strategy, Godrej Archives has adopted digital technology for effective data management since 2015, and in 2020–2021, it started exploring the potential of digital avenues such as virtual tour for disseminating corporate heritage. The findings emphasize the potential of digital platforms in transforming traditional approaches to corporate storytelling and heritage marketing.","PeriodicalId":503313,"journal":{"name":"Journal of Heritage Management","volume":"212 ","pages":"227 - 237"},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139195313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Scope for Branding Dora Baran Gamosa Through Intellectual Property Rights and Technology","authors":"Trideep Borsaikia, A. Kalita, Mridul Dutta","doi":"10.1177/24559296231206942","DOIUrl":"https://doi.org/10.1177/24559296231206942","url":null,"abstract":"Dora Baran’s (the groom stole/apparel of the Assamese community) value proposition is created by its contemporary designs, motifs, symbols, yarn richness and, made-to-order provision between the bride and the finesse of customary institution xipinie (Assamese word for Weaver). This apparel can be an avenue for the handloom weavers to increase and sustain a regular household income. However, it needs integrated marketing between buyers and weavers through multiple platforms, and thus, creating a niche or customized market. The business environment for the sector includes about 10,50,189 weavers operating through household looms, self-help groups, unorganized handloom sheds, handloom cooperatives and the regulatory authority of the Directorate of Handloom and Textiles and, policy intervention by the Ministry of Handloom Textile and Sericulture, Directorate of Economics and Statistics Assam. (2022). Statistical Handbook Assam-2022, 54th Edition. Government of Assam. This sector is severely constrained by product consistency, trust and deceptive quality of yarn, distressed sale and an infringement by Ghuni. The intrinsic challenges are depleting artistic weaving skills, revenue leakage from the Assam region, the stagnancy of income through weaving vocation and certain health hazards attributed to the weaving skills and age of the weaver. As a result, the Traditional Cultural Expression (TCE) is vanishing due to neo-societal norms and the weavers are switching to commercial weaving, short-term livelihood activities with little scope of sustainability within the local innovation system of the Assam region. The authors argue that the void between the demand side and supply side is due to a lack of trust, generic artistic skill and inconsistency of the yarn and artefact quality. The authors propose policy intervention of synchronizing branding strategy with registration for design rights, rule of law and block-chain technology solutions to imbibe authenticity and reliability across the supply chain.","PeriodicalId":503313,"journal":{"name":"Journal of Heritage Management","volume":"96 5","pages":"195 - 209"},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139196372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
G. Cesaro, M. Jamhawi, Hanadi Al-Taher, Ibrahim Farajat, Aylin Orbas˛lı
{"title":"Learning from Participatory Practices: The Integrated Management Plan for Petra World Heritage Site in Jordan","authors":"G. Cesaro, M. Jamhawi, Hanadi Al-Taher, Ibrahim Farajat, Aylin Orbas˛lı","doi":"10.1177/24559296231179622","DOIUrl":"https://doi.org/10.1177/24559296231179622","url":null,"abstract":"When the Petra World Heritage Site Integrated Management Plan was officially endorsed in 2019, it was the first management plan for the site to be legally recognised. The plan also uniquely emerged from a sophisticated interactive and participatory process designed to engage with as many stakeholders as possible to build consensus and foster interdisciplinary approaches to long-standing issues. Over a two-year period, from inception and planning to the final endorsement of the Integrated Management Plan, a dedicated technical team facilitated collaborative work practices and enabled the co-creation of management policies. This paper is a reflexive evaluation of the process by the team and draws on first-hand accounts and experiences to evaluate the impacts this methodology and approach has had on stakeholders and its longer-term legacies. Although Petra is a complex site facing significant pressures and multifaceted user demands, the participatory process has nonetheless empowered stakeholders who had not traditionally engaged in decision-making processes to become more engaged and established a management planning approach that can be adapted for cultural heritage sites in Jordan and in the wider region.","PeriodicalId":503313,"journal":{"name":"Journal of Heritage Management","volume":"45 1","pages":"125 - 141"},"PeriodicalIF":0.0,"publicationDate":"2023-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139235867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}