Virtual Reality in Heritage Management: A Case Study of the Virtual Tour of ‘Back to the Future’ Exhibition of Godrej Archives, Mumbai

Abstract

In today’s digital era, organizations are increasingly embracing new and innovative technologies to enhance their communication strategies and reach a wider audience. By examining the case of the virtual tour of Godrej Archives’ permanent exhibition ‘Back to the Future’ housed in Godrej’s Vikhroli campus, this article demonstrates how organizations can leverage digital technologies to enhance storytelling, effectively communicate their history, vision and values and engage a diverse audience. As a part of the digital strategy, Godrej Archives has adopted digital technology for effective data management since 2015, and in 2020–2021, it started exploring the potential of digital avenues such as virtual tour for disseminating corporate heritage. The findings emphasize the potential of digital platforms in transforming traditional approaches to corporate storytelling and heritage marketing.