{"title":"Dramatisasi Tipe Shot pada Iklan Pond’s for Men Edisi The Oily Warrior","authors":"Reza Oktavian","doi":"10.35326/medialog.v6i2.3962","DOIUrl":"https://doi.org/10.35326/medialog.v6i2.3962","url":null,"abstract":"ABSTRACT
 Commercial advertising films, or television commercials (TVC), are made as attractive as possible with the aim of attracting viewers. The element of dramatization in advertising is needed and is closely related to the type of shot used. This study analyzes the dramatization of Pond's for Men advertisements for The Oily Warrior Edition, a facial care product specifically for men. Qualitative research method by analyzing the type of shot used to create dramatic effects. The results of this study provide an understanding that choosing the right type of shot in a scene will create a visual dramatization effect, which is an effective marketing strategy to create advertising films that attract the attention of viewers.
 Keywords: Dramatization, Shot, Shot Types, Television Commercial","PeriodicalId":500820,"journal":{"name":"Medialog : Jurnal Ilmu Komunikasi","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135134339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"POLA INTERAKSI SOSIAL MAHASISWA DALAM PROSES KOMUNIKASI BELAJAR E-ELEARNING KULINO","authors":"Andika Eko Prasetyo","doi":"10.35326/medialog.v6i2.3544","DOIUrl":"https://doi.org/10.35326/medialog.v6i2.3544","url":null,"abstract":"Coronavirus Disease 2019 or Covid-19, entered Indonesia indonesia since early 2020. This has an impact on the activities to experience restrictions, including the aspects of Teaching and Learning Activities (KBM) in Higher Education. Based on the Joint Decree of the 4 Ministers, learning activities, especially at tertiary institutions in all zones, must be carried out online. Institution designs a distance learning system use the e-learning system. One of the Best Private Universities in Central Java, namely Dian Nuswantoro University, helped build a distance learning system, namely KULINO, which is a Moodle-based Learning Management System (LMS) in overcoming the Covid-19 Pandemic situation. This research aims to discover the social interactions that occur in online learning using KULINO. This study uses a qualitative research method with a phenomenological approach. Research results show interaction between students and lecturers in synchronous learning is more interactive. In contrast, the asynchronous learning interactions run in one direction so education is not interactive. The form of social interaction in online learning is associative in the form of cooperation and assimilation, while the form of dissociative interaction is in the form of conflict in the task group. Learning that is synchronously intertwined is more interactive, althought it must still be combined with asyncronous. Suggestions that can be given are that lecturers should be able to build interesting situations so that students are not bored and passive during online lectures.","PeriodicalId":500820,"journal":{"name":"Medialog : Jurnal Ilmu Komunikasi","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135134335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Framing Berita Kasus Tuduhan Pelanggaran UU Informasi dan Transaksi Elektronik (UU ITE) terhadap TikTokers Bima Kritik Lampung di Media Online Detik.com dan Kompas.com","authors":"Muhammad Iqbal","doi":"10.35326/medialog.v6i2.4061","DOIUrl":"https://doi.org/10.35326/medialog.v6i2.4061","url":null,"abstract":"Social media provides freedom of opinion and expression for its users. In Indonesia, the use of social media is regulated in the 2008 ITE Law. This study examines the reporting of one of the ITE Law controversy cases in the form of accusations of hate speech containing SARA against Bima Yudho Saputro who criticized Lampung as \"Dajjal\". The purpose of this study is to find out how the media Detik.com and Kompas.com in framing news cases of alleged violations of the ITE Law using Robert N. Entman's framing device. This research includes framing analysis research with qualitative approach methods. The results of this study are seen from the Define Problem framing tool, the media Detik.com and Kompas.com trying to define cases of alleged violations of the ITE Law by Bima as cases that do not need to be brought into the realm of law, evidenced by headlines that tend to write responses from several parties. Diagnose Causes, a framing developed by Detik.com and Kompas.com media is a report of violations of the ITE Law against Bima. Make Moral Judgement, it is seen Detik.com highlight the statement of the family responding to the case as a lesson for various parties, while Kompas.com highlight statements from various parties who consider the report against Bima to be a criminalization of human rights and a violation of democratic values. Treatment Recommendation, Detik.com and Kompas.com highlight the resolution of existing problems by writing down the attitude of the Lampung Regional Police regarding the Bima case.","PeriodicalId":500820,"journal":{"name":"Medialog : Jurnal Ilmu Komunikasi","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135134336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Personal Branding K-Pop Influencer @gebysrikandii di Instagram","authors":"Az-Zahra Nabilla Maharani, Ade Kusuma","doi":"10.35326/medialog.v6i2.4355","DOIUrl":"https://doi.org/10.35326/medialog.v6i2.4355","url":null,"abstract":"K-Pop Influencer merupakan sebutan untuk influencer atau pemengaruh yang kontennya mayoritas bertemakan budaya korea populer sebagaimana dampak dari fenomena Hallyu Wave yang sudah mendunia. Sebagai influencer diperlukan adanya pembentukan personal branding agar dapat bersaing dengan para kompetitornya. Penelitian ini membahas tentang bagaimana personal branding K-Pop Influencer @gebysrikandii melalui akun Instagramnya. Penelitian ini merupakan penelitian deskriptif kualitatif. Teori yang digunakan pada penelitian ini yakni 8 Laws of Personal Branding menurut Montoya dan 3 Karakteristik Personal Branding yang Kuat menurut David McNally & Karl D. Speak. Sumber data pada penelitian ini didapatkan dengan dokumentasi pada feed Instagram @gebysrikandii yang bertagar #UmiJalanJalan. Hasil dari penelitian ini ditemukan bahwa terdapat 7 konsep personal branding yang ditampilkan oleh Geby Srikandi, yaitu konsep spesialisasi, kepribadian, perbedaan, terlihat, kesatuan, keteguhan dan nama baik namun pada postingan Instagram di akun @gebysrikandii peneliti tidak menemukan adanya konsep kepemimpinan. Peneliti juga menemukan bahwa Geby Srikandi pada Instagramnya @gebysrikandii memenuhi 3 karakteristik yang mendasari pembentukan personal branding yang kuat, yaitu terdapat kekhasan, relevansi dan konsistensi.","PeriodicalId":500820,"journal":{"name":"Medialog : Jurnal Ilmu Komunikasi","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135134345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Peran Humas dalam Pengelolaan Konten Harian Instagram @infobsdtol di PT Bintaro Serpong Damai","authors":"Leny Pramedia Widyanigrum, Idola Perdini Putri, Fiqie Lavani Melano","doi":"10.35326/medialog.v6i2.3260","DOIUrl":"https://doi.org/10.35326/medialog.v6i2.3260","url":null,"abstract":"Tol BSD yang menghubungkan Pondok Aren–Serpong di wilayah Tangerang Selatan mengalami permasalahan dalam operasional. Sebagai solusi, Tol BSD memaksimalkan peran Humas dalam pemberian informasi melalui konten media sosial Instagram. Penulis hadir dalam membatu peran Humas untuk menjalankan fungsi tersebut melalui beberapa kegiatan seperti pembuatan social media plan, tapping konten, editing konten, copywriting, evaluasi dan revisi, uploading, dan analisis. Perancangan karya ini menggunakan beberapa teori antara lain komunikasi, komunikasi massa, public relation / humas, media sosial, Instagram, konten, dan produksi konten. Data primer yang digunakan dalam perancangan karya ini didapatkan melalui observasi, wawancara, dan dokumentasi. Sedangkan untuk data sekunder penulis melakukan studi ilmiah. Melalui kegiatan tersebut Humas PT BSD mampu menghasilkan sebuah konten yang baik sehingga dapat menjadi media komunikasi dan pemecah masalah antara institusi dan pengguna jalan. Keberhasilan Humas PT BSD dalam menjadi media komunikasi dan pemecah masalah juga didukung dengan data terkait analisis konten yang sudah dipublikasi berupa pengikut, jangkauan, interaksi, dan engagement yang seluruhnya mengalami kenaikan serta hasil survey kepuasan pelanggan 2022 yang menyatakan puas terhadap peran Humas.","PeriodicalId":500820,"journal":{"name":"Medialog : Jurnal Ilmu Komunikasi","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135134337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"KONSEP DETERMINISME DALAM FILM SOUL (STUDI ANALISIS SEMIOTIKA ROLAND BARTHES)","authors":"Arni Arni","doi":"10.35326/medialog.v6i2.3466","DOIUrl":"https://doi.org/10.35326/medialog.v6i2.3466","url":null,"abstract":"Abstract
 Soul is a film directed by Pate Doctor. The film's story is about the concept of determinism, whose core idea is a causal relationship (causal). It means everything that happens to us is determined by pre-existing causes, such as talent, personality, spirit, and desire. These pre-existing causes have been determined before humans are born. They became the guide to prevent individuals from deviating from his/her destiny. This study aims to analyze the meaning of determinism's message in the film Soul, using Roland Barthes' semiotic analysis. The research method used is a qualitative paradigm with a descriptive research type. Qualitative research aims to explain the denotative signs, connotations, and myths in the film Soul. The data analysis technique uses Roland Barthes' semiotic analysis to develop a more dynamic signified-dichotomous model. The results of the research show that 1. The thesis or the big idea of this film is that everything that happens to us has sufficient reasons why it happens; 2. Personality and spark formed in Your seminars are not the purpose but something that ignites and encourages the soul to do what is determined initially. However, the condition does not limit the soul if it wants to escape its predetermined purpose. 3. A person who can recognize his passion from the start is unlikely to take the wrong path or the path of another.
 Keywords: Determinism; Soul Movies; Semiotics","PeriodicalId":500820,"journal":{"name":"Medialog : Jurnal Ilmu Komunikasi","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135134341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH PESAN HOAX DI MEDIA SOSIAL TERHADAP SIKAP MAHASISWA","authors":"Syukri Syukri, Ahmad Syarif, Fitriani H","doi":"10.35326/medialog.v6i2.4361","DOIUrl":"https://doi.org/10.35326/medialog.v6i2.4361","url":null,"abstract":"Mudahnya khalayak mengakses dan menyebarkan segala pesan, mengesampingkan penyaringan pesan sehingga tidak sedikit pengguna media sosial menyebarkan pesan palsu atau biasa dikenal dengan istilah Hoax. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Tipe penelitian ini menggunakan korelasi analisa regresi linear sederhana dengan maksud mencari pengaruh antara variabel independen (X) dengan variabel dependen (Y), Lokasi penelitian dilakukan langsung di Universitas Muhammadiyah Makassar. Adapun sumber data yang digunakan dalam penelitian ini adalah sumber data primer dan sumber data sekunder dengan jumlah responden sebanyak 130 Mahasiswa. Hasil penelitian menunjukkan terdapat pengaruh antara variabel bebas dan terikat pada penelitian ini. Diperoleh nilai dari hasil uji signifikansi regresi parsial (uji t) nilai Sig. variabel X (pesan hoax di media sosial) adalah 0.001 < 0.05 dengan nilai t hitung 2.758 > 1.978 (t tabel), Kemudian nilai pearson correlation ialah 0,254 dengan nilai sig. (2-tailed) 0.001. Perolehan skor tersebut mengandung arti bahwa variabel bebas Pesan Hoax di Media Sosial memiliki korelasi terhadap variabel terikat Sikap Mahasiswa Universitas Muhammadiyah Makassar.","PeriodicalId":500820,"journal":{"name":"Medialog : Jurnal Ilmu Komunikasi","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135134346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"KOMUNIKASI INTERPERSONAL PERAWAT DENGAN LANSIA DALAM MEMBANGUN KEDEKATAN DI UPTD PANTI SOSIAL TRESNA WERDHA NIRWANA PURI DINAS SOSIAL PROVINSI KALIMANTAN TIMUR","authors":"Azra Zahra Cintami","doi":"10.35326/medialog.v6i2.4339","DOIUrl":"https://doi.org/10.35326/medialog.v6i2.4339","url":null,"abstract":"Tahapan perkembangan manusia di masa lansia merupakan tahapan krusial yang banyak dihinggapi permasalahan dan membutuhkan seseorang dalam merawat kesehatan fisik dan psikologisnya. UPTD PSTW Nirwana Puri Samarinda memiliki tugas pokok sebagai pemberi pelayanan kesejahteraan sosial bagi lansia terlantar yang kebanyakan menutup diri dari lingkungan sekitar. UPTD Panti Sosial Tresna Werdha Nirwana Puri Dinas Sosial Provinsi Kalimantan Timur memiliki tugas pokok sebagai pemberi pelayanan kesejahteraan sosial bagi lansia dengan diantaranya, memberikan bimbingan fisik, spiritual, dan keterampilan.Keadaan tersebut dirumuskan pada sebuah pertanyaan penelitian: Bagaimana komunikasi interpersonal perawat dengan lansia dalam membangun kedekatan di UPTD PSTW Nirwana Puri Samarinda?. Adapun tujuan penelitian ini untuk mengetahui bagaimana perawat melakukan penerapan komunikasi interpersonal menggunakan tahap penetrasi sosial pada lansia. Dalam menjelaskan masalah ini, peneliti menggunakan Teori Penetrasi Sosial. Penelitian ini berjenis kualitatif dengan metode penelitian fenomenologi deskriptif dan teknik pengumpulan data menggunakan wawancara dan observasi. Informan pada penelitian ini merupakan perawat dan lansia UPTD PSTW Nirwana Puri. Untuk perawat dan lansia yang dipilih sebahai informan menggunkan metode purposive. Hasil penelitian menunjukkan perawat di UPTD PSTW Nirwana Puri Samarinda melakukan tahap orientasi dengan baik namun pada tahap pertukaran penjajakan afektif, tahap pertukaran afektif, dan tahap pertukaran stabil masih ditemukan ketidakefektifan dikarenakan kurangnya aspek keterbukaan dan aspek empati kepada lansia.","PeriodicalId":500820,"journal":{"name":"Medialog : Jurnal Ilmu Komunikasi","volume":"132 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135134338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Representasi Pionir Pada Iklan Televisi A Mild \"Karena A Pasti Yang Pertama\"","authors":"Winata Faturahman","doi":"10.35326/medialog.v6i2.3293","DOIUrl":"https://doi.org/10.35326/medialog.v6i2.3293","url":null,"abstract":"A Mild merupakan produk salah satu produsen rokok terbesar di Indonesia yaitu Sampoerna. Pada awal kemunculannya A Mild sudah memiliki tagline yang membentuk branding bahwa produk ini adalah produk nomor satu dan produk pelopor. Tagline Others Only Can Follow merupakan tagline yang sudah melekat sejak kemunculan produk ini. Sebagai produk yang mampu bersaing. Pada iklan versi terbaru ini A Mild sukses merepresentasikan pionir pada iklan televisi tersebut melalui visual /gambarnya. setiap scene memiliki representasi yang menggambarkan kepioniran dari produk tersebut. Tujuan dari penelitian ini adalah untuk mengetahui representasi pionir yang terdapat dalam iklan karena A mild sendiri mempunyai tagline “Karena A Pasti yang Pertama. Penelitian ini menggunakan pendekatan kualitatif dengan paradigma yang digunakan adalah paradigma konstruktivis. Penelitian ini menggunakan metode semiotika John Fiske. Menurut Fiske, kode-kode yang muncul atau yang digunakan dalam acara televisi saling berhubungan sehingga terbentuk sebuah makna. Pada iklan tersebut , adegan pada setiap scene berhasil mencerminkan bahwa produk tersebut adalah sebagai pionir.","PeriodicalId":500820,"journal":{"name":"Medialog : Jurnal Ilmu Komunikasi","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135134340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS PESAN TERKAIT RENDAHNYA KESADARAN BERLALU LINTAS PADA KANAL YOUTUBE LAEKU","authors":"Maudhy Satyadharma, Hado Hado, Mahdar Mahdar","doi":"10.35326/medialog.v6i2.4341","DOIUrl":"https://doi.org/10.35326/medialog.v6i2.4341","url":null,"abstract":"Penggunaan internet yang masif serta semakin majunya penggunaan teknologi informasi mendorong terbentuknya media baru. Penyebaran informasi serta edukasi menjadi sangat cepat dengan media baru. Youtube adalah salah satu media baru tersebut di era saat ini. Penelitian ini berupaya menganalisis dari salah satu konten di youtube @Laku terkait edukasi untuk tertib berlalu lintas dengan kajian semiotika Charles Sanders Pierce. Topik terkait rendahnya budaya kesadaran berlalu lintas di masyarakat menarik diangkat karena budaya disiplin berlalu lintas adalah cerminan perilaku masyarakat suatu bangsa di jalan umum. Hal ini menjadi kekhawatiran bahwa pelanggaran lalu lintas sudah dianggap hal yang biasa dan seakan menjadi budaya masyarakat Indonesia. Representasi terkait masih rendahnya kesadaran tertib berlalu lintas menggunakan metode kualitatif dan analisis semiotic sebagai pendekatannya.. Hasil penelitian menemukan bahwa masih rendahnya kesadaran untuk tertib berlalu lintas oleh banyak pengguna jasa lalu lintas dengan berbagai alasan seperti melanggar tata tertib dan melawan arah ini sudah menjadi kebiasaan yang sudah ada, melawan arah membuat jalur yang ditempuh menjadi lebih pendek dan cepat dan berbagai alasan lain yang cenderung membenarkan pelanggaran terhadap tata tertib berlalu lintas.","PeriodicalId":500820,"journal":{"name":"Medialog : Jurnal Ilmu Komunikasi","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135134343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}