Mis Quarterly最新文献

{"title":"Economics of Analytics Services on a Marketplace Platform","authors":"Zhe Wang, Hong Guo, Dengpan Liu","doi":"10.25300/misq/2023/16452","DOIUrl":"https://doi.org/10.25300/misq/2023/16452","url":null,"abstract":"<style>#html-body [data-pb-style=T85P88U]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}</style>Analytics services provided by marketplace platforms have become increasingly important for sellers seeking market insights. In this paper, we examine a scenario in which an analytics service plays a vital role in enhancing sellers’ understanding of market size and improving their decision-making. Using a game-theoretic model, we analyze the pricing strategies of the platform and the adoption strategies of sellers for the analytics service. Our study identifies two distinct effects of analytics services: the competition effect and the accuracy effect. Specifically, the competition effect manifests in opposing ways across different market scenarios, with a competition-intensifying effect in low-demand markets and a competition-weakening effect in high-demand markets. Consequently, sellers using an analytics service command lower prices in low-demand markets and higher prices in high-demand markets. More interestingly, our results reveal that offering an analytics service could potentially hurt the total market demand, subsequently impacting the platform’s revenue from the marketplace service and potentially leaving the platform worse off. Additionally, driven by both the accuracy and competition effects, adopting an analytics service may adversely affect seller profitability and consumer surplus without necessarily improving overall welfare. Moreover, the transaction fee for the marketplace service plays a crucial role in the interplay between the analytics and marketplace services. Specifically, in low-demand (high-demand) markets, as the transaction fee increases, platforms should consider reducing (increasing) the subscription fee to encourage more (fewer) sellers to adopt the analytics service, thereby enhancing overall market demand and increasing revenue from the marketplace service. Our findings also suggest that platforms should refrain from offering analytics services in high-demand markets when the transaction fee is relatively high. Furthermore, policymakers (sellers) should be mindful of the potential negative consequences associated with the adoption of analytics services in high-demand (low-demand) markets.","PeriodicalId":49807,"journal":{"name":"Mis Quarterly","volume":"2018 1","pages":""},"PeriodicalIF":7.3,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141182459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"In-Consumption Information Cues and Online Video Consumption","authors":"Jaeung Sim, Kyungmin Choi, Sang Pil Han, Daegon Cho","doi":"10.25300/misq/2023/17763","DOIUrl":"https://doi.org/10.25300/misq/2023/17763","url":null,"abstract":"<style>#html-body [data-pb-style=QTOOY8P]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}</style>Online video platforms such as YouTube feature visual cues on progress bars to spotlight standout segments of videos. These cues, designed to steer users toward intriguing content moments, raise questions about their overarching impact on video consumption patterns. In this study, we delve into in-consumption information cues (ICICs), indicators that depict fluctuating video quality in real time. Drawing from a natural experiment on a live streaming platform, we evaluate the effects of engagement graphs. These are visual timelines that emphasize moments favored by prior viewers in video-on-demand (VOD) content, which represent full replays of live stream sessions. Notably, these graphs are only accessible to iOS users, leaving Android users without access. Our results show that ICICs enhance the viewership of VODs and live streams. Moreover, viewers tend to spend more time immersed in live broadcasts, suggesting heightened content appeal. Yet, these engagement graphs do not prompt users to donate more virtual gifts, a vital income stream for streamers. Even with the introduction of ICICs, while there is a rise in video production, the inherent structure of live streams remained largely unchanged. We conclude by discussing the academic and managerial implications of these findings.","PeriodicalId":49807,"journal":{"name":"Mis Quarterly","volume":"37 1","pages":""},"PeriodicalIF":7.3,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141182476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Generativity and Profitability on B2B Innovation Platforms: A Simulation-based Theory Development","authors":"Kazem Haki, Hüseyin Tanriverdi, Dorsa Safaei, Marius Schmid, Stephan Aier, Robert Winter","doi":"10.25300/misq/2023/17710","DOIUrl":"https://doi.org/10.25300/misq/2023/17710","url":null,"abstract":"<style>#html-body [data-pb-style=UMN4FGV]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}</style>Firms generate innovations to profit from market opportunities, which are newly identified customer needs not yet being met in the market. The rising complexity of market opportunities requires collaboration among multiple partner firms. However, this multipartner collaboration increases transaction and production costs when generating innovations. To address these challenges, incumbents build B2B innovation platforms with mechanisms to reduce partners’ transaction and production costs. We do not yet know if and when partners would choose to use the incumbent’s traditional service innovation model or the B2B innovation platform and how this choice would affect the generativity and profitability of innovations for the incumbent and the partners. We used agent-based modeling and simulation to develop a theory to address these questions. We found that the complexity of market opportunities interacts with the B2B innovation platform’s transaction and production mechanisms to jointly affect whether partners use the platform and when the incumbent and partners achieve generativity and profitability. When the complexity of market opportunities is low, partners use the traditional service innovation model. As complexity increases to medium or high levels, partners begin to use the B2B innovation platform mechanisms to address the transaction and production challenges presented by the complexity of market opportunities. However, there are limits to how much the platform mechanisms can address these challenges. The complexity of market opportunities inhibits the emergence of network effects on B2B innovation platforms and limits the generativity and profitability of platform partners. There are diminishing benefits of investing in the platform’s transaction and production mechanisms, and complexity affects whether the platform owner or the partners profit from innovations generated on the platform.","PeriodicalId":49807,"journal":{"name":"Mis Quarterly","volume":"25 1","pages":""},"PeriodicalIF":7.3,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141182457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Commercializing Social Media? How Showrooms on Social Media Fan Pages Influence Customer Behavior","authors":"Jaehwuen Jung, Shuting (Ada) Wang, Sunil Wattal","doi":"10.25300/misq/2023/17622","DOIUrl":"https://doi.org/10.25300/misq/2023/17622","url":null,"abstract":"<style>#html-body [data-pb-style=H4QXIS6]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}</style>While marketing on social media fan pages has received widespread research attention, few studies have investigated the impact of adding a showroom to a social media fan page. Showrooms on social media fan pages are unique in that they can amplify the conflicts between businesses’ commercial purposes (selling) and customers’ expectations (socializing) on social media, making it unclear how they might influence customer behavior. In this study, we open this black box by using data from a leading fashion retailer. We found that adding a showroom to a fan page has both positive implications, in that it leads to more user engagement and purchases, and negative implications, in that it leads users to “unfollow” the retailer’s social media fan page. We further found that such impact is moderated by customer willingness to disclose private information. Specifically, the positive (negative) implication is significantly greater (smaller) for customers who are willing to disclose their private information to the retailer on social media. Mechanism-level analyses suggest that adding a showroom to a fan page can increase customer purchases both directly and indirectly by facilitating their engagement with the fan page and that customer willingness to disclose private information negatively moderates the mediation effect of user engagement on purchase behavior. In addition, results from an online experiment indicate that such showrooms can increase unfollowing by undermining users’ social perception of the fan page and raising users’ privacy concerns. Our findings suggest that even when firms see a significant increase in user purchase and activities after adding a showroom on their fan pages, they should carefully consider the potential risk of driving away customers and strategically target users who are less privacy sensitive.","PeriodicalId":49807,"journal":{"name":"Mis Quarterly","volume":"18 1","pages":""},"PeriodicalIF":7.3,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141182462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Creation or Destruction? STEM OPT Extension and Employment of Information Technology Professionals","authors":"Xue Guo, Jing Gong, Min-Seok Pang","doi":"10.25300/misq/2023/17585","DOIUrl":"https://doi.org/10.25300/misq/2023/17585","url":null,"abstract":"<style>#html-body [data-pb-style=LQBVCM0]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}</style>Information technology (IT) professionals play a critical role in digital transformation, innovation, and entrepreneurship, contributing to significant economic growth. The use of temporary work visas and related immigration policies has attracted significant controversy and policy debates in developed nations. On the one hand, foreign IT professionals can complement domestic IT professionals by bringing new skills and knowledge, which benefit domestic workers. On the other hand, foreign IT professionals may substitute for their domestic counterparts due to intensified labor-market competition. In this study, we focus on an extension in the Optional Practical Training (OPT) program in the U.S. for foreign science, technology, engineering, and mathematics (STEM) graduates from U.S. institutions. We explore the effects of the STEM OPT extension on the number and wage of domestic workers in STEM occupations and how these effects differ between IT and non-IT STEM occupations. We found that an increase in the supply of foreign STEM professionals from the OPT extension has boosted the employment of domestic workers in STEM occupations and that the effects are stronger for IT occupations. This study contributes to the information systems literature by demonstrating the unique effects of immigrant policies on IT occupations and provides significant implications for evidence-driven policy making.","PeriodicalId":49807,"journal":{"name":"Mis Quarterly","volume":"318 1","pages":""},"PeriodicalIF":7.3,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141182460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"No News is Bad News: The Internet, Corruption, and the Decline of the Fourth Estate","authors":"Ted Matherly and Brad Greenwood","doi":"10.25300/misq/2023/17869","DOIUrl":"https://doi.org/10.25300/misq/2023/17869","url":null,"abstract":"<style>#html-body [data-pb-style=CRVEIBX]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}</style>The rise of the internet has upended numerous industries, but none more so than news production. The connectivity fostered by digitization has been accompanied by the emergence of content aggregation, the proliferation of fake news, and the extended geographic reach of industry leaders, all of which have served to hollow out local reporting capacity. In this work, we examine the result of changes wrought by the internet on an outcome of theoretical and practical significance: corruption. Inasmuch as newspapers are viewed as an important investigative arm of local communities, it is possible that corrupt local actors will be emboldened in their absence. To test this hypothesis, we employed a difference-in-differences approach, exploiting the phased closure of major daily newspapers across the country. Our results indicate a significant and positive correlation between federal corruption charges and newspaper closures. Further, we observed no evidence that the rise in online news vendors or the democratization of the press ameliorates this effect. This suggests a key issue with the increased geographic reach of digitized firms in the form of “information blindness” to local issues.","PeriodicalId":49807,"journal":{"name":"Mis Quarterly","volume":"4 1","pages":""},"PeriodicalIF":7.3,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141182507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Navigating the Digital Terrain of Prosocial Disclosures and Likability","authors":"Xue (Jane) Tan, Lu (Lucy) Yan, Alfonso J. Pedraza-Martinez","doi":"10.25300/misq/2023/17700","DOIUrl":"https://doi.org/10.25300/misq/2023/17700","url":null,"abstract":"<style>#html-body [data-pb-style=NLRAYDI]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}</style>When people share their prosocial behavior on social media, they face a dilemma. By making prosocial disclosures, they risk being perceived as self-promoting or even selfish and thus less likable. By staying silent, they fail to spread awareness about prosocial activities they value. Drawing on attribution theory, we study the digital reaction of likes to the self-disclosure of prosocial activities that involve multiple stakeholders to understand the affordances and constraints of social media. Leveraging field data on a social networking site, we found that reporting a higher level of self-effort increases the digital reaction of likes. To our surprise, expressing gratitude for the sponsor’s efforts also increased likes for such self-disclosures. Through lab experiments that emulated this context, we dissected this paradox by separating the positive effect of expressing gratitude and the negative effect of sharing credit with other stakeholders on likes. Further, we underscore the salience of expressing gratitude, even when gratitude was extended to sponsors with bad reputations. Our study contributes to the design of a more humane digital world where individuals share and promote prosocial activities without compromising their likability and offers valuable insights for navigating the evolving landscape of social networking platforms.","PeriodicalId":49807,"journal":{"name":"Mis Quarterly","volume":"45 1","pages":""},"PeriodicalIF":7.3,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141182512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Toward a Process-Based, Interpretive Understanding of How Collaborative Groups Deal With ICT Interruptions","authors":"Sanna Tiilikainen, Virpi Kristiina Tuunainen, Suprateek Sarker, Ilkka Arminen","doi":"10.25300/misq/2023/16434","DOIUrl":"https://doi.org/10.25300/misq/2023/16434","url":null,"abstract":"<style>#html-body [data-pb-style=YMH4GDQ]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}</style>Contemporary knowledge workers collaborating in hybrid work environments need to frequently deal with ICT interruptions. This can potentially lead to disruptions in the collaboration process, particularly in synchronous collaboration contexts. How do knowledge workers deal with such interruptions to ensure the smooth continuation of their collaboration? Previous studies, for the most part, suggest that interruptions are likely to negatively affect the process of collaboration, yet we see that in many instances, knowledge workers continue to collaborate smoothly despite receiving ICT interruptions and even attending to them. In other words, ICT interruptions do not always discernibly affect the collaborative process. In this paper, sensitized by concepts from Goffman’s work, we offer a novel understanding of how group members can seamlessly handle ICT interruptions, avoiding and, in certain cases, recovering from serious disruptions in collaboration.","PeriodicalId":49807,"journal":{"name":"Mis Quarterly","volume":"34 1","pages":""},"PeriodicalIF":7.3,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140015577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Real-Effort Incentives in Online Labor Markets: Punishments and Rewards for Individuals and Groups","authors":"Matthew J. Hashim and Jesse C. Bockstedt","doi":"10.25300/misq/2023/15166","DOIUrl":"https://doi.org/10.25300/misq/2023/15166","url":null,"abstract":"<style>#html-body [data-pb-style=FO0WS48]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}</style>Online labor markets and the humans that power them serve a critical role in the advancement of artificial intelligence and supervised machine learning via the creation of useful training datasets. The use of human effort in online labor markets is not enough, however, as a key factor is understanding the possible interventions that market operators can leverage to incentivize human effort among their labor force. We propose that platforms could implement mechanisms such as rewards or punishments at individual or group levels to incentivize real-effort and output. We apply our interventions using a collaborative image tagging experiment—a folksonomy—and the results provide interesting insights and nonobvious consequences. On average, interventions applied at the group level outperformed interventions applied at the individual level. Punishing the group provided the most controversial incentive strategy and provided a nonobvious significant improvement in effort. Rewarding or sanctioning an individual had similar effects on average, with both treatments leading to significant increases in effort post-intervention. In contrast to predictions, sanctioning appears to have significantly motivated those that were punished. Overall, the interventions applied in our real-effort collaborative image tagging experiment had a significant impact on behavior, which provides guidance for online labor market operators and the use of incentives in the creation of labeled machine learning training datasets.","PeriodicalId":49807,"journal":{"name":"Mis Quarterly","volume":"2010 1","pages":""},"PeriodicalIF":7.3,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140015692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing","authors":"Zike Cao and Rodrigo Belo","doi":"10.25300/misq/2023/17944","DOIUrl":"https://doi.org/10.25300/misq/2023/17944","url":null,"abstract":"<style>#html-body [data-pb-style=KEC7BE2]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}</style>Social media influencer marketing has grown substantially in the last decade and is a major advertising channel for many brands. Social media influencers weave sponsored posts with organic content into their feeds, which raises concerns among regulators and consumer advocates that users may not be able to clearly distinguish between sponsored and organic influencer content. Thus, regulators often mandate the explicit disclosure of sponsored content. However, there is little empirical evidence based on field data about the effects of explicit sponsorship disclosure. Therefore, we empirically investigate the effects of explicitly disclosing sponsorship in influencers’ content on users’ engagement using a large-scale field dataset collected from Facebook and Instagram. Our empirical results suggest that explicit sponsorship disclosure increases user awareness of the advertising nature and earns users’ favorability by enhancing transparency about the sponsored content. We further designed two online experiments to corroborate our empirical results and directly test the underlying mechanisms. Our findings have novel and important implications for marketers, influencers, social media platforms, and regulators in the influencer marketing industry.","PeriodicalId":49807,"journal":{"name":"Mis Quarterly","volume":"6 1","pages":""},"PeriodicalIF":7.3,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140015722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}