Revista Científica Sapientia Technological最新文献

{"title":"TICS para dinamizar el proceso enseñanza aprendizaje en química de bachillerato: revisión sistemática","authors":"Saúl Calle Rosero, Franklin Mauricio Garcés Espín, Esther Lucrecia Carlín Chávez, Xavier Oswaldo Yánez Cando","doi":"10.58515/031rspt","DOIUrl":"https://doi.org/10.58515/031rspt","url":null,"abstract":"El objetivo de esta revisión sistemática es examinar artículos científicos sobre el uso de Tecnologías de la Información y Comunicación para mejorar el proceso de enseñanza y aprendizaje de Química en bachillerato. El estudio se basa en la revisión de artículos nacionales e internacionales publicados entre 2018 y 2023 en bases de datos académicas y motores de búsqueda. Se destaca que la actualización de docentes y estudiantes en competencias digitales, junto con un enfoque en aprendizaje visual, puede mejorar el desempeño académico a corto plazo. Se enfatiza la importancia del aprendizaje colaborativo mediado por TIC, que puede facilitar la enseñanza de Química y motivar a los estudiantes. Se resalta la importancia de la integración de las TIC en la educación y proporciona información útil para docentes, investigadores y responsables de políticas educativas. Sin embargo, también se señala la existencia de desigualdad o brecha digital y la necesidad de mayor atención en la evaluación y promoción de la competencia digital de los estudiantes. Se recomienda una formación continua de profesores para promover un proceso de enseñanza aprendizaje de mejor calidad. Además, se propone una ruta metodológica para la aplicación de competencias digitales en el aprendizaje visual de Química en estudiantes de bachillerato.\u0000Abstract\u0000The objective of this systematic review is to examine scientific articles on the use of Information and Communication Technologies to improve the teaching and learning process of Chemistry in high school. The study is based on the review of national and international articles published between 2018 and 2023 in academic databases and search engines. It is highlighted that updating teachers and students in digital skills, together with a focus on visual learning, can improve academic performance in the short term. The importance of ICT-mediated collaborative learning is emphasized, which can facilitate the teaching of Chemistry and motivate students. The importance of integrating ICT in education is highlighted and provides useful information for teachers, researchers, and educational policy makers. However, the existence of inequality or digital divide and the need for greater attention in the evaluation and promotion of students' digital competence is also noted. Continuous training of teachers is recommended to promote a better-quality teaching-learning process. In addition, a methodological route is proposed for the application of digital skills in the visual learning of Chemistry in high school students.\u0000Keywords: information and communication technologies, high school, digital skills, chemistry.","PeriodicalId":496881,"journal":{"name":"Revista Científica Sapientia Technological","volume":" 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141824756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Estrategias de planificación tributaria para la reducción de la carga fiscal de las microempresas","authors":"Kenia Lizezrh Carchi Arias, Marisol Yánez Sarmiento, Katerin Selena Quezada Ochoa","doi":"10.58515/029rspt","DOIUrl":"https://doi.org/10.58515/029rspt","url":null,"abstract":"Este estudio radica en el impacto directo que tiene la gestión tributaria en la rentabilidad y sostenibilidad de las empresas en Ecuador, abordando la complejidad de la carga fiscal, la adaptabilidad a los cambios de la reforma tributaria, la consideración de sectores económicos específicos, y el reconocimiento de las obligaciones y deberes formales de las microempresas, como aspecto clave para mejorar la liquidez.   Partiendo de este contexto, esta investigación tiene como objetivo establecer indicadores de gestión como estrategia de planificación tributaria, así como involucrar en su análisis aspectos relevantes en la identificación detallada de ingresos y gastos que de acuerdo a la Ley del Régimen Tributario Interno considera como deducciones y exoneraciones. Parea ello, se utilizó la técnica de revisión documental sobre las estrategias que se pueden aplicar para una eficiente planificación tributaria, indicadores de gestión fiscal, y sobre todo el análisis y aplicación de las normas tributarias vigentes a un estudio de caso en una microempresa. Como resultado de la planificación tributaria aplicada se resalta el impacto que genera la correcta implementación de estrategias de planificación tributaria sustentando en bases legales, en la rebaja de la carga impositiva de manera ética y legal de la microempresa como objeto de estudio.\u0000Abstract: This study lies in the direct impact that tax management has on the profitability and sustainability of companies in Ecuador, addressing the complexity of the tax burden, the adaptability to the changes of the tax reform, the consideration of specific economic sectors, and the recognition of the formal obligations and duties of microenterprises, as a key aspect to improve liquidity.   Starting from this context, this research aims to establish management indicators as a tax planning strategy, as well as involve in its analysis relevant aspects in the detailed identification of income and expenses that, according to the Law of the Internal Tax Regime, considers as deductions and exonerations. To achieve this, the documentary review technique was used on the strategies that can be applied for efficient tax planning, fiscal management indicators, and above all the analysis and application of current tax regulations to a case study in a microenterprise. As a result of the applied tax planning, the impact generated by the correct implementation of tax planning strategies based on legal bases is highlighted, in the ethical and legal reduction of the tax burden of the microenterprise as an object of study.\u0000Kewywords: tax planning, management strategies, income tax","PeriodicalId":496881,"journal":{"name":"Revista Científica Sapientia Technological","volume":" 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141828441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Falta de seguridad en la gestión de la cadena de suministros en la agroindustria ecuatoriana","authors":"Oswaldo Fares","doi":"10.58515/028rspt","DOIUrl":"https://doi.org/10.58515/028rspt","url":null,"abstract":"En Ecuador, la cadena de suministro es crucial para la economía, asegurando el flujo constante de productos. Sin embargo, entre 2017 y 2023, enfrentó desafíos de seguridad que preocuparon tanto al sector empresarial como al gubernamental. El objetivo de la presente investigación fue explorar los desafíos de inseguridad que afectan a la cadena de suministro en Ecuador y sus posibles soluciones. La investigación tuvo un enfoque mixto, lo que permitió obtener una visión holística de la cadena de suministro en la agroindustria ecuatoriana. Se llevó a cabo una revisión exhaustiva de la literatura relacionada con la gestión de la cadena de suministro en la agroindustria ecuatoriana. Se diseñó una encuesta estructurada que se administró a una muestra representativa de empresas de la agroindustria ecuatoriana. La exportación de productos clave como banano, camarones, flores y petróleo crudo es vital para la economía, y cualquier interrupción puede afectarla gravemente. La corrupción y la burocracia en puertos y aduanas han sido obstáculos importantes, ralentizando la cadena y aumentando costos. Se necesitan soluciones para mejorar la transparencia y eficiencia en los procedimientos aduaneros y garantizar la estabilidad económica del país.\u0000Abstract\u0000In Ecuador, the supply chain is crucial to the economy, ensuring the constant flow of products. However, between 2017 and 2023, it faced security challenges that worried both the business and government sectors. The objective of this research was to explore the insecurity challenges that affect the supply chain in Ecuador and its possible solutions. The research had a mixed approach, which allowed us to obtain a holistic vision of the supply chain in the Ecuadorian agribusiness. An exhaustive review of the literature related to supply chain management in the Ecuadorian agribusiness was carried out. A structured survey was designed and administered to a representative sample of Ecuadorian agribusiness companies. The export of key products such as bananas, shrimp, flowers and crude oil is vital to the economy, and any disruption can seriously affect it. Corruption and bureaucracy in ports and customs have been major obstacles, slowing down the chain and increasing costs. Solutions are needed to improve transparency and efficiency in customs procedures and guarantee the country's economic stability.\u0000Keywords: supply, export, companies, technology, agribusiness","PeriodicalId":496881,"journal":{"name":"Revista Científica Sapientia Technological","volume":" 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141830538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Consumer and Their Purchasing Behavior: Case of Food Products Reported by the ARCSA in Ecuador","authors":"Franklin Antonio Gallegos Erazo, Doménica Nicole Jaramillo Pincay, Fiorella Micaela Jaramillo Pincay","doi":"10.58515/026rspt","DOIUrl":"https://doi.org/10.58515/026rspt","url":null,"abstract":"The present research identifies the preferences of consumers in Ecuador regarding food products reported by the Sanitary Regulation and Control Agency (ARCSA) during 2023 and 2024, focusing on how the quality evaluation of these products affects their purchasing decisions. Using a quantitative and descriptive methodology, surveys were carried out in a cross-sectional and non-experimental design to consumers in the Daule Canton-Ecuador. Stratified probability sampling was applied to capture data at a specific time, without manipulation of variables. The results reveal that 54% of respondents showed high concern about food safety following the ARCSA reports, with 60% of consumers changing their preferences towards products not mentioned in said reports. 43% of young and adult consumers adjusted their purchasing habits based on this information, and 70% reported food safety as a decisive factor in their purchasing decisions. These findings are essential for companies and regulators to better understand consumer concerns and adapt improvements to their offering.\u0000Kewywords: consumer behavior, food safety, purchasing preferences, food market, customer profile.","PeriodicalId":496881,"journal":{"name":"Revista Científica Sapientia Technological","volume":" 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141828163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"La comunicación interna, clave para el desarrollo organizacional de empresas del sector industrial manufacturero ecuatoriano","authors":"Mónica Pilar Llanos Encalada, Germania Tomalá","doi":"10.58515/025rspt","DOIUrl":"https://doi.org/10.58515/025rspt","url":null,"abstract":"Contar con una comunicación efectiva entre los distintos niveles de la organización, así como entre los departamentos, permite mayor coordinación y mejor toma de decisiones. Una comunicación interna eficiente mejora la motivación y compromiso de los colaboradores, logrando crecimiento en la productividad y calidad del trabajo. Por el contrario, una comunicación deficiente lleva a malos entendidos, falta de coordinación y conflictos internos, con impacto negativo a las organizaciones. El objetivo de la presente investigación consiste en analizar la influencia de la comunicación interna en el desarrollo organizacional de las empresas industriales con actividad manufacturera en el Cantón Durán- Ecuador. Por lo cual el estudio es descriptivo correlacional, con enfoque mixto. A través de la encuesta y entrevista se pudo determinar entre los principales hallazgos, problemas de comunicación interna entre los colaboradores y con sus jefes inmediatos, lo cual afecta a los planes de desarrollo de la organización ya que existe ausencia de políticas y prácticas de comunicación efectiva. Se concluye que el desarrollo de habilidades comunicativas es fundamental para lograr el trabajo en equipo, incremento de niveles de producción y logro del desarrollo de la organización junto con los colaboradores.\u0000Abstract\u0000Having effective communication between the different levels of the organization, as well as between departments, allows for greater coordination and better decision making. Efficient internal communication improves the motivation and commitment of collaborators, achieving growth in productivity and quality of work. On the contrary, poor communication leads to misunderstandings, lack of coordination and internal conflicts, with a negative impact on organizations. The objective of this research is to analyze the influence of internal communication on the organizational development of industrial companies with manufacturing activity in the Durán Canton - Ecuador. Therefore, the study is descriptive correlational, with a mixed approach. Through the survey and interview, it was possible to determine among the main findings, internal communication problems between employees and their immediate bosses, which affects the development plans of the organization since there is an absence of effective communication policies and practices. . It is concluded that the development of communication skills is essential to achieve teamwork, increase production levels and achieve the development of the organization together with collaborators.\u0000Keywords: communication and development, organizational development, labor relations.","PeriodicalId":496881,"journal":{"name":"Revista Científica Sapientia Technological","volume":"126 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141828621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impacto de las rúbricas electrónicas en la expresión oral del idioma inglés de negocios, en estudiantes de gestión empresarial del Instituto Superior Tecnológico Humane.","authors":"Mariella Guadalupe Maridueña Vargas","doi":"10.58515/030rspt","DOIUrl":"https://doi.org/10.58515/030rspt","url":null,"abstract":"Resumen\u0000El propósito de este estudio es demostrar que el uso de rúbricas digitales mejora y fortalece el desempeño de la competencia productiva de expresión oral del idioma inglés de negocios a partir de los aspectos de gramática, vocabulario, pronunciación, manejo del discurso y comunicación interactiva. Este estudio presenta y plantea un enfoque cuantitativo dado que permite analizar los resultados de las evaluaciones aplicadas a los estudiantes. En cuanto a su alcance es de tipo descriptivo con la implementación de un diseño preexperimental. Con el fin de analizar los datos se efectuaron pruebas de pre y post test analizadas con las pruebas no paramétricas de rangos Wilcoxon. Los resultados evidencian que el uso de la rúbrica digitales como herramienta de evaluación facilita incrementar de manera significativa los niveles de desempeño académico de los estudiantes en función al desarrollo de la competencia productiva de expresión oral de inglés de negocios. Los estudiantes son capaces de expresar información de índole personal e ideas sobre temas de negocios, presentar un tópico de negocios y justificar opiniones en una discusión empleando una amplia variedad y cantidad de estructuras gramaticales complejas, vocabulario de negocios, marcadores del discurso y conectores de ideas con una pronunciación clara dentro de una dinámica de participación.\u0000Abstract: The purpose of this study is to demonstrate that the use of digital rubrics enhances and strengthens the performance of the productive skill of oral expression in the English language for business, focusing on aspects such as grammar, vocabulary, pronunciation, discourse management, and interactive communication. This study adopts a quantitative approach, allowing for the analysis of assessment results applied to students. It is descriptive in scope, employing a pre-experimental design. Data analysis involved pre and post-tests, analyzed using non-parametric Wilcoxon rank sum tests. The findings indicate that the use of digital rubrics as an assessment tool significantly enhances students' academic performance in developing the productive skill of oral expression in business English. Students demonstrate the ability to express personal information and ideas on business topics, present a business-related topic, and justify opinions in a discussion, employing a wide range and quantity of complex grammatical structures, business vocabulary, discourse markers, and idea connectors with clear pronunciation within a participatory dynamic.\u0000Keywords: digital rubrics, oral expression, business English, evaluation instrument.","PeriodicalId":496881,"journal":{"name":"Revista Científica Sapientia Technological","volume":" 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141828376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Desarrollo Sostenible y Competitividad: El Impacto de la Certificación Orgánica en la Exportación de Productos Agrícolas de Pequeña Escala en Ecuador","authors":"Mónica Molina","doi":"10.58515/027rspt","DOIUrl":"https://doi.org/10.58515/027rspt","url":null,"abstract":"El objetivo de la presente investigación es comprender cómo la certificación orgánica impacta en el desarrollo sostenible del sector exportador y su impacto en los pequeños productores orgánicos en Ecuador, explorando temas como la competitividad, el acceso a mercados internacionales, la calidad de vida de los agricultores y las estrategias de sostenibilidad implementadas en este contexto específico. La presente investigación se centra en la influencia de la certificación orgánica en las exportaciones de productos agrícolas de pequeña escala en Ecuador, desde la perspectiva de desarrollo sostenible y la competitividad. La certificación orgánica se identifica como un componente esencial y complementario para el comercio internacional, ayudando al país a competir en condiciones equitativas y oportunidades justas. Este análisis busca proporcionar una visión integral de la relevancia estratégica de la certificación orgánica en el contexto de la exportación agrícola, generando beneficios para todas las partes involucradas y promoviendo un desarrollo sostenible y equitativo en la industria. Se aplicó un diseño metodológico cualitativo, mientras que la recolección de datos se realizó mediante entrevistas a diferentes actores clave del sector agrícola. Una de las principales conclusiones de esta investigación fue que la producción orgánica certificada se erige como un pilar fundamental para alcanzar la seguridad alimentaria y promover prácticas agrícolas sostenibles en Ecuador.\u0000Abstract\u0000The objective of this research is to understand how organic certification impacts the sustainable development of the export sector and its impact on small organic producers in Ecuador, exploring topics such as competitiveness, access to international markets, quality of life of farmers and the sustainability strategies implemented in this specific context. This research focuses on the influence of organic certification on exports of small-scale agricultural products in Ecuador, from the perspective of sustainable development and competitiveness. Organic certification is identified as an essential and complementary component for international trade, helping the country to compete under equal conditions and fair opportunities. This analysis seeks to provide a comprehensive view of the strategic relevance of organic certification in the context of agricultural exports, generating benefits for all parties involved and promoting sustainable and equitable development in the industry. A qualitative methodological design was applied, while data collection was carried out through interviews with different key actors in the agricultural sector. One of the main conclusions of this research was that certified organic production stands as a fundamental pillar to achieve food security and promote sustainable agricultural practices in Ecuador.\u0000Keywords: sustainable development, food security, international trade, agricultural production.","PeriodicalId":496881,"journal":{"name":"Revista Científica Sapientia Technological","volume":" 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141830688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"La gestión ambiental y su incidencia en la competitividad del sector hotelero del destino turístico Salinas, Santa Elena","authors":"Elsy Esther Gómez Panchana, July Maricela Alvarado Morán, Marianela Maritza Pérez Chiquito","doi":"10.58515/016rspt","DOIUrl":"https://doi.org/10.58515/016rspt","url":null,"abstract":"La gestión ambiental influye en la competitividad de las empresas hoteleras del cantón Salinas, por sus implicaciones en la sostenibilidad de los negocios. El objetivo es analizar la incidencia de la gestión ambiental en la competitividad del sector hotelero del cantón Salinas, provincia de Santa Elena. El cumplimiento se logra mediante la aplicación de la Matriz de Perfil Competitivo y otros instrumentos de gestión integrados como la Matriz de Evaluación de Factores Internos, el análisis PEST y la Matriz de Evaluación de Factores Externos, a partir de la información recopilada en fuentes documentales primarias y secundarias. Los resultados obtenidos fortalecen el criterio con la comunidad cantonal que la gestión ambiental no es solo para el cumplimiento de la normativa sino el efecto los costos operacionales e imagen, frente a un mercado de turismo de costa, que depende de la conservación y preservación de los recursos naturales. En cuanto al nivel de competitividad se identifican las brechas existentes en gestión ambiental con respecto a sus competidores para el diseño de un plan estratégico de gestión ambiental y así mejorar la competitividad para las pequeñas y medianas empresas hoteleras del cantón Salinas y también la gobernabilidad de las instituciones públicas del territorio.\u0000Abstract\u0000Environmental management influences the competitiveness of hotel companies in the Salinas canton, due to its implications for business sustainability. The objective is to analyze the impact of environmental management on the competitiveness of the hotel sector in the Salinas canton, province of Santa Elena. Compliance is achieved through the application of the Competitive Profile Matrix and other integrated management tools such as the Internal Factor Evaluation Matrix, the PEST analysis and the External Factor Evaluation Matrix, based on information compiled from primary and secondary documentary sources. The results obtained strengthen the criterion with the cantonal community that environmental management is not only for compliance with regulations but also for the effect on operational costs and image, in the face of a coastal tourism market that depends on the conservation and preservation of natural resources. With regard to the level of competitiveness, the existing gaps in environmental management with respect to competitors are identified in order to design a strategic plan for environmental management and thus improve the competitiveness of small and medium-sized hotel companies in the canton of Salinas and also the governance of public institutions in the territory.           \u0000Keywords: environmental management, coastal tourism, sustainability, competitiveness, SMEs, hospitality companies.","PeriodicalId":496881,"journal":{"name":"Revista Científica Sapientia Technological","volume":"63 29","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139448918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"La planificación prospectiva como elemento gerencial organizativo en la gestión educativa","authors":"Ángel Carmell Prince Torres","doi":"10.58515/019rspt","DOIUrl":"https://doi.org/10.58515/019rspt","url":null,"abstract":"Este artículo tuvo como propósito analizar las implicancias de la planificación prospectiva en el contexto general público y privado de la gerencia organizacional como parte de la gestión educativa. Por esto, se ejecutó una investigación documental, configurando un estudio hermenéutico. Como resultado, se estableció que la planeación prospectiva es un proceso de administración, concebido para paliar necesidades y abordar problemas que se susciten en las instituciones de educación. Se concluyó que la planificación prospectiva puede constituir un instrumento en el campo de la gerencia organizacional educativa, tendente a potenciar las sinergias dentro de las escuelas a modo de adaptarse a la mutabilidad que las caracteriza.\u0000Abstract\u0000The purpose of this article was to analyze the implications of prospective planning in the context of organizational management as part of educational management. For this reason, a documentary investigation was consolidated, carrying out a hermeneutical study. As a result, it was established that prospective planning is a management process, designed to alleviate needs and address problems that arise in educational institutions. It was concluded that prospective planning can be an instrument in the field of educational organizational management, tending to enhance synergies within schools in order to adapt to the mutability that characterizes them.\u0000Keywords: education, management; arrangement; planning, prospecting.","PeriodicalId":496881,"journal":{"name":"Revista Científica Sapientia Technological","volume":"50 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139449506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Influencia de Instagram en las decisiones de compras de los consumidores","authors":"Dario Alejandro Vaca Paredes, Ángel André Infante Plaza","doi":"10.58515/017rspt","DOIUrl":"https://doi.org/10.58515/017rspt","url":null,"abstract":"En Ecuador, las redes sociales tienen un crecimiento amplio debido a la alta conectividad por parte de las personas y facilidades que estas brindan; siendo claves para los negocios, quienes desean aprovechar los usos y tendencias de las redes sociales para promocionar sus productos a los consumidores y así poder generar ventas. La presente investigación tuvo como objetivo analizar el grado de influencia que tiene Instagram y los factores que influyen en las decisiones de compra de los consumidores. La metodología aplicada es de enfoque mixto, donde se realizó una investigación de tipo documental aplicando una encuesta a 150 personas cuya ubicación corresponde a la ciudad de Quito, las cuales realizaron una compra influenciada por Instagram en el mes de Julio del 2023. Los resultados de la investigación mostraron que el 38% de los encuestados indican que Instagram es influyente en sus decisiones de compra, como datos complementarios se mencionan que el perfil optimizado es la característica más importante para realizar una compra, los anuncios de productos o servicios es el contenido que más les motiva en Instagram para hacer una compra y el producto que más compraron por la influencia fueron ropas y accesorios.\u0000Abstract\u0000In Ecuador, social media is growing rapidly due to the high connectivity of people and the conveniences they provide. This makes them key for businesses that want to take advantage of the uses and trends of social media to promote their products to consumers and generate sales. This research aims to analyze the degree of influence that Instagram has and the factors that influence consumers' purchase decisions. The methodology applied is a mixed approach, where a documentary research was carried out by applying a survey to 150 people located in the city of Quito, who made a purchase influenced by Instagram in July 2023. The results of the research showed that 38% of respondents indicated that Instagram is influential in their purchase decisions. As complementary data, it is mentioned that the optimized profile is the most important characteristic for making a purchase, product or service ads are the content that motivates them the most on Instagram to make a purchase, and the product that they bought the most due to influence was clothing and accessories.\u0000Keywords: Instagram, purchases, consumers","PeriodicalId":496881,"journal":{"name":"Revista Científica Sapientia Technological","volume":"62 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139449209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}