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From University Town to Clone Town — A Case Research on 18-25 Years Students Consumers Purchase Non-Alcoholic Beverages Product Willingness in Nanjing Xianlin University Town 从大学城到克隆城——南京仙林大学城18-25岁学生消费者购买非酒精饮料产品意愿的个案研究

Frontiers in Management Science Pub Date : 2023-10-01 DOI: 10.56397/fms.2023.10.03

Dairui Lyu

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引用次数: 0

CSR Impact on Brand Loyalty: Insights from Consumer Perceptions 企业社会责任对品牌忠诚度的影响:来自消费者认知的洞察

Frontiers in Management Science Pub Date : 2023-10-01 DOI: 10.56397/fms.2023.10.08

Ming Ma, Yinger Gu, Wenyi Huang, Tian Wang

引用次数: 0

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