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The Effects of NFT Characteristics on the Intention to Purchase NFT: An Extended Technology Acceptance Model NFT特征对购买意愿的影响:一个扩展的技术接受模型
Gwang'go yeon'gu Pub Date : 2023-09-30 DOI: 10.16914/ar.2023.138.77
Nayeon Kim, Woohyun Yoo
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引用次数: 0
A Study on the Characteristics and Influence Relationship of Media Use in Digital Natives: Focusing on Attachment and Purchase Intention of Social Media Influencers as a Human Brand 数字原生代媒体使用特征及影响关系研究——以社交媒体网红作为人类品牌的依恋和购买意愿为例
Gwang'go yeon'gu Pub Date : 2023-09-30 DOI: 10.16914/ar.2023.138.5
Hye-Ra Oh, You-Kyung Kim
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引用次数: 0
A Case Study on Place Marketing Using Photo Contents: Focused on Pohang City in Gyeongsangbuk-do 利用照片内容进行场所营销的案例研究——以庆尚北道浦项市为例
Gwang'go yeon'gu Pub Date : 2023-09-30 DOI: 10.16914/ar.2023.138.107
Byoung-Hee Kim, Seung Hwe Koo
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引用次数: 0
The Impact of Virtual Model on Advertising Effectiveness for Chinese Consumers: The Mediating Role of Self-Image Congruence and Flow 虚拟模型对中国消费者广告效果的影响:自我形象一致性和流量的中介作用
Gwang'go yeon'gu Pub Date : 2023-09-30 DOI: 10.16914/ar.2023.138.178
WENHUA BAO, Inyong Nam
{"title":"The Impact of Virtual Model on Advertising Effectiveness for Chinese Consumers: The Mediating Role of Self-Image Congruence and Flow","authors":"WENHUA BAO, Inyong Nam","doi":"10.16914/ar.2023.138.178","DOIUrl":"https://doi.org/10.16914/ar.2023.138.178","url":null,"abstract":"","PeriodicalId":496643,"journal":{"name":"Gwang'go yeon'gu","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135037951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of an Animation Spokes-character in a Video Advertisement on Pre-schoolers’ Attitudes toward the Ad and the Product 视频广告中动画代言人对学龄前儿童对广告及产品态度的影响
Gwang'go yeon'gu Pub Date : 2023-09-30 DOI: 10.16914/ar.2023.138.137
Hyemee Jeon, Cunhyeong Ci
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引用次数: 0
Exploring the Effects of Government"s YouTube Channel on Policy Public Relations 试论政府YouTube频道在政策公共关系中的作用
Gwang'go yeon'gu Pub Date : 2023-09-30 DOI: 10.16914/ar.2023.138.44
Dong Min Shin, Jin Kyun Lee
{"title":"Exploring the Effects of Government\"s YouTube Channel on Policy Public Relations","authors":"Dong Min Shin, Jin Kyun Lee","doi":"10.16914/ar.2023.138.44","DOIUrl":"https://doi.org/10.16914/ar.2023.138.44","url":null,"abstract":"","PeriodicalId":496643,"journal":{"name":"Gwang'go yeon'gu","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135037955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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