{"title":"The Impact of Virtual Model on Advertising Effectiveness for Chinese Consumers: The Mediating Role of Self-Image Congruence and Flow","authors":"WENHUA BAO, Inyong Nam","doi":"10.16914/ar.2023.138.178","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":496643,"journal":{"name":"Gwang'go yeon'gu","volume":"34 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Gwang'go yeon'gu","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.16914/ar.2023.138.178","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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