A Study on the Characteristics and Influence Relationship of Media Use in Digital Natives: Focusing on Attachment and Purchase Intention of Social Media Influencers as a Human Brand
{"title":"A Study on the Characteristics and Influence Relationship of Media Use in Digital Natives: Focusing on Attachment and Purchase Intention of Social Media Influencers as a Human Brand","authors":"Hye-Ra Oh, You-Kyung Kim","doi":"10.16914/ar.2023.138.5","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":496643,"journal":{"name":"Gwang'go yeon'gu","volume":"2014 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Gwang'go yeon'gu","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.16914/ar.2023.138.5","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
