Jurnal Manajemen Kreatif dan Inovasi最新文献_第2页

Pengaruh Harga Produk, Customer Review Dan Preferensi Pengalaman Pembelian Terhadap Keputusan Pembelian Mahasiswa Manajemen Upgris Pada Shopee Dan TikTok Shop 产品价格、客户评价和购买体验偏好对管理专业学生在 Shopee 和 TikTok 商店购买决策的影响

Jurnal Manajemen Kreatif dan Inovasi Pub Date : 2024-07-03 DOI: 10.59581/jmki-widyakarya.v2i3.3768

Welly Dhea Ayu Hapsari, Rizky Fatkhur Rohman, Yunia Nur Anisa, Rauly Sijabat

{"title":"Pengaruh Harga Produk, Customer Review Dan Preferensi Pengalaman Pembelian Terhadap Keputusan Pembelian Mahasiswa Manajemen Upgris Pada Shopee Dan TikTok Shop","authors":"Welly Dhea Ayu Hapsari, Rizky Fatkhur Rohman, Yunia Nur Anisa, Rauly Sijabat","doi":"10.59581/jmki-widyakarya.v2i3.3768","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v2i3.3768","url":null,"abstract":"This research aims to analyze the influence of product prices and customer reviews on purchasing decisions of Management students at PGRI University Semarang (Upgris) on the e-commerce platforms Shopee and TikTok Shop. In the current digital era, e-commerce has become one of the main channels for consumers to make purchases. Two important factors that consumers often consider before making a purchase are product price and customer reviews. The research method used is quantitative with a survey approach. Data was collected through a questionnaire distributed to 36 Upgris Management students who actively use Shopee and TikTok Shop.The research results show that both product price and customer reviews have a significant influence on purchasing decisions. Specifically, product price has a greater influence than customer reviews in determining purchasing decisions on both platforms. Apart from that, there is a difference in the level of trust in customer reviews on Shopee and TikTok Shop, where students tend to trust reviews on Shopee more. It is hoped that these findings will provide insight for e-commerce businesses in designing effective marketing strategies by considering price factors and customer reviews.","PeriodicalId":496167,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141681249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Pegawai pada Direktorat XYZ 激励和工作环境对 XYZ 局员工绩效的影响

Jurnal Manajemen Kreatif dan Inovasi Pub Date : 2024-07-03 DOI: 10.59581/jmki-widyakarya.v2i3.3754

Muhammad Hasbi Gurumindah, Purwatiningsih Purwatiningsih, Ratih Setyo Rini

{"title":"Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Pegawai pada Direktorat XYZ","authors":"Muhammad Hasbi Gurumindah, Purwatiningsih Purwatiningsih, Ratih Setyo Rini","doi":"10.59581/jmki-widyakarya.v2i3.3754","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v2i3.3754","url":null,"abstract":"This research aims to determine the influence of motivation and work environment on employee performance at the Directorate General of Military Justice and State Administration, partially or simultaneously. The method used is a quantitative method. The research was conducted from April to June with the research objects being employees of the Directorate General of Military Justice and State Administration, totaling 75 respondents. The data analysis techniques used are Data Quality Test, Classical Assumption Test, Hypothesis Test, Multiple Regression Analysis, Determination Coefficient Test using the IBM SPSS 25 application. The results of this research show that partially motivation has a positive and significant influence on employee performance. This is shown based on the sig results of 0.032 < 0.05 and t count > t table 2.185 > 1.666 and partially the work environment has a positive and significant effect on employee performance. This is proven by the results of the sig value of 0.000 < 0.05 and t count > t table 3,719 > 1.666. Meanwhile, based on the results of the F Test, motivation and work environment have a positive and significant influence on employee performance. This is proven by the results of a sig value of 0.000 < 0.05 and a calculated F value > F table of 10.313 > 3.124.","PeriodicalId":496167,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141680772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Perilaku Kerja Karyawan Pada PT. Indolakto Pasuruan PT Indolakto Pasuruan 公司员工工作行为分析

Jurnal Manajemen Kreatif dan Inovasi Pub Date : 2024-07-02 DOI: 10.59581/jmki-widyakarya.v2i3.3763

Yasman Yasman, Limgiani Limgiani

引用次数: 0

Pengaruh Kompensasi dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Badan Pusat Statistik Kota Jakarta Selatan 薪酬和工作纪律对南雅加达市中央统计局员工绩效的影响

Jurnal Manajemen Kreatif dan Inovasi Pub Date : 2024-07-02 DOI: 10.59581/jmki-widyakarya.v2i3.3752

Pengaruh Kompensasi, Disiplin Kerja, Terhadap Kinerja, Karyawan Pada, Badan Pusat, Statistik Kota, Jakarta Selatan, Tiara Febriany

引用次数: 0

Pengaruh Disiplin Kerja Terhadap Kinerja Karyawan Melalui Motivasi Sebagai Variabel Intervening Pada Perumda Tirta Kanjuruhan Kabupaten Malang 马朗地区 Perumda Tirta Kanjuruhan 公司以激励为干预变量的工作纪律对员工绩效的影响

Jurnal Manajemen Kreatif dan Inovasi Pub Date : 2024-07-02 DOI: 10.59581/jmki-widyakarya.v2i3.3760

Pengaruh Disiplin, Kerja Terhadap, Kinerja Karyawan, Melalui Motivasi, Sebagai Variabel, Intervening Pada, Perumda Tirta, Kanjuruhan Malang, M. Faiz, Labay Al Anshory

{"title":"Pengaruh Disiplin Kerja Terhadap Kinerja Karyawan Melalui Motivasi Sebagai Variabel Intervening Pada Perumda Tirta Kanjuruhan Kabupaten Malang","authors":"Pengaruh Disiplin, Kerja Terhadap, Kinerja Karyawan, Melalui Motivasi, Sebagai Variabel, Intervening Pada, Perumda Tirta, Kanjuruhan Malang, M. Faiz, Labay Al Anshory","doi":"10.59581/jmki-widyakarya.v2i3.3760","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v2i3.3760","url":null,"abstract":"Companies can invest time and resources in developing, motivating, and nurturing the well-being of their employees. This not only has an impact on short-term success, but also on the company's long-term growth and sustainability. The purpose of this study is to analyze the Influence of Work Discipline on Employee Performance with Work Motivation as an Intervening Variable in Perumda Tirta Kanjuruhan, Malang Regency. The method used is quantitative in the form of explanatory research. The data was collected with a questionnaire that was distributed to all staff at Perumda Tirta Kanjuruhan, Malang Regency, totaling 80 people. Meanwhile, the data analysis used is SEM with PLS as the analysis technique. The results of the study showed that work discipline had an effect on employee performance at Perumda Tirta Kanjuruhan, Malang Regency. Work discipline affects work motivation at Perumda Tirta Kanjuruhan Malang Regency. Work motivation affects employee performance at Perumda Tirta Kanjuruhan, Malang Regency. Work discipline affects employee performance through work motivation at Perumda Tirta Kanjuruhan, Malang Regency. The conclusion in this study is that work discipline includes punctuality, precision, and consistency in carrying out tasks. Meanwhile, work motivation is a key factor that encourages employees to achieve their goals and give their best performance.","PeriodicalId":496167,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141685188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0