International Journal of Innovative Research in Social and Strategy Management Techniques最新文献

{"title":"SUCCESS OF MICROENTERPRISES IN NORTH CENTRAL NIGERIA, THE ROLE OF RESILIENCE, AND SELF-DIRECTED LEARNING","authors":"Aderonke Folagbade, Meshach Gonam, Linus Vem","doi":"10.48028/iiprds/ijirsssmt.v10.i1.05","DOIUrl":"https://doi.org/10.48028/iiprds/ijirsssmt.v10.i1.05","url":null,"abstract":"Microenterprises continue to hold the promise of economic success for many countries, but many of these businesses are thought to be the most vulnerable to failure following the economic shock caused by COVID-19. This study looked into how resilience helped microenterprise owner-managers succeed after an economic shock. The study specifically looked at the role of self-directed learning as a mediator in the link between resilience and success of microenterprises in North Central Nigeria. Our research discovered a strong and significant link between success, self-directed learning, and resilience. It should be emphasised that while resilient owner-managers can have a positive and significant impact on the success of microenterprises, the impact of self-directed learning further supports and enriches their businesses in times of challenging business circumstances.","PeriodicalId":492923,"journal":{"name":"International Journal of Innovative Research in Social and Strategy Management Techniques","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136329328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"LANGUAGE USAGE IN NIGERIAN POLITICAL CAMPAIGNS AND RALLIES AND ENHANCEMENT OF PEACE, SECURITY AND ELECTORAL PROCESS","authors":"Balkisu Abubakar","doi":"10.48028/iiprds/ijirsssmt.v10.i1.13","DOIUrl":"https://doi.org/10.48028/iiprds/ijirsssmt.v10.i1.13","url":null,"abstract":"Language is one of the greatest media through which human beings globally communicate express and pass thoughts and ideas to fellow human beings. It can be used to glorify and degrade an individual, group of individuals, tribe or tribes, nation and nations etc. thus the importance of language cannot be over-stressed. It is in this perspective that the paper examines the use of language in political rallies and campaigns in Nigeria and shows how the language use in passing the contents to the audience or populace can enhance or destroy peace, security and the electoral process. In achieving this, samples of languages used in campaigns and rallies were gathered and analysed to show how they can enhance of destroy peace, security and electoral process in Nigeria. Some of the issues addressed by the paper include hate speeches, tribal and religious bigotry, regional superiority or aberration and others. At the end suggestions on how to enhance peace, security and perfection of the electoral process through the use of language is proffered.","PeriodicalId":492923,"journal":{"name":"International Journal of Innovative Research in Social and Strategy Management Techniques","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136329567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE ROLE OF THE TRADITIONAL AFRICAN FAMILY SETTING ON THE PERFORMANCE OF MICRO, SMALL AND MEDIUM ENTERPRISES IN NIGERIA (MSMES): THE CASE OF BAYELSA STATE MEDIUM SMALL AND MEDIUM ENTERPRISES","authors":"Francis Poazi, Kuroakegha Basuo","doi":"10.48028/iiprds/ijirsssmt.v10.i1.02","DOIUrl":"https://doi.org/10.48028/iiprds/ijirsssmt.v10.i1.02","url":null,"abstract":"The study was commissioned to determine the role of traditional African family settings in the performance of Bayelsa's micro, small, and medium enterprises. Indeed, to some extent, micro, small, and medium enterprises have played a crucial role in driving the economic and industrial transformation of Nigeria. In other words, MSMEs are the lifeblood of any economy, and hence hindering factors ought to be taken care of to experience sustainable growth and development of the economy. Of course, traditions and customs somewhat play a significant role in the success and dearth of any business, and MSMEs are not immune from the interference and the constant challenges associated with traditional African family settings. The African family settings in most parts have contributed to the success and collapse of MSMEs. To this end, the study applied a descriptive survey research design methodology to scrutinize and give analytical views on existing works of literature and concepts surrounding the role of traditional African family settings as well as the performance of micro, small, and medium enterprises in Nigeria. After a thorough analysis, it is very clear that there is budding and enormous potential and opportunities for MSMEs in Nigeria and, as such, they can be seen to be the engines of growth, wealth creation, industrialization, or employment generation that are geared towards the reduction of poverty. Also found were the features of African family settings and challenges, which are quite extraordinary and uniform across the African regions. Nonetheless, there is some uniqueness to these African family settings that are familiar and evident in the Nigerian context. Interestingly, after giving an analytical point of view with regards to African family settings and challenges, it is significantly clear that African family settings and challenges are very instrumental in determining whether an entrepreneurial venture is successful or not. It recommends that promoters of MSMEs should ensure the availability of managerial capacity and acumen to manage the role of the traditional African family settings as regards the performance of micro, small and medium enterprises (MSMEs) in Nigeria.","PeriodicalId":492923,"journal":{"name":"International Journal of Innovative Research in Social and Strategy Management Techniques","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136329576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"GETTING OVER OVERDRAFT","authors":"Aaron Klein","doi":"10.48028/iiprds/ijirsssmt.v10.i1.06","DOIUrl":"https://doi.org/10.48028/iiprds/ijirsssmt.v10.i1.06","url":null,"abstract":"Bank account overdraft fees have not always been with us. Overdraft privileges as a paid service became common in the 1990s, when it was introduced by banks as a convenience for account holders who ran out of funds with checks outstanding and would rather have them honored than returned. What began as a modest add-on service to select customers quickly morphed into a profit center for banks (and credit unions), with estimates of total fees paid ranging up to $30 billion a year. Now, $30 billion is real money even for a banking system as large as America’s: The biggest banks were making over $1 billion a year on overdraft fees, while overdraft income grew to an astonishing 20% or more of earnings for smaller ones. Overdraft fees, effectively interest on loans, are extremely high cost given the small amount of money loaned via an overdraft, the short term of the loan, and the minimal chance of default. As a result, overdraft fees result in nearly pure profit for the bank (or credit union).","PeriodicalId":492923,"journal":{"name":"International Journal of Innovative Research in Social and Strategy Management Techniques","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136329575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EFFECT OF SERVICE QUALITY ON SATISFACTION OF ENROLLEES OF PRIVATE HMOs IN GENERAL HOSPITALS WITHIN ABUJA METROPOLIS","authors":"Chinyere Agagbo, Ibrahim Ohida, CPA Gbande","doi":"10.48028/iiprds/ijirsssmt.v10.i1.07","DOIUrl":"https://doi.org/10.48028/iiprds/ijirsssmt.v10.i1.07","url":null,"abstract":"This study examined the effect of service quality on the satisfaction of enrollees of private HMOs in general hospitals within the Abuja Metropolis. Specifically, the study x-rayed the individual impact of reliability, assurance and empathy on the satisfaction of enrollees of private HMOs in five general hospitals within Abuja municipal area council (AMAC). The study adopted a survey research design. The study population includes 3447 enrollees of private HMOs of five General Hospitals. A study drew a sample size of 482 using the Taro Yamane sample size determination technique. The hospitals included Asokoro General hospital, Gwarinpa General Hospital, Kubwa General Hospital, Maitama District Hospital and Wuse District Hospital. A five-point Likert scale type of question was used to collect data for the study. The reliability of this instrument was measured using Cronbach's alpha. The spearman rank correlation coefficient was used to analyse the data and test the hypotheses. The result of the study revealed that reliability, assurance and empathy have a positive and significant relationship with enrollees' satisfaction within the area covered by the study. From the findings, the study concluded that providing high-quality services characterized by reliability, assurance, and empathy is imperative for the success of any organisation in this era of globalisation and competitiveness. Thus, the study recommended that if the HMOs desire to survive and improve enrollees' satisfaction, it is imperative to continually investigate the existing service quality, particularly on dimensions of reliability, assurance and empathy.","PeriodicalId":492923,"journal":{"name":"International Journal of Innovative Research in Social and Strategy Management Techniques","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136329569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CONSUMER BRAND PERCEPTION VARIABLES AND PURCHASE DECISION OF SELECTED FAST-MOVING CONSUMER GOODS FIRMS IN LAGOS STATE, NIGERIA","authors":"Margret Kabuoh, Abosede Omokorede","doi":"10.48028/iiprds/ijirsssmt.v10.i1.09","DOIUrl":"https://doi.org/10.48028/iiprds/ijirsssmt.v10.i1.09","url":null,"abstract":"Consumers play a vital role in the success of organizations as their purchasing decision can have a significant impact on the organisation's performance. Therefore, it is important for organizations to maintain a positive brand perception in the minds of consumers. This can be achieved through excellent customer service. However, poor consumer brand perception could lead to a decline in purchase decision leading to low sales and possible organizational failure. This study investigated the effect of consumer brand perception variables and purchase decision of selected fast-moving consumer goods (FMCGs) firms in Lagos State, Nigeria. The study adopted a survey research design. The population of the study was 1,774,657 consumers of fast-moving consumer goods firms that reside in different local governments of the different five regions in Lagos state Nigeria, and a sample size of 499 was determined using Krejcie and Morgan. The data was collected using a valid and reliable questionnaire with a Cronbach alpha value greater than 0.7. Both descriptive and inferential tools were used for the data analysis. Multiple regression analysis was used to determine the effect of the variables using Statistical Package for Social Science (SPSS) version 27. The study revealed that consumer brand perception variables have significant effect on the purchase decision of selected fast-moving consumer goods firms in Lagos State, Nigeria (Adj. R2 = 0.426; F (4, 425) = 59.236, p < 0.05). The study concluded that consumer brand perception has significant effect on the purchase decision of selected fast-moving consumer goods firms in Lagos State, Nigeria. It is recommended that management should invest in creating and maintaining strong brand perception among consumers to positively influence their purchase decisions. This can be achieved by developing effective branding and marketing strategies that focus on building brand awareness, attractiveness, positioning, associations, and image.","PeriodicalId":492923,"journal":{"name":"International Journal of Innovative Research in Social and Strategy Management Techniques","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136329570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ADVANCING INCLUSION THROUGH CLEAN ENERGY JOBS","authors":"Mark Muro, Adie Tomer, Ranjitha Shivaram, Joseph Kane","doi":"10.48028/iiprds/ijirsssmt.v10.i1.03","DOIUrl":"https://doi.org/10.48028/iiprds/ijirsssmt.v10.i1.03","url":null,"abstract":"The transition to a clean energy economy continues. Motivated by mounting scientific evidence, shifting market forces, and in some cases policy, U.S. industries are installing more zero-carbon energy sources, developing more energy-efficient products, and adopting more environmentally sensitive standards. More recently, debates have broken out in Congress over the need for an ambitious Green New Deal centered on clean economy employment. The result: Shifts in “green jobs,” carbon emissions, electricity consumption, and resilience to climate shocks have become some of the highest profile, most discussed trends of the decade. Considerably less attention has been paid to the types of workers, activities, and skills needed in years to come. Relatively little is known about the nature of the work associated with the clean energy transition and the specific occupations necessary to deliver a vibrant clean energy economy moving forward. Focused squarely on the workforce side of the clean energy transition, this paper aims to help energy sector professionals, state and local policymakers, regional education and training sector leaders, and community organizations get a clearer look at the nature, needs, and opportunities associated with the future clean energy workforce. In particular, this paper explores the extent to which such occupations will offer pathways to inclusive economic opportunity.","PeriodicalId":492923,"journal":{"name":"International Journal of Innovative Research in Social and Strategy Management Techniques","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136047500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DISTRIBUTIVE JUSTICE, INDIVIDUAL SPIRITUALITY, AND DEVIANT BEHAVIOUR AMONG ACADEMICS AT TARABA STATE UNIVERSITY","authors":"Comfort Iliya, Ben Wurim","doi":"10.48028/iiprds/ijirsssmt.v10.i1.04","DOIUrl":"https://doi.org/10.48028/iiprds/ijirsssmt.v10.i1.04","url":null,"abstract":"The study examined the effect of distributive justice on deviant behaviour, and the moderating role of individual spirituality among university academics at Taraba State University. Relevant literatures on distributive justice, deviant behaviour and spirituality were reviewed under conceptual, theoretical, and empirical review. The study was anchored on social exchange theory and person organisational fit theory. A descriptive survey research design method was used. The target population for the study is 586 academics at Taraba State University. The sample size was 226. The study employed a purposive sampling technique. The structural questionnaire was used to source data from the respondents. The researcher distributed 300 questionnaires, but only 190 copies were retrieved, and used for the analysis. Structural equation modeling specifically Partial least squares (PLS) software version 4 was used to test the hypotheses formulated. The findings of the study revealed that distributive justice has a negative and significant effect on the deviant behaviour of academics at Taraba State University. Individual spirituality does not moderate the relationship between distributive justice and deviant behaviour. The study recommends that the government and management of the university should ensure that academics’ salaries, benefits, allowances, and promotions are given to them at the right time to reduce deviant behaviour.","PeriodicalId":492923,"journal":{"name":"International Journal of Innovative Research in Social and Strategy Management Techniques","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136329332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BRAND CHOICE INFLUENCING FACTORS AND CUSTOMER PREFERENCE LEVEL OF MOBILE NETWORK SERVICE PROVIDERS","authors":"Grace Nwansi, Ann Ikechi","doi":"10.48028/iiprds/ijirsssmt.v10.i1.08","DOIUrl":"https://doi.org/10.48028/iiprds/ijirsssmt.v10.i1.08","url":null,"abstract":"As customers switch from one network to another, researchers argue over the propelling factors behind their switching behaviour. Most people in other zones of the country believe that an average Igbo man does not joke with money, to the extent that other factors are considered inconsequential. With this in view, one begins to wonder if tarrif is the major factor that an average subscriber in the south east zone considers to switch brands. This work, therefore, examined brand choice influencing factors and customer preference level of mobile network service providers, and adopted descriptive research design. Three hundred and ninety-one copies of questionnaire were administered on GSM users spread over the Southeastern parts of Nigeria to make possible the testing of three hypotheses formulated. Using SPSS, multiple regression was run to ascertain the effect of each of the independent variables: network quality, tariff level and complaint management on the dependent variable, customer brand preference level. Findings revealed that the three variables had significant relationships with customer brand preference. However, network quality made the highest contribution to Customer Preference Level, followed by tariff level and finally, complaint management, which made the least contribution. Since Network Quality made the greatest contribution to customer preference level, the researchers recommended that GSM service providers in Nigeria should creatively and innovatively apply the model developed by this work to enhance the quality of their service delivery.","PeriodicalId":492923,"journal":{"name":"International Journal of Innovative Research in Social and Strategy Management Techniques","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136329579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MARKET SEGMENTATION COMPONENTS AND THE PRODUCTIVITY OF INDIGENOUS OIL AND GAS COMPANIES IN RIVERS STATE, NIGERIA","authors":"Margret Kabuoh, Victoria Akpa, Babatunde Sunmola","doi":"10.48028/iiprds/ijirsssmt.v10.i1.01","DOIUrl":"https://doi.org/10.48028/iiprds/ijirsssmt.v10.i1.01","url":null,"abstract":"Market segmentation strategies are critical to organisational success as when properly executed, aids to enhance productivity. However, most organisations despite the importance of these segmentation strategies, do not boarder, consequently, organizational losses or failures are experienced. The objective of this study was to evaluate the effect of market segmentation components (Behavioural segmentation, Geographical segmentation, Demographic segmentation) on productivity of indigenous oil and gas companies in Rivers State, Nigeria. Survey research design was adopted for the study. The population of study consist of 322 management staff of 11 indigenous oil and gas companies in River state, Nigeria. Total enumeration was used for the study sample size as the population was not large. Primary source of data collection was adopted via a validated instrument. Cronbach alpha reliability coefficients for the constructs ranged from 0.608 to 0.768 Simple random sampling technique was used and 307 copies of the questionnaire came back representing 84%. Data was analysed using descriptive and inferential statistics. Multiple regression was used to test the hypothesis. Findings indicates that Market segmentation components (Behavioural, Geographical Demographic,) have significant effect on productivity of indigenous oil and gas companies in River state, Nigeria ((Adj.R2 = 0.627; F (3, 303) = 172.594, p < 0.05). The study concluded that market segmentation components have significant effect on productivity of the selected indigenous oil and gas companies in Rivers State, Nigeria. The study recommended that management of indigenous oil and gas companies in River State should conduct market research to identify their target market and their needs, preferences, locations, and behaviours as to remain sustained in business.","PeriodicalId":492923,"journal":{"name":"International Journal of Innovative Research in Social and Strategy Management Techniques","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136329326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}