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The Influence and Strategy of User Interaction Behavior in Tik Tok Video Marketing Tik Tok 视频营销中用户互动行为的影响与策略
Frontiers in business, economics and management Pub Date : 2023-12-06 DOI: 10.54097/fbem.v12i2.14594
Wenqing Xie
{"title":"The Influence and Strategy of User Interaction Behavior in Tik Tok Video Marketing","authors":"Wenqing Xie","doi":"10.54097/fbem.v12i2.14594","DOIUrl":"https://doi.org/10.54097/fbem.v12i2.14594","url":null,"abstract":"With the launch of short video apps such as \"Tik Tok\" and \"Aauto Quicker\", the short video industry has shown an explosive development trend, and the commodity marketing model with short video as the media has also grown up, forming a Tik Tok video marketing model and becoming an important link in the marketing of various businesses. This study combines the characteristics of mobile Tik Tok video marketing with impulsive purchasing theory, extracting three stimulus variables, namely promotion discounts, opinion leaders, and entertainment. Based on previous research results, And propose relevant assumptions.","PeriodicalId":491607,"journal":{"name":"Frontiers in business, economics and management","volume":"18 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138984138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on Compensation Mechanism of Rural Cultivated Land under the Background of Local Financial Pressure 地方财政压力背景下的农村耕地补偿机制研究
Frontiers in business, economics and management Pub Date : 2023-12-06 DOI: 10.54097/fbem.v12i2.14779
Chenjun Wan
{"title":"Research on Compensation Mechanism of Rural Cultivated Land under the Background of Local Financial Pressure","authors":"Chenjun Wan","doi":"10.54097/fbem.v12i2.14779","DOIUrl":"https://doi.org/10.54097/fbem.v12i2.14779","url":null,"abstract":"With the acceleration of the pace of urbanization, the farmland area is gradually shrinking, and the protection of farmland becomes crucial. However, the financial pressure of local governments and the drive of officials' interests make farmland protection meet many challenges. In order to further optimize the farmland compensation mechanism, ensure national food security and strictly adhere to the arable land red line, this paper uses literature analysis to discuss the existing problems of the current rural farmland compensation mechanism from the new perspective of local financial pressure, and puts forward optimization suggestions.","PeriodicalId":491607,"journal":{"name":"Frontiers in business, economics and management","volume":"27 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138984381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital Economy, China International Trade Potential, Industries of BRI countries: Evidence from Stochastic Frontier Gravity Model 数字经济、中国国际贸易潜力、金砖国家的产业：随机前沿引力模型的证据
Frontiers in business, economics and management Pub Date : 2023-12-06 DOI: 10.54097/fbem.v12i2.14875
Keqi Chu
{"title":"Digital Economy, China International Trade Potential, Industries of BRI countries: Evidence from Stochastic Frontier Gravity Model","authors":"Keqi Chu","doi":"10.54097/fbem.v12i2.14875","DOIUrl":"https://doi.org/10.54097/fbem.v12i2.14875","url":null,"abstract":"The article investigates the impact of digital trade on China’s trade efficiency, trade potential, and the possible influence factors of China to BRI nations under stochastic frontier gravity methodology framework. In this article, it follows previous studies and employ stochastic frontier gravity model to explore possible influence of digital trade and trade barriers on China’s foreign trade potential at country-level. It evaluates the influence factor of China export potential to BRI countries via the aspect of digital commerce. Moreover, this article enriches the BRI literatures by employing stochastics frontier gravity model to examine the impact of digital trade on China trade potential and trade efficiency to BRI countries. The results of the study support the important role of BRI in facilitating digital trade among BRI countries and China. In addition to revealing the factors affecting digital trade (e.g., GDP and distance, bordering issue), the results highlight the importance of considering non-efficiency factors, in our case, the negative impact of digital trade restrictions on trade efficiency. The findings may provide some insight for policy makers (in China and BRI countries) into loosening the digital trade restrictions and improve trade efficacy along the BRI.","PeriodicalId":491607,"journal":{"name":"Frontiers in business, economics and management","volume":"30 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138983986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effect of Supply Chain Innovation on Enterprise Operational Performance under the Perspective of Collaborative Management 协同管理视角下供应链创新对企业运营绩效的影响
Frontiers in business, economics and management Pub Date : 2023-12-06 DOI: 10.54097/fbem.v12i2.14876
Xi Zhao
{"title":"Effect of Supply Chain Innovation on Enterprise Operational Performance under the Perspective of Collaborative Management","authors":"Xi Zhao","doi":"10.54097/fbem.v12i2.14876","DOIUrl":"https://doi.org/10.54097/fbem.v12i2.14876","url":null,"abstract":"The advent of the digital economy era makes enterprises face more and more complex and dynamic environments, and each field presents the phenomenon of multi-factor complex interaction. Therefore, implementing a supply chain innovation strategy is an inevitable trend for developing China's manufacturing enterprises under the background of rapid technological and product upgrading. Currently, supply chain innovation under the perspective of collaborative management has become a research hotspot in the field of the manufacturing industry. This paper analyzes the supply chain innovation of enterprise operational performance under the collaborative management mode. It explores the influence path of supply chain innovation on the operational performance of manufacturing enterprises.","PeriodicalId":491607,"journal":{"name":"Frontiers in business, economics and management","volume":"25 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138984198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on High-quality Development Strategies for Cultural Tourism in Zhanjiang from the Perspective of Global Tourism 全域旅游视角下的湛江文化旅游高质量发展战略研究
Frontiers in business, economics and management Pub Date : 2023-12-06 DOI: 10.54097/fbem.v12i2.14589
Jinfeng Ou
{"title":"Research on High-quality Development Strategies for Cultural Tourism in Zhanjiang from the Perspective of Global Tourism","authors":"Jinfeng Ou","doi":"10.54097/fbem.v12i2.14589","DOIUrl":"https://doi.org/10.54097/fbem.v12i2.14589","url":null,"abstract":"The paper follows the logical approach of \"current situation analysis, experience reference, and countermeasure research\". On the basis of clarifying the connotation and characteristics of comprehensive tourism, it summarizes and analyzes the successful experiences of the development of cultural and tourism industries in Qingdao and Haikou. Combined with the spatial layout of tourism resources in Zhanjiang's \"One Heart, One Belt, Two Corridors, and Three Poles\", it innovates the cultural and tourism management system and mechanism, and improves the top-level design of cultural and tourism development; Innovate the development strategy of the tourism industry in Zhanjiang, explore natural and cultural resources with local characteristics, and enhance the cultural heritage of tourism products; Innovate the promotion model of tourism products, actively explore new media marketing in tourism, and attach importance to the cultivation of talents in the cultural tourism industry to promote high-quality development of the cultural tourism industry in Zhanjiang.","PeriodicalId":491607,"journal":{"name":"Frontiers in business, economics and management","volume":"21 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138984344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Search on Risk Assessment of PPP Project Financing Based on ISM-FAHP Model 基于 ISM-FAHP 模型的 PPP 项目融资风险评估检索
Frontiers in business, economics and management Pub Date : 2023-12-06 DOI: 10.54097/fbem.v12i2.14895
Jiahuan Li, Shibin Yu, Xinyu Zhang, Jiulong Peng
{"title":"Search on Risk Assessment of PPP Project Financing Based on ISM-FAHP Model","authors":"Jiahuan Li, Shibin Yu, Xinyu Zhang, Jiulong Peng","doi":"10.54097/fbem.v12i2.14895","DOIUrl":"https://doi.org/10.54097/fbem.v12i2.14895","url":null,"abstract":"With the rapid development of China's economy, the demand of large-scale infrastructure construction projects is increasing day by day, but the shortage of funds has become the bottleneck restricting the progress of projects. In order to solve this problem, the Chinese government has gradually implemented the PPP project financing model in the field of infrastructure to attract social capital to participate and share the risk. However, with the implementation of this model, the problem of financing risk has gradually become prominent. Therefore, this study aims to provide scientific theoretical support and practical suggestions for relevant decision-making through in-depth analysis of PPP project financing risk and application of ISM-FAHP model.","PeriodicalId":491607,"journal":{"name":"Frontiers in business, economics and management","volume":"25 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138984551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Optimization of Quantitative Investment Strategies in the Financial Big Data Environment 优化金融大数据环境下的量化投资策略
Frontiers in business, economics and management Pub Date : 2023-12-06 DOI: 10.54097/fbem.v12i2.14595
Jinhong Wang
{"title":"Optimization of Quantitative Investment Strategies in the Financial Big Data Environment","authors":"Jinhong Wang","doi":"10.54097/fbem.v12i2.14595","DOIUrl":"https://doi.org/10.54097/fbem.v12i2.14595","url":null,"abstract":"With the rapid progress of technology, the financial field is rapidly shifting towards a data-driven environment, with \"financial big data\" becoming its core component. This transformation has brought about profound changes in the financial market, especially with a significant impact on algorithmic quantitative investment strategies. This article delves into the optimization of quantitative investment strategies in the financial big data environment, analyzes how the characteristics of big data affect quantitative investment, and how to utilize these characteristics to optimize investment strategies. The article first outlines the definition, characteristics, and sources of financial big data, with a focus on describing its core characteristics such as capacity, speed, diversity, and authenticity. This article highlights the application of machine learning and deep learning in financial analysis, as well as the new perspective provided by unstructured data for quantitative strategies. Finally, the conclusion section of the article summarizes the opportunities and challenges brought by the integration of financial big data and quantitative strategies, calling on financial institutions and investors to have a deeper understanding and utilization of these two major trends.","PeriodicalId":491607,"journal":{"name":"Frontiers in business, economics and management","volume":"33 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138983801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analyzing the Sharing Economy from an Economic Model Perspective 从经济模式角度分析共享经济
Frontiers in business, economics and management Pub Date : 2023-12-06 DOI: 10.54097/fbem.v12i2.14879
Chen Zhuo
{"title":"Analyzing the Sharing Economy from an Economic Model Perspective","authors":"Chen Zhuo","doi":"10.54097/fbem.v12i2.14879","DOIUrl":"https://doi.org/10.54097/fbem.v12i2.14879","url":null,"abstract":"The sharing economy is a new economic model that matches idle resources with the demand side through online platforms to achieve resource sharing and optimized utilization. This article analyzes the sharing economy from the perspective of economic models, mainly including platform economy model, co production economy model, and shared consumption economy model. At the same time, the advantages and challenges of the sharing economy were also explored, such as high resource utilization, creating employment opportunities and improving consumer welfare, as well as challenges such as incomplete laws and regulations, increased security risks, and increased inequality. Finally, the development trends and prospects of the sharing economy were envisioned, such as cross-border integration and innovative development, government regulation and regulatory guidance, user trust and brand building, as well as the importance of international cooperation and market expansion.","PeriodicalId":491607,"journal":{"name":"Frontiers in business, economics and management","volume":"31 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138983938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Female Images in Ethnic Minority Films from A Modern Perspective 从现代视角看少数民族电影中的女性形象
Frontiers in business, economics and management Pub Date : 2023-12-06 DOI: 10.54097/fbem.v12i2.14883
Yating Zhang
{"title":"Female Images in Ethnic Minority Films from A Modern Perspective","authors":"Yating Zhang","doi":"10.54097/fbem.v12i2.14883","DOIUrl":"https://doi.org/10.54097/fbem.v12i2.14883","url":null,"abstract":"This article aims to scan and interpret the female images in ethnic minority-themed films from a modern perspective. As a form of cultural expression, ethnic minority films carry the inheritance and display of ethnic minority culture. However, in the context of modern society, female images in ethnic minority films face some difficulties, such as stereotypes and solidified gender roles. In order to promote the development of female images in ethnic minority films, this article will explore these dilemmas and propose corresponding countermeasures and suggestions.","PeriodicalId":491607,"journal":{"name":"Frontiers in business, economics and management","volume":"29 30","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138984022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of the Digital Economy on the Integration and Development of Manufacturing and Logistics Industries 数字经济对制造业与物流业融合发展的影响
Frontiers in business, economics and management Pub Date : 2023-12-06 DOI: 10.54097/fbem.v12i2.14887
Yonghui Feng
{"title":"The Impact of the Digital Economy on the Integration and Development of Manufacturing and Logistics Industries","authors":"Yonghui Feng","doi":"10.54097/fbem.v12i2.14887","DOIUrl":"https://doi.org/10.54097/fbem.v12i2.14887","url":null,"abstract":"Industrial integration is an effective way to promote economic growth in the era of digital economy and an important part of the high-quality development of the manufacturing industry. In the context of the vigorous development of the digital economy, this paper uses the principal component analysis method to construct the digital economy development index system and the coupled coordination degree model to measure the integration level of the manufacturing industry and logistics industry, and empirically analyzes the impact of the digital economy on the integration and development of the manufacturing industry and logistics industry by using the panel data of 30 provinces (municipalities and districts) in China from 2013 to 2020. It is found that the digital economy significantly promotes the integration level of manufacturing and logistics. The digital economy can promote the integrated development of manufacturing and logistics through both enterprise technology innovation and a digital platform. Heterogeneity analysis shows that the digital economy has a significant promotion effect on the eastern region and western region, with the western region > the eastern region.","PeriodicalId":491607,"journal":{"name":"Frontiers in business, economics and management","volume":"24 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138984171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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