{"title":"Tik Tok 视频营销中用户互动行为的影响与策略","authors":"Wenqing Xie","doi":"10.54097/fbem.v12i2.14594","DOIUrl":null,"url":null,"abstract":"With the launch of short video apps such as \"Tik Tok\" and \"Aauto Quicker\", the short video industry has shown an explosive development trend, and the commodity marketing model with short video as the media has also grown up, forming a Tik Tok video marketing model and becoming an important link in the marketing of various businesses. This study combines the characteristics of mobile Tik Tok video marketing with impulsive purchasing theory, extracting three stimulus variables, namely promotion discounts, opinion leaders, and entertainment. Based on previous research results, And propose relevant assumptions.","PeriodicalId":491607,"journal":{"name":"Frontiers in business, economics and management","volume":"18 8","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Influence and Strategy of User Interaction Behavior in Tik Tok Video Marketing\",\"authors\":\"Wenqing Xie\",\"doi\":\"10.54097/fbem.v12i2.14594\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"With the launch of short video apps such as \\\"Tik Tok\\\" and \\\"Aauto Quicker\\\", the short video industry has shown an explosive development trend, and the commodity marketing model with short video as the media has also grown up, forming a Tik Tok video marketing model and becoming an important link in the marketing of various businesses. This study combines the characteristics of mobile Tik Tok video marketing with impulsive purchasing theory, extracting three stimulus variables, namely promotion discounts, opinion leaders, and entertainment. Based on previous research results, And propose relevant assumptions.\",\"PeriodicalId\":491607,\"journal\":{\"name\":\"Frontiers in business, economics and management\",\"volume\":\"18 8\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-12-06\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Frontiers in business, economics and management\",\"FirstCategoryId\":\"0\",\"ListUrlMain\":\"https://doi.org/10.54097/fbem.v12i2.14594\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Frontiers in business, economics and management","FirstCategoryId":"0","ListUrlMain":"https://doi.org/10.54097/fbem.v12i2.14594","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
随着 "Tik Tok"、"奥特迅 "等短视频应用的推出，短视频行业呈现出爆发式的发展趋势，以短视频为媒介的商品营销模式也随之成长起来，形成了Tik Tok视频营销模式，成为各商家营销的重要环节。本研究将移动 Tik Tok 视频营销的特点与冲动购买理论相结合，提取了促销折扣、意见领袖、娱乐三个刺激变量。在前人研究成果的基础上，提出相关假设。
The Influence and Strategy of User Interaction Behavior in Tik Tok Video Marketing
With the launch of short video apps such as "Tik Tok" and "Aauto Quicker", the short video industry has shown an explosive development trend, and the commodity marketing model with short video as the media has also grown up, forming a Tik Tok video marketing model and becoming an important link in the marketing of various businesses. This study combines the characteristics of mobile Tik Tok video marketing with impulsive purchasing theory, extracting three stimulus variables, namely promotion discounts, opinion leaders, and entertainment. Based on previous research results, And propose relevant assumptions.
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