Magenta | Official Journal STMK Trisakti最新文献

Analisis Visual Media Promosi Konser Telkomsel Award 2023 Dalam Meningkatkan Loyalitas Konsumen 视觉媒体推广特komsel奖2023年提高消费者忠诚度

Magenta | Official Journal STMK Trisakti Pub Date : 2023-09-14 DOI: 10.61344/magenta.v7i02.112

Dedy Tri Hudaya

引用次数: 0

Perancangan Visual Iklan Layanan Masyarakat Mengenai Cyberbullying Melalui Media Sosial 通过社交媒体设计一个关于网络欺凌的公共服务广告

Magenta | Official Journal STMK Trisakti Pub Date : 2023-09-07 DOI: 10.61344/magenta.v7i02.111

Wilson Prabaswara, Friska Nurliana

引用次数: 0

Kajian Teknis Penyampaian Cerita Humor Komik Strip “ Si A Piao” yang Minim Narasi Teks, hanya Mengandalkan pada Narasi Visual 漫画漫画漫画中缺乏的技术推理，文本叙事很少，只能依靠视觉叙事

Magenta | Official Journal STMK Trisakti Pub Date : 2023-08-23 DOI: 10.61344/magenta.v7i02.107

None Soelinto, Rumbel Galingging

{"title":"Kajian Teknis Penyampaian Cerita Humor Komik Strip “ Si A Piao” yang Minim Narasi Teks, hanya Mengandalkan pada Narasi Visual","authors":"None Soelinto, Rumbel Galingging","doi":"10.61344/magenta.v7i02.107","DOIUrl":"https://doi.org/10.61344/magenta.v7i02.107","url":null,"abstract":"The comic strip Si Apiao, which was narrated by comic artist Goei Kwat Siong and published in the weekly magazine Star weekly in the 1950s, is a unique comic strip because it rarely uses text narration in telling stories, but is more prominent in its visual narration. The technical assessment of the visual narrative used by the comic artist can be broken down into three categories of approaches, namely the use of the juxtaposition between panels used, the visual grammar of the narrative that is applied and the philosophy of humor that is narrated. It turns out that the Si Apiao comic strip uses a juxtaposition between panel to panel using the category of action to action and the grammar used is the categories of establisher, initial, prolongation, peak and release stages. The humorous philosophy used uses the theory of superiority (Disparagement theory) and the theory of incongruity.   ABSTRAK Komik strip Si Apiao yang diceritakan oleh komikus Goei Kwat Siong dan dimuat di majalah mingguan Star weekly pada era tahun ’50, merupakan komik strip yang unik karena jarang menggunakan narasi teks dalam bercerita, tetapi lebih menonjol pada narasi visualnya. Pengkajian teknis narasi visual yang dipakai oleh komikus tersebut dapat diuraikan menjadi tiga katagori pendekatan yaitu penggunaan penjajaran antar panel yang digunakan, gramatika visual narasi yang diterapkan serta filosofi humor yang dinarasikan. Ternyata komik strip Si Apiao memakai penjajaran antar panel ke panel menggunakan kategori aksi ke aksi dan grammatika yang dipakai adalah katagori tahapan establisher, Initial, prolongation, peak dan realese. Filosofi humor yang dipakai menggunakan teori superioritas (Disparagement theory) dan teori ketidaksesuaian In-congruity theory.","PeriodicalId":489016,"journal":{"name":"Magenta | Official Journal STMK Trisakti","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135621562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Semiotika Saussure Pada Poster Series “Girl From Nowhere” Menggunakan metode Ferdinand De Saussure 符号学Saussure分析系列海报“来自各地的女孩”使用费迪南德·德·索绪尔的方法

Magenta | Official Journal STMK Trisakti Pub Date : 2023-08-22 DOI: 10.61344/magenta.v7i02.105

Alya Zahra Putri Julyan, Tianis Yuliansyah

{"title":"Analisis Semiotika Saussure Pada Poster Series “Girl From Nowhere” Menggunakan metode Ferdinand De Saussure","authors":"Alya Zahra Putri Julyan, Tianis Yuliansyah","doi":"10.61344/magenta.v7i02.105","DOIUrl":"https://doi.org/10.61344/magenta.v7i02.105","url":null,"abstract":"Girl From Nowhere is a Thai series from Netflix under GMM Studios. This series has mystery, horror, and thriller genres. Released in 2018. The first episode aired on August 8, 2018. It tells the story of a girl named Nanno whose origins are unknown. The plot of this series revolves around the role of the main character, namely Nanno, a mysterious girl who transfers to various private schools in Thailand. Her role is to reveal the lies, secrets, and hypocrisy of the whole school. Research objective Knowing that every episode of Girl From Nowhere is a true story. The tragedies in this television series are based on case reports in Thailand. That way, these stories are turned into a victory for the girl who is the victim in these cases. By using the Qualitative Approach method. In the film Girl From Nowhere, if it is associated with the theory of semiotics by Ferdinand D Saussure, the signifier and signified that appear are, as a marker of physical form, namely the film Girl From Nowhere and the sign is that the plot of this series revolves around the role of the  main character, namely Nanno, a mysterious girl who transfers to various private schools in Thailand with horror, fantasy and mystery genres. Conclusion The stories offered in the Girl from Nowhere series are not the result of mere imagination. The series is inspired by various tragedies that actually happened in Thailand. However, this series was created as a 'happy ending' version for the victims of these tragedies. The victim who is actually suffering is positioned as the winner, while the perpetrator is made to feel the pain experienced by the victim.  Keywords: Semiotics, Ferdinand de Saussure, The Girl From Nowhere, Series","PeriodicalId":489016,"journal":{"name":"Magenta | Official Journal STMK Trisakti","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135716606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Desain Struktur Kemasan Produk Makanan Berbahan Dasar Kertas Karton sebagai Oleh-oleh Guna Meningkatkan Penjualan 以纸板为基础的食品包装设计，以促进销售

Magenta | Official Journal STMK Trisakti Pub Date : 2023-08-22 DOI: 10.61344/magenta.v7i02.106

Linda RM Gurning

引用次数: 0

Analisis Makna pada Video Musik Kamu & Kenangan (Semiotika Ferdinand de Saussure) 您的音乐视频& Kenangan的意义分析（费迪南德-德-索绪尔符号学）

Magenta | Official Journal STMK Trisakti Pub Date : 2023-08-22 DOI: 10.61344/magenta.v7i02.103

Anisa Safitri Auralia, None Rifani Khoirunnisa

{"title":"Analisis Makna pada Video Musik Kamu & Kenangan (Semiotika Ferdinand de Saussure)","authors":"Anisa Safitri Auralia, None Rifani Khoirunnisa","doi":"10.61344/magenta.v7i02.103","DOIUrl":"https://doi.org/10.61344/magenta.v7i02.103","url":null,"abstract":"The music video of Kamu & Kenangan was created by famous musician Melly Goeslaw and performed by young actress Maudy Ayunda. The lyrics of this song tell about regret, loneliness, and a deep sense of loss due to being abandoned by someone you love. This song became the original song for the film Habibie & Ainun 3, Pak Habibie tells the story of young Ainun's struggle in studying for his children and grandchildren. Maudy Ayunda in the music video represents all the emotions Mr. Habibie felt for the loss of Mrs. Ainun. In this study, there is an urgency for the object under study in the form of representations and meanings in the music video. The purpose of this study is to explain implicit and explicit emotions. That way, understanding will come about how songs can convey feelings to those who hear and see the expressions given. This study also provides a lesson on positive values such as divinity, sincerity, true love, and can inspire us to continue to strive to be human beings who are devoted to the Owner of Love. The theory used is the theory of semiotics from Ferdinand de Saussure, signifiers in the video are in visual language, cinematic, expression, movement, facial expressions, and song lyrics. While the signified lies in the meaning of the lyrics and the values contained.","PeriodicalId":489016,"journal":{"name":"Magenta | Official Journal STMK Trisakti","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135716605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Nilai Moral pada Dialog dalam Serial Anime "Naruto Shippuden": Analisis Semiotika Ferdinand De Saussure 动漫系列《火影忍者 Shippuden》对话中的道德价值观：费迪南德-德-索绪尔的符号学分析

Magenta | Official Journal STMK Trisakti Pub Date : 2023-08-22 DOI: 10.61344/magenta.v7i02.104

Dani Setiawan, Dewa Aditama

{"title":"Nilai Moral pada Dialog dalam Serial Anime \"Naruto Shippuden\": Analisis Semiotika Ferdinand De Saussure","authors":"Dani Setiawan, Dewa Aditama","doi":"10.61344/magenta.v7i02.104","DOIUrl":"https://doi.org/10.61344/magenta.v7i02.104","url":null,"abstract":"Naruto is a manga series by Masashi Kishimoto which was adapted into an anime series. The Naruto manga tells the story of the life of the main character, Naruto Uzumaki, a hyperactive, cheerful, and ambitious ninja who wants to fulfill his desire to get the title of Hokage, the leader and strongest ninja in his village. Since childhood he was abandoned by his parents, so he never felt how the love of parents for their children. With the support of his friends and teachers, Naruto grows into a cheerful, optimistic and brave young man. Naruto is not only entertaining but also contains strong moral values about willpower, unyielding spirit, friendship, and mutual respect. In an era where many people experience pressure and difficulties, Naruto provides inspiration and valuable lessons on how to be strong and persistent in achieving dreams. This study aims to determine the meaning of markers and markers in scenes, dialogues and settings in the Naruto anime using descriptive methods and qualitative research types. Based on Ferdinand De Saussureâ€™s semiotic theory analysis, there are representations of human values, moral values and meanings that can be drawn through scenes, dialogues and settings in Naruto. The moral values contained in this Naruto anime are (1) the importance of caring for others (2) understanding the suffering of fellow humans (3) Never give up and be consistent. This research was conducted so that the audience can better understand the values contained in the entertainment media they watch.","PeriodicalId":489016,"journal":{"name":"Magenta | Official Journal STMK Trisakti","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135716608","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Perancangan Visual Festival Kapal Hias Nelayan Sungsang Dalam Upaya Pelestarian Budaya 为了保护文化，桑桑渔民节的视觉设计

Magenta | Official Journal STMK Trisakti Pub Date : 2023-01-24 DOI: 10.61344/magenta.v7i01.99

Yahya Dewanto, Ferdiansyah Ali, Moreira Anzura Sahri

引用次数: 0

Pengaruh Strategi Komunikasi Marketing dalam Menarik Minat Mahasiswa Baru di Trisakti School of Multimedia melalui Media Sosial 营销沟通策略对通过社交媒体在三媒体学院招生的影响

Magenta | Official Journal STMK Trisakti Pub Date : 2023-01-20 DOI: 10.61344/magenta.v7i01.94

None Budiman

{"title":"Pengaruh Strategi Komunikasi Marketing dalam Menarik Minat Mahasiswa Baru di Trisakti School of Multimedia melalui Media Sosial","authors":"None Budiman","doi":"10.61344/magenta.v7i01.94","DOIUrl":"https://doi.org/10.61344/magenta.v7i01.94","url":null,"abstract":"The communication strategy allows communication actions to be carried out for communication targets designed as change targets. Whereas in the marketing communication strategy the main target is First, how to make people aware that they need a product, service or value and if attention has been built, then the most important target is that people are loyal to buy the product, service or value (Bungin, 2015: 62 ). The research method used is the Qualitative Research Method, where information about Marketing Communication Strategies using Social Media is discussed by interviewing new students who have graduated as students and the new student admission team committee. While the data collection techniques used in addition to interviews also carried out literature studies and observational studies. Interviews were conducted with the Head of the New Student Admissions Committee and 10 new students. Primary data were obtained from students who were registered as Trisakti Multimedia School students. The purpose of this research is to become input for agencies that marketing communication strategies are more accurate and responsive in processing data from active users. On Social Media paid accounts (ads) are needed to expand reach and create a time schedule for processing data and daily or weekly and monthly reports.","PeriodicalId":489016,"journal":{"name":"Magenta | Official Journal STMK Trisakti","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135251269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Perancangan Visual Kampanye "How to Value Creation in Modern Life" Perancangan视觉坎耶“现代生活中如何创造价值”

Magenta | Official Journal STMK Trisakti Pub Date : 2023-01-17 DOI: 10.61344/magenta.v7i01.97

Friska Nurliana, Refiero Carl Louis Mawuntu

引用次数: 0