International journal of research in marketing management and sales最新文献

{"title":"Assessing determinants of online customer satisfaction and e-loyalty among young consumers","authors":"Akshay R, Athulkrishna S, Krishna Prasad G, Sri Shyam Prathick, Dr. D Divya Prabha","doi":"10.33545/26633329.2023.v5.i2a.130","DOIUrl":"https://doi.org/10.33545/26633329.2023.v5.i2a.130","url":null,"abstract":"As per the IMAI report, the Indian internet economy was projected to reach a value of $200 billion by the year 2020, contributing five percent to the country's GDP. At that time, India boasted approximately 300 million internet users and was on track to surpass the United States as the world's second-largest internet user base. In accordance with Nelson's research from 2012, contented customers have a tendency to share their positive experiences with a company among others. Consequently, the objective of this study was to assess the factors influencing online customer satisfaction and how this satisfaction subsequently impacts the e-loyalty of young consumers towards online shopping. A total of 150 responses were randomly collected from individuals located in the Delhi-NCR region, and the entire data collection and analysis process spanned approximately one month. A structured questionnaire was employed to gather information from respondents, and the data was subsequently analyzed using the Statistical Package for the Social Sciences (SPSS). The data's reliability was confirmed, and hypothesis testing was carried out through regression analysis. The findings of this study indicate that elements such as website design, security measures, and information quality significantly influence customer satisfaction. Furthermore, customer satisfaction has a positive effect on e-loyalty. Conversely, the study also revealed that the quality of e-services did not have a significant impact on customer satisfaction. Overall, the results of this study can offer valuable insights to marketers for the development and implementation of effective online marketing strategies, as well as in the decision-making process.","PeriodicalId":487579,"journal":{"name":"International journal of research in marketing management and sales","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135144837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of medical tourism on Indian healthcare sector","authors":"Dr. Akanksha Mehta, Dr. Samrat Ray","doi":"10.33545/26633329.2023.v5.i2a.133","DOIUrl":"https://doi.org/10.33545/26633329.2023.v5.i2a.133","url":null,"abstract":"India is emerging as a prime destination for health and contributing a lot towards the social- economic development of the society by enhancing employment opportunities and an increase in foreign exchange earnings and helping in uplifting the living standards of the host community by developing infrastructure and high quality education system.Medical tourism is a modern concept as it plays an important role in shaping the future of medical care globally, as the technology, economy, and other global relations are growing rapidly. There is an increase in evidence that medical tourists seek help from medical travel facilitators in order to avoid critical preparations in finding reliable providers, and ensuring trouble-free and safe travel arrangements. The practice of medical tourism mostly depends on providing information for potential patients about treatment facilities, procedure options, tourism opportunities, travel arrangements, and which country. Medical tourism in India attracts millions of foreigners and domestic tourists to visit incredible heritage of our country and enjoy the medicinal blessings as in traditional Vedas and Upanishads. India is full of well trained, qualified and experienced medical paramedical professionals and doctors.The study aims towards the development of trends of the medical tourism and to highlight the importance of medical tourism for the development of economies. It is also focused towards the management of the international healthcare providers in adopting strategies in achieving greater medical tourists’ satisfaction.Medical tourism is an opportunity for the developing countries that should take advantage of the favorable international context and try investing in creative and promoting a new competitive medical touristic offer. Trends in medical tourism development are involving the medical service trade but also a combination of specific activities of many other sectors like travel, hospitality, safety, health system, government strategies, destination management and marketing, education, research and sustainability.","PeriodicalId":487579,"journal":{"name":"International journal of research in marketing management and sales","volume":"215 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135195197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumer behaviour and preferences in shopping malls: A case study of Ernakulum district","authors":"Fayis KS, Dr. S Umadevi","doi":"10.33545/26633329.2023.v5.i2a.129","DOIUrl":"https://doi.org/10.33545/26633329.2023.v5.i2a.129","url":null,"abstract":"Shopping malls in India have increased in recent years due to the growth of the organized retail sector. Consumer perceptions of shopping centres have a significant impact on purchasing behaviour. The shopping mall offers the convenience of","PeriodicalId":487579,"journal":{"name":"International journal of research in marketing management and sales","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135142848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EWOM and purchase intention: A brief look at the last decade by Bibliometrics","authors":"Nguyen Thi Huong Ly, Pham Thanh Huyen","doi":"10.33545/26633329.2023.v5.i2a.131","DOIUrl":"https://doi.org/10.33545/26633329.2023.v5.i2a.131","url":null,"abstract":"In the last ten years, eWOM has risen to prominence as a result of the proliferation of cellphones, social networking sites, and applications. The concept of electronic word of mouth (eWOM) centers on how consumers' purchase decisions are influenced by their social networks and the information they share. Using bibliometric analysis, this study aims to track developments in the field of research into eWOM and its relationship to consumer desire to buy. One of the most useful methods for summing up relevant information and identifying relevant patterns and future directions is this analysis. In the pursuit of eliminating data redundancy and streamlining the data cleansing procedure, the Scopus database stands as the exclusive resource harnessed, utilizing the precise keyword terms","PeriodicalId":487579,"journal":{"name":"International journal of research in marketing management and sales","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135145743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}