{"title":"Consumer behaviour and preferences in shopping malls: A case study of Ernakulum district","authors":"Fayis KS, Dr. S Umadevi","doi":"10.33545/26633329.2023.v5.i2a.129","DOIUrl":null,"url":null,"abstract":"Shopping malls in India have increased in recent years due to the growth of the organized retail sector. Consumer perceptions of shopping centres have a significant impact on purchasing behaviour. The shopping mall offers the convenience of","PeriodicalId":487579,"journal":{"name":"International journal of research in marketing management and sales","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International journal of research in marketing management and sales","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33545/26633329.2023.v5.i2a.129","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Shopping malls in India have increased in recent years due to the growth of the organized retail sector. Consumer perceptions of shopping centres have a significant impact on purchasing behaviour. The shopping mall offers the convenience of