Consumer behaviour and preferences in shopping malls: A case study of Ernakulum district

Fayis KS, Dr. S Umadevi
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Abstract

Shopping malls in India have increased in recent years due to the growth of the organized retail sector. Consumer perceptions of shopping centres have a significant impact on purchasing behaviour. The shopping mall offers the convenience of
购物中心的消费者行为与偏好:以Ernakulum区为例
近年来,由于有组织的零售业的增长,印度的购物中心有所增加。消费者对购物中心的看法对购买行为有重大影响。这家购物中心提供购物的便利
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