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Journal of Travel & Tourism Marketing最新文献

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Events and their development and marketing 活动及其开发和营销
IF 7.2 2区 管理学
Journal of Travel & Tourism Marketing Pub Date : 2022-02-17 DOI: 10.4324/9781315856094-18
A. Morrison
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引用次数: 0
Customer relationship management 客户关系管理
IF 7.2 2区 管理学
Journal of Travel & Tourism Marketing Pub Date : 2022-02-17 DOI: 10.4324/9781315856094-5
A. Morrison
{"title":"Customer relationship management","authors":"A. Morrison","doi":"10.4324/9781315856094-5","DOIUrl":"https://doi.org/10.4324/9781315856094-5","url":null,"abstract":"","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2022-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84115215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing performance measurement 营销绩效评估
IF 7.2 2区 管理学
Journal of Travel & Tourism Marketing Pub Date : 2022-02-17 DOI: 10.4324/9781315856094-21
A. Morrison
{"title":"Marketing performance measurement","authors":"A. Morrison","doi":"10.4324/9781315856094-21","DOIUrl":"https://doi.org/10.4324/9781315856094-21","url":null,"abstract":"","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2022-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83536602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Regional development, marketing and partnerships 区域发展、市场营销和伙伴关系
IF 7.2 2区 管理学
Journal of Travel & Tourism Marketing Pub Date : 2022-02-17 DOI: 10.4324/9781315856094-19
A. Morrison
{"title":"Regional development, marketing and partnerships","authors":"A. Morrison","doi":"10.4324/9781315856094-19","DOIUrl":"https://doi.org/10.4324/9781315856094-19","url":null,"abstract":"","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2022-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83350263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The consumer is first in tourism marketing 在旅游营销中，消费者是第一位的
IF 7.2 2区 管理学
Journal of Travel & Tourism Marketing Pub Date : 2022-02-17 DOI: 10.4324/9781315856094-2
A. Morrison
{"title":"The consumer is first in tourism marketing","authors":"A. Morrison","doi":"10.4324/9781315856094-2","DOIUrl":"https://doi.org/10.4324/9781315856094-2","url":null,"abstract":"","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2022-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76829305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing communications 营销传播
IF 7.2 2区 管理学
Journal of Travel & Tourism Marketing Pub Date : 2022-02-17 DOI: 10.5040/9781474222310.ch-009
A. Morrison
{"title":"Marketing communications","authors":"A. Morrison","doi":"10.5040/9781474222310.ch-009","DOIUrl":"https://doi.org/10.5040/9781474222310.ch-009","url":null,"abstract":"","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2022-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80506428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Central bank digital currency as a payment method for tourists: application of the theory of planned behavior to digital Yuan/Won/Dollar choice 央行数字货币作为游客支付方式:计划行为理论在数字人民币/韩元/美元选择中的应用
IF 7.2 2区 管理学
Journal of Travel & Tourism Marketing Pub Date : 2022-02-12 DOI: 10.1080/10548408.2022.2061677
Aleksandar Radic, Wei Quan, Bonhak Koo, Bee‐Lia Chua, J. Kim, Heesup Han
{"title":"Central bank digital currency as a payment method for tourists: application of the theory of planned behavior to digital Yuan/Won/Dollar choice","authors":"Aleksandar Radic, Wei Quan, Bonhak Koo, Bee‐Lia Chua, J. Kim, Heesup Han","doi":"10.1080/10548408.2022.2061677","DOIUrl":"https://doi.org/10.1080/10548408.2022.2061677","url":null,"abstract":"ABSTRACT Central Bank Digital Currency (CBDC) is a digital asset backed to fiat currencies issued and regulated by reputable national financial institutions. Bearing in mind accelerating developments in financial technology and CBDC, this study explored tourists’ adoption of CBDC as a payment method by focusing on the relationship between attitudes, subjective norms, perceived behavioral control, mass media coverage, fear of missing out relative advantages, and perceived risk. A socio-psychological theory was utilized as a theoretical framework. The survey data were collected from China, Korea, and the US. The proposed framework strongly supported Digital Korean Won and Digital Yuen.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2022-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45135092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 22
The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees 餐饮业品牌真实性的前因后果:机器人服务员工与人类服务员工
IF 7.2 2区 管理学
Journal of Travel & Tourism Marketing Pub Date : 2022-02-12 DOI: 10.1080/10548408.2022.2061678
Jinsoo Hwang, H. M. Kim, Kyuhyeon Joo, J. Kim
{"title":"The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees","authors":"Jinsoo Hwang, H. M. Kim, Kyuhyeon Joo, J. Kim","doi":"10.1080/10548408.2022.2061678","DOIUrl":"https://doi.org/10.1080/10548408.2022.2061678","url":null,"abstract":"ABSTRACT This study tries to explain how brand authenticity is differently formed according to the type of service employee, such as robot service employees versus human service employees. The results of the data analysis show that the types of perceived value, such as utilitarian and hedonic values, positively affect brand authenticity. In addition, it was also found that the brand authenticity aids in enhancing brand satisfaction and brand preference, which have a positive influence on brand loyalty. Lastly, this study found that the type of service employee plays a moderating role in the relationship between utilitarian value and brand authenticity.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2022-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46989896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
Inspiration and wellness tourism: the role of cognitive appraisal 灵感与健康旅游:认知评价的作用
IF 7.2 2区 管理学
Journal of Travel & Tourism Marketing Pub Date : 2022-02-12 DOI: 10.1080/10548408.2022.2061676
Biqiang Liu, Yaoqi Li, Anna Kralj, B. Moyle, Mang He
{"title":"Inspiration and wellness tourism: the role of cognitive appraisal","authors":"Biqiang Liu, Yaoqi Li, Anna Kralj, B. Moyle, Mang He","doi":"10.1080/10548408.2022.2061676","DOIUrl":"https://doi.org/10.1080/10548408.2022.2061676","url":null,"abstract":"ABSTRACT Integrating Cognitive Appraisal Theory with the transmission model of inspiration, this paper investigates the tourist inspiration-eliciting process in the context of wellness tourism. A questionnaire survey (N = 974) was provided to wellness tourists in Shizhu county, China, with findings revealing the motivations of wellness tourists positively influence goal relevance and goal congruence. Goal congruence led to the elicitation of inspiration, which could be separated into two stages of inspired-by and inspired-to. Tourist inspiration was found to diminish as frequency of visitation increased. This research provides conceptual clarity surrounding the intricate connection between motivations and tourist inspiration.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2022-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47770728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 29
Restoration path of small tourism enterprise managers’ confidence in the COVID-19 period 新冠肺炎时期小旅游企业管理者信心的恢复路径
IF 7.2 2区 管理学
Journal of Travel & Tourism Marketing Pub Date : 2022-02-12 DOI: 10.1080/10548408.2022.2061675
Wenqi Ruan, Tingdan Yang, Shu-Ning Zhang
{"title":"Restoration path of small tourism enterprise managers’ confidence in the COVID-19 period","authors":"Wenqi Ruan, Tingdan Yang, Shu-Ning Zhang","doi":"10.1080/10548408.2022.2061675","DOIUrl":"https://doi.org/10.1080/10548408.2022.2061675","url":null,"abstract":"ABSTRACT Although the government contributes to the tourism recovery, the influence of the government on the micro-perceptions of tourism managers remains limited. The results of 415 samples demonstrate that government crisis management restores managers’ confidence through different mediation of the sense of gain. Information and communication management improve only their sense of spiritual gain, while human resource development enhance merely their sense of material gain. Moreover, environmental uncertainty shows no moderation on restoring the managers’ confidence. This study develops a theoretical framework for tourism crisis management and provides policy implications for the development of small tourism enterprises in times of crisis.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2022-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41307291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
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