在餐厅环境中识别真实和虚假评论的性质

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2022-03-24 DOI:10.1080/10548408.2022.2089955

Kyoungmin Lee, Juyeon Ham, L. Cantoni, C. Koo

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引用次数: 0

摘要

摘要尽管在线评论公司努力管理虚假评论，但他们无法充分保护消费者。本研究不仅试图运用人际欺骗理论和自我建构理论来识别虚假评论，还试图通过将虚假评论与真实评论进行比较来了解虚假评论的本质。真实的评论具有与人类相似的个性；感知到的个性越多，真实性就越好。虚假评论具有相同的欺骗性传播原则模式。这项研究提出了五个有待继续探索的命题；更多的研究将有助于建立一个更值得信赖的平台商业模式。

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Identifying the nature of authentic and fake reviews in restaurant context

ABSTRACT Despite online review companies exerting effort to administer fake reviews, they cannot protect consumers sufficiently. This study not only attempts to identify fake reviews by applying interpersonal deception theory and self-construal theory but also aims to understand the nature of fake reviews by comparing them with authentic reviews. Authentic reviews have personalities similar to humans; more perceived personality corresponds to a better authenticity. Fake reviews have identical patterns of deceptive communication principles. This study suggests five propositions that continue to explore; more research will facilitate a more trustworthy platform business model.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.