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Strategi Promosi Produk Pembiayaan UGT Modal Pertanian Barokah pada BMT UGT Sidogiri Dadapan Bondowoso 在 BMT UGT Sidogiri Dadapan Bondowoso 推广 Barokah 农业资本 UGT 融资产品的策略
IJABAH Pub Date : 2023-10-13 DOI: 10.19184/ijabah.v1i2.394
None Khoirul Anam, None Agung Budi Sulistiyo, None N. Ari Subagio
{"title":"Strategi Promosi Produk Pembiayaan UGT Modal Pertanian Barokah pada BMT UGT Sidogiri Dadapan Bondowoso","authors":"None Khoirul Anam, None Agung Budi Sulistiyo, None N. Ari Subagio","doi":"10.19184/ijabah.v1i2.394","DOIUrl":"https://doi.org/10.19184/ijabah.v1i2.394","url":null,"abstract":"This study aims to determine the promotion strategy used by BMT UGT Sidogiri in increasing the financing products for barokah agricultural capital at BMT UGT Sidogiri Dadapan Bondowoso. This type of research uses a case study approach based on in-depth investigation. This research is a qualitative descriptive research with data collection methods through observation, interviews, and documentation. The results of the research are based on the results of interviews related to the promotion strategy used by BMT UGT Sidogiri to increase the product of barokah agricultural capital financing, namely; 1) direct face-to-face/personal selling where members of the BMT UGT Sidogiri go directly by way of friendly relations in order to market products owned by BMT and introduce BMT to the surrounding community. 2) BMT UGT Sidogiri carries out promotions through social media such as WA (whatsapp), sms, Facebook, and uses brochures.","PeriodicalId":482802,"journal":{"name":"IJABAH","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135854084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Religiusitas, Citra Merek dan Bauran Pemasaran terhadap Minat Beli Produk Kecantikan Wardah 宗教信仰、品牌形象和营销组合对Wardah美容产品的兴趣的影响
IJABAH Pub Date : 2023-10-13 DOI: 10.19184/ijabah.v1i2.318
Rensia Yuliati Pratama, None Lilis Yuliati, None Arnis Budi Susanto
{"title":"Pengaruh Religiusitas, Citra Merek dan Bauran Pemasaran terhadap Minat Beli Produk Kecantikan Wardah","authors":"Rensia Yuliati Pratama, None Lilis Yuliati, None Arnis Budi Susanto","doi":"10.19184/ijabah.v1i2.318","DOIUrl":"https://doi.org/10.19184/ijabah.v1i2.318","url":null,"abstract":"The research was aims to determine the influence of religiosity, brand image and marketing mix on the buying interest of Wardah beauty cosmetics. The sample of this research is amounted to 100 respondents who were female of Probolinggo’s society, aged 15 to 67 years and had purchased Wardah beauty products. The analytical tool used in this research is multiple linear regression, using the SPSS 26 program with the value of research variables using a Likert scale. The results of this study indicate that religiosity has no significant on the buying interest of Wardah beauty cosmetics, while brand image and the marketing mix have significant on the buying interest of Wardah beauty cosmetics. The implications of this research can provide an overview regarding interest in buying Wardah beauty products is buying interest of Wardah cosmetics on Probolinggo not based on the religiosity because every consumer has different level of religiosity.","PeriodicalId":482802,"journal":{"name":"IJABAH","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135855045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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