Journal of Fashion Marketing and Management最新文献

{"title":"Co-location of R&D and production in fashion industry","authors":"Denada Lica, Eleonora Di Maria, Valentina De Marchi","doi":"10.1108/jfmm-02-2020-0023","DOIUrl":"https://doi.org/10.1108/jfmm-02-2020-0023","url":null,"abstract":"PurposeThe purpose of this paper is to analyze how important is co-location of R&D and production for firms originated from high-cost countries and to provide evidence of the relationship between the different strategies of location choices and co-location.Design/methodology/approachIn order to investigate the relationship between R&D/design-production co-location and strategies of location choices for production, this paper uses a cluster analysis of 37 Italian firms that operate in fashion industry.FindingsThis article finds that co-location results in a dominant strategy for firms under the following conditions: high level of product customization, coordination difficulties between R&D and production, rapid change in production process technologies and product complexity difficult to be coded.Research limitations/implicationsThis paper presents some limitations in that it focuses only on fashion industry without considering other sectors.Practical implicationsThis paper has some managerial implication in that offers some insight on decision making in organization. In particular offers some insights of how important is having an internal R&D/design function rather than collaborating with external designers in order to achieve competitive advantage in terms of product quality, product design and also brand name reputation.Originality/valueThis paper suggests that the co-location of R&D and production may improve the firms' performance considering the need for constant interaction between the two units. Moreover, it suggests that the co-location of R&D and production both within and external (within the firms' region and/or within the country) to the firms might be important. Furthermore, larger firms in terms of turnover have a greater preference to locate the R&D function close to the production function.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2020-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-02-2020-0023","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42965752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Managerial and Industry 4.0 solutions for fashion supply chains","authors":"M. Braglia, Leonardo Marrazzini, Luca Padellini, R. Rinaldi","doi":"10.1108/jfmm-12-2019-0285","DOIUrl":"https://doi.org/10.1108/jfmm-12-2019-0285","url":null,"abstract":"PurposeThe purpose of this paper is to present a structured framework whose objectives are to identify, analyse and eliminate fashion-luxury supply chains inefficiencies.Design/methodology/approachA Lean Manufacturing tool, the 5-Whys Analysis, has been used to find out the root causes associated with the problem identified from a data analysis of production orders of a fashion-luxury company. A case study, which explains the methodology and illustrates the capability of the tool, is provided.FindingsThis tool can be considered a suitable instrument to identify the causal factors of inefficiencies within luxury supply chains, suggesting potential countermeasures able to eliminate the problems previously highlighted. In addition, enabling technologies that deal with Industry 4.0 are associated with the root causes to enable further improvement of the supply chain.Practical implicationsThe effectiveness and practicality of the tool are illustrated using an industrial case study concerning an international Italian signature in the world of fashion-luxury footwear sector.Originality/valueThis framework provides practitioners with an operative tool useful to highlight where the major inefficiencies of fashion-luxury supply chains take place and, at the same time, individuates both the root causes of inefficiencies and the corresponding corrective actions, even considering Industry 4.0 enabling technologies.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2020-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-12-2019-0285","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46753493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysing trademark and social media in the fashion industry: tools that impact performance and internationalization for SMEs","authors":"Laura Rienda, L. Ruiz-Fernández, Lindsey Carey","doi":"10.1108/jfmm-03-2020-0035","DOIUrl":"https://doi.org/10.1108/jfmm-03-2020-0035","url":null,"abstract":"This research investigates the role that having a trademark and a social media presence play in the development of international activities as well as their influence on performance for small and mediumsized enterprises (SMEs) operating within the fashion sector of the UK and Ireland. Quantitative analysis was carried out by integrating information from several data sources. The hypotheses proposed in our research model are tested on a sample of 102 SMEs, applying bivariate analysis and variance-based structural equation modelling (partial least squares). The aim of this paper is to investigate the effect of trademark and social media participation on firms which varies depending on what managers of fashion related SME companies want to prioritise. Hence, these two marketing tools could be useful for managers to decide on what resources invest; to register a trademark or to be present in social media, subject to their firms’ strategy and objectives.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2020-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-03-2020-0035","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45278467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects","authors":"Hanna Lee, Yingjiao Xu, Anne Porterfield","doi":"10.1108/jfmm-05-2019-0092","DOIUrl":"https://doi.org/10.1108/jfmm-05-2019-0092","url":null,"abstract":"PurposeThe purpose of this study was to investigate the relationship between consumers' perceived media characteristics, telepresence, attitudes and adoption intention towards augmented reality (AR)-based virtual fitting rooms (VFRs). Additionally, the mediating effect of telepresence was examined.Design/methodology/approachData were collected from 352 university students and analysed using structural equation modelling.FindingsEmpirical results suggest significant positive influences of media characteristics, including perceived interactivity and augmentation, on telepresence, which, in turn, influenced attitudes and adoption intention towards AR-based VFRs. Also, telepresence mediated the relationship between media characteristics and consumers' attitudes.Research limitations/implicationsData for this study were collected based on the subjects' one-time experience with a particular AR-based VFR. Therefore, the generalisation of the findings may be limited.Practical implicationsAn important implication is that the enhancement of rendering interactive and augmented features is crucial for adoption of AR-based VFRs considering the key role of interactivity and augmentation in inducing telepresence, attitudes and adoption intention.Originality/valueThe paper empirically tested the importance of unique media characteristics, telepresence and attitudes in consumers' adoption of AR-based VFRs through the lens of the theory of interactive media effects.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2020-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-05-2019-0092","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45393327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Personality traits and social media as drivers of word-of-mouth towards sustainable fashion","authors":"S. Salem, A. Alanadoly","doi":"10.1108/jfmm-08-2019-0162","DOIUrl":"https://doi.org/10.1108/jfmm-08-2019-0162","url":null,"abstract":"PurposeThe main objective is to investigate the effects of antecedents of word-of-mouth (WOM) towards sustainable fashion, using the Personality Traits theory. More specifically, this study wants to examine the impact of the Big Five personality traits on social media activities, which could affect eco-friendly behaviour and environmental concerns for fashion production. This impact is influenced by the use of WOM on sustainability in the fashion industry.Design/methodology/approachThe partial least squares structural equation modelling (PLS SEM) technique is used to evaluate the internal and external measurement model with a sample size of 272.FindingsThe three most active personality traits on social media are extraversion, openness to experience and agreeableness. Additionally, the active use of social media has a positive impact on the optimisation of users' eco-friendly behaviour and an increase in users' concerns for fashion production. Eco-friendly behaviour and environmental concerns for fashion production are important factors that lead to the spread of WOM.Originality/valueThis study contributes to the existing literature by evaluating the effects of the Big Five personality traits on using social networking and how will this improve the creation of WOM towards sustainability. This study is among the several scientific studies which combine the theory of Big Five personality traits with social networking, green behaviour and the WOM in a sustainability context.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2020-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-08-2019-0162","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49119030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Explaining clothing decision-making styles among South-African and Nigerian young adults using two life-course theories","authors":"H. Duh, O. Iyiola","doi":"10.1108/jfmm-08-2019-0171","DOIUrl":"https://doi.org/10.1108/jfmm-08-2019-0171","url":null,"abstract":"Two life-course theories (human capital and socialization) were employed to examine how childhood family resources received and peer communication about clothes shopping influence consumer decision-making styles (CDMS) at young adulthood.,Young adults (18–35 years old) were surveyed from two large African economies: South Africa (N = 306) and Nigeria (N = 272). The participants were surveyed at the economic capitals (Johannesburg and Lagos) of both countries to identify and explain CDMS related to clothes shopping. Structural equation modeling and multi-group analyses were used to analyze data.,The results found six CDMS in both countries, dominated by four utilitarian dimensions (perfectionist, price, quality and time/shopping uninterested consciousness). Structural equation modeling results revealed that family resources and peer communication received during adolescence predicted most of the six CDMS in both countries. Multi-group analyses found that there were no country differences in constructs' relationships.,From the results that young adults in both countries displayed more utilitarian than symbolic decision-making styles when shopping for clothing, it is suggested that retailers and other companies provide value-for-money to capture and retain this large, lucrative, but disloyal, young adult consumer segment.,Since 1986, when eight consumer decision-making styles were identified, studies of CDMS over the last three decades have focused on validating the scale and exploring demographic and cultural differences. Few studies have examined CDMS drivers, but not using a life-course approach.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"24 1","pages":"303-321"},"PeriodicalIF":3.5,"publicationDate":"2020-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-08-2019-0171","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42360250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Rapport-building in luxury fashion retail: a collectivist culture case","authors":"Katherine Braun Galvão Bueno Sresnewsky, A. S. Yojo, Andres Rodriguez Veloso, Laura Torresi","doi":"10.1108/jfmm-04-2018-0048","DOIUrl":"https://doi.org/10.1108/jfmm-04-2018-0048","url":null,"abstract":"Luxury companies have expanded globally, but little attention is given to the difficulties associated with expansion to culturally different countries, especially when focusing on training salespeople in rapport-building behaviors. To address this discussion, we answer these research questions: (1) Does the luxury fashion brand country of origin affect the rapport-building strategies of salespeople?; (2) How do luxury fashion employees classify customers from collectivistic cultures with emerging economies, such as that in Brazil?; and (3) What are the rapport-building strategies used by these salespeople for each of these luxury fashion customer segments?,The authors conducted in-depth interviews with salespeople, managers and team supervisors from four global luxury retailers from Britain, France and Italy that operate in Brazil. In total, the authors interviewed 20 employees with an average of greater than 7 years of experience in luxury sales. The authors based their analysis on a theoretically generated coding guide and content analysis theories.,When expanding to culturally different countries, retail companies should adopt glocal strategies, especially when luxury is involved and when customers demand exclusive attention from companies. Additionally, the authors suggest that the effectiveness of rapport building strategies is culturally dependent and should be adapted to the microlevel, especially for continental countries that are culturally diverse.,This is employee-view research, with no inputs from customers or corporate managers. Luxury fashion brand stores did not grant permission for official research within their employees nor the observation of their customers during in-store interactions. Researchers interviewed employees as individual professionals, and their identities will remain anonymous.,When expanding to culturally different countries, luxury retailers should give special attention to the adaption of sales strategies, training and sales guidelines.,This study focuses on customer-employee rapport from the company's perspective.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"24 1","pages":"251-276"},"PeriodicalIF":3.5,"publicationDate":"2020-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-04-2018-0048","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46331990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A study of consumer choice between sustainable and non-sustainable apparel cues in Poland","authors":"O. Rahman, M. Koszewska","doi":"10.1108/jfmm-11-2019-0258","DOIUrl":"https://doi.org/10.1108/jfmm-11-2019-0258","url":null,"abstract":"The purpose of this study is to expand the existing knowledge on fashion consumption in general and age/gender effects on clothing choice in particular. This study was undertaken to empirically examine the importance of various sustainable and non-sustainable apparel cues, as well as the functional, aesthetic, symbolic, financial, environmental and social/ethical aspects of clothing. Although Poland's economy has been transformed remarkably over the last decade, there is still a paucity of empirical research focusing on this area has been conducted.,A self-administered online survey was employed for this study. Twenty product cues (10 non-sustainable cues and 10 sustainable), eight items of ‘environmental commitment and behaviour’ measuring scale and demographic questions were used for data collection and empirical testing.,A total of 288 useable surveys were collected for analysis. The results revealed that many Polish consumers would not purchase a sustainable or ‘green’ product if it did not provide enough aesthetic, functional and financial benefits to satisfy their needs and aspirations. Women were more reliant on garment fit and style than men. Our findings underscore several meaningful implications and useful information. Sustainable fashion is not merely about environmental, social and ethical benefits, but their aesthetic, functional, symbolic and financial values must be factored in as well.,There is limited empirical research examining the age and gender effects in relation to sustainable and non-sustainable apparel cues. Unlike many previous research that only focused on one dimension or single aspect of clothing (e.g. aesthetic/hedonic attribute or functional/utilitarian attribute).","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"24 1","pages":"213-234"},"PeriodicalIF":3.5,"publicationDate":"2020-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-11-2019-0258","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46702892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Building apparel manufacturing competitiveness through policy–a system dynamics approach","authors":"Shellyanne Wilson","doi":"10.1108/jfmm-10-2019-0243","DOIUrl":"https://doi.org/10.1108/jfmm-10-2019-0243","url":null,"abstract":"The purpose of this paper is to examine the role of Government via its industrial policy aimed at building competitiveness in apparel manufacturing in a developing country.,A conceptual framework that proposes the causal relationships between policies and competitiveness is applied to the apparel manufacturing sector in Trinidad and Tobago. The study utilises primary data from interviews and observations, and secondary data sources inclusive of industry and fashion companies reports. Data analysis of four vertical policies is performed via the use of system dynamics modelling and simulation.,The four vertical policies were found to impact three interrelated elements in the apparel manufacturing sector: the market, apparel products and productive resources. Policies that intentionally focussed on improving market attractiveness benefited wide segments of the industry. However, policies that focussed on product and resource attractiveness that were designed as direct support for selected firms had a lower impact on overall industry competitiveness than those that had an industry-wide focus.,A single industry in a small developing island state limits the generalisability of the research findings. Additionally, non-reporting of export data and aggregation of industry data limits the conclusions that can be drawn regarding the impact of the vertical policies on the apparel industry. 10; 10;,Policy-makers should consider the scope of the vertical policies in terms of the number of firms in the industry to benefit, and the need for complementary horizontal policies for creating enabling environments for competitiveness.,The paper proposes a conceptual framework to capture relationships between vertical policy and competitiveness.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"24 1","pages":"277-302"},"PeriodicalIF":3.5,"publicationDate":"2020-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-10-2019-0243","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46309946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"In pursuit of corporate sustainability: factors contributing to employees' workplace behavior","authors":"S. Lee, Jung E. Ha‐Brookshire","doi":"10.1108/jfmm-09-2019-0203","DOIUrl":"https://doi.org/10.1108/jfmm-09-2019-0203","url":null,"abstract":"Achieving sustainability is imperative for all businesses but perhaps even so more in fashion retail. As a vital group of stakeholders, employees interact with all other stakeholders and play a critical role in the sustainability of an organization.,This study is to investigate internal and external factors that influence employees' harmful or useful behaviors based on the Social Cognitive Theory (SCT) of morality.,The findings show that employees' perceptions of the moral responsibility of achieving corporate sustainability both as an internal corporate ethical value and as an external factor influenced their organizational citizenship behavior, as well as their propensity toward displaying counterproductive workplace behavior. Higher quality relationships with managers were found to strengthen the relationship between corporate ethical values (CEVs) and organizational citizenship behaviors.,The objective of this study focused exclusively on the US fashion retail employees. Therefore, it is suggested that future research compares the cultural influences on employees as related to the moral responsibility of corporate sustainability.,This study is one of few studies which have explored the level of employees' perceived moral responsibility toward the notion of how corporate sustainability should be accomplished.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"24 1","pages":"235-249"},"PeriodicalIF":3.5,"publicationDate":"2020-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-09-2019-0203","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46808050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}