Journal of Fashion Marketing and Management最新文献

{"title":"Understanding apparel brand evolution patterns in Bangladesh: an industry life cycle perspective","authors":"Md Sadaqul Bari, B. Jin","doi":"10.1108/JFMM-06-2020-0118","DOIUrl":"https://doi.org/10.1108/JFMM-06-2020-0118","url":null,"abstract":"PurposeThe purpose of this study is to identify the emergence of apparel brands in Bangladesh: their timing, order and the reasons behind the patterns. This study also examined whether these evolution patterns followed the same path in Korea and India.Design/methodology/approachBy employing secondary research method, this study gathered and analyzed data from companies, trade organizations, news media and academic articles to determine the socioeconomic backgrounds and underlying dynamics that propelled the evolution patterns. Following Jin et al.'s (2013) approach, we analyzed three types of apparel brands (international, national and private) in Bangladesh.FindingsThe findings indicated that in contrast with Korea and India, in Bangladesh (a) the emergence of international brands occurred after the national brands' appearance in the More Advanced Production of Fabric and Apparel stage, (b) national brands also emerged at the same stage and earlier than the international brands developed, and (c) internationalization of national brands and emergence of private brands were not observed. The differences in the emergent timing and order were explained by socioeconomic and cultural aspects, along with industry life cycle perspectives.Practical implicationsFindings indicate that the Bangladeshi market is dominated by national apparel brands. Therefore, international brands are advised to consider the business strategies of local competitors and develop their own pricing and merchandising strategies to maintain their supremacy as premium brands.Originality/valueThis study addressed apparel brand evolution patterns in a lower middle-income country. The results revealed some unique aspects. Unlike in other developing countries, national brand development in Bangladesh was initiated by entrepreneurs.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"1 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2021-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"62097893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intention","authors":"Sheetal Jain","doi":"10.1108/jfmm-05-2020-0089","DOIUrl":"https://doi.org/10.1108/jfmm-05-2020-0089","url":null,"abstract":"PurposeRecently, internet has turned out to be the fastest growing channel for luxury sales. Surprisingly, very few studies have focused on understanding the major drivers behind online luxury goods consumption, particularly in the emerging market context. Therefore, the key objectives of this study are to, first, develop a framework to understand factors affecting consumers' intention to purchase luxury fashion goods online. Second, measure the moderating effect of perceived risk and web atmospherics on the relationship between attitude toward buying luxury fashion goods online and online luxury purchase intention.Design/methodology/approachData were collected through structured questionnaires from a sample of 250 luxury fashion consumers in India. Collected data were analyzed through confirmatory factor analysis (CFA) and Hayes Process macro in SPSS.FindingsStudy findings indicate that perceived usefulness, perceived ease of use, perceived enjoyment and price consciousness have a direct as well as an indirect relationship via attitude on online luxury purchase intention. The results also revealed that web atmospherics moderate the relationship between attitude toward buying luxury fashion goods online and online luxury purchase intention.Originality/valueThis is one of the first studies that explores the moderating role of perceived risk and web atmospherics in the context of luxury market. It will help luxury marketers to develop appropriate strategies for selling luxury goods online in emerging markets like India.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2021-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44516297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Examining the influence of user-generated content on the fashion consumer online experience","authors":"D. Vazquez, J. Cheung, B. Nguyen, C. Dennis, A. Kent","doi":"10.1108/jfmm-02-2020-0018","DOIUrl":"https://doi.org/10.1108/jfmm-02-2020-0018","url":null,"abstract":"PurposeThe purpose of this study is to analyse online consumers' experiential responses towards visual user-generated content in social commerce fashion online shopping environments. The study develops and tests a UGC OCE framework incorporating aesthetic and relational experiential paths in the OCE.Design/methodology/approachThis paper adopts a quantitative approach to examine fashion consumers experiential responses to UGC content. The sample comprised 555 respondents recruited via a consumer panel. SEM analysis was employed to analyse and test the framework model.FindingsThe findings illustrate that consumers are initially stimulated by an aesthetic experience, which then triggers a combination of relational, emotional and interactive experiences in fashion social commerce. The study extends the S-O-R framework by integrating it to the experiential “path” that indicates the series of experiences consumers encounter. Using S-O-R, the study presents the consumers' online experiential responses to viewing visual UGC, revealing that there are five experiential responses, all of which have an influence on online consumer behaviour. Responses towards visual UGC include visual, relational, emotional, cognitive engagement and interactive engagement, which were all identified to influence purchase intention.Originality/valueThis study is original in finding that, in the context of online fashion shopping, aesthetics drive relational experiences, and relational experiences drive flow and interactive behaviour and also purchase intention. Aesthetic experiences and positive emotions are powerful drivers of purchase intention and drive connectedness, flow and interactive behaviour. This study extends the literature by extending the frameworks in OCE and CE into the fashion UGC context.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2020-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47930350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Sports bra use, preferences and fit issues among exercising females in the US, the UK and China","authors":"Nicola Brown, Jenny Burbage, Joanna Wakefield-Scurr","doi":"10.1108/jfmm-05-2020-0084","DOIUrl":"https://doi.org/10.1108/jfmm-05-2020-0084","url":null,"abstract":"PurposePrevious research suggests that many active females are not engaging in sports bra use, despite the positive health benefits. The aim of this study was to establish and compare sports bra use, preferences and bra fit issues for exercising females in some of the largest and most diverse global underwear markets (the US, the UK and China).Design/methodology/approachA survey covering activity levels, sports bra use and preferences, bra issues and demographics was administered via Qualtrics and completed by 3,147 physically active females (aged ≥ 18 years) from the US (n = 1,060), UK (n = 1,050) and China (n = 1,037).FindingsIn general, participants were 25–29 years, 121 to 140 pounds, 34B bra size and pre-menopausal. “I cannot find the right sports bra” was the most frequent breast barrier to exercise (25.4%). Three-quarters of women wore a sports bra during exercise, with significantly higher use in China (83.9%), compared to the UK (67.2%). A third of all participants reported sports bra shoulder straps “digging into the skin”. Sports bra preferences were: compression sports bras with a racer back, wide straps and thick straps in the US and the UK; thin straps in China and adjustable straps and underband, no wire and maximum breast coverage in the US and the UK, including nipple concealment and with padded/moulded cups.Originality/valueInformation provided on differences in sports bra use, preferences and bra issues across three major global markets could be utilised by brands and manufacturers to optimise bra marketing and fit education initiatives and inform future sports bra design and distribution strategies.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"1 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2020-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41313279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement","authors":"Jihad Mohammad, Farzana Quoquab, Nur Zulaikha Mohamed Sadom","doi":"10.1108/jfmm-05-2020-0080","DOIUrl":"https://doi.org/10.1108/jfmm-05-2020-0080","url":null,"abstract":"PurposeThis study aims to examine the direct and indirect effects of electronic word of mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase context. In addition, it examines the mediating effect of “consumer engagement” and “attitude towards second-hand clothes”.Design/methodology/approachThe data were gathered through a self-administered questionnaire survey from Malaysian consumers who had experience in purchasing second-hand clothes. A total of 175 complete and useable questionnaires were obtained, which were then analysed by using the structural equation modelling-partial least square (SEM-PLS) technique.FindingsThe results of this study indicate support for the direct effect of eWOM on consumers' attitude towards second-hand clothes, consumer engagement and consumers’ MCB. The results also supported the relationship between consumer engagement and MCB, but the link between attitude and mindful consumption (MC) was not supported. Furthermore, the study confirmed the mediating effect of consumer engagement between eWOM and consumers’ MCB but did not support the mediating effect of attitude towards second-hand clothes.Originality/valueThis study is amongst the pioneers to elucidate MCB in the context of sustainable clothing. It examines the direct and indirect effects of eWOM on MCB, which has not been tested in the past literature. The mediating effects of consumer engagement and attitude towards second-hand clothes on the relationship between eWOM and MCB are also comparatively new links.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2020-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43466729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Measuring user experiences with e-sourcing platforms: the development of the e-sourcing experience index","authors":"Xingtong Li, Li Zhao, S. Lee","doi":"10.1108/jfmm-02-2020-0022","DOIUrl":"https://doi.org/10.1108/jfmm-02-2020-0022","url":null,"abstract":"PurposeGrounded in two primary theories such as (1) the triangular alignment model and (2) the technology–organization–environment framework, this paper aims to develop appropriate scales to measure the e-sourcing experience index (EEI).Design/methodology/approachThe sample includes a total of 630 e-sourcing platform users in the US and India who have already utilized e-commerce platforms. Item response theory and factor analysis were used for the psychometric analysis. Measurement invariance was established between the Indian and US participants, indicating similar conceptualization of the items across the two cultures.FindingsThe study's results demonstrated that users have a better experience when online sourcing platforms provide adequate resources for making sourcing decisions, finding potential buyers and managing sourcing activities more efficiently. From the perspective of e-sourcing platforms, suppliers' performance and users' experiences can be improved when businesses address the concerns indicated in the five factors.Research limitations/implicationsThe study's objective was to develop the EEI in order to assess suppliers' experiences with e-sourcing platforms. Due to the diffusion of innovation theory (DOI), different stages of adaptation may cause varied experiences and relationships with buyers.Originality/valueFrom a theoretical perspective, this study is one of the few to combine triangular alignment model (TAM) and technology–organization–environment (TOE) theories and to develop a reliable and valid scale (EEI) for user experiences with online sourcing platforms. Based on the previous scales, the EEI was found to be well in line with the established theories on traditional apparel sourcing, and, at the same time, considered the particulars of e-sourcing practices.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2020-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-02-2020-0022","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45408089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The language of luxury fashion advertising: technology of the self and spectacle","authors":"Kirsten Kohrs","doi":"10.1108/jfmm-02-2020-0029","DOIUrl":"https://doi.org/10.1108/jfmm-02-2020-0029","url":null,"abstract":"Purpose Ubiquitous internet access and social media make visual consumption possibly the most vital characteristic of the experience economy. A cumulative, integrative framework for the analysis of visual artefacts has thus been called for as existing analytical tools and theoretical frameworks (such as semiotics, discourse analysis, content analysis, iconography, rhetoric, and so on) each provide in isolation only a restricted perspective. To advance best practice towards shaping brand perception and consumer engagement this paper provides a crucial analytical tool to uncover the unique and specific characteristics of identitary luxury fashion brand discourse by introducing and applying such an integrative framework. Design/methodology/approach A rigorous grounded theory approach was applied to a corpus of primary data, print advertising in Vogue (UK and US) and Vanity Fair (UK). Outcomes were distilled to first principles of meaning-making and aggregated in a framework which also integrates longexisting classics from diverse fields of knowledge to present a broad cumulative perspective for the analysis of visual discursive practice. This paper demonstrates the methodological rigour and validity of the framework, that is, its practical adequacy and explanatory power in uncovering the identitary brand discourse of luxury fashion. Findings An application of the integrative framework breaks new ground in uncovering the discreet identitary characteristics of the discursive practice of the luxury brands under investigation, Chanel and Gucci, which can be encapsulated as gendered technology of the confident self (Foucault) and spectacle (Debord) respectively. 2 Research limitations / implications To advance theory that illuminates understanding and shaping of brand perception and consumer engagement with luxury fashion brands, the proposed framework is the first to integrate insight from a rigorous analysis of primary data with long-existing classics from salient fields of knowledge. It, thus, provides a broader, more inclusive perspective that elucidates the multifaceted layers of meaning of luxury fashion discourse in a new and comprehensive way which existing approaches with focus on an isolated dimension such as semiotics or nonverbal behaviour and so on would not have been able to reveal. Practical implications The inclusive theoretical framework provides a parsimonious and practical tool that can be applied by non-experts across disciplines to unlock meaning in fashion discourse as a route to shaping brand image and engaging consumers. Originality The paper provides a new perspective on the communication practice of luxury fashion advertising as the new integrative framework illuminates layers of meaning crucial to understanding the intricacies of identitary brand discourse and to shaping brand perception and engaging consumers.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2020-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-02-2020-0029","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43945285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Mapping environmentally sustainable practices in textiles, apparel and fashion industries: a systematic literature review","authors":"Mazedul Islam, Patsy Perry, S. Gill","doi":"10.1108/jfmm-07-2020-0130","DOIUrl":"https://doi.org/10.1108/jfmm-07-2020-0130","url":null,"abstract":"PurposeThis paper reviews the literature on environmentally sustainable practices in textile, apparel and fashion (TAF) industries to allow the mapping of practices across various manufacturing processes and the development of a conceptual framework to guide investigation of the extent of sustainable practices in TAF industries from an environmental perspective.Design/methodology/approachA systematic literature review was undertaken, consisting of bibliometric and content analysis of 91 articles published in peer-reviewed journals over a 10-year period.FindingsThe inclusion of sustainable practices from all manufacturing stages in this review illustrates the diversity and complexities of environmental practices in TAF contexts. However, there is less research in developing country contexts, where most TAF production takes place and a paucity of research in upstream stages of garment washing and dyeing, and the manufacture of trims, accessories and packaging.Research limitations/implicationsThe focus is on environmental sustainability and upstream manufacturing processes. The review includes literature in the form of academic journal articles from selected databases during the period January 2010–June 2020.Practical implicationsThis review provides academics with a unified depiction of environmentally sustainable practices to stimulate further scholarly research and provides guidance for managers to develop firm sustainability competency by summarising best practices at different manufacturing stagesOriginality/valueThis review comprehensively maps the academic literature on environmentally sustainable practices in TAF industries from an upstream manufacturing operations context. It highlights the contribution of scholarly study to the knowledge base on environmentally sustainable practices in TAF industries.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2020-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-07-2020-0130","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48184209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Chinese textile and apparel manufacturers' moral duty positions, goals and structures toward sustainability","authors":"Nannan Yang, Jung E. Ha‐Brookshire","doi":"10.1108/jfmm-01-2020-0001","DOIUrl":"https://doi.org/10.1108/jfmm-01-2020-0001","url":null,"abstract":"PurposeUsing the moral responsibility theory of corporate sustainability (MRCS) framework , the study examined Chinese textile and apparel (T&A) manufacturers' moral duty positions, goals and structures toward sustainability, with a goal of creating a spectrum of corporate sustainability (CS) performance.Design/methodology/approachAn online survey method was employed to investigate participants' views on their companies' perceptions, goals and structures toward each of the listed sustainability-related activities.FindingsThe results showed that all participants expressed their companies have moral responsibilities toward some aspects of sustainability. Particularly, they viewed that their companies emphasize labor relations (LR) and righteous operation (RO) activities over environmental protection (EP) or public welfare involvement (PW) activities when fulfilling their sustainability responsibilities. After analyzing each response by following MRCS, 41 companies were categorized as occasionally sustainability corporations. The remaining 259 responses were categorized as consistently sustainability corporations in selective areas.Originality/valueThe study for the first time revealed the sustainability-related activities that most respondents in Chinese T&A manufacturing industry perceived as perfect or imperfect duties. Findings add knowledge to the area of corporate moral responsibility toward sustainability and show a spectrum of Chinese textile and apparel manufacturers' sustainability performance, empirically supporting MRCS.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2020-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-01-2020-0001","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44075930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Predicting Indian consumers' purchase intention from Western apparel brands","authors":"Swagata Chakraborty, A. Sadachar","doi":"10.1108/jfmm-02-2020-0017","DOIUrl":"https://doi.org/10.1108/jfmm-02-2020-0017","url":null,"abstract":"PurposeThe present study compared Indian consumers' attitude (AT) toward and purchase intention (PI) from Western apparel brands, as a function of their Western acculturation (WA), consumer ethnocentrism (CE) in apparel consumption, consumer cosmopolitanism (CC) and country of residence (India vs the USA).Design/methodology/approachThe sample included Indians residing in India and the USA, who were 19 years or older, and visited online or brick-and-mortar apparel stores. An online survey was administered through Amazon Mechanical Turk to collect the data. The data was analyzed through multi-group structural equation modeling.FindingsWA engenders CE among Indian consumers, especially among Indians residing in India. WA and CC positively influence AT. CE did not have a significant negative influence on AT. Although a high CE lowers the PI, a high WA, CC and positive AT can translate into high PI.Research limitations/implicationsThe study did not use an experimental design. Therefore, causal relationships between the research variables could not be explained. Majority of the respondents were male. This might have confounded the findings with potential gendered effects.Practical implicationsWestern apparel brands targeting Indian consumers in India and the USA should focus on projecting their cosmopolitan and pro-Indian image to target this population's cosmopolitan and ethnocentric outlook, thereby enhancing PI.Originality/valueThe study proposed and empirically tested a conceptual model indicating the relationship between some of the important predictors of Indian consumers' PI in the context of Indians residing in the USA and India.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2020-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-02-2020-0017","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44483875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}