Sports bra use, preferences and fit issues among exercising females in the US, the UK and China

IF 3.2 4区管理学 Q2 BUSINESS

Journal of Fashion Marketing and Management Pub Date : 2020-12-09 DOI:10.1108/jfmm-05-2020-0084

Nicola Brown, Jenny Burbage, Joanna Wakefield-Scurr

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引用次数: 1

Abstract

PurposePrevious research suggests that many active females are not engaging in sports bra use, despite the positive health benefits. The aim of this study was to establish and compare sports bra use, preferences and bra fit issues for exercising females in some of the largest and most diverse global underwear markets (the US, the UK and China).Design/methodology/approachA survey covering activity levels, sports bra use and preferences, bra issues and demographics was administered via Qualtrics and completed by 3,147 physically active females (aged ≥ 18 years) from the US (n = 1,060), UK (n = 1,050) and China (n = 1,037).FindingsIn general, participants were 25–29 years, 121 to 140 pounds, 34B bra size and pre-menopausal. “I cannot find the right sports bra” was the most frequent breast barrier to exercise (25.4%). Three-quarters of women wore a sports bra during exercise, with significantly higher use in China (83.9%), compared to the UK (67.2%). A third of all participants reported sports bra shoulder straps “digging into the skin”. Sports bra preferences were: compression sports bras with a racer back, wide straps and thick straps in the US and the UK; thin straps in China and adjustable straps and underband, no wire and maximum breast coverage in the US and the UK, including nipple concealment and with padded/moulded cups.Originality/valueInformation provided on differences in sports bra use, preferences and bra issues across three major global markets could be utilised by brands and manufacturers to optimise bra marketing and fit education initiatives and inform future sports bra design and distribution strategies.

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美国、英国和中国运动女性的运动胸罩使用、偏好和合身问题

目的先前的研究表明，尽管运动胸罩对健康有积极的好处，但许多爱运动的女性并没有使用运动胸罩。这项研究的目的是建立和比较全球最大和最多样化的内衣市场(美国、英国和中国)中运动女性的运动胸罩使用、偏好和胸罩合身问题。设计/方法/方法通过qualics对来自美国(n = 1,060)、英国(n = 1,050)和中国(n = 1,037)的3,147名体育运动女性(年龄≥18岁)进行调查，调查内容包括活动水平、运动胸罩使用和偏好、胸罩问题和人口统计学。研究发现，总体而言，参与者年龄在25岁至29岁之间，体重在121至140磅之间，胸罩尺码为34B，未绝经。“找不到合适的运动文胸”是最常见的乳房运动障碍(25.4%)。四分之三的女性在锻炼时穿运动胸罩，中国(83.9%)比英国(67.2%)高得多。三分之一的参与者称运动胸罩肩带“扎进皮肤”。人们对运动胸罩的偏好是:美国和英国人喜欢赛车背、宽肩带和厚肩带的压缩运动胸罩;在中国是薄带，可调节带和带下，在美国和英国没有金属丝，最大限度地覆盖乳房，包括乳头隐藏和填充/模塑罩杯。原创性/价值提供的关于全球三大市场运动胸罩使用、偏好和胸罩问题差异的信息，可以被品牌和制造商用来优化胸罩营销和健康教育计划，并为未来的运动胸罩设计和分销策略提供信息。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Fashion Marketing and Management Multiple-

CiteScore

7.30

自引率

8.60%

发文量

期刊介绍： ■Apparel innovation ■Brand loyalty ■Consumer decisions and shopping behaviour ■Manufacturing systems ■Market positioning ■Merchandising ■Perceptions in the marketplace ■Piracy issues ■Pricing structures ■Product image ■Quality and performance measurement ■The importance of socio-economic factors In the ever-changing world of the fashion industry, it is imperative that senior managers and academics in the field are kept abreast of the latest trends and developments. Journal of Fashion Marketing and Management ensures that readers heighten their understanding of issues affecting their industry through the latest thinking and current best practice.