Jurnal ilmiah manajemen bisnis dan inovasi Universitas Sam Ratulangi最新文献_第4页

PENGARUH BRAND AWARENESS, BRAND POSITIONING, DAN BRAND IMAGE TERHADAP LOYALITAS DENGAN BRAND SATISFACTION SEBAGAI VARIABEL INTERVENING 丹丹品牌知名度、丹丹品牌定位、丹丹品牌形象、丹丹品牌忠诚度、丹丹品牌满意度等变量的介入

Jurnal ilmiah manajemen bisnis dan inovasi Universitas Sam Ratulangi Pub Date : 2023-08-30 DOI: 10.35794/jmbi.v10i2.49919

Afifa Syafa Nabila, Nurafni Rubiyanti

{"title":"PENGARUH BRAND AWARENESS, BRAND POSITIONING, DAN BRAND IMAGE TERHADAP LOYALITAS DENGAN BRAND SATISFACTION SEBAGAI VARIABEL INTERVENING","authors":"Afifa Syafa Nabila, Nurafni Rubiyanti","doi":"10.35794/jmbi.v10i2.49919","DOIUrl":"https://doi.org/10.35794/jmbi.v10i2.49919","url":null,"abstract":"Abstract. This study aims to determine the effect of brand awareness, brand positioning, and brand image on loyalty through brand satisfaction as an intervening variable. An online questionnaire was conducted on 120 Chatime consumers in Bandung using accidental sampling technique. This study uses a quantitative approach and Structural Equation Modeling-Partial Least Square (SEM-PLS) in analyzing data. The results showed that brand awareness and brand positioning had a positive but not significant effect on brand satisfaction, while brand image had a positive and significant effect on brand satisfaction. Brand satisfaction had a positive and significant effect on loyalty. Brand satisfaction cannot mediate the relationship between brand awareness and loyalty and brand positioning and loyalty, however it can mediate the relationship between brand image and loyalty. Abstrak. Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness, brand positioning, dan brand image terhadap loyalitas melalui brand satisfaction sebagai variabel intervening. Kuesioner online dilakukan terhadap 120 konsumen Chatime di Kota Bandung menggunakan teknik accidental sampling. Penelitian ini dilakukan menggunakan pendekatan kuantitatif dan Structural Equation Modeling-Partial Least Square (SEM-PLS) untuk menganalisa data. Hasil penelitian menunjukkan bahwa brand awareness dan brand positioning memiliki pengaruh yang positif namun tidak signifikan terhadap brand satisfaction, sementara brand image memiliki pengaruh yang positif dan signifikan terhadap brand satisfaction. Brand Satisfaction memiliki pengaruh yang positif dan signifikan terhadap loyalitas. Brand satisfaction tidak dapat memediasi hubungan antara brand aweraness dan loyalitas dan brand positioning dan loyalitas, namun dapat memediasi hubungan antara brand image dan loyalitas.","PeriodicalId":476251,"journal":{"name":"Jurnal ilmiah manajemen bisnis dan inovasi Universitas Sam Ratulangi","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136241329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN ATMOSFER RESTORAN TERHADAP MINAT BELI ULANG KONSUMEN (Kajian terhadap sebuah restoran x di Makassar) 餐厅的品牌形象、产品质量和氛围对消费者重新购买感兴趣的影响(马卡萨的x餐厅研究)

Jurnal ilmiah manajemen bisnis dan inovasi Universitas Sam Ratulangi Pub Date : 2023-08-30 DOI: 10.35794/jmbi.v10i2.49387

Justin Kosli, Victor Kurniawan Yuwono, Moses Soediro

{"title":"PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN ATMOSFER RESTORAN TERHADAP MINAT BELI ULANG KONSUMEN (Kajian terhadap sebuah restoran x di Makassar)","authors":"Justin Kosli, Victor Kurniawan Yuwono, Moses Soediro","doi":"10.35794/jmbi.v10i2.49387","DOIUrl":"https://doi.org/10.35794/jmbi.v10i2.49387","url":null,"abstract":"Peningkatan jumlah cafe dan restoran di Makassar sejak tahun 2019 sangat meningkat. Namun, dampak dari peningkatan ini adalah meningkatnya persaingan antara pelaku usaha. Persaingan tersebut akhirnya membuat café dan restoran bersaing untuk mempertahankan agar tetap buka atau beroperasi. Dampak negatif dari banyaknya café dan rest yang buka adalah kecenderungan konsumen yang hanya mengikuti tren di media sosial, yang menyebabkan peningkatan kunjungan dalam 3 hingga 6 bulan pertama setelah pembukaan cafe dan restoran, namun kemudian mengalami penurunan penjualan yang signifikan. Terjadinya penurunan minat pembelian juga disebabkan oleh adanya komentar negatif dari konsumen yang merasa tidak puas dengan pengalaman mereka di cafe atau restoran tersebut, yang akhirnya merusak citra cafe atau restoran tersebut. Oleh karena itu, diperlukan strategi yang dapat membantu cafe dan restoran tersebut bertahan lama atau mempertahankan minat pembelian. Salah satu contohnya adalah Restoran X, sebuah restoran di Makassar yang telah beroperasi sejak tahun 2017 telah dilaksanakan survey kepada 30 pelanggan dan faktor yang terpenting adalah citra merek, kualitas produk, dan atmosfer restoran. Variabel-variabel tersebut selanjutnya akan diuji apakah ada pengaruhnya terhadap minat beli ulang konsumen dengan menggunakan metode kuantitatif. Hasil dari penelitian ini menunjukan bahwa antara citra merek dan kualitas produk terhadap minat beli ulang konsumen memiliki dampak yang positif dan signifikan. Sedangkan atmosfer restoran terhadap minat beli ulang konsumen tidak berpengaruh positif dan signifikan.","PeriodicalId":476251,"journal":{"name":"Jurnal ilmiah manajemen bisnis dan inovasi Universitas Sam Ratulangi","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136241467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALYSIS OF THE READINESS FOR CHANGES IN THE FINANCIAL SYSTEM OF PUBLIC SERVICE AGENCY STATE UNIVERSITY (BLU) BECOME PTN LEGAL ENTITY (PTNBH) (STUDY AT UNIVERSITAS NEGERI SEMARANG 分析公共服务机构在财政体制变革中的准备状态州立大学(blu)成为PTN法人实体(ptnbh)(研究于universitas negeri semarang)

Jurnal ilmiah manajemen bisnis dan inovasi Universitas Sam Ratulangi Pub Date : 2023-08-30 DOI: 10.35794/jmbi.v10i2.49523

None Herlina, Riza Firmansyah, Atta Putra Harjanto, Rudi Hartono

{"title":"ANALYSIS OF THE READINESS FOR CHANGES IN THE FINANCIAL SYSTEM OF PUBLIC SERVICE AGENCY STATE UNIVERSITY (BLU) BECOME PTN LEGAL ENTITY (PTNBH) (STUDY AT UNIVERSITAS NEGERI SEMARANG","authors":"None Herlina, Riza Firmansyah, Atta Putra Harjanto, Rudi Hartono","doi":"10.35794/jmbi.v10i2.49523","DOIUrl":"https://doi.org/10.35794/jmbi.v10i2.49523","url":null,"abstract":"Abstract. This study aims to analyze how the readiness of the financial system of UNNES was transformed into a PTN Legal Entities (PTNBH). Readiness that was studied included regulations or rules, financial information systems, and financial reporting readiness. The research method used is qualitative with a case approach. The data used in this study are secondary data and primary data from informants. The results show that in general, UNNES is ready to transform into a PTN Legal Entities (PTNBH) from the aspect of financial regulation readiness, financial information systems and financial reporting. Abstrak. Penelitian ini bertujuan untuk menganalisis bagaimana kesiapan sistem keuangan UNNES bertransformasi menjadi PTN Badan Hukum (PTNBH). Kesiapan yang dikaji meliputi regulasi atau aturan, sistem informasi keuangan, dan kesiapan pelaporan keuangan. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan kasus. Data yang digunakan dalam penelitian ini adalah data sekunder dan data primer dari informan. Hasilnya menunjukkan bahwa secara umum UNNES siap bertransformasi menjadi PTN Badan Hukum (PTNBH) dari aspek kesiapan regulasi keuangan, sistem informasi keuangan dan pelaporan keuangan.","PeriodicalId":476251,"journal":{"name":"Jurnal ilmiah manajemen bisnis dan inovasi Universitas Sam Ratulangi","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136241468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE ANTESENDEN KEPUASAN KONSUMEN MELALUI KUALITAS LAYANAN ELEKTRONIK PADA PEMBELANJAAN ONLINE URBAN CONSUMER DI DKI JAKARTA 雅加达DKI城市消费在线消费的电子服务质量使消费者满意度现代化

Jurnal ilmiah manajemen bisnis dan inovasi Universitas Sam Ratulangi Pub Date : 2023-08-30 DOI: 10.35794/jmbi.v10i2.49664

Ali Wardhana, Agung Stefanus Kembau, Arief Perdana Kumaat, Tristano Aviel Sunara

{"title":"THE ANTESENDEN KEPUASAN KONSUMEN MELALUI KUALITAS LAYANAN ELEKTRONIK PADA PEMBELANJAAN ONLINE URBAN CONSUMER DI DKI JAKARTA","authors":"Ali Wardhana, Agung Stefanus Kembau, Arief Perdana Kumaat, Tristano Aviel Sunara","doi":"10.35794/jmbi.v10i2.49664","DOIUrl":"https://doi.org/10.35794/jmbi.v10i2.49664","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis pengaruh variabel kualitas layanan elektronik dan terhadap kepuasan konsumen dalam konteks belanja online serta antesenden dari kualitas layanan elektronik. Penelitian ini melibatkan 119 responden yang secara aktif berbelanja secara online. Data dikumpulkan melalui kuesioner dan dianalisis dengan menggunakan Metode Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa variabel kualitas layanan elektronik memiliki pengaruh yang signifikan terhadap variabel kepuasan konsumen dalam belanja online. Selain itu terdapat 2 variabel yang memiliki pengaruh secara signifikan terhadap kualitas layanan elektronik yaitu keamanan dan pemenuhan. Namun, menariknya, hasil analisis juga menyatakan bahwa variabel layanan konsumen tidak memiliki pengaruh terhadap variabel kualitas layanan elektronik. Hasil penelitian ini ini menunjukkan pentingnya pelaku usaha dalam marketplace atau tempat belanja online lainnya untuk memastikan kualitas layanan yang tinggi guna meningkatkan kepuasan konsumen. Selain itu, keamanan dan pemenuhan juga harus menjadi perhatian utama untuk meningkatkan kualitas layanan elektronik. Penelitian ini memberikan wawasan berharga bagi para pelaku industri marketplace dan tempat belanja online lain dalam merumuskan strategi pemasaran yang lebih efektif dengan menggunakan variabel keamanan dan pemenuhan untuk dalam rangka meningkatkan kepuasan konsumen Keywords: Layanan konsumen, Keamanan, Pemenuhan, Kualitas layanan elektronik, Kepuasan konsumen","PeriodicalId":476251,"journal":{"name":"Jurnal ilmiah manajemen bisnis dan inovasi Universitas Sam Ratulangi","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136240919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PERSPEKTIF KARYAWAN TELKOMGROUP TERHADAP INTERNALISASI CORE VALUES “AKHLAK” PADA BUDAYA ORGANISASI DI PT TELKOM INDONESIA (PERSERO) TBK. TELKOMGROUP员工对PT TELKOM印度尼西亚(PERSERO)组织文化的内部价值观看法。

Jurnal ilmiah manajemen bisnis dan inovasi Universitas Sam Ratulangi Pub Date : 2023-08-30 DOI: 10.35794/jmbi.v10i2.49676

None Rini Aman Nasution, Muhardi Muhardi, Rusman Frendika

引用次数: 0

PENGARUH KEADILAN PROSEDURAL TERHADAP KEPUASAN KERJA DENGAN PENGEMBANGAN KARIER SEBAGAI VARIABEL INTERVENING 程序正义对工作满意度的影响，职业发展作为一个可变的干预变量

Jurnal ilmiah manajemen bisnis dan inovasi Universitas Sam Ratulangi Pub Date : 2023-08-30 DOI: 10.35794/jmbi.v10i2.50005

Olivia Tanjung, Jun Surjanti

引用次数: 0

PENGARUH PERCEIVED VALUE DAN TRUST TERHADAP INTENTION TO RECOMMEND DENGAN SATISFACTION SEBAGAI VARIABEL MEDIASI (STUDI PADA APLIKASI BIBIT) 通过媒介变数衡量感知价值和信任度与推荐意向及满意度的关系（关于应用程序的研究）。

Jurnal ilmiah manajemen bisnis dan inovasi Universitas Sam Ratulangi Pub Date : 2023-08-30 DOI: 10.35794/jmbi.v10i2.49887

Fransiska Dianita Viorentina

{"title":"PENGARUH PERCEIVED VALUE DAN TRUST TERHADAP INTENTION TO RECOMMEND DENGAN SATISFACTION SEBAGAI VARIABEL MEDIASI (STUDI PADA APLIKASI BIBIT)","authors":"Fransiska Dianita Viorentina","doi":"10.35794/jmbi.v10i2.49887","DOIUrl":"https://doi.org/10.35794/jmbi.v10i2.49887","url":null,"abstract":"Penelitian ini bertujuan untuk meneliti tentang perceived value dan trust yang dapat mempengaruhi intention to recommend pada pengguna aplikasi investasi reksadana online yaitu Bibit dengan satisfaction sebagai variabel mediasinya. Jenis penelitian yang digunakan adalah dengan pendekatan penelitian kuantitatif. Populasi dalam penelitian ini adalah individu yang telah menggunakan jasa dari aplikasi Bibit untuk melakukan investasi reksadana secara online dan sampel yang digunakan sebanyak 160 responden. Teknik analisis data yang digunakan adalah partial least square. Hasil penelitian menunjukkan bahwa trust berpengaruh positif terhadap satisfaction dan intention to recommend, dan satisfaction sendiri berpengaruh positif terhadap intention to recommend. Sebaliknya, perceived value tidak memiliki pengaruh yang positif terhadap satisfaction dan intention to recommend. Variabel satisfaction berpengaruh positif dalam memediasi pengaruh trust terhadap intention to recommend, tetapi tidak berpengaruh positif dalam memediasi pengaruh perceived value terhadap intention to recommend. Kata Kunci: perceived value, trust, satisfaction, intention to recommend, dan aplikasi investasi online.","PeriodicalId":476251,"journal":{"name":"Jurnal ilmiah manajemen bisnis dan inovasi Universitas Sam Ratulangi","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136241327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS DETERMINAN DIGITAL FINANCIAL LITERACY : PERBANDINGAN GENERASI Z DAN Y Analisis determinan digital financial literacy : perbandingan generasi z dan y

Jurnal ilmiah manajemen bisnis dan inovasi Universitas Sam Ratulangi Pub Date : 2023-08-30 DOI: 10.35794/jmbi.v10i2.50385

None Kezia Pearly Sembel, Sita Deliyana

{"title":"ANALISIS DETERMINAN DIGITAL FINANCIAL LITERACY : PERBANDINGAN GENERASI Z DAN Y","authors":"None Kezia Pearly Sembel, Sita Deliyana","doi":"10.35794/jmbi.v10i2.50385","DOIUrl":"https://doi.org/10.35794/jmbi.v10i2.50385","url":null,"abstract":": The development of the world and technology in this era have begun to accelerate and become more complex. The presence of digital financial services makes life simpler for individuals, as even financial institutions are gradually adapting to the digitalization process. In 2007, the number of users of financial technology reached 7%; in 2011, it increased by 20%; in 2014, it increased by 36%; and by 2017, it reached 78%. Consequently, there is no doubt that this has become a requirement for human beings, particularly generations Z and Y, when conducting purchasing and selling transactions, transfers, etc. This condition is certainly intriguing to discuss, as there are differences between generation Z and generation Y in their use of financial technology facilities and services; therefore, the purpose of this study is to examine the generational differences that have an impact on Digital Financial Literacy. This study aimed to identify generational disparities in digital financial literacy based on age, gender, income, and marital status. This quantitative study employed a certain type of data collection using an online questionnaire through a Google form. There is a total of 226 respondent samples that can be analysed. In this research, exploratory factor analysis (EFA) was used to analysed the data. With the results of the research, it is necessary to increase learning about digital financial literacy, as well as to differentiate practical litis for employees, entrepreneurs, and students. Furthermore, it is necessary to optimize the factors that are highly significant and have a positive coefficient in digital financial literacy, including education level, income, occupation, and gender. In order to enhance digital financial literacy, socioeconomic and demographic factors must also be taken into account.","PeriodicalId":476251,"journal":{"name":"Jurnal ilmiah manajemen bisnis dan inovasi Universitas Sam Ratulangi","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136241328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE EFFECT OF PEOPLE, PHYSICAL EVIDENCE, PROCESS AND PRICE FAIRNESS ON PATIENT SATISFACTION AND REVISIT INTENTION AT THE XYZ HOSPITAL POLYCLINIC, MAKASSAR CITY 人员、物证、流程和价格公平性对望加锡市xyz医院综合诊所患者满意度和回访意愿的影响

Jurnal ilmiah manajemen bisnis dan inovasi Universitas Sam Ratulangi Pub Date : 2023-08-30 DOI: 10.35794/jmbi.v10i2.49234

Vena Angelica, Innocentius Bernarto

{"title":"THE EFFECT OF PEOPLE, PHYSICAL EVIDENCE, PROCESS AND PRICE FAIRNESS ON PATIENT SATISFACTION AND REVISIT INTENTION AT THE XYZ HOSPITAL POLYCLINIC, MAKASSAR CITY","authors":"Vena Angelica, Innocentius Bernarto","doi":"10.35794/jmbi.v10i2.49234","DOIUrl":"https://doi.org/10.35794/jmbi.v10i2.49234","url":null,"abstract":"Abstract This study aims to determine the factors of patient satisfaction and the effect on revisit intention. The factors are people, physical evidence, process and price fairness. A written questionnaire is used in collecting respondent data. Total respondents obtained were 277 people. Convenience sampling method is used as a sampling method. The collected data were analyzed using PLS-SEM with SmartPLS software. The research results obtained are people, physical evidence and price fairness that have a positive effect on patient satisfaction. However, for the process variable it was found to have no positive effect on patient satisfaction. Patient satisfaction has a positive effect on revisit intention. The people factor is the most influential factor on patient satisfaction. Abstrak Penelitian ini bertujuan untuk mengetahui faktor kepuasan pasien dan pengaruhnya terhadap niat berkunjung kembali. Faktor tersebut adalah manusia, bukti fisik, proses dan keadilan harga. Kuesioner tertulis digunakan dalam mengumpulkan data responden. Total responden yang diperoleh adalah 277 orang. Metode convenience sampling digunakan sebagai metode pengambilan sampel. Data yang terkumpul dianalisis menggunakan PLS-SEM dengan perangkat lunak SmartPLS. Hasil penelitian yang diperoleh adalah people, physical evidence dan price fairness yang berpengaruh positif terhadap kepuasan pasien. Namun untuk variabel proses ditemukan tidak berpengaruh positif terhadap kepuasan pasien. Kepuasan pasien berpengaruh positif terhadap niat berkunjung kembali. Faktor people merupakan faktor yang paling berpengaruh terhadap kepuasan pasien","PeriodicalId":476251,"journal":{"name":"Jurnal ilmiah manajemen bisnis dan inovasi Universitas Sam Ratulangi","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136243453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALYSIS OF DECISION-MAKING FACTORS EQUITY INVESTMENT IN INDONESIA 印尼股权投资决策因素分析

Jurnal ilmiah manajemen bisnis dan inovasi Universitas Sam Ratulangi Pub Date : 2023-08-30 DOI: 10.35794/jmbi.v10i2.50416

Christian Herdinata ChrisHer, Fransisca Desiana Pranatasari, Annabella Claudia Kurniadi

引用次数: 0