{"title":"CSR initiatives and stakeholder engagement amidst COVID-19 pandemic: insights using content analysis and literature review","authors":"Iram Hasan, Shveta Singh, Smita Kashiramka","doi":"10.1108/srj-09-2022-0376","DOIUrl":"https://doi.org/10.1108/srj-09-2022-0376","url":null,"abstract":"\u0000Purpose\u0000The coronavirus disease (COVID-19) has impacted all economies, businesses and societies. The purpose of this paper is to analyze and present a case for corporate social responsibility (CSR) in terms of its relevance amidst the turmoil caused by the pandemic.\u0000\u0000\u0000Design/methodology/approach\u0000The authors use a directed content analysis approach to retrieve relevant information from news articles using Thomson Reuters’ Eikon® and Bloomberg® databases. Based on stakeholder theory, the authors evaluate some of the CSR initiatives undertaken by organizations around the world. The authors then undertake a systematic literature review using the preferred reporting items for systematic reviews and meta-analyses standard to provide possible implications for organizations.\u0000\u0000\u0000Findings\u0000The findings suggest that in response to the pandemic, corporations from both developed and developing countries have been pursuing CSR measures for stakeholder engagement. The systematic literature review signals positive outcomes that companies might expect at the organizational level. The paper concludes by suggesting research propositions that indicate effective CSR at a time of crisis like COVID-19 encourages stakeholder partnerships and helps to gain a competitive advantage.\u0000\u0000\u0000Originality/value\u0000The authors present an overview of the CSR responses taken by firms globally in response to the pandemic by way of stakeholder engagement. The authors analyze the stakeholders targeted through such initiatives and report possible implications based on the extant literature. The findings of the study can be used to understand the various transitions that happen in an unprecedented situation like COVID-19 at all levels of business and society.\u0000","PeriodicalId":47615,"journal":{"name":"Social Responsibility Journal","volume":" ","pages":""},"PeriodicalIF":3.2,"publicationDate":"2023-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47879019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the social responsibility performance and its contributing factors to multinational corporations in China","authors":"Huating Zhou, Yuwei Hou, Hong Wang","doi":"10.1108/srj-10-2022-0437","DOIUrl":"https://doi.org/10.1108/srj-10-2022-0437","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to explore the social responsibility performance’s current situation, influencing factors and mechanisms of multinational companies (MNCs) in China. The paper is based on the MNC’s social responsibility performance factors to find some relevant reasons for unsatisfied performance and on the multiple perspectives such as institutional distance and stakeholders, to provide feasible solutions for MNCs to assume civic responsibility and the high-quality development of the host country.\u0000\u0000\u0000Design/methodology/approach\u0000The study uses general literature review and empirical analysis to analyze the way and degree of various factors which are affecting the social responsibility of MNC in China, and supplements the deficiencies of previous studies.\u0000\u0000\u0000Findings\u0000The paper reveals the influencing factors and mechanisms of MNCs’ social responsibility in China through the regression results. In addition, based on Research Report on Corporate Social Responsibility of China (Huang et al., 2013/2019), the paper also summarizes the performance and dynamic changes of MNCs social responsibility in the Chinese market in the past decade.\u0000\u0000\u0000Originality/value\u0000The paper enriches research on the social responsibility of MNCs in the background of non-western countries, dynamically describes the performance of MNCs’ responsibilities in a 10-year span and solves the problem of inconsistent research conclusions caused by too long time span. The paper also creates the “local enterprise responsibility level” to quantify the development of the host country’s responsibility, and identifies the “responsibility demonstration effect” of state-owned enterprises and private enterprises.\u0000","PeriodicalId":47615,"journal":{"name":"Social Responsibility Journal","volume":" ","pages":""},"PeriodicalIF":3.2,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45725542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Kazemi, Seyedeh Fatemeh Ghasempour Ganji, Abdullah Na'ami
{"title":"Innovation capabilities, innovation strategies and export performance: the moderating impact of corporate social responsibility","authors":"A. Kazemi, Seyedeh Fatemeh Ghasempour Ganji, Abdullah Na'ami","doi":"10.1108/srj-11-2022-0498","DOIUrl":"https://doi.org/10.1108/srj-11-2022-0498","url":null,"abstract":"\u0000Purpose\u0000This paper aims to investigate the link between internal capabilities, innovation strategies and export performance (EP), considering the corporate social responsibility (CSR) principle as a moderator.\u0000\u0000\u0000Design/methodology/approach\u0000The statistical population of the current study is the food and agricultural products exporting small- and medium-sized enterprises (SME) which participated in the 27th International Agrofood Exhibition (2021) in Tehran, Iran. A sample of 296 managers was selected, using systematic random sampling, to answer the questionnaire. To analyze the data, we used structural equation modeling (SEM) and Hayes PROCESS in SPSS.\u0000\u0000\u0000Findings\u0000Results show that just manufacturing capabilities affect both exploratory and exploitative innovation, in contrast to marketing capabilities that does not have any significant impact on these two innovation strategies. Moreover, the impact of both explorative and exploratory innovation on EP is supported in the context of food and agricultural SMEs. However, CSR positively moderates the impact of exploratory innovation on EP, showing it has a negative effect on the impact of exploitative innovation on EP.\u0000\u0000\u0000Originality/value\u0000By addressing the research gap on the link between internal capabilities, innovation strategies, EP and CSR among SMEs, the current research provides valuable body of research that later studies in the literature can leverage or build upon.\u0000","PeriodicalId":47615,"journal":{"name":"Social Responsibility Journal","volume":" ","pages":""},"PeriodicalIF":3.2,"publicationDate":"2023-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47419948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Anthony Nkrumah Agyabeng, J. Bawole, Albert Ahenkan, J. Mensah, Alexander Preko
{"title":"External stakeholders in the governance of slums in Ghana","authors":"Anthony Nkrumah Agyabeng, J. Bawole, Albert Ahenkan, J. Mensah, Alexander Preko","doi":"10.1108/srj-06-2022-0253","DOIUrl":"https://doi.org/10.1108/srj-06-2022-0253","url":null,"abstract":"\u0000Purpose\u0000In the space of slums are many stakeholders; the extent to which their assistance contributes to slum administration is sparsely studied. The study aims to examine how external stakeholders contribute to slum administration within the Ghanaian context.\u0000\u0000\u0000Design/methodology/approach\u0000Using the stakeholder theory, the study used an exploratory qualitative design based on face-to-face, in-depth interviews among 21 respondents. Participants were purposively selected from stakeholder organisations and slum residents based on the stake in slums governance in Ghana.\u0000\u0000\u0000Findings\u0000The results indicate that stakeholders have contributed towards slums livelihoods in the general areas of housing, trading, skill development and capacity building. It shows that stakeholders’ contributions tend to enhance slums’ living conditions and affect local assemblies positively. The study finds that slum dwellers categorise stakeholders’ contributions as short-term relief and long-term solutions. Additionally, it emerged that in the areas of policy design, implementation and policy feedback, external stakeholders have supported the government in that regard.\u0000\u0000\u0000Research limitations/implications\u0000The conclusion drawn from the study is limited to the four communities and the stakeholder organisations. However, communities with similar characteristics globally might benefit from the findings.\u0000\u0000\u0000Practical implications\u0000The study uncovers a context-specific role and assistance of external stakeholders in the domain of slums. This provides a guide to the government regarding key areas of stakeholder collaboration towards slum governance in the Ghanaian context. Theoretically, this study has contributed to new knowledge about stakeholders’ contribution to the overall governance of slums.\u0000\u0000\u0000Originality/value\u0000The study expands the frontiers of knowledge in the field of slum administration by focusing on external stakeholders. This study departs from previous studies, which have examined, in broader perspectives, stakeholders’ roles within the space of slums.\u0000","PeriodicalId":47615,"journal":{"name":"Social Responsibility Journal","volume":" ","pages":""},"PeriodicalIF":3.2,"publicationDate":"2023-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45539540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The effectiveness of social norms in promoting green consumption","authors":"Van Hanh Thi Do, L. Do","doi":"10.1108/srj-10-2022-0466","DOIUrl":"https://doi.org/10.1108/srj-10-2022-0466","url":null,"abstract":"\u0000Purpose\u0000Given the seriousness of environmental issues, academic research has proposed social norms as an effective policy tool to encourage a wide range of pro-environmental behaviors, including green consumption. However, tangible evidence of the effectiveness of the social norm approach for green consumption behaviors is unreconciled, raising controversy about such a strategy. Considering that social norm interventions are only effective when targeted at the right consumers, this study aims to focus on exploring the role of individual difference factors, namely, social power value-, social face value- and independence orientations, in clarifying the effects of social norms on green consumption behaviors.\u0000\u0000\u0000Design/methodology/approach\u0000The study uses hierarchical ordinary least squares regression to test the hypotheses with survey data from 269 consumers in Southeast Asia.\u0000\u0000\u0000Findings\u0000The study reveals that perceived social norms positively predict green consumption behaviors, providing additional evidence for the effectiveness of the social norms. It also finds that the perceived social norms have a stronger impact on the green consumption behaviors of consumers who value social power and social face. However, the effect becomes weaker for consumers with a strong tendency toward independence.\u0000\u0000\u0000Originality/value\u0000This study highlights the importance of individual difference factors in explaining the effectiveness of social norms. The current findings also offer insightful implications for designing more effective social influence approaches for constructing green consumption culture.\u0000","PeriodicalId":47615,"journal":{"name":"Social Responsibility Journal","volume":" ","pages":""},"PeriodicalIF":3.2,"publicationDate":"2023-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44288918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How local tournament incentives influence ESG disclosure: CEO’s genuinely altruistic or self-serving?","authors":"Yilu Zhu, Ruopiao Zhang","doi":"10.1108/srj-03-2023-0180","DOIUrl":"https://doi.org/10.1108/srj-03-2023-0180","url":null,"abstract":"\u0000Purpose\u0000This study aims to examine the effects of local tournament incentives on environmental, social and governance (ESG) disclosure and the quality of such disclosures among Chinese A-share listed companies. Furthermore, it seeks to investigate the moderating roles of CEO duality, institutional investors’ shareholding and product market competition in this relationship.\u0000\u0000\u0000Design/methodology/approach\u0000This study uses a quantitative approach, and data from A-share listed companies in China spanning from 2012 to 2021. To test the proposed hypotheses, the authors conduct hierarchical regression analysis along with a series of robustness tests to ensure the validity of our findings.\u0000\u0000\u0000Findings\u0000The findings of this study indicate that local tournament incentives have a positive impact on companies’ propensity to disclose ESG information, yet they negatively influence the quality of these disclosures. Additionally, the presence of CEO duality and product market competition attenuate this relationship, whereas the shareholding of institutional investors serves to strengthen it.\u0000\u0000\u0000Practical implications\u0000This study’s findings can aid policymakers and regulators in China and other emerging economies in policies that promote high-quality ESG information disclosure, taking into account local tournament incentives. Furthermore, the study underscores the importance of maintaining robust corporate governance structures within firms to ensure that CEOs’ self-serving motivations do not undermine ESG disclosure.\u0000\u0000\u0000Originality/value\u0000This study adds to the ongoing discourse on the significance of ESG disclosure in emerging economies by analyzing the influence of executive promotion incentives on ESG disclosure from an external labor market standpoint. By exploring the potential self-serving motivations of CEOs in promoting ESG values and practices within organizations, this paper addresses a gap in the existing literature.\u0000","PeriodicalId":47615,"journal":{"name":"Social Responsibility Journal","volume":" ","pages":""},"PeriodicalIF":3.2,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47817606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Habtie Alemnew Belay, F. Hailu, Gedif Tessema Sinshaw
{"title":"Managerial values and corporate social responsibility practices: multilevel and multistakeholder analysis","authors":"Habtie Alemnew Belay, F. Hailu, Gedif Tessema Sinshaw","doi":"10.1108/srj-01-2023-0012","DOIUrl":"https://doi.org/10.1108/srj-01-2023-0012","url":null,"abstract":"\u0000Purpose\u0000This study aims to posit that managerial value would be one of the responsible factors for the difference in corporate social responsibility practice among businesses. It then empirically tested the effect of managerial value, with the moderation of organizational culture, on corporate social responsibility practice.\u0000\u0000\u0000Design/methodology/approach\u0000The authors have devised a “moderated micro-macro model” type of multilevel model, wherein managerial value took the micro (individual level) predictor variable role, stakeholder-based corporate social responsibility practice the macro (organizational level) outcome variable role and organizational culture the macro level moderating variable role. Because they need the attention of inquiry, large manufacturing firms in the Amhara region of Ethiopia, with a sample size of 53, constituted the organizational level units. The recent performance of the firms against corporate social responsibility practice and organizational culture have been judged by 473 randomly chosen employees. Managerial value has been rated by randomly picked managers, numbered 253. Analytically, Croon and van Veldhoven’s multilevel analytical package and Mplus software suited the designed model.\u0000\u0000\u0000Findings\u0000The study has revealed that managerial value, indeed, is a potential positive driver of CSR practice, the two managerial value dimensions demonstrated differential effects on corporate social responsibility practice and only one of the organizational culture dimensions, hierarchical culture, played a moderation role in managerial value – corporate social responsibility practice link.\u0000\u0000\u0000Originality/value\u0000The model and this empirical test have not been previously verified.\u0000","PeriodicalId":47615,"journal":{"name":"Social Responsibility Journal","volume":" ","pages":""},"PeriodicalIF":3.2,"publicationDate":"2023-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42962171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Intrinsic drivers of the reputation for CSR: a cognitive analysis of consumer expectations","authors":"Abosede Ijabadeniyi, J. Govender","doi":"10.1108/srj-10-2022-0451","DOIUrl":"https://doi.org/10.1108/srj-10-2022-0451","url":null,"abstract":"\u0000Purpose\u0000The appraisal of corporate reputation based on third-party corporate social responsibility (CSR) indices appears to have been institutionalized. The endorsement of such an approach by sustainability custodians and influencers undermines the uptake of the morality and legitimacy of CSR. This study takes a social realist perspective, which suggests that social phenomena such as CSR and corporate reputation are shaped by social structures and power relations. This study aims to contribute to a deeper understanding of the complex relationship between CSR and corporate reputation and understand ways in which the constructs are influenced by cognitive factors.\u0000\u0000\u0000Design/methodology/approach\u0000This study surveyed 411 respondents across five shopping malls and analyzed the data using path analysis of the structural equation modeling (SEM) technique. The mall-intercept survey sought to critically assess expectations of CSR vis-à-vis evaluation of corporate reputation. Based on a case study of three Johannesburg Stock Exchange listed companies, CSR expectations were measured along the philanthropic, economic, ethical and legal dimensions, while evaluation of corporate reputation was based on product quality, financial performance and social responsibility. SEM path analysis was used to extrapolate the predictive outcomes of CSR on corporate reputation.\u0000\u0000\u0000Findings\u0000Reputation for product quality and social responsibility is underpinned by the fulfillment of ethical CSR expectations, while philanthropic gestures enhance the evaluation of financial performance. Legal CSR significantly influences the reputation for social responsibility and product quality. Fulfillment of economic CSR expectations influences the reputation for product quality. However, no relationship was established between economic performance and social responsibility. Involvement in economic, philanthropic and particularly, legal CSR, are not indicative of the reputation for financial performance. Conversely, companies’ involvement in economic CSR does not suggest a higher propensity for social responsibility.\u0000\u0000\u0000Research limitations/implications\u0000The predictive outcomes of CSR expectations on corporate reputation can reveal situated understanding of actual perceptions of corporate behavior.\u0000\u0000\u0000Practical implications\u0000Ethical business conduct is synonymously associated with social responsibility while espoused corporate philanthropy signals strong financial performance. The awareness of consumers’ cognitive evaluation of corporate reputation can offer a pathway to corporate communication professionals, policy makers and agencies to rethink and reposition CSR efforts.\u0000\u0000\u0000Social implications\u0000Insensitivity to taken-for-granted cultural prescriptions and reliance on market-based reputational rankings undermine mutually beneficial stakeholder relationships and the social license to operate.\u0000\u0000\u0000Originality/value\u0000This study brings to the fore, cognitively dominated indicators of consumers’ percept","PeriodicalId":47615,"journal":{"name":"Social Responsibility Journal","volume":" ","pages":""},"PeriodicalIF":3.2,"publicationDate":"2023-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44798591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Bilal Mukhtar, Muhammad Kashif Shad, L. Woon, M. Haider, Ahmad Waqas
{"title":"Integrating ESG disclosure into the relationship between CSR and green organizational culture toward green Innovation","authors":"Bilal Mukhtar, Muhammad Kashif Shad, L. Woon, M. Haider, Ahmad Waqas","doi":"10.1108/srj-03-2023-0125","DOIUrl":"https://doi.org/10.1108/srj-03-2023-0125","url":null,"abstract":"\u0000Purpose\u0000This study aims to propose a conceptual framework to examine the impact of corporate social responsibility (CSR) and green organizational culture (GOC) on green innovation with the moderating role of environmental, social and governance (ESG) disclosure in the Malaysian manufacturing industry.\u0000\u0000\u0000Design/methodology/approach\u0000The study is based on primary data to be collected from 204 manufacturing enterprises of consumers, products and services sector through a questionnaire that incorporates the five-point Likert scale. The exploratory factor analysis is proposed to be performed using SPSS 24.0 and confirmatory factor analysis is suggested to be conducted using AMOS.21 software to explore the factors and reliability of the items and to confirm the factorial structure of pertinent variables, respectively. Furthermore, partial least square structural equation modeling is proposed to investigate relationships between constructs and latent variables.\u0000\u0000\u0000Findings\u0000The proposed framework suggests that the comprehensive adoption of CSR and GOC with the moderating role of ESG disclosure has a significant and positive impact on green innovation.\u0000\u0000\u0000Practical implications\u0000This study provides insights into formulating strategies for enhancing green innovation and serves as a valuable resource for stakeholders for sustainable development in manufacturing enterprises.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, regarding originality, this is the first attempt at conceptualizing the integrated framework of CSR, GOC, green innovation and ESG disclosure for collective examination that is likely to extend the existing literature. Furthermore, this study extends stakeholders and resource-based view theory by proving their utility in the perspective of CSR, GOC, green innovation and ESG disclosure to achieve environmental sustainability.\u0000","PeriodicalId":47615,"journal":{"name":"Social Responsibility Journal","volume":" ","pages":""},"PeriodicalIF":3.2,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42935626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Environmental corporate social responsibility initiatives and the attitude-intention-behavior gap in green consumption","authors":"Cong Doanh Duong","doi":"10.1108/srj-11-2022-0487","DOIUrl":"https://doi.org/10.1108/srj-11-2022-0487","url":null,"abstract":"\u0000Purpose\u0000The purpose of this study is to use the theory of planned behavior and a moderated mediation model to bridge the gap between attitude, intention and behavior in the context of green consumption. The study will focus on how environmental corporate social responsibility initiatives play a positive moderating role in the mediation effect of green purchase intention on the relationship between attitude toward green products and environmentally friendly purchasing behavior.\u0000\u0000\u0000Design/methodology/approach\u0000A representative sample of 583 consumers was gathered from five major cities in Vietnam using a mall-intercept survey method. The moderated mediation model and the formulated hypotheses were tested using the PROCESS macro.\u0000\u0000\u0000Findings\u0000The results of our study reveal that green purchase intention is not only positively and directly associated with environmentally friendly purchase behavior but also significantly mediated the green purchase attitude–behavior link. Environmental corporate social responsibility initiatives were found to positively moderate the direct effect of attitude toward green products on green purchase intention. More importantly, our study also yielded that the mediation effect of green purchase intention on the relationship between attitude toward green products and environmentally friendly purchase behavior is positively moderated by environmental corporate social responsibility initiatives. As such, the indirect impact of environmentally friendly purchase attitude on green purchase behavior through green purchase intention was stronger when the level of environmental corporate social responsibility initiatives was higher.\u0000\u0000\u0000Practical implications\u0000The results of this study have practical implications and offer valuable recommendations for marketing practitioners, administrators and policymakers. These recommendations can help promote corporate social responsibility practices among firms, encourage environmentally friendly consumption among consumers and contribute to the overall sustainable development of the country.\u0000\u0000\u0000Originality/value\u0000This study has made significant contributions to the existing literature on pro-environmental behavior by addressing the gap between attitude, intention and behavior in sustainable consumption. Furthermore, to the best of the author’s knowledge, this is the first study to use a moderated mediation model to shed light on the moderating effect of environmental corporate social responsibility initiatives on the direct and mediated relationships among attitude, intention and behavior in the context of green consumption.\u0000","PeriodicalId":47615,"journal":{"name":"Social Responsibility Journal","volume":" ","pages":""},"PeriodicalIF":3.2,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49601616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}