Global Business Review最新文献

Contrasting the Efficacy of the Type of Influencer to the Type of Product: The Mediating Effect of Perceived Authenticity 影响者类型与产品类型的效力对比：感知真实性的中介效应

IF 2.4

Global Business Review Pub Date : 2024-09-10 DOI: 10.1177/09721509241251400

Wesam Osman Abdelsattar, Hamed Shamma, Mariam Amr

{"title":"Contrasting the Efficacy of the Type of Influencer to the Type of Product: The Mediating Effect of Perceived Authenticity","authors":"Wesam Osman Abdelsattar, Hamed Shamma, Mariam Amr","doi":"10.1177/09721509241251400","DOIUrl":"https://doi.org/10.1177/09721509241251400","url":null,"abstract":"With advent of artificial intelligence applications, managers and policymakers are challenged to incorporate such transformative technology into their practices. Drawing upon the match-up hypothesis, this article aims to examine how consumers respond to utilitarian (food), symbolic (Gucci bag) or stigmatized (cigarettes) products endorsed by artificial intelligence influencer compared to human influencer. The phenomenon by which utilitarian/hedonic attributes trade-offs determine preference for, or resistance to, artificial intelligence-based recommendations in comparison to human influencer’s product recommendations. Research sheds light on social media’s dark side by investigating the effectiveness of influencer marketing in endorsing stigmatized product type. A ‘web-based between-subjects’ experiment was conducted on 236 Egyptian female samples with an equal exposure to artificial intelligence ( n = 118) and human influencers ( n = 118). After validating the designed scenarios and measurement model, structural equation modelling was employed to test the hypotheses. Results show that there is no significant difference between artificial intelligence and human influencers for symbolic product recommendations. Compared to artificial intelligence, human influencers are more effective at making recommendations for utilitarian products, while artificial intelligence influencers are more effective at making recommendations for stigmatized products. Moreover, perceived authenticity leads to variation between human and artificial intelligence influencer effectiveness for symbolic product recommendations.","PeriodicalId":47569,"journal":{"name":"Global Business Review","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142198694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on How Consumer-generated Advertising Influences the Purchase Intention of Online Consumers in C2C Marketplace 消费者生成的广告如何影响 C2C 市场中在线消费者购买意向的研究

IF 2.4

Global Business Review Pub Date : 2024-09-06 DOI: 10.1177/09721509241263174

Bidisha Roy, Sitanath Mazumdar, Banhi Guha

{"title":"A Study on How Consumer-generated Advertising Influences the Purchase Intention of Online Consumers in C2C Marketplace","authors":"Bidisha Roy, Sitanath Mazumdar, Banhi Guha","doi":"10.1177/09721509241263174","DOIUrl":"https://doi.org/10.1177/09721509241263174","url":null,"abstract":"Consumer-generated advertising (CGA) campaigns have become a pivotal online marketing tool in light of the substantial increase in smartphone usage. As a result, there is a rising recognition of the importance of studying purchase intention (PI) within the realm of online CGA on consumer-to-consumer (C2C) platforms. The present study investigates the factors that influence individuals’ intention to make purchases on C2C platforms as a result of CGA.The conceptual model was developed using the theory of planned behaviour (TPB) and quantitative data. Based on survey data, the model has been analyzed and tested using the structural equation modelling technique for each construct. According to this investigation, the ‘attitude’ of online shoppers is the main factor influencing ‘PI’ or ‘behavioural intention’ as a result of online CGA on a C2C marketplace. The two most important aspects of products and services that affect attitude are their ‘perceived usefulness’ and ‘perceived ease of use’. According to the study, online marketers should place greater emphasis on a product’s or service’s utility in order to improve online shoppers’ attitudes, which will then result in increased PI. The model, developed in conjunction with the primary study findings, will aid in the development of CGA strategies for C2C market in order to increase purchase intent.","PeriodicalId":47569,"journal":{"name":"Global Business Review","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142225369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Brand Personality and Loyalty as Drivers of Repurchase Intentions: Evidence from Pakistani Mobile Phone Users 品牌个性和忠诚度是回购意愿的驱动因素：来自巴基斯坦手机用户的证据

IF 2.4

Global Business Review Pub Date : 2024-08-28 DOI: 10.1177/09721509241249561

Assad Rahman, Amjad Ur Rehman, Mazhar Iqbal, Adeel Ahmed

{"title":"Brand Personality and Loyalty as Drivers of Repurchase Intentions: Evidence from Pakistani Mobile Phone Users","authors":"Assad Rahman, Amjad Ur Rehman, Mazhar Iqbal, Adeel Ahmed","doi":"10.1177/09721509241249561","DOIUrl":"https://doi.org/10.1177/09721509241249561","url":null,"abstract":"The purpose of this study was to examine the influence of brand personality and brand loyalty on repurchase intention of Pakistani mobile phone users. The population for this study comprised master’s students at large public sector universities of Pakistan. Results of 318 responses indicate that sincerity, competence, ruggedness and sophistication significantly predicted brand loyalty, while the excitement dimension of brand personality failed to predict brand loyalty. It was also found that brand loyalty positively predicted the repurchase intentions among mobile phone users of Pakistan. The study also tested the moderating role of relative brand identification in the relationship between brand loyalty and brand repurchase intentions. By making overall significant contributions to the existing body of literature, the test of moderated regression analysis indicates the presence of a moderating role of relative brand identification. With remarkable contributions, this research presents valuable insights to marketers and stakeholders, helping them to understand brand personality, rebuild marketing strategies, boost brand loyalty, grasp relative brand identification, gain a competitive edge, make informed decisions and stay relevant in the market.","PeriodicalId":47569,"journal":{"name":"Global Business Review","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142198695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Nexus among Blockchain Technology, Digital Accounting Practices, Transformational Leadership and Sustainable Performance: Moderated-mediating Model 区块链技术、数字会计实践、转型领导力和可持续绩效之间的关联：中介模型

IF 2.4

Global Business Review Pub Date : 2024-08-22 DOI: 10.1177/09721509241264648

Malik Abu Afifa, Nha Minh Nguyen, Duong Van Bui

{"title":"Nexus among Blockchain Technology, Digital Accounting Practices, Transformational Leadership and Sustainable Performance: Moderated-mediating Model","authors":"Malik Abu Afifa, Nha Minh Nguyen, Duong Van Bui","doi":"10.1177/09721509241264648","DOIUrl":"https://doi.org/10.1177/09721509241264648","url":null,"abstract":"This study examines the link among blockchain technology (BCT), digital accounting practices (DAPs) and sustainable performance (SUP) in the conditions of Vietnam as a developing market. We consider DAPs to be a mediator variable. Furthermore, transformational leadership (TRL) is considered the moderating variable for all nexuses in the research model. Data have been gathered by the survey technique via email with LinkedIn user profiles. 2,000 emails comprising the survey have been dispatched to LinkedIn users of Vietnamese manufacturing firms. The final data set comprised 547 responses. By utilizing partial least squares structural equation modelling, the authors indicate that BCT favourably affects DAPs as well as SUP. Moreover, DAPs favourably mediate the link between BCT and SUP, while TRL demonstrates a significant moderator role in the links among them. As a conclusion, using the perspectives of information processing theory and resource-based view theory, this study adds to the SUP literature by demonstrating the impacts of BCT and DAPs in the context of TRL. Furthermore, this study has been handled as a pioneering investigation that combines DAPs and SUP in the same model in a developing market, specifically Vietnam.","PeriodicalId":47569,"journal":{"name":"Global Business Review","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142198698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Going Green from Within: The Mediation of Employee Green Creativity in the Relationship Between Green Inclusive Leadership and Green Organizational Citizenship Behaviour 从内部走向绿色：员工绿色创造力在绿色包容性领导与绿色组织公民行为之间关系中的中介作用

IF 2.4

Global Business Review Pub Date : 2024-08-22 DOI: 10.1177/09721509241264132

Vikash Mandal, Durba Pal

{"title":"Going Green from Within: The Mediation of Employee Green Creativity in the Relationship Between Green Inclusive Leadership and Green Organizational Citizenship Behaviour","authors":"Vikash Mandal, Durba Pal","doi":"10.1177/09721509241264132","DOIUrl":"https://doi.org/10.1177/09721509241264132","url":null,"abstract":"In the context of environmental sustainability, can Green Inclusive Leadership empower and enhance the effectiveness of employees in the manufacturing sector? If so, what are the fundamental mechanisms that drive this positive influence? Sustainable leadership is recognized by researchers as key to promoting and strengthening sustainability in organizations. Therefore, the present study aims to achieve two primary objectives: (a) investigate the impact of Green Inclusive Leadership on Green Organizational Citizenship Behaviour, and (b) explore the mediating role of Employee Green Creativity in the association between Green Inclusive Leadership and Green Organizational Citizenship Behaviour. The study collected data from 254 employees at an Indian dairy manufacturing firm located in Ranchi, Jharkhand by following a random sampling technique. In order to validate the proposed conceptual framework, structural equation modelling was implemented. The results demonstrated a positive direct association between Green Inclusive Leadership and Employee Green Creativity, Green Organizational Citizenship Behaviour, respectively. Moreover, Employee Green Creativity partially mediated the relationship between Green Inclusive Leadership and Green Organizational Citizenship Behaviour. Subsequently, on the basis of research findings, the implications and limitations of the present study were delineated.","PeriodicalId":47569,"journal":{"name":"Global Business Review","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142198696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Intellectual Property Protection and Degree of Ownership of Emerging-market Multinational Enterprises: The Moderating Role of Home-country Government Support 新兴市场跨国企业的知识产权保护与所有权程度：母国政府支持的调节作用

IF 2.4

Global Business Review Pub Date : 2024-08-17 DOI: 10.1177/09721509241263158

Larissa Cristina Ribeiro e Souza, Juciara Nunes de Alcântara, Cristina Lelis Leal Calegario

{"title":"Intellectual Property Protection and Degree of Ownership of Emerging-market Multinational Enterprises: The Moderating Role of Home-country Government Support","authors":"Larissa Cristina Ribeiro e Souza, Juciara Nunes de Alcântara, Cristina Lelis Leal Calegario","doi":"10.1177/09721509241263158","DOIUrl":"https://doi.org/10.1177/09721509241263158","url":null,"abstract":"In this article, we aimed to investigate the influence of the distance of intellectual property protection (IPP) between the home and host countries in the degree of ownership of subsidiaries of emerging-market multinational enterprises (EMNEs) and the moderating role of the financial support of the home-country government in the relationship between the IPP distance and the degree of ownership. We applied a binominal panel probit model to analyze data from 296 subsidiaries of 32 Brazilian multinationals in 40 host countries during the period 2006–2015. The results indicate that Brazilian multinationals tend to opt for full ownership in host countries with a positive IPP distance and that this tendency is maintained with financial support from the home-country government. The results support the importance of formal institutions to EMNEs’ strategic decisions and contribute to the discussion of the importance of IPP for international business. This study seeks to contribute to the literature by analysing the link between the degree of ownership of EMNEs and the distance of IPP between the home country and the host countries, an under-analysed topic. In addition, the present study also contributes to the advancement of research on EMNEs by examining the Latin American context.","PeriodicalId":47569,"journal":{"name":"Global Business Review","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142198699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Towards Global Sustainable Development: The Role of Financial Innovation and Technological Advancements 实现全球可持续发展：金融创新和技术进步的作用

IF 2.3

Global Business Review Pub Date : 2024-08-10 DOI: 10.1177/09721509241261503

Eyup Dogan, M. Chishti, Umer Zaman, Rima H. Binsaeed

{"title":"Towards Global Sustainable Development: The Role of Financial Innovation and Technological Advancements","authors":"Eyup Dogan, M. Chishti, Umer Zaman, Rima H. Binsaeed","doi":"10.1177/09721509241261503","DOIUrl":"https://doi.org/10.1177/09721509241261503","url":null,"abstract":"The importance of metaverse and blockchain technologies in today’s global landscape cannot be overstated. These innovative technologies offer transformative potential for various sectors, including economics, by enhancing connectivity, security and transparency. The present study leverages these technologies to investigate their dynamic impacts, in conjunction with geopolitical risk, on global economic cycles to navigate the challenges of an interconnected world. To ensure the reliability of our findings, this study employs two proxies to gauge economic cycles: global green economic growth and global environmental sustainability. By utilizing daily data, this study reveals several noteworthy findings. First, the quantile-var-based network analysis demonstrates a robust directional connection among the variables in our model. Second, the wavelet quantile correlation technique uncovers the significant role of metaverse technology in influencing economic cycles by promoting global green economic growth and global environmental sustainability across all time horizons (short, medium and long term). Third, economic cycles exhibit a negative association with financial innovation and a positive connection with geopolitical risk across all timeframes. Fourth, the continuous wavelet transform causality test identifies a substantial causal relationship running from metaverse technology, financial innovation and geopolitical risk to economic cycles. Based on our empirical results, this study recommends that the global economy should continue investing in metaverse and blockchain technologies to address economic cycles in the future.","PeriodicalId":47569,"journal":{"name":"Global Business Review","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2024-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141920485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Bank Competition and Financial Stability Relationship in India:  Post-bank Consolidation Analysis 印度银行竞争与金融稳定的关系：银行合并后的分析

IF 2.3

Global Business Review Pub Date : 2024-08-10 DOI: 10.1177/09721509241263745

Ishu, N. S. Mallik

{"title":"Bank Competition and Financial Stability Relationship in India: \u2028Post-bank Consolidation Analysis","authors":"Ishu, N. S. Mallik","doi":"10.1177/09721509241263745","DOIUrl":"https://doi.org/10.1177/09721509241263745","url":null,"abstract":"The discussion of the competition–stability nexus has always been a subject of widespread concern among academicians, but its importance has deepened since the onset of the global financial crisis (GFC) and more so post-bank consolidation reforms of 2016 in India. Bank stability in India noted a surge in early decade of the twenty-first century; however, the same declined continuously after the GFC, and a massive dip was noted post-bank consolidation of 2016 in India. This motivates us to revisit the competition–stability relationship with renewed banking structure. We utilize the dynamic panel models over Indian banks during 1991–2021. The study lends support to the competition–fragility hypothesis and also underlines the role of extraneous factors, including bank-specific and macro-environment, on financial stability. The study also finds that stability behaves in a non-linear fashion and supports an inverted U-shaped relationship. The empirical findings for asymmetric impact across crisis period, ownership and size effects suggest that the Reserve Bank of India’s policy push for increasing concentration through consolidation of public sector banks but enlarging the smaller private banks is key to maintaining financial stability in India.","PeriodicalId":47569,"journal":{"name":"Global Business Review","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2024-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141919904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Bank Competition and Financial Stability Relationship in India:  Post-bank Consolidation Analysis 印度银行竞争与金融稳定的关系：银行合并后的分析

IF 2.3

Global Business Review Pub Date : 2024-08-10 DOI: 10.1177/09721509241263745

Ishu, N. S. Mallik

{"title":"Bank Competition and Financial Stability Relationship in India: \u2028Post-bank Consolidation Analysis","authors":"Ishu, N. S. Mallik","doi":"10.1177/09721509241263745","DOIUrl":"https://doi.org/10.1177/09721509241263745","url":null,"abstract":"The discussion of the competition–stability nexus has always been a subject of widespread concern among academicians, but its importance has deepened since the onset of the global financial crisis (GFC) and more so post-bank consolidation reforms of 2016 in India. Bank stability in India noted a surge in early decade of the twenty-first century; however, the same declined continuously after the GFC, and a massive dip was noted post-bank consolidation of 2016 in India. This motivates us to revisit the competition–stability relationship with renewed banking structure. We utilize the dynamic panel models over Indian banks during 1991–2021. The study lends support to the competition–fragility hypothesis and also underlines the role of extraneous factors, including bank-specific and macro-environment, on financial stability. The study also finds that stability behaves in a non-linear fashion and supports an inverted U-shaped relationship. The empirical findings for asymmetric impact across crisis period, ownership and size effects suggest that the Reserve Bank of India’s policy push for increasing concentration through consolidation of public sector banks but enlarging the smaller private banks is key to maintaining financial stability in India.","PeriodicalId":47569,"journal":{"name":"Global Business Review","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2024-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141919479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effects of Industrialization on Business and Economic Climate in Nigeria: Evidence from Sectoral Analysis 工业化对尼日利亚商业和经济环境的影响：部门分析证据

IF 2.3

Global Business Review Pub Date : 2024-08-10 DOI: 10.1177/09721509241261859

B. E. Udoh, J. Enemuo, U. Samuel, Akpan Ededem Jack, Ogogo Austin Ugar, Nkwonta Nkechi Caroline

{"title":"Effects of Industrialization on Business and Economic Climate in Nigeria: Evidence from Sectoral Analysis","authors":"B. E. Udoh, J. Enemuo, U. Samuel, Akpan Ededem Jack, Ogogo Austin Ugar, Nkwonta Nkechi Caroline","doi":"10.1177/09721509241261859","DOIUrl":"https://doi.org/10.1177/09721509241261859","url":null,"abstract":"This study assessed the dynamics of industrialization in Nigeria from 1999 to 2022 and the ripple effect on environmental quality, business and the economic landscape. This study anchors on the United Nations’ Sustainable Development Goals to assess the interactive effect of industrialization on sectoral value addition while also considering its implications for clean energy, economic growth, innovation and climate change in Nigeria. The autoregressive distributed lag model was employed for its capability to incorporate variables of diverse orders of integration and assess the short- and long-run dynamics of industrialization and its impact on various facets of Nigeria’s economy, business sector and environmental quality. The data set was sourced and collated from the World Bank Development Index. The findings reveal a positive and significant relationship between industrialization and economic growth. The positive nexus is propelled by private sector credit specifically geared towards business development and the pivotal role of net foreign direct investment, for economic expansion alongside industrial activities. Exchange rate volatility limits access to reliable energy sources and impedes sectoral additions. The effect of industrialization on environmental quality stems from heavy reliance on fossil fuels. This study advocates for strategic investments in sustainable and renewable energy sources, adoption of climate-smart agricultural practices and implementation of stringent environmental quality guidelines. To address the dual challenge of fostering economic growth through industrialization, ensuring environmental sustainability and offering valuable insights for policymakers and stakeholders in Nigeria’s development trajectory.","PeriodicalId":47569,"journal":{"name":"Global Business Review","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2024-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141920975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0