International Journal of Social Science Management and Economics Research最新文献

Relationship Determination of Entrepreneurial Orientation practice, Employee Satisfaction, Customer Satisfaction with Business Performance: A case of CBE Bule Hora Town Ethiopia 创业导向实践、员工满意度、顾客满意度与企业绩效的关系决定——以埃塞俄比亚蓝霍拉CBE为例

International Journal of Social Science Management and Economics Research Pub Date : 2023-01-01 DOI: 10.61421/ijssmer.2023.1104

Gada Gizachew Wakjira

{"title":"Relationship Determination of Entrepreneurial Orientation practice, Employee Satisfaction, Customer Satisfaction with Business Performance: A case of CBE Bule Hora Town Ethiopia","authors":"Gada Gizachew Wakjira","doi":"10.61421/ijssmer.2023.1104","DOIUrl":"https://doi.org/10.61421/ijssmer.2023.1104","url":null,"abstract":"The aim of this study has aimed depending the influencing factor of direct effects of EO with BP with mediating influence of Employee and Customer Satisfaction, and how Business organization bank CBE, Ethiopia (EO) influences BP of Commercial Banks of Ethiopia, using the Explanatory Inferential, Model Summery, Analyses of Variance Coefficient of Regression influence to test hypotheses test. In this study, factor that affect Entrepreneurial Orientation on Business performance as a mediating effect variable Employee satisfaction of the Customers Satisfaction was considered with 384 unknown respondents, and the results show positively affects Entrepreneurial Orientation with Business performance, Employee Satisfaction with Business performance, Customers Satisfaction with Business Performance, Entrepreneurial Orientation with Employee Satisfaction, and Entrepreneurial Orientation with Customers Satisfaction positive relationship with business performance, and the study provides both independent, Dependent and Mediating Variables has significantly positive influence in CBE, Ethiopia.","PeriodicalId":475309,"journal":{"name":"International Journal of Social Science Management and Economics Research","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135440464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Assessments of CFA Measurement Model of Digital Marketing Success with Business Performance: The Mediating role of Customer Loyalty: The Case of Commercial Banks of Ethiopia (CBE), Ethiopi 企业绩效对数字营销成功的CFA测量模型评估:客户忠诚度的中介作用:以埃塞俄比亚商业银行为例

International Journal of Social Science Management and Economics Research Pub Date : 2023-01-01 DOI: 10.61421/ijssmer.2023.1204

Gada Gizachew Wakjira

{"title":"Assessments of CFA Measurement Model of Digital Marketing Success with Business Performance: The Mediating role of Customer Loyalty: The Case of Commercial Banks of Ethiopia (CBE), Ethiopi","authors":"Gada Gizachew Wakjira","doi":"10.61421/ijssmer.2023.1204","DOIUrl":"https://doi.org/10.61421/ijssmer.2023.1204","url":null,"abstract":"Customer loyalty of CBE is often seen as one of the decisive factors in determining the fate of organizations, in the age of digitalization, the organizations should think of advanced strategies to increase their competitiveness, and market share by employing loyalty of the potential of digital content, and enhancing their digital Marketing Success, and the aim of this study that provides, a conceptual of CFA Measurement Model of Digital Marketing Success with Business Performance the Mediating role of Customer Loyalty in Case of Commercial Banks of Ethiopia (CBE), that introduce to analyses a Confirmatory Factor Analyses (CFA) of digital Marketing success on Business Performance, and it discuss the concepts of Confirmatory measurement factor data analysis, to construct Composite Reliability, Convergent Validity and to Confirm (SEM) Structural Equation Modeling practice Maintain Regression Weights be a Direct influence, indirect influence, Correlation, and Variance extracted and the indexed of mediating result to be providing based on our perspective on certain analysis, and the overall the mediating variable data analysis to be interpreting the Regression group Weights analyses in a model that includes, a Green Marketing Strategies like Digital device, Digital platform, digital data, Digital Media and Digital Technology that affect Business Performance a Mediating Effect of Customer Loyalty, and data to analyses construct SEM, and to investigate with SPSS model V.25 that uses data from the digital Marketing success to analyse it’s effect with business Performance, to use 280 sample respondents in CBE, Ethiopia.","PeriodicalId":475309,"journal":{"name":"International Journal of Social Science Management and Economics Research","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135441316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mobilization of Deposit in Commercial Banks of Ethiopia: Conceptual Model Development through Literature Review 埃塞俄比亚商业银行存款动员:基于文献回顾的概念模型发展

International Journal of Social Science Management and Economics Research Pub Date : 2023-01-01 DOI: 10.61421/ijssmer.2023.1304

Dugo Debesso, Shashi Kant

{"title":"Mobilization of Deposit in Commercial Banks of Ethiopia: Conceptual Model Development through Literature Review","authors":"Dugo Debesso, Shashi Kant","doi":"10.61421/ijssmer.2023.1304","DOIUrl":"https://doi.org/10.61421/ijssmer.2023.1304","url":null,"abstract":"The purpose of this study is to provide a conceptual framework and determine the factors influencing deposit mobilisation in Ethiopia's commercial banks using the literature that is currently accessible. The bank's yearly incremental deposit plan, which calls for the easy mobilisation of a sizable sum of money from the communities, is no longer the optimum method for undertaking deposit mobilisation. The literature relating to factors influencing deposit mobilisation at Ethiopia's commercial banks is presented in this overview of the literature. As a result, there are three sections to the literature review. The introduction linked to overviews of deposit mobilisation in Ethiopian commercial banks and factors affecting deposit mobilisation are covered in the first portion of the literature review. The second portion looks at empirical concerns regarding the factors influencing deposit mobilisation. The conceptual framework for deposit mobilisation is shown in the third section, followed by the literature gap of the evaluated literature. Researchers framed the conceptual framework for the research's future course using the most recent available literature.","PeriodicalId":475309,"journal":{"name":"International Journal of Social Science Management and Economics Research","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135445893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Assessments of CFA Measurement Model of Digital Marketing Success with Business Performance: The Mediating role of Customer Loyalty: The Case of Commercial Banks of Ethiopia (CBE), Ethiopia 企业绩效对数字营销成功的CFA测量模型评估:客户忠诚度的中介作用:以埃塞俄比亚商业银行为例

International Journal of Social Science Management and Economics Research Pub Date : 2023-01-01 DOI: 10.61421/ijssmer.2023.1205

Gada Gizachew Wakjira

引用次数: 0

The Second Order Confirmatory Factor Analyses (CFA) Model Fit Assessments of Brand Awareness with Brand Loyalty: In Case of Private and Public Banks of Ethiopia, Bule Hora Town 二级验证性因子分析(CFA)模型对品牌意识与品牌忠诚的拟合评估:以埃塞俄比亚蓝霍拉镇的私营和公共银行为例

International Journal of Social Science Management and Economics Research Pub Date : 2023-01-01 DOI: 10.61421/ijssmer.2023.1203

Gada Gizachew Wakjira, Mohammed Isak Ibrahim

{"title":"The Second Order Confirmatory Factor Analyses (CFA) Model Fit Assessments of Brand Awareness with Brand Loyalty: In Case of Private and Public Banks of Ethiopia, Bule Hora Town","authors":"Gada Gizachew Wakjira, Mohammed Isak Ibrahim","doi":"10.61421/ijssmer.2023.1203","DOIUrl":"https://doi.org/10.61421/ijssmer.2023.1203","url":null,"abstract":"The study confirmed literature in Brand Awareness indicators Perceived Awareness, Relevance Awareness, Knowledge Awareness and Esteem Awareness, and brand Loyalty attitude and behavioral indicators to investigate second-ordered or Multiple model of Confirmatory data analyses with respect to brand loyalty in particular. This study empirically attempts to discuss the particular issue by examining the relationship between two or more variables assessed in second Order or Multiple models of brand awareness and brand loyalty. The data were collected from Private and public banks of Ethiopia Bule Hora town from customers and Employees of banks. For quantitative research, design used SPSS v.25 and for the Confirmation data to use AMOS V.23, and CFA Model of Second Orderd or multiple data investigation Loading factors and Model fit indexed techniques were applied to a sample of 384 respondents of customers, and Employees of private and public Banks of Ethiopia, Bule Hora town. The results revealed that brand awareness and brand loyalty have a significant and positive relationship with Perceived Awareness, Relevance Awareness, Knowledge Awareness Esteem Awareness, and brand Loyalty attitude and behavioral indicators. The value of factor loading investigation over all data purification index value is fully verified between Brand awareness and Brand Loyalty within his indicators, and most second Order or multiple model results have high loading factor output indicated above 0.05% and this paper has discussed the results, and an implication compared with prior discussed conclusion and recommendations to be verified in this investigation.","PeriodicalId":475309,"journal":{"name":"International Journal of Social Science Management and Economics Research","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135440751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Focused Group Interview Literature Review of Challenges Ethiopian Female Entrepreneurs Face in their Business Ventures 焦点小组访谈埃塞俄比亚女企业家在创业中面临的挑战的文献综述

International Journal of Social Science Management and Economics Research Pub Date : 2023-01-01 DOI: 10.61421/ijssmer.2023.1303

Metasebia Adula, Shashi Kant

{"title":"Focused Group Interview Literature Review of Challenges Ethiopian Female Entrepreneurs Face in their Business Ventures","authors":"Metasebia Adula, Shashi Kant","doi":"10.61421/ijssmer.2023.1303","DOIUrl":"https://doi.org/10.61421/ijssmer.2023.1303","url":null,"abstract":"The purpose of this study is to investigate the difficulties faced by female business owners in the Bule Hora town administration in Ethiopia's Horn of Africa. Due to problems with how women are regarded, treated, and considered to be, there is a difference between women who are inactive and those who have potential. The researchers used a qualitative research design and an interpretative research technique. The researchers spoke with eight female business owners who were engaged in the company's founding. The purposive sample strategy was used to gather primary data from the respondent using a structured interview. For the analysis of qualitative data, thematic data analysis was used. The primary conclusions of the study showed that social and cultural barriers, lack of money, a lack of adequate employment prospects, a lack of expertise, and lack of training were the biggest challenges for women entrepreneurs in the study area. The study's conclusions will help the government as it updates its policies to address organisational, individual, legal/administrative, economic, social/cultural, and other aspects that affect how women entrepreneurs view entrepreneurship.","PeriodicalId":475309,"journal":{"name":"International Journal of Social Science Management and Economics Research","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135445907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Examination of Monetary Aggregates in Cambodia: A Vector Autoregressive Model 柬埔寨货币总量的检验:一个向量自回归模型

International Journal of Social Science Management and Economics Research Pub Date : 2023-01-01 DOI: 10.61421/ijssmer.2023.1302

Sereyvath Ky, Siphat Lim

{"title":"An Examination of Monetary Aggregates in Cambodia: A Vector Autoregressive Model","authors":"Sereyvath Ky, Siphat Lim","doi":"10.61421/ijssmer.2023.1302","DOIUrl":"https://doi.org/10.61421/ijssmer.2023.1302","url":null,"abstract":"In order to investigate the movement of monetary aggregate in Cambodia, a system of equations known as the Vector Autoregression ( VAR ) model was adopted. The model included four endogenous variables, namely broad money, inflation rate, exchange rate, and interest rate. The study period covered from January 2002 to March 2023. The Augmented Dickey-Fuller test indicated that the money supply and consumer price index series were integrated of order one, I(1) , while the exchange rate and interest rate were integrated of order zero, I(0) . To avoid spurious results, all data series were transformed to first differences and the VAR model was run. The optimal lag length of the model was determined to be one lag, as indicated by the Schwarz Information Criterion. The impulse response function revealed that inflation rate had a positive impact on the movement of monetary aggregate, while exchange rate depreciation had a negative impact on monetary aggregate. In contrast, the movement of interest rate had a less significant influence on money supply. The forecast error variance decomposition over twelve months into the future showed that the variation of monetary aggregate was mainly explained by exchange rate fluctuation, followed by inflation rate, and the least variation was caused by interest rate.","PeriodicalId":475309,"journal":{"name":"International Journal of Social Science Management and Economics Research","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136305837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Ethics of COVID-19 vaccine mandates: learning from past experiences of pandemic in Tanzania COVID-19疫苗任务的伦理:从坦桑尼亚过去的大流行经验中吸取教训

International Journal of Social Science Management and Economics Research Pub Date : 2023-01-01 DOI: 10.61421/ijssmer.2023.1202

Ludovick Jacob Myumbo

引用次数: 0

Extracurricular Activities: Prospects and Challenges among Female Students in Secondary Schools in Chanika Ward, Tanzania 课外活动:坦桑尼亚Chanika区中学女生的前景与挑战

International Journal of Social Science Management and Economics Research Pub Date : 2023-01-01 DOI: 10.61421/ijssmer.2023.1102

John Clement, Prospery M. Mwila

{"title":"Extracurricular Activities: Prospects and Challenges among Female Students in Secondary Schools in Chanika Ward, Tanzania","authors":"John Clement, Prospery M. Mwila","doi":"10.61421/ijssmer.2023.1102","DOIUrl":"https://doi.org/10.61421/ijssmer.2023.1102","url":null,"abstract":"The provision of quality education demands that students receive holistic development so that they have intellectual, physical, spiritual, emotional and social growth. In a bid to provide physical growth, schools have extracurricular activities for students. This study investigated the status of extracurricular activities and their role in the learning process of female students in Chanika Ward in Dar es Salaam City, Tanzania. It was guided by two objectives: to identify the types of extracurricular activities carried out in public secondary schools that enhance the teaching and learning process among female students and to describe the challenges hindering the participation of female students in extracurricular activities. The study employed a mixed research approach and a descriptive research design. The study used a sample size of 233 participants from four public secondary schools and included students, teachers, heads of schools, and ward education officers. Data were collected through questionnaires, interview guides, and observation guides. Descriptive statistics were used to analyse quantitative data, while qualitative data were analysed thematically. The results showed that there are four categories of extracurricular activities that female students participated in: sports and games; academics; activities related to production; and social clubs. These activities are said to have a greater impact on student attendance and help foster relationships between classmates and peers and rein in delinquent behaviour. The study also found insufficient facilities and infrastructure to support the participation of female students. Therefore, educational stakeholders should guarantee that the infrastructure and facilities for extracurricular activities are sufficient and appropriate for each student's gender. This would make it possible for students of both genders to profit from participation in extracurricular activities.","PeriodicalId":475309,"journal":{"name":"International Journal of Social Science Management and Economics Research","volume":"306 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135440465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Neuromarketing: Integrated Marketing Communication Recent Tool 神经营销:整合营销传播的最新工具

International Journal of Social Science Management and Economics Research Pub Date : 2023-01-01 DOI: 10.61421/ijssmer.2023.1103

Fikeralem Toma, None Ethiopia, Fisseha Dejene Yadete, None Shashi Kant

{"title":"Neuromarketing: Integrated Marketing Communication Recent Tool","authors":"Fikeralem Toma, None Ethiopia, Fisseha Dejene Yadete, None Shashi Kant","doi":"10.61421/ijssmer.2023.1103","DOIUrl":"https://doi.org/10.61421/ijssmer.2023.1103","url":null,"abstract":"An increasing amount of research is being done on how customers' brain responses impact their decision-making since it is crucial to understand why consumers choose one product over another in the current market. Customers' decisions are influenced by neuromarketing and its implicit and automatic processes, which also reveal any covert understanding of consumer behavior. While positioning itself as one of the primary areas of study aimed at achieving this goal, neuromarketing is still a relatively new and fast developing field. The purpose of the study was to investigate how advertising affects customers' online purchase decisions. Another objective is to investigate how consumers' gaze patterns, fixation rates, heat maps, and feelings are affected by stimuli or marketing initiatives. The stimulus is provided by the consumer, and the advertising campaign measures the response. The most recent studies' systematic literature review was employed by the authors. With the aid of PRISMA, the scanned literature was included and excluded. Authors used the Forest Plot based on partial correlation to examine the effect size of the literature they had used. SLR's publication bias was examined using a funnel plot. To bolster the strength of the evaluated literature, content analysis was done.","PeriodicalId":475309,"journal":{"name":"International Journal of Social Science Management and Economics Research","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135440474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0