{"title":"High art on a mug: Art merchandise in China’s contemporary art market","authors":"S. Kharchenkova","doi":"10.1177/13675494231184016","DOIUrl":"https://doi.org/10.1177/13675494231184016","url":null,"abstract":"This article investigates the interplay between art, commerce and democratization in the contemporary art market. It studies the roles of art merchandise, such as mugs decorated with images of high art, in the contemporary art market in China. Relying on interviews, observations and other qualitative data, this article demonstrates that the merchandising of contemporary art is legitimate in China. The generation of income and promotion of artists and contemporary art generally emerged as important roles that China’s art world participants assign to art merchandise. Art merchandise is fitting for these roles in a consumer society. The prevalence of art merchandising in China stems from a lack of state support for contemporary art, and a specific cultural and historical context that makes people more attuned to accept multiples. This article contributes to the sociology of art, the literature on the democratization of art and arts marketing literature.","PeriodicalId":47482,"journal":{"name":"European Journal of Cultural Studies","volume":" ","pages":""},"PeriodicalIF":2.4,"publicationDate":"2023-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46094000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Anticonsumerist marketers: Cultural intermediaries in an era of consumer activism","authors":"A. Rottinghaus","doi":"10.1177/13675494231180822","DOIUrl":"https://doi.org/10.1177/13675494231180822","url":null,"abstract":"Through the concept of ‘cultural intermediaries’, this article identifies contradictions between marketing workers’ personal and professional identities as a rich site for understanding the ethics and politics of marketing work in an era of consumer activism. It offers a case study of a small branding agency president’s attempt to resolve their personal anticonsumerist, environmental politics with their work as a marketer promoting the very forms of over/consumption that they personally oppose. The resolution comes in the form of certifying their agency as a B Corp, which legally binds them to act for people and planet as much as profit when making managerial decisions. The following account contributes to the literature on cultural intermediaries in two ways. First, it describes how resolving conflicts between different sources of identification for cultural intermediaries can shape the process and patterns of generating cultural and economic value. Second, the case suggests that promotional agencies can foster trends in a business-to-business context, rather than among retail consumers, which shift normative organizational and market practices.","PeriodicalId":47482,"journal":{"name":"European Journal of Cultural Studies","volume":" ","pages":""},"PeriodicalIF":2.4,"publicationDate":"2023-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47762183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"When the dancing went wrong, the evening went right: An argument for ageing and changing cultural practice","authors":"Markham Ball","doi":"10.1177/13675494231179269","DOIUrl":"https://doi.org/10.1177/13675494231179269","url":null,"abstract":"Inspired by a line dancing club in Stoke-on-Trent, and drawing principally on cultural theorist Raymond Williams, this article makes the case for appreciating the ways that cultural practices age and change over time. This group of line dancers held a deep, long, and collective familiarity with their practice, and through this intimacy an idiosyncratic attitude to dancing mistakes emerged. Taking these mistakes, collectively recast by dancers as ‘variations’, as the central empirical focus, I describe a sense of collective agency manifesting a solidaristic style of ageing together. Raymond Williams helps make this articulation political: in defending the time and space needed for such attitudes around practice to emerge, and the attitudes themselves.","PeriodicalId":47482,"journal":{"name":"European Journal of Cultural Studies","volume":" ","pages":""},"PeriodicalIF":2.4,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44442405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"#GirlBossing the university side hustle: Entrepreneurial femininities, postfeminism and the veneer of ‘female success’ in times of crisis","authors":"Kim Allen, Kirsty Finn","doi":"10.1177/13675494231177160","DOIUrl":"https://doi.org/10.1177/13675494231177160","url":null,"abstract":"Against a backdrop of the growing crisis in higher education, the economic fallout of the COVID-19 pandemic and a longer-term precaritisation of the youth and graduate labour market, the last 2 years have witnessed an increased visibility and promotion of flexible, entrepreneurial and often digitally mediated forms of self-employment addressed at young women, including the ‘side hustle’. With media declarations such as ‘the university side hustle has come of age’, universities themselves have begun embedding initiatives that seemingly help students launch a ‘student side hustle’ as they turn passions into entrepreneurial projects. The student side hustle has been advocated as a feasible way of not only supplementing income while studying but also investing in one’s future employability in the context of increasingly uncertain graduate outcomes. In this article we connect the emergence of the student side hustle to a broader postfeminist landscape in which (young) women are invited to engage in entrepreneurial self-employment through the promise of ‘passionate work’, financial autonomy and time-freedom. We demonstrate that in the context of higher education, where women outnumber men and dominate the degree subjects increasingly badged as ‘low value’ due to declining graduate outcomes, institutional incitements to engage in the student side hustle are distinctly gendered. Crucially, we contend that this framing and promotion of the student side hustle – in which women become the ‘poster girls’ of entrepreneurialism – works to facilitate and sustain the myths and ideals of postfeminist success while masking the ongoing crises and gendered inequalities that underpin contemporary higher education and the graduate labour market.","PeriodicalId":47482,"journal":{"name":"European Journal of Cultural Studies","volume":" ","pages":""},"PeriodicalIF":2.4,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44382314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The spatialization of music and politics in festival spaces: The social, symbolic and emotional structuring of the Festival of Political Songs in the German Democratic Republic","authors":"B. Grüning","doi":"10.1177/13675494231173497","DOIUrl":"https://doi.org/10.1177/13675494231173497","url":null,"abstract":"This article examines the genesis and development of the Festival of Political Songs ( Festival des Politischen Liedes) in East Berlin under the German Democratic Republic from 1970 to 1990, looking at it as one of the main engines of the German Democratic Republic-musical field in the last twenty years of its existence. In this regard, the analysis of the empirical material (in-depth interviews and video recordings) serves first to outline the main social and cultural processes which interested the Festival from its inception to its end, and second to reflect upon some specific features of the Festival as an ‘extraordinary event’ in light of Bourdieu’s concept of field. Departing from this perspective, I examine the genesis and development of the Festival, focusing especially on the contrasting effects produced by its institutionalization and internationalization and the ways these impacted both the Festival and the musical field: from the creation of music scenes, to the development of professional careers in different fields of cultural production and the mixing of mainstream and alternative musical trends. The final aim is to highlight the different understandings of publicness and openness associated with the Festival that defined its social, spatial and emotional structure during its twenty-year lifespan.","PeriodicalId":47482,"journal":{"name":"European Journal of Cultural Studies","volume":" ","pages":""},"PeriodicalIF":2.4,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47113490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"#ButNotMaternity: Analysing Instagram posts of reproductive politics under pandemic crisis","authors":"Sara De Benedictis, Kaitlynn Mendes","doi":"10.1177/13675494231173661","DOIUrl":"https://doi.org/10.1177/13675494231173661","url":null,"abstract":"In this article, we perform a thematic analysis of a sample of 70 #ButNotMaternity Instagram posts. #ButNotMaternity is a hashtag that emerged in the United Kingdom during the COVID-19 pandemic whereby the public, healthcare workers and campaigners shared experiences and concerns about pandemic maternity care restrictions and their disproportionate disadvantages for pregnant women. In the article, we analyse four themes that emerged from our thematic analysis – Individual experiences, loneliness and overcoming adversity, Voicing anger and absurdity, Mobilising anger and calls to action and Coordinated activism. Thinking about #ButNotMaternity in the context of ‘freelance feminism’, our article has a twofold aim. First, we explore the concept of ‘freelance feminism’ through #ButNotMaternity, asking to what extent this campaign draws from freelance tactics. Second, we use the hashtag to illuminate maternity inequality and modes of resistance during the COVID-19 pandemic. Through our thematic analysis, we argue that while ‘freelance feminism’ might be becoming hegemonic as a dominant mode of organising feminist activism and resistance, inspired by Malik et al. (2020), we also showcase how creative campaigns are potential places where collective action, structural critique and resistance may emerge.","PeriodicalId":47482,"journal":{"name":"European Journal of Cultural Studies","volume":" ","pages":""},"PeriodicalIF":2.4,"publicationDate":"2023-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46603046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"‘It takes a long time to become young’: A critical feminist intersectional study of Vogue’s Non-Issue","authors":"Lame M. Kenalemang-Palm","doi":"10.1177/13675494231173658","DOIUrl":"https://doi.org/10.1177/13675494231173658","url":null,"abstract":"Older female celebrities are increasingly visible in popular media culture, but what kinds of representations are being offered? By deploying a feminist intersectional perspective and adopting Multimodal Critical Discourse Analysis (MCDA), this article interrogates how British Vogue’s Non-Issue communicates ideas and values about ageing and how the magazine constructs discourses through which women’s ageing is understood. The analysis shows that the Non-Issue represents older women as radical and empowered subjects. The rhetoric of freedom and choice, central to postfeminism, is prominent in the magazine and aligns with neoliberal discourses of successful ageing. Such discourses encourage women to confine themselves to never-ending, rigid forms of self-surveillance, self-monitoring and self-disciplining that ultimately subject the older female body to a ‘new’ set of bodily inscriptions and prescriptions that reinforce patriarchal standards of beauty. These standards of beauty are, however, challenged in the magazine through a recuperated do-it-yourself discourse of punk spirit rebellion that works to commodify women’s empowerment, yet still reduces women to how they look.","PeriodicalId":47482,"journal":{"name":"European Journal of Cultural Studies","volume":" ","pages":""},"PeriodicalIF":2.4,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42920945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Simple solutions to wicked problems: Cultivating true believers of anti-vaccine conspiracies during the COVID-19 pandemic","authors":"S. Baker, E. Mclaughlin, C. Rojek","doi":"10.1177/13675494231173536","DOIUrl":"https://doi.org/10.1177/13675494231173536","url":null,"abstract":"The pandemic has produced an abundance of medical misinformation, disinformation and conspiracy theories about the safety and efficacy of vaccines. Many of these narratives appear impervious to scientific evidence and indifferent to the authority of the state. This has resulted in ‘true believers’ being cast as paranoid and irrational. In this article, we take a different approach by exploring the cultural appeal of anti-vaccine conspiracy theories about COVID-19. Drawing on qualitative analysis of two leading figures of the anti-vaccination movement – Robert F. Kennedy Jr. and Joseph Mercola – we demonstrate how these influencers establish authority by staging indignation against a corrupt scientific establishment and positioning themselves as Truthers offering simple solutions to complex (wicked) problems. By conceptualising what we refer to as the Truther Playbook, we examine how anti-vaccine Truthers capitalise on existing grievances and conditions of low institutional trust to further solidify people’s troubled relationship with institutional expertise while drawing attention to the structural conditions and social inequalities that facilitate belief in conspiracy theories. We contend that conspiracy theories offer not only offer alternative facts and narratives but are predicated on identification and in-group membership, highlighting the limits of debunking as a strategy to tackle disinformation.","PeriodicalId":47482,"journal":{"name":"European Journal of Cultural Studies","volume":" ","pages":""},"PeriodicalIF":2.4,"publicationDate":"2023-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49097503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Best friends forever – really? The group of friends as the ideal model of sociability in children’s animations","authors":"Laura Saarenmaa","doi":"10.1177/13675494231175066","DOIUrl":"https://doi.org/10.1177/13675494231175066","url":null,"abstract":"This article explores the intensifying friendship ideal current in children’s media culture. The article argues that children’s animations, such as Lego Friends, educate children about a desirable model of sociability, namely that of the closed group of friends. While the recent research on friendship has focused on the technological mechanisms of friendship in specific textual practices and platforms, the concept of friendship itself and its cultural re-significances has received less attention. In this analysis, Lego Friends is approached from the perspective of popular cultural meaning making: how and in relation to what are friendships represented as not only valuable but also necessary social relationships. Drawing on Stuart Hall’s theory of articulation, the article suggests that the intensifying friendship ideal reflects the contemporary adult concern of social exclusion, rooted in neoliberal economic insecurities.","PeriodicalId":47482,"journal":{"name":"European Journal of Cultural Studies","volume":" ","pages":""},"PeriodicalIF":2.4,"publicationDate":"2023-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44981835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"‘Even if the algorithm is a terrible workmate, you just need to learn to live with it’: Perceptions of data analytics among game industry professionals","authors":"Olli Sotamaa, Heikki Tyni, Taina Myöhänen","doi":"10.1177/13675494231168568","DOIUrl":"https://doi.org/10.1177/13675494231168568","url":null,"abstract":"The digital game industry has actively integrated data-driven methods into its core processes. This interview-based study shows how game industry professionals perceive the role of data as part of their everyday work. Analysing the data-related notions and negotiations helps to explicate how mainstream data imaginaries are both reproduced and challenged in the different phases and contexts of game making. The analysis is divided into the following themes: data is everywhere, data is messy, data is constructed and data redefines creativity. The qualitative inquiry shows how the meaning of game data cannot be reduced to individual metrics or analytics services, or new positions like data analysts. Data-driven development is based on particular values and assumptions, and it creates new practices, working cultures and conflicting forms of agency.","PeriodicalId":47482,"journal":{"name":"European Journal of Cultural Studies","volume":" ","pages":""},"PeriodicalIF":2.4,"publicationDate":"2023-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47578098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}