CORPORATE REPUTATION REVIEW最新文献_第7页

Understanding Role of Fonts in Linking Brand Identity to Brand Perception 理解字体在将品牌识别与品牌感知联系起来方面的作用

IF 1.9

CORPORATE REPUTATION REVIEW Pub Date : 2021-11-09 DOI: 10.1057/s41299-021-00127-3

Vikas Singla, Nidhi Sharma

引用次数: 4

The Antecedents Affecting University Reputation and Student Satisfaction: A Study in Higher Education Context 影响大学声誉和学生满意度的前因:高等教育背景下的研究

IF 1.9

CORPORATE REPUTATION REVIEW Pub Date : 2021-09-30 DOI: 10.1057/s41299-021-00126-4

Zubaida Qazi, Wasim Qazi, S. Raza, Sara Qamar Yousufi

引用次数: 10

The Impact of Corporate Political Activity on Corporate Reputation Amongst Industry Stakeholders 企业政治活动对企业声誉在行业利益相关者中的影响

IF 1.9

CORPORATE REPUTATION REVIEW Pub Date : 2021-09-17 DOI: 10.1057/s41299-021-00124-6

Ormrod, Robert P., Müller, Annika C.

{"title":"The Impact of Corporate Political Activity on Corporate Reputation Amongst Industry Stakeholders","authors":"Ormrod, Robert P., Müller, Annika C.","doi":"10.1057/s41299-021-00124-6","DOIUrl":"https://doi.org/10.1057/s41299-021-00124-6","url":null,"abstract":"Many firms have increased their expenditure on Corporate Political Activity (CPA) in an attempt to both influence the public policy process and to increase the corporate reputation (CR) of the firm. We first discuss the literature on the context and proactive political strategies involved in CPA, and the literature on CR. Our empirical study draws on this literature to examine the German food manufacturing industry, utilising expert interviews with nutritional scientists and NGO representatives, analysed using a qualitative, thematic analysis. Our findings and managerial implications centre around the reputational effect on the firm and competitors, and upon the metaphor of ‘issue islands’. Proactive CPA strategies and constituency-building, whilst seen as risky, had a positive effect on firm CR amongst the industry stakeholders if adopted over the long-term. CPA strategies can also provide a first-mover competitive advantage; competitors that subsequently adopt the same strategy do not receive the same reputational benefits. ‘Issue islands’ was a metaphor used by one industry stakeholder to describe how the stakeholder-specific perception of one issue does not necessarily affect another; for example, the nutritional scientists focused on product nutrition and not a commercial organisation’s advertising when constructing the CR of that organisation.","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":"7 1","pages":""},"PeriodicalIF":1.9,"publicationDate":"2021-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138525683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Extinguishing a Fictional Fire: Responding to Emotional and Misinformed Audiences 扑灭虚构的火焰:回应情绪化和被误导的观众

IF 1.9

CORPORATE REPUTATION REVIEW Pub Date : 2021-09-13 DOI: 10.1057/s41299-021-00125-5

Chelsea L. Woods

引用次数: 1

Toward a ‘New Normal’? Tourist Preferences Impact on Hospitality Industry Competitiveness 走向“新常态”？旅游偏好对酒店业竞争力的影响

IF 1.9

CORPORATE REPUTATION REVIEW Pub Date : 2021-09-08 DOI: 10.1057/s41299-021-00123-7

M. T. Cuomo, D. Tortora, Alessandro Danovi, G. Festa, Gerardino Metallo

引用次数: 4

Data Breaches and Effective Crisis Communication: A Comparative Analysis of Corporate Reputational Crises 数据泄露与有效的危机沟通:企业声誉危机的比较分析

IF 1.9

CORPORATE REPUTATION REVIEW Pub Date : 2021-08-02 DOI: 10.1057/s41299-021-00121-9

S. Kuipers, Michael Schonheit

引用次数: 2

Opportunities and Challenges of Purpose-Led Companies: An Empirical Study Through Expert Interviews 目标导向型公司的机遇与挑战——基于专家访谈的实证研究

IF 1.9

CORPORATE REPUTATION REVIEW Pub Date : 2021-07-29 DOI: 10.1057/s41299-021-00122-8

Anette von Ahsen, Kevin Gauch

引用次数: 1

Got Employer Image? How Applicants Choose Their Employer 雇主形象?申请人如何选择雇主

IF 1.9

CORPORATE REPUTATION REVIEW Pub Date : 2021-07-22 DOI: 10.1057/s41299-021-00119-3

Daniel Hoppe, Helen Keller, Felix Horstmann

{"title":"Got Employer Image? How Applicants Choose Their Employer","authors":"Daniel Hoppe, Helen Keller, Felix Horstmann","doi":"10.1057/s41299-021-00119-3","DOIUrl":"https://doi.org/10.1057/s41299-021-00119-3","url":null,"abstract":"This research investigates applicants’ preferences in employer choice to identify relevant components of employer image that are best to be communicated in employer branding. Based on the instrumental–symbolic attribute framework assumptions about the relative importance of the organizational characteristics salary, location, flexibility of working hours, task attractiveness, prestige, innovativeness, and corporate social responsibility (CSR), and their interrelations were tested in an empirical setting. Additionally, interindividual differences in career ambition were investigated as a moderating variable. To measure the actual decision behavior of N = 136 ongoing university graduates, Adaptive Choice-Based Conjoint (ACBC) Analysis was used. Based on the respondents’ preferences, the importance of each attribute was calculated and set in relation to one another. The results show that moderate attractive instrumental organization attributes form a precondition for symbolic attributes to become relevant at all. There is no evidence for a compensating relationship between instrumental and symbolic attribute classes. Career ambition shows some effects, especially on two-way interactions between instrumental and symbolic attributes. The innovative use of conjoint analysis in the instrumental–symbolic framework allowed to further investigate trade-off effects of attribute classes in the employer decision. The findings provide additional information on relevant elements of employer image and give suggestions for employer branding researchers and practitioners.","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":"AES-2 4","pages":""},"PeriodicalIF":1.9,"publicationDate":"2021-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138525684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Corporate Reputation and Strategic Alliance Performance 企业声誉与战略联盟绩效

IF 1.9

CORPORATE REPUTATION REVIEW Pub Date : 2021-07-12 DOI: 10.1057/s41299-021-00120-w

José Carlos Hoelz, Walter Bataglia

引用次数: 4

Municipal Evaluation in Mexico: A Measurement of the Government Reputation 墨西哥市政评价:政府声誉的衡量

IF 1.9

CORPORATE REPUTATION REVIEW Pub Date : 2021-07-08 DOI: 10.1057/s41299-021-00117-5

César Navarro-Chávez, Odette V. Delfín-Ortega, J. M. Moreno Manzo

引用次数: 1