SemioticaPub Date : 2023-01-20DOI: 10.1515/sem-2022-0077
Giovanni Manetti
{"title":"An important chapter in the history of semiotics: inference from signs in Philodemus’ De signis","authors":"Giovanni Manetti","doi":"10.1515/sem-2022-0077","DOIUrl":"https://doi.org/10.1515/sem-2022-0077","url":null,"abstract":"Abstract Philodemus’ De signis is one of the classical texts of greatest semiotic interest. It reports the debate which arose between the Epicureans and an opposing school, usually identified as the Stoics, concerning semiotic inference. The Epicureans proposed to construct semiotic inferences based on generalizations resting on similarity, ultimately configuring their method as a form of induction. Their opponents attacked the Epicurean proposal in a twofold way: on the one hand, they argued that the Epicureans’ method intrinsically lacked cogency, invalidating their inferences from a logical point of view. On the other, they criticized the notion of similarity, arguing that it is generally a vague notion, and in some cases impossible to implement, as when one is faced with unique cases. The debate is very complex and is divided into replies and rejoinders. The ultimate impression one gets is that the Epicureans were able, for the first time in antiquity, to propose a real method to construct semiotic inferences, even though the latter were subject to fallibility, while their opponents did not propose a method, but a test, “elimination,” able only to check the logical soundness of semiotic inferences. In doing so, they placed themselves in a tradition extending back to the theory of signs formulated – albeit in a significantly different way – by Aristotle.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"38 1","pages":"117 - 148"},"PeriodicalIF":0.8,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75088413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
SemioticaPub Date : 2023-01-16DOI: 10.1515/sem-2022-0019
Ahmad El-Sharif
{"title":"How binding and bonding communicate interpersonal meanings in a children’s museum to address Jordan’s energy and water challenges","authors":"Ahmad El-Sharif","doi":"10.1515/sem-2022-0019","DOIUrl":"https://doi.org/10.1515/sem-2022-0019","url":null,"abstract":"Abstract Museums’ structures, spaces, and exhibits are understood as semiotic resources that make spatial texts that communicate a discourse defined by the authorities of the museum or its curators. The current study follows a social-semiotic approach in analyzing the spatial discourse of the Children’s Museum in Amman. It demonstrates that interpersonal meanings are semiotically communicated to children visitors in the Museum by firstly establishing a “comfort-zone” and secondly by aligning children visitors into groups with shared qualities, attitudes, and dispositions of affiliation and solidarity, and thirdly by providing abstract and material representations of the real world that encompasses participants, processes, events, and places. These interpersonal meanings produce a pedagogical discourse that semiotically addresses Jordan’s energy and water challenges, and that can “charge” the Museum’s role as a “Bonding Icon” that stands for shared communal ideals that Jordanians might identify with, or rally around.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"683 1","pages":"43 - 66"},"PeriodicalIF":0.8,"publicationDate":"2023-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77037670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
SemioticaPub Date : 2023-01-16DOI: 10.1515/sem-2021-0150
Lauri Linask
{"title":"Autocommunication in crib speech and private speech","authors":"Lauri Linask","doi":"10.1515/sem-2021-0150","DOIUrl":"https://doi.org/10.1515/sem-2021-0150","url":null,"abstract":"Abstract Autocommunication, communication with oneself, may become distinct from communication with an “other” both in form and function. Autocommunication has a special role in the development of thinking in small children, as differentiation of speech for oneself, known as “private speech,” from communication for social purposes entails the child’s organization of her or his own cognition and behavior with the aid of symbols. Recent studies have suggested that speech distinctly for the child him or herself is particularly observable during what is called “crib speech” and thus it appears to support already early language acquisition. The purpose and functions of crib speech in child development have been topics of interest until recently, but they are still debated. In autocommunication, instead of transfer of signs from one mind to another as when in communication with an “other,” there is transfer of signs from one state of mind to another, as in the case of recalling something with the help of signs. Next to this mnemonic type autocommunication, Juri Lotman was interested in the type in which textual devices within a text guide the communicative interpretation in relation to the text itself, particularly characteristic to poetry. The paper provides a semiotic analysis of crib speech in terms of Lotman’s concept of autocommunication explaining its particular appearance both in form and content, as well as what initiates and inspires it for the small child and why does it bring such joy. From the point of view of semiotics, crib speech presents as an exceptionally rich phenomenon. In addition to being small children’s language practice, crib speech appears as language play, if not poetry, serving as a modelling system for enacting and representing the world as it appears for the small child.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"7 1","pages":"67 - 90"},"PeriodicalIF":0.8,"publicationDate":"2023-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88498861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
SemioticaPub Date : 2023-01-13DOI: 10.1515/sem-2021-0160
C. Symes
{"title":"Shielding the learned body: a semiotic analysis of school badges in New South Wales, Australia","authors":"C. Symes","doi":"10.1515/sem-2021-0160","DOIUrl":"https://doi.org/10.1515/sem-2021-0160","url":null,"abstract":"Abstract School badges, though an integral part of education’s “aesthetic order,” of its signage and apparel, have not been the subjects of much of analysis. In addressing this oversight, the following paper examines the badges of New South Wales government schools and argues that like their counterparts elsewhere in the world, they draw on heraldic models and are constructs of colors, names, motifs, and mottoes that in various ways have local cogency and significance. For example, many badges draw on Australia’s flora and fauna or refer to aspects of its colonial history and thereby induct pupils into the nation’s identity. Some schools, under the pressure to be more business-oriented, have turned their back on the traditional badge in favor of logos and slogans that, arguably, are more commensurate with their times.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"14 1","pages":"167 - 190"},"PeriodicalIF":0.8,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74456838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
SemioticaPub Date : 2023-01-11DOI: 10.1515/sem-2021-0154
Mark Pharoah
{"title":"Meaning and the evolution of signification and objectivity","authors":"Mark Pharoah","doi":"10.1515/sem-2021-0154","DOIUrl":"https://doi.org/10.1515/sem-2021-0154","url":null,"abstract":"Abstract The coevolution of objectivity and subjectivity and the nature of both their division and connection are central to this paper. Section 2 addresses the nature of meaning from the subjective perspective. Initially, I examine the meaningful engagement that exists between the unicellular organism and its environment. In this respect, I focus on the ontological importance of the qualitative biochemical assimilation of the physical rather than on the evolution of form and function. In Section 3, I broaden the discussion to include multicellular organisms and introduce the idea that meaning, at various levels, qualifies different objective and informational constructs of the world. These determine the character of interactive engagement and reveal much about the way in which an agent signifies the external. In Section 4, I review Darwinian evolution from the position of the existential self. I emphasize that meaning is that which qualifies the human concept of objectivity, rather than that objectivity is that which will help humankind qualify or understand meaning. Ultimately, this outlook challenges scientific disciplines that have tended to obscure the relevance of meaning and sought, instead, to explain it from an epistemological footing. In its overall scope, I try to establish the view that the subjective and objective domains are more nuanced, layered, and intertwined ontologically than the default stance that presents a binary juxtaposition between the two.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"588 1","pages":"149 - 166"},"PeriodicalIF":0.8,"publicationDate":"2023-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76262373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
SemioticaPub Date : 2022-11-01DOI: 10.1515/sem-2021-0157
F. Haghbin, Saranraj Nambusubramaniyan, N. Monfared
{"title":"The semiotics of social-distance branding during the post-coronavirus crisis","authors":"F. Haghbin, Saranraj Nambusubramaniyan, N. Monfared","doi":"10.1515/sem-2021-0157","DOIUrl":"https://doi.org/10.1515/sem-2021-0157","url":null,"abstract":"Abstract Social distance, as a non-static cognitive attribute of acceptance among particular groups across different contexts, has been resemioticized during the coronavirus crisis and legalized worldwide to reduce global strain on healthcare systems and prevent deaths. Concerning this, brand designers have tried to persuade the brand community to benefit from products or services safely by staying away from others as much as possible instead of in-person contact. This research was conducted to discover the semiosis process of social-distancing resemioticization through creating values of brands during the post-coronavirus crisis. The corpus consists of 124 brands – all sampled purposely from 2019 to 2021 – which was investigated via a mixture of qualitative and quantitative methods using an integrated model in a functional perspective. All the results highlight the fact that, although brand designers have attempted to creatively resemioticize social-distancing during the coronavirus crisis as a means of increasing or enriching brand values, still some semiosis layers of brand discourse have been overlooked. Pertaining to this, the authors try to apply a new perspective of marketing semiotics to appraise consumer investments in light of a socio-cultural setting by conducting an inquiry about the semiosis of individual brand discourses to manage consumer perceptions regarding brand equity.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"1 1","pages":"145 - 175"},"PeriodicalIF":0.8,"publicationDate":"2022-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86807690","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
SemioticaPub Date : 2022-11-01DOI: 10.1515/sem-2020-0060
A. Fernandes, João Queiroz
{"title":"Semiotic relation in literary photobooks: the case of Leminski’s Quarenta Clics em Curitiba","authors":"A. Fernandes, João Queiroz","doi":"10.1515/sem-2020-0060","DOIUrl":"https://doi.org/10.1515/sem-2020-0060","url":null,"abstract":"Abstract How should one describe the irreducible relationships in photopoetry observed in intermedial literary photobooks? According to most authors, in literary photobooks, the verbal sign system is linked to the photographic image as a bidirectional interaction, creating a coupled system that can be seen as a new sign system. Mutually modulatory influences link verbal text and photography. But the nature of such influences needs to be explained in detail and with accuracy. What kind of relation are we dealing with? Many authors have tried to explain this phenomenon through several epistemic metaphors. The problem is that these metaphors are rarely subjected to any general theory of meaning. Surprisingly, this is not even mentioned as a problem. In this article, we propose a general semiotic model to describe the irreducible photography-poetry relation, derived from C. S. Peirce’s pragmatic theory of signs, and we also present some preliminary results of the analysis of Quarenta Clics em Curitiba, a photobook by Paulo Leminski and Jack Pires. Our purpose here is to introduce and explore this model to describe the photography-poetry relationship in coupled systems. This relationship is decomposed, in the functional roles occupied by poems and photographs, into a sign-object-interpretant relation. The triadic irreducibility that characterizes semiosis (à la Peirce) is the main property applied to photograph-poetry coupling in Quarenta Clics em Curitiba.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"66 1","pages":"19 - 42"},"PeriodicalIF":0.8,"publicationDate":"2022-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89868318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
SemioticaPub Date : 2022-11-01DOI: 10.1515/sem-2021-0078
I. Verstegen
{"title":"Getting Fra Angelico’s splotch out: rehabilitating visual cognitive semiotics","authors":"I. Verstegen","doi":"10.1515/sem-2021-0078","DOIUrl":"https://doi.org/10.1515/sem-2021-0078","url":null,"abstract":"Abstract Most contemporary approaches to meaning presume the limitation of semiotics (Didi-Huberman, Gumbrecht, Belting). The question of what kind of “semiotics” is required has not been asked. However, without some general science of meaning it is impossible to reform theory without committing past errors or ignoring progress. In the interest of reconnecting contemporary interests in “presence” to long-evolving needs, I review the ossification and decline of one theory of semiotics that serves as the tacit model rejected today. I return to problems of the nature of the sign – whether it is “digital” or “analog” and conceived as “communication” or merely “meaning.” I then reconstitute a workable visual cognitive semiotics based on phenomenological premises.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"88 1","pages":"1 - 18"},"PeriodicalIF":0.8,"publicationDate":"2022-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73481582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
SemioticaPub Date : 2022-11-01DOI: 10.1515/sem-2021-0148
Ralitza Bonéva
{"title":"L’intimocide: de la violence de masse à celle des camarades","authors":"Ralitza Bonéva","doi":"10.1515/sem-2021-0148","DOIUrl":"https://doi.org/10.1515/sem-2021-0148","url":null,"abstract":"Résumé Le terme d’intimocide nous permet d’interroger une autre dimension, à côté de celles de génocide et d’ethnocide, de la violence infligée à des êtres humains. Atteinte violente à l’intimité, l’intimocide est une étape de l’extension du domaine de la mise à mort, il vise le dernier rempart du sens d’une existence, la détruire dans son for intérieur. Phénomène politique, lié au gouvernement d’une société et aux aspirations que ce gouvernement manifeste vis-à-vis de l’individu, l’intimocide est une stratégie de domination totale. Notre étude, au croisement des approches sémiotique et anthropologique, a pour but de différencier le terme d’intimocide des termes limitrophes, tout en cernant ses aspects, repérés dans des ouvrages de référence ainsi que dans notre propre observation participante du régime totalitaire communiste et du régime post-communiste.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"16 1","pages":"197 - 215"},"PeriodicalIF":0.8,"publicationDate":"2022-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89551268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}