Place Branding and Public Diplomacy最新文献_第2页

Vernacular branding: sustaining city identity through vernacular architecture of indigenous villages 乡土品牌：通过原住民村庄的乡土建筑保持城市特色

IF 1.5

Place Branding and Public Diplomacy Pub Date : 2024-07-13 DOI: 10.1057/s41254-024-00349-2

Eko Nursanty, Arturo G. Cauba, Angger Pandu Waskito

{"title":"Vernacular branding: sustaining city identity through vernacular architecture of indigenous villages","authors":"Eko Nursanty, Arturo G. Cauba, Angger Pandu Waskito","doi":"10.1057/s41254-024-00349-2","DOIUrl":"https://doi.org/10.1057/s41254-024-00349-2","url":null,"abstract":"This qualitative research explores the intricate relationship between city branding and vernacular architecture within the context of indigenous villages, focusing on sustaining city identity. Leveraging data from various tourism sources, traveler blogs, and big social media data, the study identifies the most sought-after indigenous village destinations and corroborates visitor experiences. In-depth interviews further enrich and verify the collected data, incorporating research from 19 indigenous villages across Indonesia, with a specific focus on two case studies: Indigenous villages Trusmi in Cirebon, West Java, and Kajang in Makassar, South Sulawesi, Indonesia. The research uncovers a novel substantive theory in city branding, highlighting the profound connection between vernacular architecture and the perception of a city's identity. Indigenous villages, renowned for their rich cultural heritage, offer a unique lens through which to examine this symbiotic relationship. By reviewing the architectural elements of these villages and understanding how they contribute to the city's overall image, this study sheds light on innovative approaches to city branding. One of the significant findings of this research is the development of the \"vernacular branding\" theory, which elucidates how indigenous vernacular architecture plays a pivotal role in shaping a city's brand identity. Through an interdisciplinary lens that merges architecture, tourism, and cultural preservation, this research informs urban planners, policymakers, and city marketers about the potential of incorporating vernacular architecture as a cornerstone of city branding strategies. The findings the importance of nurturing indigenous villages as authentic cultural assets that sustain their identity and contribute significantly to the broader narrative of urban branding and city development.","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"78 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2024-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141608375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

City branding, discourse and politics: a case study on Compassionate Louisville 城市品牌、话语与政治："富有同情心的路易斯维尔 "案例研究

IF 1.5

Place Branding and Public Diplomacy Pub Date : 2024-07-13 DOI: 10.1057/s41254-024-00351-8

Ekramul Islam, Derek Ruez, Syed Mahbubur Rahman, Shahbaj Altaf

{"title":"City branding, discourse and politics: a case study on Compassionate Louisville","authors":"Ekramul Islam, Derek Ruez, Syed Mahbubur Rahman, Shahbaj Altaf","doi":"10.1057/s41254-024-00351-8","DOIUrl":"https://doi.org/10.1057/s41254-024-00351-8","url":null,"abstract":"Using the case of Louisville’s “Compassionate City” brand, the paper shows that city branding can produce discourses that can influence local politics. In 2011, Louisville became a signatory of the Charter of Compassion and began its journey of branding itself as the “Compassionate City”. The branding process created and popularized a discourse of “compassion” with the premise that acts of individual benevolence are honorable, apolitical and can solve the socio-economic issues of Louisville. The discourse of compassion gained popularity in Louisville and became the narrative of political claim-making, contestations, policy rationale, and everyday politics. The discourse reverberated in Louisville’s formal political debates, including fiscal policy, minimum wage, public safety, and neighborhood development. Additionally, it was actively used by citizens to make political claims on a wide range of issues, including LGBTQ, racial justice, homelessness, immigrant rights, and abortion. The narrative of compassion gained such momentum that it was being strategically used by various groups in Louisville, including politicians, city officials, religious organizations, activists, non-profits, and businesses. The paper also takes a critical jab at the popularity of the discourse of compassion, citing that it could be contentious with right-based politics.","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"1 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2024-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141608374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

District branding: content analysis toward identifying brand dimensions at the district scale 地区品牌建设：通过内容分析确定地区规模的品牌维度

IF 1.5

Place Branding and Public Diplomacy Pub Date : 2024-06-26 DOI: 10.1057/s41254-024-00343-8

Salma Ghanem, Sherif El-Fiki, Marwa Khalifa, Samy Afifi

{"title":"District branding: content analysis toward identifying brand dimensions at the district scale","authors":"Salma Ghanem, Sherif El-Fiki, Marwa Khalifa, Samy Afifi","doi":"10.1057/s41254-024-00343-8","DOIUrl":"https://doi.org/10.1057/s41254-024-00343-8","url":null,"abstract":"Place branding studies and practices have gained much attention in the last decades. Specifically in the globalized world, we are witnessing where both economic and marketing strategies transcend geographical boundaries. Nations, countries, and regions usually compete to attract more people to boost their economy. Similarly, districts within a city are also in intense competition with each other. However, this intimate scale has not met much attention from scholars. There seems to be a recognizable gap in the literature addressing the district scale in place branding theories. The objective of this literature review paper is to shed the light on the importance of district branding, and extract dimensions for guidance for future studies and empirical applications on this scale of branding. The research aims to answer the following questions: Why is place branding important on the district level? How is district branding addressed in literature? What are the branding dimensions related to the district level? Possible answers to these questions are given throughout the paper through a content analysis of place branding literature. Content analysis was used to elicit distinct scale place brand approaches within various articles, dissertations, books, and conference proceedings published in different disciplines. Findings confirm the significant effect of district branding on both the individual and the city. The paper also proposes dimensions for district branding that involves social and functional aspects. Future studies should aim to integrate this theoretical approach to the practice of place branding.","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"39 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2024-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141502513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Connecting place branding to social and governance constructs in Johannesburg, South Africa 将南非约翰内斯堡的地方品牌建设与社会和治理结构联系起来

IF 1.5

Place Branding and Public Diplomacy Pub Date : 2024-05-08 DOI: 10.1057/s41254-024-00340-x

Zenzile E. Mbinza

{"title":"Connecting place branding to social and governance constructs in Johannesburg, South Africa","authors":"Zenzile E. Mbinza","doi":"10.1057/s41254-024-00340-x","DOIUrl":"https://doi.org/10.1057/s41254-024-00340-x","url":null,"abstract":"Employing Johannesburg as a case, this paper explores the intersections of place branding with pervasive, often taken-for-granted phenomena, including culture, democracy, urban governance, gender and public diplomacy. The paper argues that these intersections are seldom the subject of place branding scholarship, even in the global North, where the discipline receives considerable inquiry. The paper undertakes a multidisciplinary review of the literature to situate place branding and its relation to culture, democracy, urban governance and public diplomacy. Delving deeper into the literature surrounding place branding and its relation to culture, democracy, urban governance and public diplomacy reveals the need for a more comprehensive and nuanced approach to understanding the impact of place branding. By situating place branding within these broader contexts, the paper opens new avenues for inquiry and challenges the predominant lenses through which place branding has been traditionally studied. Through delving deeper into place branding scholarship, the paper introduces a new term, “mentrification”, to enhance descriptions of placeholder disengagement and to add to the emerging lexicon of place branding. Ultimately, this paper serves as a valuable contribution by offering a new outlook on the complexities of place branding, moving beyond traditional efficacy measurements and definitional issues to delve into the deeper layers of its impact on society.","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"42 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2024-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140931906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Yet another turn? priotising the needs of diplomacy over the capabilities of generative AI 外交需求优先于人工智能生成能力？

IF 1.5

Place Branding and Public Diplomacy Pub Date : 2024-04-04 DOI: 10.1057/s41254-024-00325-w

Efe Sevin, M. Evren Eken

{"title":"Yet another turn? priotising the needs of diplomacy over the capabilities of generative AI","authors":"Efe Sevin, M. Evren Eken","doi":"10.1057/s41254-024-00325-w","DOIUrl":"https://doi.org/10.1057/s41254-024-00325-w","url":null,"abstract":"In this forum piece, we argue that the widespread heraldry regarding artificial intelligence (AI) as a panacea in diplomacy and articulating research agendas on the changes it might bring are potentially clouding the future hardships of diplomacy. With all its subfields, International Relations (IR) has gone through numerous “turns”, especially during the last two decades which made encounters poised to change the nature of foreign policy—such as new actors, ideas, or technologies—a familiar experience. While these discussions enriched the discipline of IR, hardly any of these turns lived up to their promises. Certainly, we have an increasingly challenging and complex multipolar world ahead of us. This manifests that a broader network of actors, interests, and technologies needs to be considered. AI, indeed, has the potential capacity to assist and disrupt the ways diplomacy works. Yet heralding an anticipatory practice and study of diplomacy based on AI’s socio-technical imaginaries and calculations rather than as a participatory process centered on immediate human interaction, resources, intelligence, and rapport bears the potential of obscuring the analytical clarity needed. In short, we argue that the rise of AI should not be discussed as yet another new turn poised to cure diplomacy and international relations. We conclude our piece by reminding scholars to bring analytical focus on what lies at the heart of diplomacy.","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"144 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2024-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140574242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mapping the role of public actors in the constitution of place brand publics in social media 绘制公共行动者在社交媒体中构成地方品牌公众形象中的作用图

IF 1.5

Place Branding and Public Diplomacy Pub Date : 2024-04-01 DOI: 10.1057/s41254-024-00334-9

Andrea Lucarelli, Christofer Laurell, Efe Sevin

{"title":"Mapping the role of public actors in the constitution of place brand publics in social media","authors":"Andrea Lucarelli, Christofer Laurell, Efe Sevin","doi":"10.1057/s41254-024-00334-9","DOIUrl":"https://doi.org/10.1057/s41254-024-00334-9","url":null,"abstract":"The paper offers an analytical approach to map and analyze the role of public actors in the digital constitution of place brands. By tracking how different public actors contribute to the shaping of brand publics—specifically via the constitution of brand intangibles—this study examines how digitalization can challenge the traditional public–private dichotomy in administrative entities like municipalities, regions, and cities in creating specific social media brand publics. Within the contours of the study, digitalization refers to the shift of communication channels used by place-based public authorities, institutions, and organizations to digital venues as these actors follow the emergence of brand publics on these newer platforms. Additionally, the approach makes it possible to discuss the networked public brands as mechanisms to manage the numerous stakeholders creating branding messages within geographical associations. To demonstrate the characteristics of the analytical approach its potential, the study uses as illustrative example the Swedish county of Östergötland, and its two municipalities, Linköping and Norrköping. Following an actor-related approach to Social Media Analytics (SMA), 939,758 publicly posted contents generated in blogs, Facebook, forums, and Twitter are used as the empirical dataset. In addition to its analytical contributions, the approach also presents practical and conceptual implications by operationalizing how place-based public institutions, organizations, and sectors can use brand publics not only to influence reputation but also to promote specific brand publics for places in their daily communication in digital spheres.","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"11 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140574466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

First contact: integrating generative AI into digital diplomatic intelligence 首次接触：将生成式人工智能融入数字外交智能

IF 1.5

Place Branding and Public Diplomacy Pub Date : 2024-03-26 DOI: 10.1057/s41254-024-00333-w

Corneliu Bjola, Ilan Manor

引用次数: 0

The Other in the machine: diplomacy and the AI conundrum 机器中的他人：外交与人工智能难题

IF 1.5

Place Branding and Public Diplomacy Pub Date : 2024-03-01 DOI: 10.1057/s41254-024-00329-6

Eugenio V. Garcia

{"title":"The Other in the machine: diplomacy and the AI conundrum","authors":"Eugenio V. Garcia","doi":"10.1057/s41254-024-00329-6","DOIUrl":"https://doi.org/10.1057/s41254-024-00329-6","url":null,"abstract":"The ancient origins of diplomacy can be traced back to the first encounters between bands of nomadic hunter-gatherers and the emergence of the Other in prehistory. The character of diplomacy (how it is made) should not be confused with its nature: person-to-person interactions and how to conduct peaceful relations among foreign and/or separate political communities. Language was critical for behavioral modernity in Homo Sapiens evolution. ChatGPT seemingly mastering language was a tipping point. As AI systems increasingly generate alien, non-human outputs, and encroach upon cognitive tasks that once were a monopoly of our biological brains, seeing the Other in the machine will become more common. Human intellectual supremacy will likely be challenged in several narrow domains, raising long-term anthropological questions as well. This is why the AI conundrum is better understood by making a distinction between foreignness (Us-Them) and alienness (Us-It). Although technological disruption has been changing the landscape where diplomats work, the very nature of their profession remains the same. However, considering the risks involved, caution is advised while deploying new AI tools, particularly in sensitive diplomatic decision-making. Human–machine collaboration will be key to successfully dealing with the inherent alienness of AI.","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"99 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140017914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Navigating uncertainty: public diplomacy vs. AI 驾驭不确定性：公共外交与人工智能

IF 1.5

Place Branding and Public Diplomacy Pub Date : 2024-02-28 DOI: 10.1057/s41254-024-00330-z

Luigi Di Martino, Heather Ford

引用次数: 0

Nation branding as a tool to attract foreign direct investments: a case study of Qatar 将国家品牌作为吸引外国直接投资的工具：卡塔尔案例研究

IF 1.5

Place Branding and Public Diplomacy Pub Date : 2024-02-16 DOI: 10.1057/s41254-024-00326-9

Aymen A. Mohib, Conor Carroll

{"title":"Nation branding as a tool to attract foreign direct investments: a case study of Qatar","authors":"Aymen A. Mohib, Conor Carroll","doi":"10.1057/s41254-024-00326-9","DOIUrl":"https://doi.org/10.1057/s41254-024-00326-9","url":null,"abstract":"Nation branding plays a critical role in attracting foreign businesses and, by extension, sustaining countries’ economic development and global competitiveness. Using Qatar as a lens for investigation, this research applied the single, embedded case study method. Purposive sampling with key decision makers in Qatar-based foreign companies representing diverse geographies and industries were used to understand the influence of nation branding on their investment location decision. The findings revealed five key thematic features of Qatar’s nation brand as an investment destination: socioeconomic prosperity, integrated global hub, activist engagement, collectivist culture, and high-end lifestyle. These brand characteristics were compared in relation to the Eclectic Paradigm’s locational advantage and the Anholt Ipsos NBI’s dimensions of exports, governance, culture/heritage, people, tourism, and investment/immigration. The dimensions exerted a strong effect on Qatar’s nation brand and varying levels of influence on FDI attraction. This research contributes to the nexus between nation branding and the FDI literature. Importantly, the results of the study provide useful guidance to government officials, policymakers, and public and private agencies involved in investment promotion. The findings will also prove relevant to foreign investors with regard to their international expansion and location choice.","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"37 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139757290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0