Polina Ratnichkina, Seung Hwan (Mark) Lee, S. Haines
{"title":"Communicating returnable packaging via ease of use labeling","authors":"Polina Ratnichkina, Seung Hwan (Mark) Lee, S. Haines","doi":"10.1080/09593969.2021.1921012","DOIUrl":"https://doi.org/10.1080/09593969.2021.1921012","url":null,"abstract":"ABSTRACT Product labeling strategies are integral to effectively communicating returnable packaging campaigns to consumers. As sustainability initiatives have grown in importance, retailers have become more sensitive to the issues of excess packaging waste. This research presents two experimental studies. Study 1 demonstrates that messages pertaining to ease of use for consumers to return products were more effective than other alternatives, such as rewards, social modelling, and control. Study 2 shows that ease of use messages were more effective than justification-based messages when individuals were primed to be more self-enhancing, but not when they were primed to be more self-transcendent. Overall, this research shows that targeting self-enhancing values via ease of use messaging improves the likelihood of intended consumer participation in returnable packaging programs.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":"100 1","pages":"481 - 497"},"PeriodicalIF":3.6,"publicationDate":"2021-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79312285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Emrah Bilgiç, O. Cakir, M. Kantardzic, Y. Duan, G. Cao
{"title":"Retail analytics: store segmentation using Rule-Based Purchasing behavior analysis","authors":"Emrah Bilgiç, O. Cakir, M. Kantardzic, Y. Duan, G. Cao","doi":"10.1080/09593969.2021.1915847","DOIUrl":"https://doi.org/10.1080/09593969.2021.1915847","url":null,"abstract":"ABSTRACT Retailers are facing challenges in making sense of the significant amount of data available for a better understanding of their customers. While retail analytics plays an increasingly important role in successful retailing management, comprehensive store segmentation based on Data Mining-based Retail Analytics is still an under-researched area. This study seeks to address this gap by developing a novel approach to segment the stores of retail chains based on ‘purchasing behavior of customers’ and applying it in a case study. The applicability and benefits of using Data Mining techniques to examine purchasing behavior and identify store segments are demonstrated in a case study of a global retail chain in Istanbul, Turkey. Over 600 K transaction data of a global grocery retailer are analyzed and 175 stores in Istanbul are successfully segmented into five segments. The results suggest that the proposed new retail analytics approach enables the retail chain to identify clusters of stores in different regions using all transaction data and advances our understanding of store segmentation at the store level. The proposed approach will provide the retail chain the opportunity to manage store clusters by making data-driven decisions in marketing, customer relationship management, supply chain management, inventory management and demand forecasting.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":"17 1","pages":"457 - 480"},"PeriodicalIF":3.6,"publicationDate":"2021-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73043116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploring sustainable fashion consumption among eco-conscious women in Chile","authors":"C. Bianchi, Matías González","doi":"10.1080/09593969.2021.1903529","DOIUrl":"https://doi.org/10.1080/09593969.2021.1903529","url":null,"abstract":"ABSTRACT Although sustainable fashion is growing in importance around the world, there is a lack of research that addresses sustainable fashion consumption in Latin America. The purpose of this study is to explore how eco-conscious women in Chile consume sustainable fashion and which are the main drivers and inhibitors. Twenty-two semi-structured interviews with female consumers of sustainable fashion were held in Santiago. The findings show that sustainable fashion brands are high-end fashion with high prices, so eco-conscious women consume sustainable fashion mostly through practices, such as buying from second-hand retail stores or by reusing their apparel, instead of purchasing sustainable fashion brands. Four drivers of sustainable fashion adoption are identified: 1) concern for the negative impacts of the fashion industry, 2) feel good for contributing to a life in a better world, 3) authenticity of sustainable fashion, 4) supporting local businesses and workers. Furthermore, three factors are found to hinder the consumption of sustainable fashion: 1) distrust of sustainable fashion brands, 2) limited assortment, and 3) higher price of sustainable fashion. The findings are useful for sustainable fashion brands, retailers and public policy makers.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":"220 1","pages":"375 - 392"},"PeriodicalIF":3.6,"publicationDate":"2021-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78073389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Consumer behavior with augmented reality in retail: a review and research agenda","authors":"Virginie Lavoye, J. Mero, Anssi Tarkiainen","doi":"10.1080/09593969.2021.1901765","DOIUrl":"https://doi.org/10.1080/09593969.2021.1901765","url":null,"abstract":"ABSTRACT Driven by the rapid technological development and adoption of augmented reality (AR) in retail, academic research has grown rapidly. Our purpose is to understand the reasons why consumers use augmented reality in retail and what outcomes retailers can expect. This study presents a systematic literature review and summarizes the current empirical knowledge on consumer behavior with AR in retail. This topic remains scattered between various literature streams showing that the potential of AR to create value for consumers lays in its ability to generate utilitarian and hedonic value, to improve decision-making, and to enhance personalization of the virtual self. Then, this study warns about negative effects of AR usage. The contribution is a systematic literature review and a conceptual framework covering the most important consumer behaviors with AR and their brand-related, transactional, and technology-related outcomes. In addition, this paper adopts a holistic view to propose future research directions and emphasize the need for more research on social augmented reality.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":"24 1","pages":"299 - 329"},"PeriodicalIF":3.6,"publicationDate":"2021-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81561579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
H. Hokkanen, Mikko Hänninen, Mika Yrjölä, Hannu Saarijärvi
{"title":"From customer to actor value propositions: an analysis of digital transaction platforms","authors":"H. Hokkanen, Mikko Hänninen, Mika Yrjölä, Hannu Saarijärvi","doi":"10.1080/09593969.2021.1880463","DOIUrl":"https://doi.org/10.1080/09593969.2021.1880463","url":null,"abstract":"ABSTRACT Digital transaction platforms are reconfiguring how customers and suppliers interact and transact. This evolution challenges the applicability of some of the canonical concepts and theories inherited from businesses focusing on dyadic customer-firm relationships. In this respect, we know very little about the extent to which business concepts, such as the customer value proposition (CVP), can capture the dynamics of multi-actor digital platforms. The purpose of this study is thus to explore how value can be proposed in digital transaction platforms. To illustrate and capture the complexity and diversity of digital transaction platforms’ current value propositions, we identify, compare, and analyze the CVPs of 58 digital transaction platforms worldwide. As a result, we introduce and define the construct of the actor value proposition (AVP) as a distinct and critically important concept for understanding and managing value creation in digital transaction platforms. This study is among one of the first to uncover the mechanisms and dynamics of digital transaction platforms from the point of view of different actors’ value creation.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":"8 1","pages":"257 - 279"},"PeriodicalIF":3.6,"publicationDate":"2021-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89055452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Mobile wallets: key drivers and deterrents of consumers’ intention to adopt","authors":"J. Mew, Elena Millan","doi":"10.1080/09593969.2021.1879208","DOIUrl":"https://doi.org/10.1080/09593969.2021.1879208","url":null,"abstract":"ABSTRACT Mobile wallets are one of the latest innovations with a considerable potential to change how consumers make purchases and enhance their shopping experiences. However, their diffusion has been much slower than initially anticipated, particularly in countries such as the UK where the present study was conducted. The services offered by the mobile wallet have to be secure, reliable, and constantly available. Any problems during mobile wallet use are likely to affect consumers’ perceived value and level of satisfaction with the service providers. This study identifies key drivers and deterrents of a mobile wallet adoption. The study utilizes a mixed-method research design to gain deeper insights and understanding of the studied phenomena. Accordingly, the study findings are firmly grounded in empirical evidence. The conceptual model blends existing with new ideas emanating from the real-life experiences of the study participants. Our findings confirm the important role of all factors considered in the model: they affected directly and/or indirectly consumers’ intention to adopt the mobile wallet and explained a substantial portion of its variance. In addition to enriching existing knowledge on consumer behavior toward innovations, our findings provide valuable insights to marketers and retailers by helping them make effective decisions regarding the use of this recent innovation for the benefit of all stakeholders involved.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":"26 1","pages":"182 - 210"},"PeriodicalIF":3.6,"publicationDate":"2021-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83296444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Shoppers’ neural responses to the mere social presence of others: insights from an enclosed mall","authors":"M. Rosenbaum, G. Ramírez, D. El‐Manstrly, J. Sit","doi":"10.1080/09593969.2021.1901764","DOIUrl":"https://doi.org/10.1080/09593969.2021.1901764","url":null,"abstract":"ABSTRACT This research evaluates enclosed mall shoppers’ neural activation in response to the social presence of other people. The study draws on social impact theory to show how the mere presence of other people in an enclosed shopping mall influences six different emotions, including excitement, interest, stress, engagement, focus, and relaxation, within a focal shopper. We evaluate shoppers’ emotions by employing the Emotiv EPOC+ headset to obtain electroencephalogram recordings. The data obtained from mall shoppers reveal that the mere presence of other shoppers in an enclosed mall evokes high levels of stress, decreases excitement, and impedes a shopper’s ability to focus on a task. These findings imply that shoppers may avoid malls because of their cognitive responses to the social presence of other people, which promotes negative attitudes toward enclosed malls.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":"112 1","pages":"281 - 298"},"PeriodicalIF":3.6,"publicationDate":"2021-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87863579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Retaillance: a conceptual framework and review of surveillance in retail","authors":"Nada Elnahla, Leighann C. Neilson","doi":"10.1080/09593969.2021.1873817","DOIUrl":"https://doi.org/10.1080/09593969.2021.1873817","url":null,"abstract":"ABSTRACT Retaillance is surveillance in a brick-and-mortar retail setting. In today’s world, brick-and-mortar retailers are threatened by competition from online retailers and the need to compete with sellers not just in the same city or country, but from all over the world. Retailers have, therefore, moved beyond the routine surveillance of consumers for security reasons, and begun to compete for consumers’ personal and shopping data, in an effort to gain competitive advantage. Surprisingly, published academic research relevant to surveillance in a retail setting is quite limited. To address this apparent gap, this interdisciplinary literature review will first provide both a new definition and conceptual model of what surveillance in physical retail entails, before reviewing how retailers view retaillance, how retaillance impacts consumers and their relationships with retailers, along with associated moral and ethical dilemmas. Most importantly, we utilize our review as an opportunity to highlight a variety of directions for future research that can contribute to our understanding of the impact of retaillance and add to the vitality of the fields of retailing and marketing by opening new and unexplored areas of study.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":"18 1","pages":"330 - 357"},"PeriodicalIF":3.6,"publicationDate":"2021-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78485455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Shops with a history and public policy","authors":"Teresa Barata-Salgueiro","doi":"10.1080/09593969.2021.1873816","DOIUrl":"https://doi.org/10.1080/09593969.2021.1873816","url":null,"abstract":"ABSTRACT A program to support historical shops was recently created in Lisbon; called ‘Lojas com História’, it was later extended to other cities in the country. This paper shows the changes in public policy towards retail in Portugal where one finds an evolution from purely government regulation to a policing context aiming to strengthen competition between businesses, which endowed the sector with a growing role both in city policy and planning, and competition between cities. The evolution of policies reflects an increased focus on place with a shift from the support to commercial units, to strengthen their competitiveness, to their valorisation in the context of competition between cities. On the other hand, it is argued that this evolution is linked to the reinforcement of entrepreneurship in urban management. After recalling the social and spatial functions of retail and the changes in policies towards retail, we present the program and some characteristics of the shops covered by this program in Lisbon, followed by a first review and considerations on the challenges it brings.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":"14 1","pages":"393 - 410"},"PeriodicalIF":3.6,"publicationDate":"2021-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85226868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Online information seeking patterns and social inequality in a digital economy","authors":"P. Räsänen, A. Koivula, Teo Keipi","doi":"10.1080/09593969.2020.1864658","DOIUrl":"https://doi.org/10.1080/09593969.2020.1864658","url":null,"abstract":"ABSTRACT This article aims to map the information-seeking habits of population groups in a digital economy. The growing use of technologies in the modern online era has increased the availability of information regarding services and items through user-generated content and applications. However, the potential for leverage through ICTs may not be evenly distributed across different consumer segments. We use population-level survey data used as the basis for the official statistics in Finland to find differences according to gender, age cohort, education, income and residential area. The results show that Finns are active in using different channels of information acquisition. We found significant differences in how information is obtained between population groups. Men and younger cohorts are more accustomed to using a variety of services and sources for seeking out information. The results also highlighted educational differences that have been rooted in the Finnish information society. Using a nationally representative data, the article points out digital inequalities linked to potential differences in consumer benefits.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":"39 1","pages":"211 - 228"},"PeriodicalIF":3.6,"publicationDate":"2020-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78172671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}