Journal of Nonprofit & Public Sector Marketing最新文献

{"title":"Can Combined Marketing and Planning-oriented of Community-based Social Marketing (CBSM) Project Successfully Transform the Slum Area to Tourism Village? A Case Study of the Jodipan Colorful Urban Village, Malang, Indonesia","authors":"T. Sulistyaningsih, Jainuri Jainuri, S. Salahudin, Hazel D. Jovita, Achmad Nurmandi","doi":"10.1080/10495142.2021.1874590","DOIUrl":"https://doi.org/10.1080/10495142.2021.1874590","url":null,"abstract":"ABSTRACT This study evaluated the branding of a slum project as a social marketing initiative to transform the Jodipan slum area into a tourism village in the city of Malang. An action–evaluation research project was conducted through the combination of the marketing and planning oriented approaches by the communications department at a major public university in Indonesia between June 2016 and October 2017. The study employed a case study supported by qualitative data from primary and secondary sources, including social media text mining analysis. Moreover, an evaluation survey was conducted using proportionally random sampling from 650 slum dwellers to assess the impacts of the project in terms of the general welfare of the community. The transformation of the slum area into a new tourist destination was found to have been successfully implemented through the combined marketing and planning-oriented community social marketing project. The tourist destination produced was also observed to have a good impact on environmental sustainability and economic value for the local community. Jodipan branding project is unique as observed in its ability to transform an unhealthy settlement into a healthy settlement. Theoretically, it has contributed to new knowledge on slum upgrading in urban studies, especially with the focus on the successful improvement of the physical, social, and economic conditions of the area. This research further contributed to a new understanding and novelty of knowledge on the ability of place branding, as a social marketing strategy, to change the behavior of slum dwellers. However, this research has limitations in exploring the local government’s response to the project, therefore, future studies need to clarify issues relating to local policies and official budgets for its sustainability.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"34 1","pages":"421 - 450"},"PeriodicalIF":1.4,"publicationDate":"2021-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2021.1874590","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44241849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Use of Mafia Stereotypes in Marketing: A Study into Consumers’ Perceptions and Willingness to Buy","authors":"Ilenia Bregoli","doi":"10.1080/10495142.2020.1865238","DOIUrl":"https://doi.org/10.1080/10495142.2020.1865238","url":null,"abstract":"ABSTRACT Mafia stereotypes referring to Sicilian organized crime organization have been used by some businesses to market their product or services. Although these practices are not unethical, the use of these stereotypes is questionable considering the history behind this criminal organization, that is responsible for hundreds of killings. So far, research has not studied consumers’ perceptions toward these products and services, their willingness to buy them, and the rationale behind their decision as to whether to buy them or not. As such, this paper aims to fill this gap in scholarly literature. This research was carried out through a concurrent parallel mixed method, based on a survey of 152 British consumers recruited through Prolific. This study suggests that even products that are not deemed to be unethical could promote “political” reactions from consumers. However, additional research is required to understand political consumerism choices related to these products and services.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"33 1","pages":"132 - 148"},"PeriodicalIF":1.4,"publicationDate":"2021-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2020.1865238","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45300013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A performance evaluation and comparison model for Urban Public Healthcare Service Quality (UrbPubHCServQual) by Fuzzy TOPSIS Method","authors":"Rupal Khambhati, Hiren Patel, Satendra Kumar","doi":"10.1080/10495142.2020.1865232","DOIUrl":"https://doi.org/10.1080/10495142.2020.1865232","url":null,"abstract":"ABSTRACT We propose a conceptual performance evaluation and a comparison model to assess public-health-care-service quality in a fuzzy environment using the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS). First, it aims to explore and validate service-quality measurement constructs for public-health-care services using a Likert scale. Second, the study evaluates and compares service quality for three urban public-health-care facilities from Gujarat, India, using fuzzy linguistic analysis with consideration of feedback from health-care experts. We carried out a two-stage data collection process involving, first, development of a questionnaire and gathering of responses from patients and, second, an advance supplementary questionnaire and collection of feedback from health-care experts for in-patient services. Responses from patients were split into two random samples for Urban Public Healthcare Service Quality (UrbPubHCServQual) scale construction and validation. We derived a six-construct measurement model and used this to development the advanced supplementary questionnaire. The advance supplementary questionnaire was evaluated by 15 health-care experts to enable us to compare the performance of three urban public health-care facilities. The result indicated a six-construct measurement model for evaluating public-health-care-service quality. The measurement model was validated with respect to three aspects: first, the factor loadings of the two samples showed a similar pattern; second, the coefficient alpha analysis brought the same result for two samples; and third, the percentage of variance explained by various constructs was similar in two samples. Applying TOPSIS, the service quality of urban public-health-care facilities was compared and ranked on the basis of proximity to the ideal solution.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"34 1","pages":"291 - 310"},"PeriodicalIF":1.4,"publicationDate":"2021-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2020.1865232","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46369282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Entangled Consumer: Rethinking the Rise of the Consumer after 1945","authors":"P. van Dam","doi":"10.1080/10495142.2020.1865240","DOIUrl":"https://doi.org/10.1080/10495142.2020.1865240","url":null,"abstract":"ABSTRACT Just as the social categories of class, gender, and religion became unstable during the “age of fracture” (Daniel Rodgers), the idea that we are all consumers was consolidated. The emergence of societies in which the consumer became a pivotal figure during the second half of the twentieth century constitutes a distinct phase in the history of consumption, which impacted the politics of consumption. This article expands the view of political consumption by looking at the institutionalization of the consumer in Dutch political system. In the course of the postwar period, an abstract notion of the consumer became widely accepted. This view was emancipatory, negating existing differences through unifying consumer policies. Focusing on the entanglement of the consumer with other social roles and categories in these negotiations, the article demonstrates that political consumption is not an anomaly, but the result of such entanglements.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"33 1","pages":"212 - 238"},"PeriodicalIF":1.4,"publicationDate":"2021-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2020.1865240","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48682758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Challenge of Resource Allocation in the Nonprofit Sector: Determining the Right Amount of Fundraising Expenses","authors":"Serkan Sarikaya, H. Buhl","doi":"10.1080/10495142.2019.1708527","DOIUrl":"https://doi.org/10.1080/10495142.2019.1708527","url":null,"abstract":"ABSTRACT Nonprofit organizations (NPOs) have access to a limited amount of funding which must finance multiple activities. The challenge of allocating resources includes setting an appropriate budget for fundraising. The dynamic optimization model developed in this study enables an NPO to maximize the services that it can provide over time by calculating the optimal amounts of fundraising and service expenses for each period. It highlights the trade-off NPOs face in allocating resources to either services or fundraising. Our analysis provides practitioners with initial recommendations as to how an NPO’s resource allocation can be adjusted to suit different environmental settings. From a research perspective, the paper presents an analytic modeling approach grounded in well-founded economic theory, which addresses the challenge of resource allocation between fundraising and service expenses. We also discuss directions for future research and provide suggestions for other researchers and practitioners interested in this field.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"33 1","pages":"1 - 28"},"PeriodicalIF":1.4,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2019.1708527","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44702579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Antecedents and Consequents of Loyalty to a Religious Organization","authors":"E. Mainardes, O. André, Atílio Peixoto Soares Júnior, L. Sepulcri","doi":"10.1080/10495142.2019.1691415","DOIUrl":"https://doi.org/10.1080/10495142.2019.1691415","url":null,"abstract":"ABSTRACT The objective of the study is to identify antecedent and consequent factors of loyalty to a religious organization. The study is based on the theory of planned behavior, which is designed to identify which variables antecede the individual’s behavior of being loyal to a religious organization and have the constructs intrapersonal religious commitment and interpersonal religious commitment as constructs that are consequent of an individual’s behavior of being loyal to religious organizations. A theoretical model is proposed with the constructs attitude, subjective norms, perceived behavioral control, intention, loyalty to a religious organization and interpersonal and intrapersonal religious commitment. Therefore, a quantitative, descriptive, cross-sectional study with 364 respondents was conducted. The study shows that a positive behavioral evaluation, opportunities in performing behavior and intention tend to be factors that influence loyalty behavior; additionally, once loyal, there is a greater likelihood of the individual being committed to his/her beliefs and the practice of those beliefs. Thus, attitude and subjective norms potentially influence commitment to a creed.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"33 1","pages":"84 - 107"},"PeriodicalIF":1.4,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2019.1691415","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43199275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Will Consumers Silence Themselves When Brands Speak up about Sociopolitical Issues? Applying the Spiral of Silence Theory to Consumer Boycott and Buycott Behaviors","authors":"Cheng-Huei Hong, Cong Li","doi":"10.1080/10495142.2020.1865234","DOIUrl":"https://doi.org/10.1080/10495142.2020.1865234","url":null,"abstract":"ABSTRACT To investigate boycott and buycott as responses to brand activism, this study adopted a 2 (consumer personal stance: consistent vs. inconsistent with the target company) × 2 (magnitude of public support: personal stance congruent with majority vs. minority) × 2 (perceived credibility of public support information: high vs. low) between-subjects experimental design. The experimental findings suggested a moderated moderated mediation effect: Consumers tend to buycott (or boycott) a company when their personal stances on a sociopolitical issue are consistent (or inconsistent) with the company’s, and such effects are mediated by brand attitude and moderated by magnitude of public support and perceived credibility of public support information.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"33 1","pages":"193 - 211"},"PeriodicalIF":1.4,"publicationDate":"2020-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2020.1865234","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43892664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"US INGOs Working in Sub-Saharan Africa: What Impacts Their Ability to Attract Private Donations?","authors":"K. Krawczyk, Olivia Cook, Jiaxin Liu","doi":"10.1080/10495142.2020.1865230","DOIUrl":"https://doi.org/10.1080/10495142.2020.1865230","url":null,"abstract":"ABSTRACT International non-governmental organizations (INGOs) help scale up foreign aid efforts by mobilizing private donations that can be used to supplement official development assistance (ODA). While there is an established literature on determinants of private donations for NGOs working within the U.S., there is a lack of comparable empirical evidence for U.S.-based INGOs with foreign aid activities. This study addresses this gap by assessing the factors which impact the ability of INGOs to attract private donations, using a sample of U.S.-based INGOs with foreign aid activities in sub-Saharan Africa. We find private donations to U.S. INGOs working in sub-Saharan Africa are not associated in expected ways with organizational characteristics that measure quality, efficiency, fiscal health, and funding source. We also find characteristics of giving, such as the ability to donate online and ability to make a recurring donation, impact private giving to U.S. INGOs working in sub-Saharan Africa, as does the number of countries in which the INGO works.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"34 1","pages":"247 - 269"},"PeriodicalIF":1.4,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2020.1865230","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41933357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Preventing Littering: It’s Not All about Sticks!","authors":"Yara Almosa, Joy Parkinson, S. Rundle‐Thiele","doi":"10.1080/10495142.2020.1865236","DOIUrl":"https://doi.org/10.1080/10495142.2020.1865236","url":null,"abstract":"ABSTRACT Littering is an important issue in the public policy domain and contributes significantly to environmental problems. Identifying and understanding the factors that influence littering behavior is therefore critical for designing effective interventions for reducing littering. Littering is not only a concern for Western-developed societies, but also for developing societies such as the Middle East. This research examined individual littering behaviors using the Motivation, Opportunity, Ability and Behavior (MOAB) framework. This study provides actionable insights for public sector marketers to assist in reducing littering behavior. A total of 25 qualitative semi-structured interviews were conducted, drawing on a purposeful sample of adults aged 20–40 years from Saudi Arabia. Findings revealed that at the individual level a lack of knowledge influences littering behavior. Contextually, social norms and the built environment were also found to influence littering behavior. Implementing a combination of individual and contextual level strategies will assist public sector marketers and policymakers to achieve reduced littering in public spaces.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"34 1","pages":"371 - 394"},"PeriodicalIF":1.4,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2020.1865236","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45018113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Stakeholder Perspective on the Market Orientation of Swiss Nonprofit Organizations","authors":"Sophie E. Hersberger-Langloh","doi":"10.1080/10495142.2020.1865239","DOIUrl":"https://doi.org/10.1080/10495142.2020.1865239","url":null,"abstract":"ABSTRACT The adoption of business-like practices by nonprofit organizations (NPOs) has often been associated with focusing too much on markets, rather than mission. Yet, the concept of market orientation does not view profits as the goal, but rather as a consequence. This makes it highly relevant for NPOs. We argue that identifying, monitoring, and managing the relevant stakeholder groups through a market-orientation approach can enhance both the economic and social performance of NPOs. We do so by developing a preliminary scale of stakeholder-based market orientation based on survey data from Swiss NPOs and show that components of such a scale need to include stakeholder groups other than those found in the business literature. The effect of these components on organizational growth and mission achievement are examined using a structural equation model. The results suggest that adopting a stakeholder-based market orientation concept can have positive effects on organizational growth and mission achievement.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"34 1","pages":"395 - 420"},"PeriodicalIF":1.4,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2020.1865239","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47703909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}