Qme-Quantitative Marketing and Economics最新文献_第5页

Search query formation by strategic consumers 战略消费者形成的搜索查询

IF 1.9 4区管理学

Qme-Quantitative Marketing and Economics Pub Date : 2019-08-30 DOI: 10.1007/s11129-019-09217-3

Jia Liu, Olivier Toubia

引用次数: 1

Estimating dynamic discrete choice models with aggregate data: Properties of the inclusive value approximation 估计具有聚集数据的动态离散选择模型:包含值近似值的性质

IF 1.9 4区管理学

Qme-Quantitative Marketing and Economics Pub Date : 2019-08-14 DOI: 10.1007/s11129-019-09215-5

Timothy P. Derdenger, Vineet Kumar

引用次数: 3

VANISH regularization for generalized linear models 广义线性模型的VANISH正则化

IF 1.9 4区管理学

Qme-Quantitative Marketing and Economics Pub Date : 2019-08-14 DOI: 10.1007/s11129-019-09216-4

Oliver J. Rutz, Garrett P. Sonnier

引用次数: 0

Prices and promotions in U.S. retail markets 美国零售市场的价格和促销

IF 1.9 4区管理学

Qme-Quantitative Marketing and Economics Pub Date : 2019-08-01 DOI: 10.2139/ssrn.2971168

Günter J. Hitsch, Ali Hortaçsu, Xiliang Lin

{"title":"Prices and promotions in U.S. retail markets","authors":"Günter J. Hitsch, Ali Hortaçsu, Xiliang Lin","doi":"10.2139/ssrn.2971168","DOIUrl":"https://doi.org/10.2139/ssrn.2971168","url":null,"abstract":"We provide generalizable results on the price and promotion tactics employed in the U.S. retail grocery industry. First, we document a large degree of price dispersion for UPCs and brands across stores, both nationally and at the local market level. Base price differences across stores and price promotions contribute to the overall price variance, and we show how to decompose the price variance into base price and promotion components. Second, we document that a large percentage of the variation in prices and promotion tactics across stores can be explained by retail chain and especially market/chain factors, whereas market factors explain only smaller percentage of the variation. Third, we show that the chain-level price and promotions similarity can be explained by similarity in demand. In particular, a large percentage of the variance in price elasticities and promotion effects can be explained by retail chain and especially market/retail chain factors. Further, price elasticities and promotion effects across stores of the same chain are hard to distinguish from the chain-market-level mean, and cross-price elasticities are typically imprecisely estimated. These findings suggest that retail managers may plausibly consider price discrimination across stores to be infeasible.","PeriodicalId":46425,"journal":{"name":"Qme-Quantitative Marketing and Economics","volume":"19 1","pages":"289 - 368"},"PeriodicalIF":1.9,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.2139/ssrn.2971168","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46217935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 100

Counterfactual inference for consumer choice across many product categories 反事实推理的消费者选择在许多产品类别

IF 1.9 4区管理学

Qme-Quantitative Marketing and Economics Pub Date : 2019-06-06 DOI: 10.1007/s11129-021-09241-2

Rob Donnelly, Francisco J. R. Ruiz, D. Blei, S. Athey

引用次数: 24

Displaying things in common to encourage friendship formation: A large randomized field experiment 展示共同点以鼓励友谊的形成：一项大型随机现场实验

IF 1.9 4区管理学

Qme-Quantitative Marketing and Economics Pub Date : 2019-05-07 DOI: 10.1007/s11129-020-09224-9

Tianshu Sun, Sean J. Taylor

引用次数: 5

Retailers’ product location problem with consumer search 消费者搜索中零售商的产品定位问题

IF 1.9 4区管理学

Qme-Quantitative Marketing and Economics Pub Date : 2019-05-07 DOI: 10.2139/ssrn.3284615

Raluca M. Ursu, Daria Dzyabura

{"title":"Retailers’ product location problem with consumer search","authors":"Raluca M. Ursu, Daria Dzyabura","doi":"10.2139/ssrn.3284615","DOIUrl":"https://doi.org/10.2139/ssrn.3284615","url":null,"abstract":"With few exceptions, today’s retailers sell products across multiple categories. One strategic consideration of such retailers is product location, which determines how easy or difficult different categories are for customers to access. For example, grocery or department stores determine which products will be located closer to the entrance of the store versus at the back of it, while online retailers decide which products to feature on the homepage, and which will require scrolling or keyword search to get to. In this paper, we study how a retailer should optimally locate products within a store, when the locations chosen affect consumer search costs. We show that the retailer has an incentive to prioritize products with lower utility, contrasting with prior work. The intuition for our result is that the consumer may be willing to search less preferred products only at the lower cost, while the more preferred products will be searched even at higher search costs. This strategy benefits the retailer by increasing the number of products the consumer searches and thus, the ones she may buy. Our finding is robust to several extensions: (i) a retailer determining not only product locations, but also prices, (ii) independent (e.g. categories), as well as substitute products, and (iii) a focal retailer that faces competition. From a managerial perspective, we show that allocating products in the store without taking into account how this affects consumer search costs, might mean consumers overlook products they would otherwise purchase.","PeriodicalId":46425,"journal":{"name":"Qme-Quantitative Marketing and Economics","volume":"18 1","pages":"125 - 154"},"PeriodicalIF":1.9,"publicationDate":"2019-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.2139/ssrn.3284615","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45650770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Dynamic pricing with fairness concerns and a capacity constraint 考虑公平性和容量约束的动态定价

IF 1.9 4区管理学

Qme-Quantitative Marketing and Economics Pub Date : 2019-03-12 DOI: 10.1007/s11129-019-09212-8

Matthew Selove

引用次数: 5

Targeting and salesforce compensation: When sales spill over to unprofitable customers 目标和销售人员补偿:当销售溢出到无利可图的客户

IF 1.9 4区管理学

Qme-Quantitative Marketing and Economics Pub Date : 2018-11-27 DOI: 10.1007/s11129-018-9208-2

Sumitro Banerjee, Alex P. Thevaranjan

引用次数: 0

Dynamic effects of price promotions: field evidence, consumer search, and supply-side implications 价格促销的动态效应:现场证据、消费者搜索和供给方面的影响