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Keywords, limited consideration, and organic product listings 关键词，有限考虑，有机产品列表
IF 1.9 4区 管理学
Qme-Quantitative Marketing and Economics Pub Date : 2021-10-29 DOI: 10.1007/s11129-021-09240-3
P. Landry
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引用次数: 0
Estimating expectations-based reference-price effects in the used-car retail market 二手车零售市场中基于预期的参考价格效应的估计
IF 1.9 4区 管理学
Qme-Quantitative Marketing and Economics Pub Date : 2021-10-06 DOI: 10.1007/s11129-021-09239-w
Guofang Huang, Haiyan Liu
{"title":"Estimating expectations-based reference-price effects in the used-car retail market","authors":"Guofang Huang, Haiyan Liu","doi":"10.1007/s11129-021-09239-w","DOIUrl":"https://doi.org/10.1007/s11129-021-09239-w","url":null,"abstract":"","PeriodicalId":46425,"journal":{"name":"Qme-Quantitative Marketing and Economics","volume":"19 1","pages":"457 - 503"},"PeriodicalIF":1.9,"publicationDate":"2021-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42184266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Leveraging loyalty programs using competitor based targeting 利用基于竞争对手的目标定位来利用忠诚度计划
IF 1.9 4区 管理学
Qme-Quantitative Marketing and Economics Pub Date : 2021-07-25 DOI: 10.1007/s11129-021-09237-y
Wayne J. Taylor, Brett Hollenbeck
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引用次数: 2
Selling mechanisms for perishable goods: An empirical analysis of an online resale market for event tickets 易腐商品的销售机制：活动门票在线转售市场的实证分析
IF 1.9 4区 管理学
Qme-Quantitative Marketing and Economics Pub Date : 2021-05-04 DOI: 10.1007/s11129-021-09236-z
Caio Waisman
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引用次数: 9
Are e-books a different channel? Multichannel management of digital products 电子书是一个不同的渠道吗?数字化产品的多渠道管理
IF 1.9 4区 管理学
Qme-Quantitative Marketing and Economics Pub Date : 2021-03-23 DOI: 10.1007/s11129-021-09235-0
Hui Li
{"title":"Are e-books a different channel? Multichannel management of digital products","authors":"Hui Li","doi":"10.1007/s11129-021-09235-0","DOIUrl":"https://doi.org/10.1007/s11129-021-09235-0","url":null,"abstract":"","PeriodicalId":46425,"journal":{"name":"Qme-Quantitative Marketing and Economics","volume":"19 1","pages":"179 - 225"},"PeriodicalIF":1.9,"publicationDate":"2021-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1007/s11129-021-09235-0","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47297330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Geography as branding: Descriptive evidence from Taobao 地理作为品牌:来自淘宝的描述性证据
IF 1.9 4区 管理学
Qme-Quantitative Marketing and Economics Pub Date : 2021-02-13 DOI: 10.1007/s11129-020-09232-9
Pradeep K. Chintagunta, Junhong Chu
{"title":"Geography as branding: Descriptive evidence from Taobao","authors":"Pradeep K. Chintagunta, Junhong Chu","doi":"10.1007/s11129-020-09232-9","DOIUrl":"https://doi.org/10.1007/s11129-020-09232-9","url":null,"abstract":"","PeriodicalId":46425,"journal":{"name":"Qme-Quantitative Marketing and Economics","volume":"19 1","pages":"53 - 92"},"PeriodicalIF":1.9,"publicationDate":"2021-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1007/s11129-020-09232-9","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"52622377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
Distilling network effects from Steam 从Steam中提炼网络效应
IF 1.9 4区 管理学
Qme-Quantitative Marketing and Economics Pub Date : 2021-02-05 DOI: 10.2139/ssrn.3780303
José Tudón
{"title":"Distilling network effects from Steam","authors":"José Tudón","doi":"10.2139/ssrn.3780303","DOIUrl":"https://doi.org/10.2139/ssrn.3780303","url":null,"abstract":"This paper develops a method to estimate the demand for network goods, using minimal network data, but leveraging within-consumer variation. I estimate demand for video games as a function of individuals’ social networks, prices, and qualities, using data from Steam, the largest video game digital distributor in the world. I separately identify price elasticities on individuals with and without friends with the same game, conditional on individual fixed effects and games’ characteristics. I then use the discrepancies between estimated price elasticities to identify the impact of social networks. I compare my method to “traditional-IV” strategies in the literature, which require detailed network data, and find similar results. A 1% increase in friends’ demands, increases demand by .13%. In counterfactual simulations, I find demand increases by about 5% from a promotional giveaway to “influencers,” those users in the top 1% of popularity in the network.","PeriodicalId":46425,"journal":{"name":"Qme-Quantitative Marketing and Economics","volume":"20 1","pages":"293-312"},"PeriodicalIF":1.9,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46033744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumer search in the U.S. auto industry: The role of dealership visits. 美国汽车行业的消费者搜索：经销商访问的作用
IF 1.3 4区 管理学
Qme-Quantitative Marketing and Economics Pub Date : 2021-01-01 Epub Date: 2020-10-26 DOI: 10.1007/s11129-020-09229-4
Dan Yavorsky, Elisabeth Honka, Keith Chen
{"title":"Consumer search in the U.S. auto industry: The role of dealership visits.","authors":"Dan Yavorsky, Elisabeth Honka, Keith Chen","doi":"10.1007/s11129-020-09229-4","DOIUrl":"10.1007/s11129-020-09229-4","url":null,"abstract":"<p><p>In many markets, consumers visit stores and physically inspect products before making purchase decisions. We view the inspection of a product at a retail location as a search for product fit. We quantify the cost and benefit from searching for product fit using a discrete choice model of demand with optimal sequential search. In these models, the benefit of searching is measured by the standard deviation of the product fit and has, heretofore, been fixed to one in estimation. We show that, with an exogenous search cost shifter, both the cost <i>and</i> benefit of searching can be separately estimated. Our empirical setting is the U.S. automotive market. We assemble a unique data set containing individual-level smartphone geolocation data that inform us about dealership visits. We also obtain information on new vehicle purchases from proprietary DMV registration data. Our exogenous cost shifter is the distance a consumer must travel to visit a dealership. Our results show that the benefit provided by dealerships to consumers is substantial. Within our empirical context, failure to estimate the standard deviation of the product fit leads to biased search cost and consumer surplus estimates and to inaccurate predictions regarding consumers' number of searches and effects of at-home test drive programs.</p>","PeriodicalId":46425,"journal":{"name":"Qme-Quantitative Marketing and Economics","volume":"19 1","pages":"1-52"},"PeriodicalIF":1.3,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7585835/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46547334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Benefit Formation and Enhancement 利益形成与提升
IF 1.9 4区 管理学
Qme-Quantitative Marketing and Economics Pub Date : 2020-10-10 DOI: 10.1007/s11129-020-09228-5
Hyowon Kim, Dong Soo Kim, Greg M. Allenby
{"title":"Benefit Formation and Enhancement","authors":"Hyowon Kim, Dong Soo Kim, Greg M. Allenby","doi":"10.1007/s11129-020-09228-5","DOIUrl":"https://doi.org/10.1007/s11129-020-09228-5","url":null,"abstract":"","PeriodicalId":46425,"journal":{"name":"Qme-Quantitative Marketing and Economics","volume":"18 1","pages":"419 - 468"},"PeriodicalIF":1.9,"publicationDate":"2020-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1007/s11129-020-09228-5","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44243687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Mergers with endogenous product choice: The case of the ready-to-eat cereal industry 内生产品选择的合并:即食谷物行业的案例
IF 1.9 4区 管理学
Qme-Quantitative Marketing and Economics Pub Date : 2020-10-05 DOI: 10.1007/s11129-022-09259-0
Federico M. Rossi
{"title":"Mergers with endogenous product choice: The case of the ready-to-eat cereal industry","authors":"Federico M. Rossi","doi":"10.1007/s11129-022-09259-0","DOIUrl":"https://doi.org/10.1007/s11129-022-09259-0","url":null,"abstract":"","PeriodicalId":46425,"journal":{"name":"Qme-Quantitative Marketing and Economics","volume":"21 1","pages":"1-64"},"PeriodicalIF":1.9,"publicationDate":"2020-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44067848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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