Journal of Global Fashion Marketing最新文献_第3页

‘Fashioning’ the metaverse: A qualitative study on consumers’ value and perceptions of digital fashion in virtual worlds “塑造”虚拟世界:虚拟世界中消费者对数字时尚的价值和认知的定性研究

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2023-08-08 DOI: 10.1080/20932685.2023.2234918

Alice Venturini, Martina Columbano

引用次数: 0

A fashion trend forecasting course as a gateway to career discovery 时尚趋势预测课程，作为职业发现的门户

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2023-08-07 DOI: 10.1080/20932685.2023.2234940

D. Testa, A. Fiore

引用次数: 0

Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda 探索社交媒体对可持续时尚消费的影响:系统的文献综述和未来的研究议程

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2023-08-07 DOI: 10.1080/20932685.2023.2237978

K. Vladimirova, C. Henninger, S. I. Alosaimi, T. Brydges, H. Choopani, M. Hanlon, S. Iran, H. McCormick, S. Zhou

引用次数: 2

Assessing how an unofficial brand partnership affects a brand image: The case of the Satan Shoes 评估非正式品牌合作对品牌形象的影响:以撒旦鞋为例

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2023-07-28 DOI: 10.1080/20932685.2023.2234930

Y. G. Song, Jiemin Looi, Eun Yeon Kang

引用次数: 0

Fashion and film stories of (mis)understanding: Introduction to a special issue on cinema and fashion 时尚与电影的(误解)故事:电影与时尚特刊导论

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2023-06-30 DOI: 10.1080/20932685.2023.2206411

Paloma Díaz Soloaga, Gemma Muñoz Domínguez, A. Woodside

引用次数: 0

Impact of customer’s emotions on online purchase intention and impulsive buying of luxury cosmetic products mediated by perceived service quality 感知服务质量中介顾客情绪对奢侈化妆品在线购买意愿和冲动购买的影响

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2023-06-27 DOI: 10.1080/20932685.2023.2205869

Fatemeh Golalizadeh, B. Ranjbarian, Azarnoosh Ansari

{"title":"Impact of customer’s emotions on online purchase intention and impulsive buying of luxury cosmetic products mediated by perceived service quality","authors":"Fatemeh Golalizadeh, B. Ranjbarian, Azarnoosh Ansari","doi":"10.1080/20932685.2023.2205869","DOIUrl":"https://doi.org/10.1080/20932685.2023.2205869","url":null,"abstract":"ABSTRACT This study has provided an in-depth analysis of the impact of Iranian customers’ emotions on their online purchase intention and impulsive buying behavior when buying luxury cosmetics, emphasizing the role of the perceived quality of online services. The goal is to investigate emotions’ direct and indirect relationships with purchase behavior. A mixed-method approach was conducted, combining interviews with 23 expert active customers and a customer-based survey with a sample of 385 online customers of several Telegram groups on luxury cosmetic products. The qualitative analysis identified positive and negative dimensions for customers’ emotions and three dimensions for perceived online service quality: group quality, transaction-related service, and interaction quality. The results indicated that customers’ emotions affect perceived online service quality dimensions. The findings also confirmed the impact of perceived online service quality dimensions on customers’ online purchase intention and impulsive buying behavior. Finally, the results confirmed the effect of customers’ emotional dimensions on their online purchase intention and impulsive buying behavior mediated by perceived online service quality. Regarding luxury brands, especially cosmetics brands, considering the specific situation of Iran, according to the research findings, positive emotions versus negative emotions have a greater impact on all dimensions of perceived online service quality.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49024135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Legacy transmission through fashion films: Visual and narrative brand heritage integration 时尚电影传承:视觉与叙事的品牌传承融合

Journal of Global Fashion Marketing Pub Date : 2023-06-26 DOI: 10.1080/20932685.2023.2214164

Paloma Diaz Soloaga, Gemma Muñoz Dominguez, Jing Zhou

{"title":"Legacy transmission through fashion films: Visual and narrative brand heritage integration","authors":"Paloma Diaz Soloaga, Gemma Muñoz Dominguez, Jing Zhou","doi":"10.1080/20932685.2023.2214164","DOIUrl":"https://doi.org/10.1080/20932685.2023.2214164","url":null,"abstract":"On this research, we analyze how fashion houses transmit the spirit of the brands, convey the values that constitute their identity and show their heritage through fashion films. High end luxury brands with a long heritage such as Dior and Chanel, use audiovisual narratives fashion films, a form of visual and artistic communication, where the content establishes an emotional relationship between brand and customers and recreates the origins of the brand. Authors primarily selected, classified, and analyzed all fashion films that Chanel and Dior had published on YouTube, and then study a series of representative samples selected from all those contents created by fashion brands. Based on the number of views, likes and comments of each video, it is possible to see the interaction between the brand and the audience and the engagement among the different fashion films. It also delves into the key of the brand to unearth the inheritance and tradition of its origin, trying to record the history of “Maison” to reach a wider audience and convey a series of values to new digital consumers. The combination of heritage and vitality through digital activities is oriented to deliver values that have a significant impact on the audience.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135557802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Handmade virtual messages to promote foreign fashion brands in Instagram 手工制作虚拟信息，在Instagram上推广外国时尚品牌

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2023-05-15 DOI: 10.1080/20932685.2023.2204111

María Dolores Macías-Mañas, Natalia Vila-López, I. Küster-Boluda

引用次数: 0

Is it worth investing in an online fashion pop-up store? 投资一家在线时尚快闪店值得吗?

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2023-05-15 DOI: 10.1080/20932685.2023.2189602

I. Roozen, M. Raedts, Muriel Schwolle

{"title":"Is it worth investing in an online fashion pop-up store?","authors":"I. Roozen, M. Raedts, Muriel Schwolle","doi":"10.1080/20932685.2023.2189602","DOIUrl":"https://doi.org/10.1080/20932685.2023.2189602","url":null,"abstract":"ABSTRACT The COVID-19 pandemic outbreak has also challenged fashion brands to offer (potential) customers new and exciting online brand experiences and buying options. This study compared the effectiveness of two types of online fashion stores: an online pop-up store versus the same brand’s web store, for a luxury brand (Louis Vuitton) and a mass-selling fashion brand (Nike). The effectiveness of the stores was measured by means of the following constructs: perceived brand experiences, social media buzz intentions, and buying intentions. Based on previous research on personality traits of fashion pop-up store visitors, we hypothesized that online pop-up stores would be more effective for customers with a high level of need for uniqueness (NFU). A sample of 212 female customers participated in our online experiment that had a between subjects-design. The results showed that customers who score relatively high on NFU are significantly more likely to buy from an online pop-up store. These customers also have superior brand experiences, and are more likely to share their experiences on social media, regardless of brand type. Overall, the results indicate that an online fashion pop-up store is significantly worth considering, especially for female customers who are looking for uniqueness.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44638314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers “我喜欢购买二手奢侈时尚产品”：了解年轻成年消费者的网上二手奢侈时尚购物动机和感知价值

IF 3.8

Journal of Global Fashion Marketing Pub Date : 2023-05-15 DOI: 10.1080/20932685.2023.2195677

Murphy Aycock, Eunjoo Cho, Kyuree Kim

{"title":"“I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers","authors":"Murphy Aycock, Eunjoo Cho, Kyuree Kim","doi":"10.1080/20932685.2023.2195677","DOIUrl":"https://doi.org/10.1080/20932685.2023.2195677","url":null,"abstract":"ABSTRACT The second-hand luxury fashion market has continued to gain popularity in the past decade. Many luxury fashion retailers have been pursuing ways to get involved in the second-hand goods market. However, little is known about what drives consumers to shop at online second-hand luxury fashion stores. This study applied the uses and gratification and mental accounting theory to develop a theoretical framework investigating young adult consumers’ motivations and the perceived value that lead to their willingness to recommend and purchase intentions toward online second-hand luxury fashion retailers. This study collected data via an online survey and analyzed 190 samples to test hypotheses using structural equation modeling. The results indicate that critical and fashion motivations positively influence perceived value for shopping at online second-hand luxury fashion retailers among young adult consumers. The perceived value significantly influences young adult consumers’ willingness to recommend and purchase intentions. The results reveal that fashion motivation indirectly influences willingness to recommend and purchase intentions via perceived value. The findings provide empirical evidence of the importance of perceived value for young adult second-hand luxury shoppers. Managerial implications offer insights on how to appeal to these consumers to recommend and purchase second-hand luxury fashion products from online retailers.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41268380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3