Journal of Global Fashion Marketing最新文献

{"title":"Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands","authors":"Maria Kniazeva, Gaetano Aiello, Costanza Dasmi, Valentina Mazzoli, Olga Nechaeva, Faheem Uddin Syed","doi":"10.1080/20932685.2023.2269952","DOIUrl":"https://doi.org/10.1080/20932685.2023.2269952","url":null,"abstract":"Why do fashion brands enter the metaverse when the benefits of using this virtual reality space are not yet clear to the industry? What motivates them to venture into the complex world of digital p...","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138531852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Innovative value propositions in the fashion metaverse","authors":"Stefano Paolo Russo, C. Mele, Tiziana Russo Spena","doi":"10.1080/20932685.2023.2268609","DOIUrl":"https://doi.org/10.1080/20932685.2023.2268609","url":null,"abstract":"","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139268415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Critical determinants influencing consumers’ decision-making process to buy green cosmetics. A systematic literature review","authors":"Riccardo Testa, Giuseppina Rizzo, Giorgio Schifani, József Tóth, Giuseppina Migliore","doi":"10.1080/20932685.2023.2268669","DOIUrl":"https://doi.org/10.1080/20932685.2023.2268669","url":null,"abstract":"ABSTRACTThe current Systematic Literature Review (SLR) represents the first attempt to systematically classify the factors influencing consumers’ decision-making process to purchase green cosmetics, based on a review of 60 studies from 2007 to 2022. The factors were classified using the Stimulus-Organism-Response (SOR) paradigm as the theoretical framework. The findings of the SLR indicate that consumers’ decision-making process is primarily driven by socio-psychological stimuli, such as environmental concern, health consciousness, and social norms. These stimuli trigger internal states in consumers, which consist of cognitive and affective states. The internal states are represented by facilitators, such as attitude towards green cosmetics, perceived product quality, and product knowledge, as well as inhibitors, such as perceived high price, skepticism, and greenwashing. Among the final responses, purchase intention was found to be the most detected in the reviewed studies. Regarding socio-demographic characteristics, the segment of green cosmetic consumers is mainly characterized by women, employed individuals, with a high level of education and income. The study also highlights the core limitations of the existing literature and proposes a research agenda for future investigations.KEYWORDS: Consumer behavioursustainable consumptionpurchase intentionnaturalSOR theory AcknowledgementsThe authors would like to thank anonymous reviewers for their helpful comments and careful reading of the manuscript.Disclosure statementNo potential conflict of interest was reported by the author(s).Data availability statementThe data that support the findings of this study are openly available in Mendeley Data at http://doi.org/10.17632/cn2ddk982f.1.Author contributionsRiccardo Testa contributed to the study conception and design and wrote the original draft as well as the reviewed one. Giuseppina Rizzo worked with Riccardo Testa to perform the literature search and data analysis. Giorgio Schifani contributed to write the first draft. József Tóth contributed to the investigation process. Giuseppina Migliore critically revised the work and supervised the study. All authors read and approved the final manuscript.Additional informationFundingThis work was supported by Research Funding Fund [FFR_2023] funded by the University of Palermo, Italy.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134954552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Egoistic and altruistic claims in organic cotton apparel advertising","authors":"Tae-Im Han, Haesun Park-Poaps","doi":"10.1080/20932685.2023.2257723","DOIUrl":"https://doi.org/10.1080/20932685.2023.2257723","url":null,"abstract":"ABSTRACTThe purpose of this study was to examine the influence of egoistic and altruistic values on purchase behaviors of organic cotton apparel. Our findings indicated that egoistic, social-altruistic, and biospheric values have a positive and significant effect on purchase intentions. In addition, when examining the effectiveness of egoistic and altruistic claims in organic cotton apparel advertising, we found a significant effect of advertising claim type on brand attitudes, product attitudes, and purchase intentions. Organic cotton apparel ads were the most effective in persuading consumers when they contain egoistic claims such as information about low price and personal health benefits. The findings suggested that altruistic claims alone may not be effective in promoting purchase behaviors and thus should be combined with egoistic claims. While it is widely accepted that altruistic considerations foster green apparel purchase behaviors, egoistic aspects of the purchase are often ignored. However, our findings showed that egoistic motives may play an important role in the purchase process of organic cotton apparel. Therefore, it would be important for marketers of organic cotton apparel to link such products to consumers’ egoistic considerations.KEYWORDS: Organic cottonadvertisinggreen apparelapparel adsconsumer behavior Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136210256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Jack of all trades, master of everything? Competing routes of consumer responses toward multiple product categories endorsements by fashion influencers","authors":"Bayu Aji Aritejo, Widya Paramita, Sahid Susilo Nugroho","doi":"10.1080/20932685.2023.2257719","DOIUrl":"https://doi.org/10.1080/20932685.2023.2257719","url":null,"abstract":"ABSTRACTThe match-up hypothesis has long been used to explain the nature of influencers’ endorsements, as influencers can only effectively endorse products that match their characteristics. However, the Stereotype Content Model (SCM) suggests that influencers’ perceived characteristics (i.e. competence) can be overgeneralized to other domains. Hence, this study aims to examine which theory is more applicable to explain the nature of influencers’ product endorsements in the context of fashion. A survey of 302 fashion consumers in Indonesia was conducted. The results contribute to the theory by confirming the relevance of SCM in explaining the nature of influencer’s endorsement by spotlighting the importance of not only competence stereotype but also warmth stereotype as represented by trust. However, the results could not rule out the match-up hypothesis that the product-influencer fit is still relevant especially when trust is not present. Future studies might benefit from exploring conditions where the SCM or the match-up hypothesis works better to explain an influencer’s endorsement.KEYWORDS: Competenceinfluencer-product fitStereotype Content Model (SCM)social media influencertrust Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136211386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The adoption of digital fashion as an end product: A systematic literature review of research foci and future research agenda","authors":"Hazel Hoi Yau Chan, Claudia Henninger, Rosy Boardman, Marta Blazquez Cano","doi":"10.1080/20932685.2023.2251033","DOIUrl":"https://doi.org/10.1080/20932685.2023.2251033","url":null,"abstract":"With the advancement of 3D design software, “digital fashion” has evolved from a retail and design tool for physical fashion to a virtual-only end-product sold to consumers in wholly digital form. As many brands are now developing digital fashion end products as a new revenue stream, given its potential to reduce some levels of overconsumption of physical clothing, it warrants academic attention. However, the literature has predominantly defined digital fashion as a tool rather than an end-product, resulting in an incomplete definition of digital fashion. This hinders scholars’ ability to fully comprehend and explore this emerging product category. This article aims to synthesize the current marketing/management literature on digital fashion and investigate the theories, context, characteristics, and methodology of digital fashion as an end-product. This study contributes to the literature by providing a comprehensive industry-accepted definition of digital fashion within a conceptual framework, categorizing six different types of digital fashion end-products, and establishing a future research agenda that will lead to new research streams.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135352283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Correction","authors":"","doi":"10.1080/20932685.2023.2248824","DOIUrl":"https://doi.org/10.1080/20932685.2023.2248824","url":null,"abstract":"","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46984483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Fashion marketing in the metaverse","authors":"E. Mogaji, Yogesh K. Dwivedi, R. Raman","doi":"10.1080/20932685.2023.2249483","DOIUrl":"https://doi.org/10.1080/20932685.2023.2249483","url":null,"abstract":"","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42390510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse","authors":"Gabriele Murtas, Giuseppe Pedeliento, Federico Mangiò","doi":"10.1080/20932685.2023.2249476","DOIUrl":"https://doi.org/10.1080/20932685.2023.2249476","url":null,"abstract":"","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43741674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How do moral judgment and saving face interact with positive word–of–mouth regarding counterfeit luxury consumption?","authors":"Changju Kim, Mai Kikumori, Aekyoung Kim, Jungkeun Kim","doi":"10.1080/20932685.2023.2234919","DOIUrl":"https://doi.org/10.1080/20932685.2023.2234919","url":null,"abstract":"","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44981165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}