Journal of Theoretical and Applied Electronic Commerce Research最新文献_第3页

Dynamic Mining of Consumer Demand via Online Hotel Reviews: A Hybrid Method 通过在线酒店评论动态挖掘消费者需求：一种混合方法

IF 5.1 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-07-18 DOI: 10.3390/jtaer19030090

Wei-feng Yu, Fasheng Cui, Ping Wang, Xin Liao

{"title":"Dynamic Mining of Consumer Demand via Online Hotel Reviews: A Hybrid Method","authors":"Wei-feng Yu, Fasheng Cui, Ping Wang, Xin Liao","doi":"10.3390/jtaer19030090","DOIUrl":"https://doi.org/10.3390/jtaer19030090","url":null,"abstract":"This study aims to dynamically mine the demands of hotel consumers. A total of 378,270 online reviews in the cities of Beijing, Chengdu, and Guangzhou in China were crawled using Python. Natural language processing (e.g., opinion mining and the BERT model) and an improved Kano model (containing One-dimensional, Attractive, Indifferent, and Must-be) were utilised to analyse online hotel reviews. The results indicate that the hotel attributes that consumers care about (e.g., Clean, Breakfast, and Front Desk) are dynamically fluctuating, and the attention and satisfaction of corresponding attributes will also change. This study classified consumer demand into eight types across cities and found that it changes over time. In addition, we also found that hotel attributes, satisfaction and attention, and consumer demands vary among different cities. Existing studies of capturing consumer demand are usually time-consuming and static, and the results are subjective. This study compared and analysed the consumer demands of hotels in different cities via a dynamic perspective, and used hybrid methods to improve the granularity of the analysis, expanding the general applicability of the Kano model. Hotel managers can refer to the results of this article to allocate resources for improvement and create competitive hotel services.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141826908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Simultaneous or Sequential? Supplier Product Launch Strategy through E-Commerce Channels with Different Models 同步还是顺序？供应商通过不同模式的电子商务渠道发布产品的策略

IF 5.1 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-07-18 DOI: 10.3390/jtaer19030091

Zhiwen Li, Baojiao Wang, Yeting Wu

{"title":"Simultaneous or Sequential? Supplier Product Launch Strategy through E-Commerce Channels with Different Models","authors":"Zhiwen Li, Baojiao Wang, Yeting Wu","doi":"10.3390/jtaer19030091","DOIUrl":"https://doi.org/10.3390/jtaer19030091","url":null,"abstract":"As the e-commerce landscape diversifies, suppliers are faced with the critical decision of how to effectively launch their products through e-commerce channels with varying business models. This study aims to explore the strategic considerations for a supplier launching products through two distinct e-commerce channels: one based on a direct sale model and the other on a reselling model. It builds a theoretical model to examine the supplier’s decision-making across three strategic options: a simultaneous launch through both channels, a sequential launch starting with the direct sale model followed by the reselling model, and vice versa. The equilibria of those options are derived through game analysis and further compared. The results reveal that for suppliers under a non-alliance pricing contract, a simultaneous product launch across both channels is the most advantageous approach. Conversely, in scenarios where an alliance pricing contract is in place, the optimal strategy shifts towards a sequential launch. The decision of which channel to ally with—whether the direct sale or the reselling model—hinges critically on the difference in service efficiency and the intensity of competition between the channels. This nuanced analysis highlights the importance of strategic flexibility and alignment with channel dynamics in maximizing product launch success in the evolving e-commerce environment.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141827128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Optimizing Reserve Decisions in Relief Supply Chains with a Blockchain-Supported Second-Hand E-Commerce Platform 利用区块链支持的二手电子商务平台优化救灾供应链中的储备决策

IF 5.1 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-07-18 DOI: 10.3390/jtaer19030092

Yingjie Ju, Yue Wang, Jianliang Yang, Yu Feng, Yuheng Ren

{"title":"Optimizing Reserve Decisions in Relief Supply Chains with a Blockchain-Supported Second-Hand E-Commerce Platform","authors":"Yingjie Ju, Yue Wang, Jianliang Yang, Yu Feng, Yuheng Ren","doi":"10.3390/jtaer19030092","DOIUrl":"https://doi.org/10.3390/jtaer19030092","url":null,"abstract":"This paper develops a novel government reserve strategy, employing a blockchain-supported second-hand E-commerce platform, specifically designed to mitigate the depreciation and expiration of disaster relief supplies. Utilizing the newsvendor model and convex optimization techniques, this study evaluates the efficacy of a rotational strategy for optimal pre-positioning of supplies, considering the dynamic conditions of supply chain performance. Additionally, the paper demonstrates how blockchain technology significantly enhances the traceability of supplies, which is crucial for effective supply management. Empirical data analysis reveals that exceeding a critical price threshold on the platform not only augments the government’s optimal reserve levels but also substantially decreases operational costs. In scenarios where the supply chain is well coordinated, optimal reserve quantities are affected by variables such as the likelihood of disaster events, the success rate of sales, and a supply traceability index. This research extends the application of blockchain and E-commerce technologies within disaster management supply chains and offers new insights and practical approaches for improving E-commerce practices in this context.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141824859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Travel Scenarios and Perceptions on Choice Behavior towards Multi-Forms of Ride-Hailing Services: Case of Nanjing, China 出行场景和认知对多种形式乘车服务选择行为的影响：中国南京案例

IF 5.1 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-07-16 DOI: 10.3390/jtaer19030089

Ke Lu, Yunlin Wei

{"title":"The Impact of Travel Scenarios and Perceptions on Choice Behavior towards Multi-Forms of Ride-Hailing Services: Case of Nanjing, China","authors":"Ke Lu, Yunlin Wei","doi":"10.3390/jtaer19030089","DOIUrl":"https://doi.org/10.3390/jtaer19030089","url":null,"abstract":"The travel behavior of urban residents has gradually changed in response to the widespread adoption of ride-hailing services. This paper explores the travel mode choices made by individuals utilizing multiple forms of ride-hailing services. Eight scenarios were established, which considered combinations of activity types (commute or recreation), travel periods (peak or off-peak), and price levels (discounted or normal rates for ride-hailing). Moreover, socio-psychological variables such as perceived value, behavioral intention, and subjective norm were integrated into the analysis. The findings reveal that consumers of ride-hailing services generally exhibit characteristics such as being younger in age, having higher income, lack of car ownership, and having greater experience in using ride-hailing services. Furthermore, the inclusion of socio-psychological variables significantly improved the model’s fitness. Travelers exhibit a preference for ride-hailing services in scenarios involving recreational activities, normal travel periods, and discounted ride-hailing prices. In conclusion, this study sheds light on the evolving travel behavior of urban residents in light of the widespread availability of ride-hailing services. The incorporation of socio-psychological factors is essential in comprehending and predicting travel mode choices. The insights derived from this research contribute to a nuanced understanding of the factors influencing the adoption of and preference for ride-hailing services among urban commuters.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141832502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Comparative Study on Barriers of Supply Chain Management MOOCs in China: Online Review Analysis with a Novel TOPSIS-CoCoSo Approach 中国供应链管理 MOOCs 的障碍比较研究：采用新颖的 TOPSIS-CoCoSo 方法进行在线评论分析

IF 5.1 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-07-16 DOI: 10.3390/jtaer19030088

Shupeng Huang, Hong Cheng, Meiling Luo

{"title":"Comparative Study on Barriers of Supply Chain Management MOOCs in China: Online Review Analysis with a Novel TOPSIS-CoCoSo Approach","authors":"Shupeng Huang, Hong Cheng, Meiling Luo","doi":"10.3390/jtaer19030088","DOIUrl":"https://doi.org/10.3390/jtaer19030088","url":null,"abstract":"To enhance the effectiveness of supply chain talent education, higher education institutions and other organisations have started to develop and use Massive Open Online Courses (MOOCs) in their training programs. However, the problem is that the design and delivery of supply chain management MOOCs can be inappropriately presented and, thus, ineffective, especially for educational teams with fewer teaching experiences of MOOCs. This eventually makes it hard for the students’ learning outcomes to meet the industrial requirements of supply chain experts. Motivated by such a problem, this paper aims to improve the design and delivery of supply chain management MOOCs to enhance student learning outcomes. To achieve this goal, the research method adopted in this paper is to analyse online reviews in a widely-used Chinese MOOC platform with a novel TOPSIS-CoCoSo approach, aiming to identify the barriers to supply chain management MOOCs and their potential solutions. The results of this study show that 16 barriers to MOOCs are identified from the online reviews and then ranked based on their severity of reducing learning outcomes. The perceptions of the severity of the barriers to students and lecturers are compared, and the solutions to the barriers are then discussed. In addition, our comparison indicates that although students and lecturers have similar perceptions of severity for the majority of the barriers, they have significant disagreements on certain barriers. The significance of this study is that it can inform lecturers in supply chain management or relevant disciplines to better design and deliver their MOOC content, as well as contribute to the existing literature by providing new methodological tools for educational analysis. Also, this study highlights the necessity of comparative study in the MOOC online review analysis.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141641386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Quantitative Stock Selection Model Using Graph Learning and a Spatial–Temporal Encoder 使用图形学习和时空编码器的定量选股模型

IF 5.1 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-07-15 DOI: 10.3390/jtaer19030086

Tianyi Cao, Xinrui Wan, Huanhuan Wang, Xin Yu, Libo Xu

{"title":"Quantitative Stock Selection Model Using Graph Learning and a Spatial–Temporal Encoder","authors":"Tianyi Cao, Xinrui Wan, Huanhuan Wang, Xin Yu, Libo Xu","doi":"10.3390/jtaer19030086","DOIUrl":"https://doi.org/10.3390/jtaer19030086","url":null,"abstract":"In the rapidly evolving domain of finance, quantitative stock selection strategies have gained prominence, driven by the pursuit of maximizing returns while mitigating risks through sophisticated data analysis and algorithmic models. Yet, prevailing models frequently neglect the fluid dynamics of asset relationships and market shifts, a gap that undermines their predictive and risk management efficacy. This oversight renders them vulnerable to market volatility, adversely affecting investment decision quality and return consistency. Addressing this critical gap, our study proposes the Graph Learning Spatial–Temporal Encoder Network (GL-STN), a pioneering model that seamlessly integrates graph theory and spatial–temporal encoding to navigate the intricacies and variabilities of financial markets. By harnessing the inherent structural knowledge of stock markets, the GL-STN model adeptly captures the nonlinear interactions and temporal shifts among assets. Our innovative approach amalgamates graph convolutional layers, attention mechanisms, and long short-term memory (LSTM) networks, offering a comprehensive analysis of spatial–temporal data features. This integration not only deciphers complex stock market interdependencies but also accentuates crucial market insights, enabling the model to forecast market trends with heightened precision. Rigorous evaluations across diverse market boards—Main Board, SME Board, STAR Market, and ChiNext—underscore the GL-STN model’s exceptional ability to withstand market turbulence and enhance profitability, affirming its substantial utility in quantitative stock selection.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141648122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Text Mining Based Approach for Customer Sentiment and Product Competitiveness Using Composite Online Review Data 基于文本挖掘的方法：利用综合在线评论数据分析客户情感和产品竞争力

IF 5.1 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-07-15 DOI: 10.3390/jtaer19030087

Zhanming Wen, Yanjun Chen, Hongwei Liu, Zhouyang Liang

{"title":"Text Mining Based Approach for Customer Sentiment and Product Competitiveness Using Composite Online Review Data","authors":"Zhanming Wen, Yanjun Chen, Hongwei Liu, Zhouyang Liang","doi":"10.3390/jtaer19030087","DOIUrl":"https://doi.org/10.3390/jtaer19030087","url":null,"abstract":"We aimed to provide a realistic portrayal of customer sentiment and product competitiveness, as well as to inspire businesses to optimise their products and enhance their services. This paper uses 119,190 pairs of real composite review data as a corpus to examine customer sentiment analysis and product competitiveness. The research is conducted by combining TF-IDF text mining with a time-phase division through the k-means clustering method. The study identified ‘quality’, ‘taste’, ‘appearance packaging’, ‘logistics’, ‘prices’, ‘service’, ‘evaluations’, and ‘customer loyalty’ as the commodity dimensions that customers are most concerned about. These dimensions should therefore serve as the primary entry point for improving the commodity and understanding customers. A review of customer feedback reveals that the composite reviews can be divided into three time stages. Furthermore, the sentiment expressed by customers can become increasingly negative over time. The product competitiveness based on the composite review can be characterised by four regional quadrants, such as ‘Advantage Area’, ‘Struggle Area’, ‘Opportunity Area’, and ‘Waiting Area’, and merchants can target these areas to improve product competitiveness according to the dimensional distribution. In the future, it will also be possible to take customer demographics into account in order to gain a deeper understanding of the customer base.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141649313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention 单独还是混合？数字人类叙事情景对中国消费者生态产品购买意向的影响

IF 5.1 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-07-09 DOI: 10.3390/jtaer19030085

Chaohua Huang, Tong Song, Haijun Wang

{"title":"Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention","authors":"Chaohua Huang, Tong Song, Haijun Wang","doi":"10.3390/jtaer19030085","DOIUrl":"https://doi.org/10.3390/jtaer19030085","url":null,"abstract":"Digital human narrative transportation has proven to be an effective green brand marketing strategy. However, there is still a lack of in-depth research on the relationship between the role of different digital human narrative scenarios in consumer perceptions and behaviors. This research examined the impact of digital human narrative scenarios on eco-product purchase intention through four studies. Study 1 found that anime-like (vs. human-like) digital human narratives led to more positive emotional arousal and higher eco-product purchase intention through the use of encephalography (EEG) experiments. Studies 2–4 examined the effect of digital human narrative scenarios on eco-product purchase intentions and explored the mediating role of narrative presence and the moderating role of narrative type. The results showed that mixed (vs. single) narratives lead to more positive consumer purchase intentions. In addition, sharing-oriented (vs. persuasion-oriented) narratives also led to a more positive perception of narrative presence. These findings provide insights for marketers using digital human narratives to promote eco-product consumption.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141665517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Buyers’ Negative Ratings and Textual Comments on eBay: Reasons for Posting Ratings and Factors in Denouncing Sellers 买家在 eBay 上的负面评分和文字评论：发布评分的原因和谴责卖家的因素

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-07-04 DOI: 10.3390/jtaer19030084

Xubo Zhang, Yanbin Tu, Mark H. Haney, Huawei Cheng

{"title":"Buyers’ Negative Ratings and Textual Comments on eBay: Reasons for Posting Ratings and Factors in Denouncing Sellers","authors":"Xubo Zhang, Yanbin Tu, Mark H. Haney, Huawei Cheng","doi":"10.3390/jtaer19030084","DOIUrl":"https://doi.org/10.3390/jtaer19030084","url":null,"abstract":"In this study, we use a dataset collected from eBay to analyze buyers’ negative feedback ratings and associated textual comments. By using text mining and sentiment analysis, we identify seven key reasons why buyers post negative ratings: communication problems, shipping issues, product defects, payment refund problems, customer service issues, fraud, and product packaging. These seven reasons can be classified into three categories: (1) sellers’ malicious fraudulence toward buyers, (2) factors likely under the control of sellers, and (3) factors not likely under the control of sellers. Drawing on these categories, we discuss how sellers can effectively reduce the likelihood that buyers post negative ratings. The most important things sellers can do to avoid negative ratings are to improve communications with buyers and to handle product shipping issues properly. In addition to posting the reasons for their negative ratings of sellers, the textual comments associated with negative feedback ratings may also include direct denouncements of sellers, such as buyers explicitly claiming a seller is a liar and warning other buyers to be cautious of the seller. We collectively call these actions buyers’ denouncements against sellers. These denouncements have significant negative impacts on sellers’ reputations. In this study, we use correlation analysis and logistic regression to investigate the factors that motivate buyers to denounce sellers. We find that, of the three categories of reasons why buyers post negative ratings, sellers’ malicious fraudulence toward buyers and factors likely under the control of sellers are more likely to lead to buyers’ denouncements of sellers, while factors not likely under the control of sellers are not likely to lead to buyers’ denouncements of sellers. In addition, buyers’ strong negative sentiment is also more likely to lead to their denouncement of sellers. Managerial implications of these findings are discussed.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.6,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141552155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“Will You Buy It If They Recommend It?” Exploring the Antecedents of Intention to Purchase Podcaster-Endorsed Items "如果他们推荐，你会购买吗？探索购买播客推荐商品意向的先决条件

IF 5.1 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-07-01 DOI: 10.3390/jtaer19030082

Yi-Ting Huang, Anson Gong

{"title":"“Will You Buy It If They Recommend It?” Exploring the Antecedents of Intention to Purchase Podcaster-Endorsed Items","authors":"Yi-Ting Huang, Anson Gong","doi":"10.3390/jtaer19030082","DOIUrl":"https://doi.org/10.3390/jtaer19030082","url":null,"abstract":"The diverse content of and ease of listening to podcasts have made podcasts popular, particularly during the COVID-19 pandemic. Advertisers have begun to recognize their marketing potential and are now hiring podcasters to recommend their products. This study sought to determine the factors influencing podcast commitment, parasocial interaction (PSI), and the intention to purchase podcaster-endorsed items. It was conducted in Taiwan with a sample size of 578 participants and an online questionnaire. Structural equation modeling and mediation analysis were applied to the collected data from the perspective of uses and gratifications theory. We found that podcast commitment is positively related to edutainment, storytelling transportation, and social engagement. Social engagement is positively related to PSI, while storytelling transportation has a negative relationship with PSI. Additionally, there is a strong positive correlation between podcast commitment and PSI and both factors positively influence the intention to purchase podcaster-endorsed items. PSI also significantly moderates the positive relationship between podcast commitment and the intent to buy podcaster-endorsed items.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141689927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0