Journal of Theoretical and Applied Electronic Commerce Research最新文献_第3页

Determinants of Digitalization in Unorganized Localized Neighborhood Retail Outlets in India 印度无组织本地化邻里零售店数字化的决定因素

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-07-01 DOI: 10.3390/jtaer19030083

Biplab Bhattacharjee, Shubham Kumar, Piyush Verma, Moinak Maiti

{"title":"Determinants of Digitalization in Unorganized Localized Neighborhood Retail Outlets in India","authors":"Biplab Bhattacharjee, Shubham Kumar, Piyush Verma, Moinak Maiti","doi":"10.3390/jtaer19030083","DOIUrl":"https://doi.org/10.3390/jtaer19030083","url":null,"abstract":"The increase in digital disruptions and changing preferences of different stakeholders has led to digital adoption in all hierarchies of business ecosystem. This study focused on the identification of the determinants of digitalization in unorganized small, localized retail outlets (Kirana stores) of an emerging economy. A theoretical model was constructed with certain modifications based on technology adoption models such as Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) to study the impact on business performance in general and as an effect of pandemic. A survey of 285 Unorganized Localized Retail Outlets Stores from different regions of India was used to validate this theoretical model, and structural equation modeling was then further employed. The findings underscore that cost, compatibility, perceived ease of use, and perceived usefulness significantly affect the intention to digitalize. By addressing the post-pandemic impact of digitalization within an unorganized sector in an emerging economy, this study adds to the scant literature that exists in this context.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"8 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141501963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analyzing the Dynamics of Customer Behavior: A New Perspective on Personalized Marketing through Counterfactual Analysis 分析客户行为动态：通过反事实分析看个性化营销的新视角

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-06-27 DOI: 10.3390/jtaer19030081

Mona Ebadi Jalal, Adel Elmaghraby

{"title":"Analyzing the Dynamics of Customer Behavior: A New Perspective on Personalized Marketing through Counterfactual Analysis","authors":"Mona Ebadi Jalal, Adel Elmaghraby","doi":"10.3390/jtaer19030081","DOIUrl":"https://doi.org/10.3390/jtaer19030081","url":null,"abstract":"The existing body of research on dynamic customer segmentation has primarily focused on segment-level customer purchasing behavior (CPB) analysis to tailor marketing strategies for distinct customer groups. However, these approaches often lack the granularity required for personalized marketing at the individual level. Moreover, the analysis of customer transitions between different groups has largely been overlooked. This study addresses these gaps by developing an efficient framework that enables businesses to forecast customer behavior, assess the impact of various strategies on each customer separately, and analyze customer transition between segments. This can facilitate providing personalized marketing strategies, fostering a gradual transition toward a desired customer status, and enhancing the overall marketing precision. In this study, we employ time series feature vectors encompassing recency, frequency, monetary value, and lifespan, applying the K-means algorithm with a range of distance metrics for customer segmentation along with classification algorithms to predict customer behavior. Leveraging counterfactual analysis, we establish a solution for analyzing customer transitions between groups and evaluating personalized marketing strategies. Our findings underscore the superior performance of the Euclidean distance metric, closely followed by the Manhattan distance, in distinguishing the patterns in time series customer behavior, with logistic regression excelling in predicting customer status. This study enables decision-makers to forecast the impact of diverse marketing strategies on customer behavior which facilitates customer retention and engagement through well-informed decisions.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"3 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141523116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Is Smarter Better? A Moral Judgment Perspective on Consumer Attitudes about Different Types of AI Services 更智能更好吗？从道德判断角度看消费者对不同类型人工智能服务的态度

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-06-27 DOI: 10.3390/jtaer19030080

Qingji Fan, Yan Dai, Xue Wen

引用次数: 0

Blockchain and Supply-Chain Financing: An Evolutionary Game Approach with Guarantee Considerations 区块链与供应链融资：考虑担保因素的进化博弈方法

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-06-19 DOI: 10.3390/jtaer19020079

Jizhou Zhan, Gewei Zhang, Heap-Yih Chong, Xiangfeng Chen

{"title":"Blockchain and Supply-Chain Financing: An Evolutionary Game Approach with Guarantee Considerations","authors":"Jizhou Zhan, Gewei Zhang, Heap-Yih Chong, Xiangfeng Chen","doi":"10.3390/jtaer19020079","DOIUrl":"https://doi.org/10.3390/jtaer19020079","url":null,"abstract":"Blockchain technology enables innovative financing models in supply-chain finance. This research constructs a tripartite evolutionary game model that includes core enterprises as employers, small- and medium-sized enterprises (SMEs) as contractors, and banks as financial institutions, where they have been simulated for their impact on blockchain technology, especially on the strategic choices of supply-chain financing behavior and the system’s evolutionary path under core enterprises’ guarantee mechanism. The findings show the application of blockchain technology can effectively reduce the regulatory and review costs for financial institutions, thereby enhancing the efficiency of supply-chain financing. Particularly, blockchain technology provides a more reliable credit endorsement platform for SMEs in reducing their tendency to default. The guarantee mechanism of core enterprises is more effective with the support of blockchain technology, which helps to build more solid supply-chain financial cooperation relationships. The research contributes to the theoretical research on the integration of blockchain technology into supply-chain finance, especially for improving the operational efficiency of financial services. It also highlights the need for blockchain-backed guarantees from core enterprises in optimizing supply-chain financial services.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"76 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141501912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Technology and Innovation: Analyzing the Heterogeneity of the Hotel Guests’ Behavior 技术与创新：分析酒店客人行为的异质性

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-06-17 DOI: 10.3390/jtaer19020078

Mariia Bordian, María Fuentes-Blasco, Irene Gil-Saura, Beatriz Moliner-Velázquez

{"title":"Technology and Innovation: Analyzing the Heterogeneity of the Hotel Guests’ Behavior","authors":"Mariia Bordian, María Fuentes-Blasco, Irene Gil-Saura, Beatriz Moliner-Velázquez","doi":"10.3390/jtaer19020078","DOIUrl":"https://doi.org/10.3390/jtaer19020078","url":null,"abstract":"The study intends to identify and analyze different consumer segments. For this purpose, we examine why customers turn to electronic word-of-mouth (eWOM) before making a purchase and how they perceive a hotel’s information and communication technology (ICT) and relational innovation after making a purchase. The objective was empirically tested with data from a panel of consumers who stayed at hotels during the post-pandemic recovery period in Spain. In total, 393 valid questionnaires were obtained. The estimation of a finite mix model was applied to identify guest profiles. Estimation identified three guest profiles where the perceptions of the hotel’s relational innovation and ICT present a high discriminant power in the first two segments. Moreover, compared to the second segment, the first group is characterized by the low impact level of these variables. On the other hand, the motivation to consult eWOM in the prebooking stage significantly influences all three groups; however, the guests of the third segment present less motivation than the rest. Hotel managers may consider ICT, relational innovation, and eWOM factors when segmenting consumers. Understanding this would enhance the company’s service delivery and the hotel’s competitiveness. The contribution of this study lies in considering ICT, relational innovation, and eWOM as novel factors that help identify different guest profiles.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"3 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141501960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Leveraging Stacking Framework for Fake Review Detection in the Hospitality Sector 利用堆叠框架检测酒店业的虚假评论

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-06-15 DOI: 10.3390/jtaer19020075

Syed Abdullah Ashraf, Aariz Faizan Javed, Sreevatsa Bellary, Pradip Kumar Bala, Prabin Kumar Panigrahi

引用次数: 0

E-Commerce in Brazil: An In-Depth Analysis of Digital Growth and Strategic Approaches for Online Retail 巴西的电子商务：深入分析在线零售的数字增长和战略方法

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-06-15 DOI: 10.3390/jtaer19020076

Claudimar Pereira da Veiga, Cássia Rita Pereira da Veiga, Júlia de Souza Silva Michel, Leandro Ferreira Di Iorio, Zhaohui Su

{"title":"E-Commerce in Brazil: An In-Depth Analysis of Digital Growth and Strategic Approaches for Online Retail","authors":"Claudimar Pereira da Veiga, Cássia Rita Pereira da Veiga, Júlia de Souza Silva Michel, Leandro Ferreira Di Iorio, Zhaohui Su","doi":"10.3390/jtaer19020076","DOIUrl":"https://doi.org/10.3390/jtaer19020076","url":null,"abstract":"This article delves into Brazil’s rapidly expanding e-commerce sector, emphasizing its significant growth and evolving dynamics. Employing a meta-narrative review and a convergence-coding matrix, this research systematically analyzes and integrates findings from the existing literature to reveal critical industry patterns. The analysis identifies four pivotal clusters: consumer behavior, e-commerce structure, product distribution, and environmental sustainability. These elements collectively offer a comprehensive view of Brazil’s present and future e-commerce directions. This study underscores the imperative for strategies responsive to changing consumer behaviors, technological advancements, and environmental concerns. It also furnishes practical insights for enhancing online retail consumer engagement, logistical efficiency, and sustainability. Furthermore, this research advocates for e-commerce as a vehicle for digital inclusion, calling for policies that promote equitable access to online markets. This underscores its broader socio-economic importance, suggesting a path forward for stakeholders in shaping a more inclusive and sustainable e-commerce ecosystem.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"18 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141501962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Examining the Retail Delivery Choice Behavior in a Technology-Aware Market 研究技术意识市场中的零售配送选择行为

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-06-04 DOI: 10.3390/jtaer19020070

Jocelyn Tapia, Paula Fariña, Ignacio Urbina, Diego Dujovne

{"title":"Examining the Retail Delivery Choice Behavior in a Technology-Aware Market","authors":"Jocelyn Tapia, Paula Fariña, Ignacio Urbina, Diego Dujovne","doi":"10.3390/jtaer19020070","DOIUrl":"https://doi.org/10.3390/jtaer19020070","url":null,"abstract":"This study aims to provide valuable insights into consumer preferences for delivery services in online shopping in Chile. The COVID-19 pandemic has accelerated the evolution of delivery and logistics services, leading to increased competition among online stores. Chile, with its highly digitally enabled population and a competitive landscape of online retailers, serves as an ideal reference case for Latin America. By analyzing key delivery attributes such as delivery time, order arrival time range, compensation policies for delivery delays, and delivery prices, we offer valuable insights into consumer behavior. These insights will, in turn, inform the formulation of effective strategies within the online shopping industry. We examine the following aspects: (a) The willingness of consumers to pay for the service attributes; (b) The relative importance assigned to these attributes by consumers; and (c) The relationship between consumer preferences and socioeconomic characteristics. Using Multinomial Logit Models and a database from a Discrete Choice Experiment, we have discovered that the most significant attributes of delivery service are the time until product arrival and the existence of compensation in case of delivery delays. Additionally, we found that consumers are willing to pay more for the same delivery service if the product is large, as large products generally have higher prices. Furthermore, we observed that delivery time preferences vary by gender and for small products, and price sensitivity varies according to educational level, household size, and socioeconomic status. To the best of our knowledge, no previous research of this kind has been conducted for Chile.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"2014 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141258719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME 推动成功：揭示在线中小企业中电子营销、可持续性和技术导向的协同作用

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-06-04 DOI: 10.3390/jtaer19020071

Mirela Cătălina Türkeș

{"title":"Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME","authors":"Mirela Cătălina Türkeș","doi":"10.3390/jtaer19020071","DOIUrl":"https://doi.org/10.3390/jtaer19020071","url":null,"abstract":"In Romania, the pandemic and post-pandemic effects, coupled with the nearly 80% increase in internet service penetration, have led to an extraordinary acceleration of e-commerce activity. Rising rents and operational costs, heightened financial challenges, and the improved quality and accessibility of internet connectivity have prompted some Romanian SMEs to sell their products and services online or through other online communication networks. In this context, it becomes essential to conduct marketing research to identify factors that could stimulate business performance. The purpose of this study is to assess the impact of e-marketing orientation, sustainability orientation, and technology orientation on the performance of online SMEs in Romania. Hypothesis testing and validation of the proposed construct model were conducted using structural equation modeling with partial least squares (SEM-PLS) and multi-group analysis (PLS-MGA). The research results have indicated that all three independent variables have positive and significant effects on online SMEs’ business performance. Finally, the study suggests that SME managers should focus on integrating these three variables and on selling products and services both nationally and internationally through the internet if they aim for long-term business performance growth.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"418 1","pages":""},"PeriodicalIF":5.6,"publicationDate":"2024-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141258730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of the Big Five Personality Traits and Propensity to Trust on Online Review Behaviors: The Moderating Role of Gender 大五人格特质和信任倾向对在线评论行为的影响：性别的调节作用

IF 5.6 3区管理学

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-06-04 DOI: 10.3390/jtaer19020072

Nima Kordzadeh, Karoly Bozan

引用次数: 0