{"title":"Can social marketing be the key to social change in India?","authors":"Mahima Mathur, S. Swami","doi":"10.1108/jamr-08-2022-0154","DOIUrl":"https://doi.org/10.1108/jamr-08-2022-0154","url":null,"abstract":"PurposeThis paper provides a managerial overview of social marketing in India to improve the understanding about its nature and utility in addressing the needs of India's social sector.Design/methodology/approachThe study employs a qualitative research methodology by conducting an extensive review of relevant theories, concepts and past studies related to social marketing, focusing on the Indian context. Select case studies have also been studied and presented to elucidate how social marketing programs are conducted by various forms of organisations in India.FindingsFirst, the meaning of social marketing, its distinction from commercial marketing and some pertinent challenges faced by social marketers are discussed. Thereafter, a brief overview of the role of competition, cost and barriers towards conducting an effective social marketing program is provided. Lastly, we propose a scheme of organisations sponsoring social marketing in India and discuss the future perspectives.Practical implicationsThe study enables a deeper understanding of social marketing discipline for policy makers, social marketing professionals and organisations sponsoring social marketing initiatives in India.Originality/valueThe paper contributes to the literature on social marketing in the Indian context by conducting a broad overview with the aim of improving the understanding of social marketing which may help realise its full potential in the future.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41800907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jacopo Di Bonaventura, Antonio Prencipe, Danilo Boffa
{"title":"E-government and Participation: Public Engagement in Italian Government Websites","authors":"Jacopo Di Bonaventura, Antonio Prencipe, Danilo Boffa","doi":"10.25303/1601aim01010","DOIUrl":"https://doi.org/10.25303/1601aim01010","url":null,"abstract":"Communication skills between institutions and their citizens have assumed, in recent years, a vital importance within the decision-making processes. The study aims to investigate the interactional communication relationship between the public body and Italian citizens. In particular, the research focuses on the impact of the quality of IT services on encouraging citizens to use and participate in them. The theoretical framework deployed in the research is based on the managerial component of the Technology Acceptance Model (TAM), an application branch of the reasoned action theory. The study adopts an empirical method based on web content analysis, conducted on the institutional sites of the Italian provinces, in order to assess the quality of the e-government services provided.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":"28 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90365598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Managing Learning Environment in Schools for improved Quality Education in the Post-COVID 19 Era","authors":"E. Joseph, P. Egwuasi","doi":"10.25303/1601aim025027","DOIUrl":"https://doi.org/10.25303/1601aim025027","url":null,"abstract":"Any education that is not qualitative enough would impose more danger to the learners and the society at large. This study examined managing the learning environment in schools for improved quality education. The secondary school was the focus while the principals were the target. The presentation of the meaning of learning environment and quality education was captured. The study also explained who the principal is and his responsibilities concerning the educational managerial conception. The study looked at the various components of the learning environment and how they could be managed to produce an acceptable learning environment and its implication in the post-COVID 19 eras. In the end, the paper concluded, among other things, that it is only when the principals are innovative, creative and proactive with their understanding of the learning environment that the desired quality education can be achieved.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":"26 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83231531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Le Tan Trinh, Ngoc Khanh Huynh, Thi Hang Hoang, Duc Long Nguyen, Nguyen Ha Nhi Le, Thi Hoai My Vo, Hoang Chi Lap Ngo
{"title":"The Impact of Marketing Metaverse through Experience in Enjoyment Experience, Brand Active and Purchase Intention","authors":"Le Tan Trinh, Ngoc Khanh Huynh, Thi Hang Hoang, Duc Long Nguyen, Nguyen Ha Nhi Le, Thi Hoai My Vo, Hoang Chi Lap Ngo","doi":"10.25303/1601aim019024","DOIUrl":"https://doi.org/10.25303/1601aim019024","url":null,"abstract":"An investigative study to explore and examine the effects of factors that help increasing intention to use virtual world games in Metaverse in the context of internet technology is developing strongly and people spend more time on the internet for gaming and shopping. This study uses an overview of research studies on the factors that create game selection intentions as well as the factors affecting purchase intentions in the virtual world in general and Metaverse in particular. Research results show that the factors that positively affect consumers' intention to use games are to give them a worthy experience, an interesting environment to interact and connect in addition to providing trust, safety for participants.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":"11 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82019538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Knowledge Management and Organizational Performance - Employee Perception: A Research on Commercial Banks in Rangamati","authors":"Sultana Farha","doi":"10.25303/1601aim028034","DOIUrl":"https://doi.org/10.25303/1601aim028034","url":null,"abstract":"Competitions are escalating day by day forcing businesses to use knowledge management to increase organizational effectiveness. To collect primary data, the study used a survey approach with a questionnaire. The study's target populations were the staff members of a few particular banks in Rangamati, Bangladesh. Using the multiple regressions approach, two hypotheses were created and evaluated. The study's results show that knowledge management has a positive effect on organizational performance. According to the study, knowledge management significantly affects organizational performance. In the study, a substantial positive relationship between knowledge management drivers and knowledge management performance was found. It is advised that banks and other companies use knowledge management to successfully accomplish corporate goals and make sure that staff members are welltrained and developed to acquire the necessary information to successfully handle modern issues.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":"181 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135683592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A perception on customer relationship management as a tool of information technology","authors":"A. Sakunthala","doi":"10.25303/1601aim035040","DOIUrl":"https://doi.org/10.25303/1601aim035040","url":null,"abstract":"Information technology is a dominant area in today’s world with its ever increasing importance in every aspect of life and is the backbone of the Indian economy. Information Technology brings out many other different technologies inherent in this field along with their impact and how it makes them easier to use, create, manage and exchange information. Customer Relationship Management (CRM) is becoming an important factor in Indian Information Technology (IT) sector as each and every company in IT is realizing the significance of customer satisfaction to survive in the competitive world.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":"55 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88887635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A study of NSC listed companies in India: capital structure and financial performance","authors":"M. Negi, Amanjeet Singh Sethi","doi":"10.25303/1601aim011018","DOIUrl":"https://doi.org/10.25303/1601aim011018","url":null,"abstract":"A decision that can affect a firm performance is the selection of its capital structure. To maximize a firms’ profit or to check the ability of a firm in gung-ho situations, capital structure decisions play a very important role. The expectations of the shareholder towards the firms performance are closely correlated with its capital structure decisions. Capital structure is a technique of a firm to finance its assets and for this, company uses the mixture of equity and debt. In this study, the researchers investigated the association between capital structure and financial performance of the NSC listed companies from 2017-2018 to 2021-2022. DR is negatively correlated with EPS and ROE but shows significant relationship with GP and NP which means there is a positive correlation with financial performance. In the same way DER is positively correlated with all the financial performance measures i.e. GP, NP and EPS except ROE. The R square value of GP, NP, ESP and ROE ratios represents 25.5%, 35.1%, 32.4% and 73.9% experimental deviation in the financial performance elucidated by the variations in two independent variables i.e. DR and DER ratio.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":"70 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86195904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Evaluation of logistics centers in terms of sustainability via MCDM methods","authors":"Nuh Keleş, Mehmet Pekkaya","doi":"10.1108/jamr-04-2022-0087","DOIUrl":"https://doi.org/10.1108/jamr-04-2022-0087","url":null,"abstract":"PurposeThe purpose of the study is the evaluation of choosing the determined logistics centers’ (LCs’) locations via Multi-Criteria Decision-Making (MCDM) methods.Design/methodology/approachSince there is more than one criterion in the evaluation of LC location, MCDM methods are used. The Entropy and CRiteria Importance Through Intercriteria Correlation (CRITIC) methods are used to determine the main criteria and sub-criteria weights. The Preference Ranking Organization Method for Enrichment Evaluation (PROMETHEE) method is used for ranking and evaluating 12 alternatives in Turkey and sensitivity analysis according to the threshold values of criteria and preference functions.FindingsPossible LC alternatives in Turkey and 12 locations ranked. Changing the criteria weights at a significant level did not affect the ranking results much. In the sensitivity analysis of the criteria for which market data could not be obtained (scored by the experts) it is found that they either made no difference or made little difference in the ranking of the alternatives.Practical implicationsIn terms of sustainability, economic factors along with environmental and social dimensions are important criteria for logistics companies and LC. The use of these variables in the LC location selection makes a difference.Originality/valueThis study focuses on LC location selection, via PROMETHEE with evaluated preference functions for criteria, taking into account nine scenarios that use variable criteria weight calculated via different MCDM methods. The results are evaluated by using sensitivity analysis and taking into account the sustainability aspect for LC. Multiple methods have been used effectively together in a way that support each other.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48693192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Assessing psychological and environmental factors influencing the long-term orientation of TMTs","authors":"Nischal Thapa, Puspa Shah","doi":"10.1108/jamr-02-2022-0029","DOIUrl":"https://doi.org/10.1108/jamr-02-2022-0029","url":null,"abstract":"PurposeThis study identifies and examines psychological and environmental factors that influence the long-term orientation of top management teams (TMTs).Design/methodology/approachData on S&P 500 companies from 2011 to 2020 are collected from the Compustat database. Additional variables were measured through content analysis of earnings conference calls. This study used two-stage least squares regression with fixed effects to analyze the data and test the hypotheses. Appropriate diagnostic tests were conducted to ensure validity and eliminate endogeneity.FindingsThe results indicate that a chief executive officer’s (CEO) promotion focus positively and significantly influences the TMT's long-term orientation. However, the influence of prevention focus is statistically insignificant. Furthermore, the results indicate that environmental hostility moderates both relationships.Practical implicationsThe TMT's long-term orientation can be improved through the insights provided by this study.Originality/valueTo the authors’ knowledge, this is the first study to examine the collective effects of psychological and task environmental factors on the long-term orientation of the TMT. Additionally, this study sheds light on the internal dynamics of the top-management team.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49332819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Retail inventory policy under demand uncertainty and inventory-level-dependent demand","authors":"Mohit Srivastava, Peeyush Mehta, S. Swami","doi":"10.1108/jamr-08-2022-0177","DOIUrl":"https://doi.org/10.1108/jamr-08-2022-0177","url":null,"abstract":"PurposeThe purpose of this paper is to determine the inventory replenishment policies when demand rate is a function of the inventory space allocated to the products on retail shelves. Existing results on inventory policies with inventory-level-dependent demand (ILDD) assume deterministic functional forms of the demand rate. In this paper, the authors model the inventory decisions when demand is a function of shelf-space allocation and random uncertainty. The authors provide managerial insights of this paper's results.Design/methodology/approachThe demand rate is assumed to be a function of shelf-space allocation based on two settings in the literature. First, the authors model the demand rate as a function of initial shelf-space allocation. In the next setting, the authors assume that the demand rate is a function of instantaneous inventory level on shelves. In both the settings, the authors also model random demand uncertainty in addition to the shelf-space dependency of demand rate. The objective is to maximize the expected profit and determine the inventory parameters.FindingsIn addition to the demand uncertainty, the authors consider linear, power and exponential functional forms of demand rate. Inventory policy that maximizes expected profit is determined when demand rate is a function of initial allocation and displayed inventory level. The results are implementable for practitioners for optimizing the shelf-space allocation and related inventory policy.Originality/valueMost of the extant results on inventory policy with shelf-space-dependent demand do not model the demand uncertainty. The authors model a variety of functional forms of demand rate with ILDD in addition to the demand uncertainty. The results are a building block for more applications in inventory management for real-life applications.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47600323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}