Womens Studies in Communication最新文献

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It Really Works! Qualitative Content Analysis of Multilevel Marketing Organizations’ Online Promotional Messaging and Recruitment Strategies 真的很管用!多层次营销机构在线促销信息的定性内容分析及招聘策略
IF 1
Womens Studies in Communication Pub Date : 2022-06-03 DOI: 10.1080/07491409.2022.2053625
Rachelle L. Pavelko, Cory A. Barker
{"title":"It Really Works! Qualitative Content Analysis of Multilevel Marketing Organizations’ Online Promotional Messaging and Recruitment Strategies","authors":"Rachelle L. Pavelko, Cory A. Barker","doi":"10.1080/07491409.2022.2053625","DOIUrl":"https://doi.org/10.1080/07491409.2022.2053625","url":null,"abstract":"Abstract Though controversial due to their similarities to illegal pyramid schemes, multilevel marketing (MLM) companies annually generate billions of dollars and recruit millions of people, particularly women. The purpose of the present study is to assess how three major MLMs—It Works!, Young Living, and Younique—situate themselves online. We engage in a qualitative content analysis of these companies’ Web sites (including the language, visuals, and site navigation) to identify notable themes that emerge from online recruitment efforts. The analysis draws upon theoretical frameworks related to feminism, faith, and commodity activism as they intersect with neoliberal capitalism. The application of critiques of neoliberal feminism and commodity activism to an ignored but significant corner of modern capitalism shapes the development of a coding schema that unlocks a deeper understanding of how women are targeted by MLM promotional messaging.","PeriodicalId":46136,"journal":{"name":"Womens Studies in Communication","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2022-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48582482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Femvertising and Postfeminist Discourse: Advertising to Break Menstrual Taboos in China 女性化与后女权主义话语:打破中国月经禁忌的广告
IF 1
Womens Studies in Communication Pub Date : 2022-06-03 DOI: 10.1080/07491409.2022.2053624
J. Guo, Ziwei Zhang, Jinhong Song, Lu Jin, Duan Yu, Sara Liao
{"title":"Femvertising and Postfeminist Discourse: Advertising to Break Menstrual Taboos in China","authors":"J. Guo, Ziwei Zhang, Jinhong Song, Lu Jin, Duan Yu, Sara Liao","doi":"10.1080/07491409.2022.2053624","DOIUrl":"https://doi.org/10.1080/07491409.2022.2053624","url":null,"abstract":"Abstract This article investigates three commercials for Libresse sanitary napkins that aired in China in the transnational brand’s marketing to counter menstrual taboos. Employing feminist critical discourse analysis (CDA), we interpret Libresse’s efforts in China as exemplary of the appropriation of femvertising, or women’s empowerment advertising. Our findings indicate that Libresse’s commercials attempted to eschew explicit menstrual stereotypes and taboos, emphasizing instead individual desires and autonomy, with an implicit heterosexist message intended to involve men in the agenda. Libresse’s femvertising strategies in China have been influenced by social and cultural factors—primarily, industry self-regulation, menstrual taboos, and the development of feminism. The commercials create a postfeminist discourse that has generated contradictory gender discourses, both liberating and constraining women in an elaborate dance that should be understood in relation to postfeminism, advertising, and global capitalism.","PeriodicalId":46136,"journal":{"name":"Womens Studies in Communication","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2022-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42424130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The Rhetorical Style of Predatory White Masculinity in Judge Brett Kavanaugh’s 2018 Testimony Before the Senate Judiciary Committee 布雷特·卡瓦诺法官2018年在参议院司法委员会的证词中掠夺性白人男子气概的修辞风格
IF 1
Womens Studies in Communication Pub Date : 2022-04-13 DOI: 10.1080/07491409.2021.2020195
Skye de Saint Felix, Lisa Corrigan
{"title":"The Rhetorical Style of Predatory White Masculinity in Judge Brett Kavanaugh’s 2018 Testimony Before the Senate Judiciary Committee","authors":"Skye de Saint Felix, Lisa Corrigan","doi":"10.1080/07491409.2021.2020195","DOIUrl":"https://doi.org/10.1080/07491409.2021.2020195","url":null,"abstract":"Abstract When President Donald Trump nominated Judge Brett Kavanaugh to the U.S. Supreme Court in July 2018, many Democrats initially opposed him. He became a much more controversial nominee when Dr. Christine Blasey Ford brought forward accusations that he sexually assaulted her in 1982. In his testimony before the Senate Judiciary Committee, Kavanaugh’s rhetorical style of predatory white masculinity was supported and encouraged by a chorus of Republican senators. Kavanaugh’s articulation of predatory white masculinity made white men victims, used women as pawns in white men’s innocence narrative, and enacted a partisan agenda to justify rage and nostalgia for a time when white male privilege was less scrutinized. But with the Kavanaugh confirmation, predatory white masculinity shifted norms and conventions about judicial temperament. His rhetorical style produced a shift in temperament, which augmented rage and grievance as the ideal temperament for men in power, especially when echoed by members of the Senate Judiciary Committee and then-President Trump.","PeriodicalId":46136,"journal":{"name":"Womens Studies in Communication","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42016267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
“You’re the Whitest Black Person I Know”: Speaking Back to Microaggressions Through the Poetics of Interruption “你是我认识的最白人的黑人”:通过中断的诗意回到微侵犯
IF 1
Womens Studies in Communication Pub Date : 2022-02-10 DOI: 10.1080/07491409.2021.2020193
Meshell L. Sturgis, Ralina L. Joseph
{"title":"“You’re the Whitest Black Person I Know”: Speaking Back to Microaggressions Through the Poetics of Interruption","authors":"Meshell L. Sturgis, Ralina L. Joseph","doi":"10.1080/07491409.2021.2020193","DOIUrl":"https://doi.org/10.1080/07491409.2021.2020193","url":null,"abstract":"Abstract Anti-Black and anti-woman animus is packed into brief and subtle communication exchanges including seemingly mundane moments like jokes and compliments. The lasting negative effects of microaggressions call for what we deem poetics of interruption, a Black feminist intervention that dynamically responds to interstices of oppression. Through the creative retelling of a conversation that leads up to and follows the microaggression “You’re the whitest Black person I know,” we demonstrate how the poetics of interruption holds interlocutors accountable to structural and interpersonal power imbalances through purposeful dialogue. Practicing a poetics of interruption refigures language with an anti-sexist, anti-racist aim to refute the passive-aggressive postracial language of microaggressions.","PeriodicalId":46136,"journal":{"name":"Womens Studies in Communication","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2022-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45230188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Re-Celebrification of Malia Obama: Girlhood, Race, and Celebrity in News Coverage 重新庆祝玛利亚·奥巴马:新闻报道中的女孩、种族和名人
IF 1
Womens Studies in Communication Pub Date : 2022-01-19 DOI: 10.1080/07491409.2021.2020194
Harry J. Hudome, Sharon R. Mazzarella
{"title":"The Re-Celebrification of Malia Obama: Girlhood, Race, and Celebrity in News Coverage","authors":"Harry J. Hudome, Sharon R. Mazzarella","doi":"10.1080/07491409.2021.2020194","DOIUrl":"https://doi.org/10.1080/07491409.2021.2020194","url":null,"abstract":"Abstract During her years in the White House, media access to Malia Obama was carefully regulated by her parents, resulting in largely positive, one-dimensional news coverage. Critically analyzing news coverage of Malia Obama during her transition from first daughter to independent young woman college student in the post–White House years of 2016 to 2019, we identify two sets of competing media frames—celebrity girl versus ordinary girl and can-do girl versus Ophelia girl—that paradoxically constructed Malia during these years. We argue that, through these tensions, the press worked to challenge, even undermine, the high-achieving, successful Black girl narrative cultivated during the Obama White House years. The result is a re-celebrification and re-racialization of Malia that evidences a disturbingly regressive and almost structurally retributional tone that differs from coverage of recent White first daughters.","PeriodicalId":46136,"journal":{"name":"Womens Studies in Communication","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2022-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48003567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Calm in the Storm: Emily Oster’s Parenting Newsletter During COVID-19 风暴中的平静:艾米丽·奥斯特在COVID-19期间的育儿通讯
IF 1
Womens Studies in Communication Pub Date : 2022-01-02 DOI: 10.1080/07491409.2022.2025531
Margaret A. Murray
{"title":"Calm in the Storm: Emily Oster’s Parenting Newsletter During COVID-19","authors":"Margaret A. Murray","doi":"10.1080/07491409.2022.2025531","DOIUrl":"https://doi.org/10.1080/07491409.2022.2025531","url":null,"abstract":"Abstract This article examines one new media source that was shared in the Academic Mothers Facebook group: Emily Oster’s parenting newsletter. Oster’s newsletter specifically focused on parental decision making during the COVID-19 pandemic. This article focuses on the messages and themes in the newsletter during the first six months of the pandemic in the United States. That time was marked by new and increased uncertainty for parents around family health and well-being, creating a particular need for parenting information and advice. Through critical rhetorical criticism, five main themes emerged from an analysis of the newsletter: disruption, process-centered decision making, a recentering of parents, strong but moderated emotion, and a call for collective action. Overall, Oster’s newsletter rejects intensive mothering and parental determinism by offering more nuanced parental decision making. This is particularly important for mothers because they bear a disproportionate share of the parenting load, especially regarding risk.","PeriodicalId":46136,"journal":{"name":"Womens Studies in Communication","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41983109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Queering Romantic Engagement in the Postal Age: A Rhetorical Education 邮政时代古怪的浪漫订婚:一种修辞教育
IF 1
Womens Studies in Communication Pub Date : 2022-01-02 DOI: 10.1080/07491409.2022.2041949
Heather Adams
{"title":"Queering Romantic Engagement in the Postal Age: A Rhetorical Education","authors":"Heather Adams","doi":"10.1080/07491409.2022.2041949","DOIUrl":"https://doi.org/10.1080/07491409.2022.2041949","url":null,"abstract":"","PeriodicalId":46136,"journal":{"name":"Womens Studies in Communication","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42008860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Serial Selves: Identity and Representation in Autobiographical Comics. 连环自我:自传体漫画中的身份与表现。
IF 1
Womens Studies in Communication Pub Date : 2022-01-02 DOI: 10.1080/07491409.2022.2041952
S. Bell
{"title":"Serial Selves: Identity and Representation in Autobiographical Comics.","authors":"S. Bell","doi":"10.1080/07491409.2022.2041952","DOIUrl":"https://doi.org/10.1080/07491409.2022.2041952","url":null,"abstract":"","PeriodicalId":46136,"journal":{"name":"Womens Studies in Communication","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43559409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Creating and Using Facebook Groups for Collaborative (Auto)ethnography and Ethnographic Sensemaking 创建和使用Facebook群组进行协作(自动)民族志和民族志意义制造
IF 1
Womens Studies in Communication Pub Date : 2022-01-02 DOI: 10.1080/07491409.2021.2021773
Tennley A. Vik, Jocelyn M. DeGroot, Jennifer L. Lanterman
{"title":"Creating and Using Facebook Groups for Collaborative (Auto)ethnography and Ethnographic Sensemaking","authors":"Tennley A. Vik, Jocelyn M. DeGroot, Jennifer L. Lanterman","doi":"10.1080/07491409.2021.2021773","DOIUrl":"https://doi.org/10.1080/07491409.2021.2021773","url":null,"abstract":"Abstract Much computer-mediated communication (CMC) literature has focused on how technology can influence interpersonal relationships and, in turn, lived experiences in social networking sites (SNSs) and offline. Throughout this article we aim to provide a foundation for readers engaging in research on SNSs, specifically Facebook—though our findings here are movable to other text-based platforms, such as Twitter and Reddit. We used a private/hidden Facebook group to facilitate and store the contributions of a mother–professor research collaborative. We focused on autoethnographic and ethnographic narratives and artifacts to collaborate with other academic mothers during the COVID-19 pandemic. This group created a data set for all of the mother–professors interacting in the group on Facebook. This article details some of the methodological strengths and limitations associated with engaging in online platforms and categorizing or coding data. We aim to provide readers with suggestions and best practices geared toward moving any publication using a text-based online platform toward rigorous initial setup, data collection, and data analysis.","PeriodicalId":46136,"journal":{"name":"Womens Studies in Communication","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42081174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Trans Exploits: Trans of Color Cultures and Technologies in Movement 跨功绩:运动中的跨色彩文化和技术
IF 1
Womens Studies in Communication Pub Date : 2022-01-02 DOI: 10.1080/07491409.2022.2041965
Q. Ngo
{"title":"Trans Exploits: Trans of Color Cultures and Technologies in Movement","authors":"Q. Ngo","doi":"10.1080/07491409.2022.2041965","DOIUrl":"https://doi.org/10.1080/07491409.2022.2041965","url":null,"abstract":"explains stereotype as a visual concept as well as the historical inheritance of stereotyping in comics. Several well-chosen examples of El Rassi’s use of Arab stereotypes for purposes of subversion illustrate Køhlert’s analysis, including one in which El Rassi has placed his own headshot within a newspaper page filled with 9/11 terrorists, asking, “Could the average American distinguish me from a Muslim terrorist?” (Figure 5.7). Some readers may resist Køhlert’s more psychoanalytic analysis of the work of Phoebe Gloeckner. Gloeckner’s A Child’s Life and The Diary of a Teenage Girl have received a fair amount of scholarly attention previously, including an analysis in Chute’s Graphic Women, of which Køhlert states, “[Chute’s] reading stops short of fully exploring the resonance between comics form and theoretical work on the representation and working through of trauma” (p. 56). I found Køhlert’s subsequent attempt to do so less convincing than Chute’s, which focuses on Gloeckner’s representations of female bodies and the agency of her own female body, rather than on the scenes of abuse that are Køhlert’s focus (even as some of the same images are discussed by both). Køhlert wants to prove that the autobiographical comics form is uniquely well suited to negotiate individual experiences of embodiment. At times, he sets text narratives, photography, and even motion pictures against autobiographical comics as less able to convey the intimacies and instabilities of embodied experience, a claim that many media scholars may find problematic. However, that argument should not invalidate the many insights into the analyses of the individual works presented. The affordances of the comics form—the ability to shift and juxtapose temporalities, the combination of image and word, the intimacy of being hand drawn—are all compelling reasons for readers and scholars to engage further with its genres. Accessible both to those with a developed interest in comics and those newly curious, I hope Køhlert’s book succeeds in drawing more scholarly and pedagogical attention to these challenging and engaging works.","PeriodicalId":46136,"journal":{"name":"Womens Studies in Communication","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45348418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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