African Journal of Economic and Management Studies最新文献

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Determinants of COVID-19 masking among artisanal fisherfolks in Ghana: the role of time discounting 加纳个体渔民新冠肺炎掩蔽的决定因素:时间折扣的作用
IF 1.3
African Journal of Economic and Management Studies Pub Date : 2023-04-13 DOI: 10.1108/ajems-06-2022-0237
Wisdom Akpalu, Kwami Adanu
{"title":"Determinants of COVID-19 masking among artisanal fisherfolks in Ghana: the role of time discounting","authors":"Wisdom Akpalu, Kwami Adanu","doi":"10.1108/ajems-06-2022-0237","DOIUrl":"https://doi.org/10.1108/ajems-06-2022-0237","url":null,"abstract":"PurposeDaily COVID-19-related morbidity and mortality rates are still high globally, and masking is considered a reliable method of preventing its infections. Yet, the rate of voluntary compliance with masking remains very low in most parts of the world, especially in developing countries. The authors hypothesize that the decision to wear a mask entails some benefit-cost analysis that involves time discounting. In addition, the authors surmise that feel-good benefits from pro-social behavior and from wearing fashionable masks are substantial.Design/methodology/approachThe study is based on a survey of 900 fishermen and fish traders in Ghana. A simple experiment was designed to elicit individual rates of time preference. In addition, the fishers were asked questions about their political affiliation and knowledge of the COVID-19 pandemic, among others. A logit model is used to investigate the determinants of the decision to wear a mask.FindingsThe authors found that masking compliance increases in time discounting for fishmongers, suggesting that private benefits from pro-social behavior or feel-good benefits from wearing a mask are very strong. In addition, those who belonged to the ruling political party were more likely to wear a mask. Other factors increasing the likelihood of masking include affiliation with the ruling political party, knowledge of COVID-19 and knowledge of someone who lost his/her job due to COVID-19.Originality/valueTo the best of the authors’ knowledge, this is the first study to investigate the effect of time discounting on the voluntary compliance of a health safety measure, which could provide a direct utility. In addition, the study explores the effect of political affiliation on voluntary masking behavior.","PeriodicalId":46031,"journal":{"name":"African Journal of Economic and Management Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42196626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effect of the COVID-19 announcement on stock returns: evidence from Egypt 新冠肺炎公告对股票回报的影响:来自埃及的证据
IF 1.3
African Journal of Economic and Management Studies Pub Date : 2023-04-07 DOI: 10.1108/ajems-11-2022-0441
Wael Ahmed Elgharib
{"title":"The effect of the COVID-19 announcement on stock returns: evidence from Egypt","authors":"Wael Ahmed Elgharib","doi":"10.1108/ajems-11-2022-0441","DOIUrl":"https://doi.org/10.1108/ajems-11-2022-0441","url":null,"abstract":"PurposeThis study aims at testing efficiency of the Egyptian stock market at semi-strong level through exploring the impact of the COVID-19 outbreak on Egyptian stock returns.Design/methodology/approachThe author applied the “Event Study” method that addresses the impact of a particular event or group of events on stock returns, from 12 September 2019 to 5 April 2020, choosing Egyptian Stock Exchange (EGX) 100 companies which constitute constitutes the highest-level 100 companies in terms of liquidity and activity.FindingsThe study found inefficiency of the Egyptian stock market at the semistrong level, as the declaration of the COVID-19 has a negative insignificant effect on stock returns, whether on the day of the declaration, before or after it, The underlying reasons for these results can be referred to the idea that can be explained that investors are noise trading when making their investment decisions.Research limitations/implicationsThere are two limitations to the interface of this paper. The first one is the short-term impact of COVID-19, using 141 days, and then it is not clear in the research the long-term impact of events related to the epidemic. Secondly, because the author deals with a short period term, the author does not test the characteristics of the company or any other major events that may affect the stock returns of the companies under study.Originality/valueThis adds to the finance literature on the impact of the COVID-19 announcement on stock returns in the context of African countries. The explanation of the interconnection of the COVID-19 announcement on stock returns in Egypt.","PeriodicalId":46031,"journal":{"name":"African Journal of Economic and Management Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49650927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of customer-focus on the performance of business organizations: evidence from SMEs in an emerging West African economy 顾客关注对商业组织绩效的影响:来自新兴西非经济体中小企业的证据
IF 1.3
African Journal of Economic and Management Studies Pub Date : 2023-04-06 DOI: 10.1108/ajems-04-2022-0167
Kwabena Abrokwah-Larbi
{"title":"The impact of customer-focus on the performance of business organizations: evidence from SMEs in an emerging West African economy","authors":"Kwabena Abrokwah-Larbi","doi":"10.1108/ajems-04-2022-0167","DOIUrl":"https://doi.org/10.1108/ajems-04-2022-0167","url":null,"abstract":"PurposeThe purpose of this paper is to investigate the impact of customer-focus on small medium enterprise (SME) performance from the perspective of a resource-based view (RBV).Design/methodology/approachThis research study implemented a survey strategy to gather data from 255 respondents on the registered list of Ghana Enterprise Agency (GEA) in the eastern region of Ghana. Scales used to gather data were operationalized from previous research studies. A structural equation modeling (SEM) path analysis was used to estimate the impact of customer-focus on the performance of SMEs.FindingsThe outcomes of this study indicate that customer-focus has a significant positive impact on SME performance, hence backing the current demand for investigating the distinct influence of customer-focus on SME performance. The results show that customer-focus has a positive and significant relationship with financial performance, customer performance, internal business process performance and learning and growth performance, thus supporting the literature on the positive impact of customer-focus on SME performance. Therefore, customer-focus determinants used in this study, including co-creation, networking ties, customer insight and artificial intelligence marketing (AIM), are critical to the optimization of SME performance.Research limitations/implicationsNotwithstanding the importance of this research study mentioned earlier, the study has limitations. Notably, the sample size of this study can be increased to capture SME respondents in other geographical zones that were not included in this study. Future research studies may address how business environment conditions moderate the relationship between customer focus and performance, and also the cause-effect of the relationship between customer focus and business environment conditions on SME performance.Practical implicationsThe practical implications consist of two main items. First, this study empowers SME owners and managers to develop a customer focus technique as a central strategic goal in their quest for SME performance optimization. Second, SME owners and managers should progressively exploit the four determinants of customer focus which include co-creation, networking ties, customer insight and (AIM in order to accrue important resources for effective utilization of their customer focus competences as a way to enhance their performance.Social implicationsThis study is targeted at the sound development of SMEs to bring about poverty alleviation and employment. Poverty, unemployment and poor living standards are recognized as vital social challenges in most emerging economies. The establishment of customer focus as an important strategic capability provides opportunities for SME survival, profitability and growth.Originality/valueGenerally, the findings of this research study provide a strong backing to RBV perspective and the proposition that customer-focus and its determinants (i.e. co-creation, networ","PeriodicalId":46031,"journal":{"name":"African Journal of Economic and Management Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42554457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Do talent management practices improve organizational resilience? An empirical study within Tunisian companies 人才管理实践能提高组织弹性吗?突尼斯公司内部的实证研究
IF 1.3
African Journal of Economic and Management Studies Pub Date : 2023-04-06 DOI: 10.1108/ajems-07-2022-0301
Amira Bouteraa, F. Bouaziz
{"title":"Do talent management practices improve organizational resilience? An empirical study within Tunisian companies","authors":"Amira Bouteraa, F. Bouaziz","doi":"10.1108/ajems-07-2022-0301","DOIUrl":"https://doi.org/10.1108/ajems-07-2022-0301","url":null,"abstract":"PurposeThe purpose of this research is to study the impact of talent management practices on organizational resilience in Tunisian firms in times of the sanitary crises due to COVID-19.Design/methodology/approachA hypothetico-deductive approach is adopted. First, it is hypothesized that four talent management practices positively affect organizational resilience. Then, the hypotheses were tested by using quantitative methods. Data were collected through questionnaires and analyzed with PLS-SEM techniques.FindingsResults show that talent identification positively affects organizational resilience operationalized through the three dimensions of agility, integrity and robustness. Talent development and talent succession planning positively influence the firms' agility only, whilst talent retention had no effect on the three organizational resilience dimensions.Practical implicationsThe findings of this research may be helpful for human resources managers to recognize among talent management practices those that are mostly associated with organizational resilience and its dimensions. This could help them revise some talent management practices and implement those that are lacking to ensure strong and resilient firms, especially in a context characterized by the occurrence of crises of different natures.Originality/valueThe literature review showed that talent management practices and organizational resilience relationships are understudied. This research empirically highlights the relevance of the linkage between them. It contributes to the rare existent works by identifying a significant effect of talent identification on all organizational resilience dimensions and a positive effect of talent development and succession planning on agility.","PeriodicalId":46031,"journal":{"name":"African Journal of Economic and Management Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48708963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Exchange rate pass-through to inflation in South Africa: is there non-linearity? 南非的汇率传导到通货膨胀:是否存在非线性?
IF 1.3
African Journal of Economic and Management Studies Pub Date : 2023-04-04 DOI: 10.1108/ajems-11-2022-0475
Hayelom Yrgaw Gereziher, N. Nuru
{"title":"Exchange rate pass-through to inflation in South Africa: is there non-linearity?","authors":"Hayelom Yrgaw Gereziher, N. Nuru","doi":"10.1108/ajems-11-2022-0475","DOIUrl":"https://doi.org/10.1108/ajems-11-2022-0475","url":null,"abstract":"PurposeThis paper aims to examine the asymmetric effects of exchange rate shocks on inflation for a small open economy, namely South Africa, over the period 1970Q1–2020Q1.Design/methodology/approachA threshold vector autoregressive model that allows parameters to switch according to whether a threshold variable crosses an estimated threshold is employed to address the objective of this paper. The threshold value is determined endogenously using the Hansen (1996) test. Generalized impulse responses introduced by Koop et al. (1996) are used to study the effects of exchange rate shocks on inflation depending on their size, sign and timing to the inflation cycle. The authors also employed a Cholesky decomposition identification scheme to identify exchange rate shocks in the non-linear model.FindingsThe results show that there is a non-linearity effect of the exchange rate shock on inflation. In particular, the effects of 1 or 2 standard deviations of positive (appreciation) or negative (depreciation) exchange rate shock on inflation are small in the long run but a bit larger in the high inflation regime than the low inflation regime.Originality/valueThis paper contributes to the literature on the non-linear effects of exchange rate pass-through (ERPT) to inflation for Sub-Saharan African economies in general and the South African economy in particular by incorporating the size and timing of the exchange rate shocks to the inflation cycle.","PeriodicalId":46031,"journal":{"name":"African Journal of Economic and Management Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47695813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Competition, risk-taking behavior and stability of commercial banks: evidence from Kenya 竞争、冒险行为与商业银行的稳定性——来自肯尼亚的证据
IF 1.3
African Journal of Economic and Management Studies Pub Date : 2023-03-28 DOI: 10.1108/ajems-03-2022-0123
Purity Wanjiru Wahinya, Rogers Ochenge Ondiba, Peter Wang’ombe Kariuki
{"title":"Competition, risk-taking behavior and stability of commercial banks: evidence from Kenya","authors":"Purity Wanjiru Wahinya, Rogers Ochenge Ondiba, Peter Wang’ombe Kariuki","doi":"10.1108/ajems-03-2022-0123","DOIUrl":"https://doi.org/10.1108/ajems-03-2022-0123","url":null,"abstract":"PurposeThis study analyzes the effects of competition and risk-taking behavior on the stability of commercial banks in Kenya.Design/methodology/approachAn unbalanced panel dataset of 36 licensed commercial banks in Kenya for 2001–2020 was extracted from the published financial statements. A dynamic panel data analysis model, a two-step system generalized method of moments (GMM), was employed.FindingsThe results indicate that competition reinforces bank stability, whereas banks’ risk-taking behavior has an inverse relationship with strength.Practical implicationsThe study confirms the competition-stability nexus, implying that measures may be implemented to foster competition among banks with reduced concentration. These measures may include, but are not limited to, reduced entry barriers and optimal capital requirements. Second, efforts should be made to ensure excessive risk-taking by banks. Employing an elaborate exposure monitoring system with clear warning signs is recommended.Originality/valueThis study is unique in several ways. First, it employs structural and nonstructural measures of competition and ex post standards of banks’ risk-taking behavior. Second, contrary to past studies, this study uses various firm-level measures of bank stability. Lastly, it provides essential empirical evidence from the context of a developing economy, whose institutional and macroeconomic environments differ significantly from those of a developed economy.","PeriodicalId":46031,"journal":{"name":"African Journal of Economic and Management Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47167272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pre-covid and peri-covid analysis of employees' work values and job quality 员工工作价值观和工作质量的前视频和前视频分析
IF 1.3
African Journal of Economic and Management Studies Pub Date : 2023-03-14 DOI: 10.1108/ajems-07-2022-0308
M. Amankwah
{"title":"Pre-covid and peri-covid analysis of employees' work values and job quality","authors":"M. Amankwah","doi":"10.1108/ajems-07-2022-0308","DOIUrl":"https://doi.org/10.1108/ajems-07-2022-0308","url":null,"abstract":"PurposeThe workspace has experienced several significant changes (shift in work culture) due to the Covid-19 pandemic thereby necessitating the need for a comparative assessment of differences that exist in work values and job quality of employees pre-covid 19 and “peri”-covid 19.Design/methodology/approachThe Statistical Package for Social Sciences (SPSS) version 21 was employed to conduct a correlation and T-test analysis from the quantitative data gathered from Ghanaian public and private sector employees.FindingsThe study found differences in what employees valued pre- and peri-covid era for job security, promotional opportunities, interesting work, using skills and experience, the usefulness of work to society and flexible work. During the pre-covid era, employees perceived autonomy, personal contact and stressful jobs, whereas promotional opportunities, good collegial relations and help to others were experienced peri-covid.Research limitations/implicationsAlthough the study tracked the work values and quality of employees, the respondents (pre-covid and peri-covid) were different. Responses here captured the views of formal sector workers only. These notwithstanding, the findings are important for explaining changes (work values and job quality) that occurred due to the pandemic. Future research might use a qualitative approach to understand reasons behind these changes.Practical implicationsDue to changes in the working space and the introduction of technology, stress has been impacted positively as employees need not commute frequently to work and work seems to have been simplified. It is therefore safe for organisations to retain changes to people management due to the pandemic.Originality/valueTo the best of my knowledge, this is the first study in the Ghanaian context comparing employees' values and job quality pre- and peri-covid.","PeriodicalId":46031,"journal":{"name":"African Journal of Economic and Management Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48582555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Demystifying business models (shifts) among Ghanaian creative entrepreneurs in a COVID-19 era 揭秘新冠疫情时代加纳创意企业家的商业模式(转变
IF 1.3
African Journal of Economic and Management Studies Pub Date : 2023-03-07 DOI: 10.1108/ajems-07-2022-0305
R. Kilu, M. Sanda, Ana Alacovska
{"title":"Demystifying business models (shifts) among Ghanaian creative entrepreneurs in a COVID-19 era","authors":"R. Kilu, M. Sanda, Ana Alacovska","doi":"10.1108/ajems-07-2022-0305","DOIUrl":"https://doi.org/10.1108/ajems-07-2022-0305","url":null,"abstract":"PurposeThere is growing scholarly discourse towards COVID-19 pandemic and creative entrepreneurship in the perspectives of Global South. Extant literature lacks sufficient empirical evidence on the subject matter. This paper therefore provides insights into business models and business model shifts in response to the COVID-19 pandemic among creative entrepreneurs in Ghana.Design/methodology/approachIn working towards achieving the purpose of the study, a qualitative design was deployed. Four artistic communities in three regions were understudied. The study conducted working interviews, Focus Group Discussions and field observations on the creative entrepreneurs.FindingsThe results showed a unique business model that captured ministries, agencies and departments; traditional authorities, foreigners and the diaspora community as key creative partners. The creative entrepreneurs equally proposed value via quality deliveries, attractive pattern mix, pure handy crafts, mart finishing, imbibing culture into productions and symbolic meanings. Their key activities include cutting and gluing, sewing and coloring, sketching and prototyping, annual Kente festivals, film shooting and editing. The creatives stream revenue through sales, advances, profit margins, contracts, gate proceeds, loans, friends and family support. The results also point at a regime of business model shifts among the creatives, deploying digitalization and diversification in response to the COVID-19 pandemic.Research limitations/implicationsThe research by design is limited to the qualitative tradition; despite knowing well about the quantitative approach that could have provided a wider scope and coverage for effective generalizability. Certainly, it would be of future research interest to design a comparative mix-method study to achieve a wider coverage feat. Indeed, the paper does achieve the goal of providing an original empirical account, hence making a valid contribution to knowledge in the area of study.Practical implicationsThe knowledge on demystified business models relative to the Ghanaian creative entrepreneurs has practical implications for practice: first, it generates a ground-up knowledge as to what creative entrepreneurial business models are, why they exist and exactly how to create one in a Global South perspective.Social implicationsThese creative business models and the COVID-19 induced model shifts among the Ghanaian creative entrepreneurs imply continuous creative livelihoods, sustainable business models and assurance for innovation in creative entrepreneurship space.Originality/valueThe study is of high scientific value, creative entrepreneurial essence and public interest to better demystify creative entrepreneurial business models and theoretically framed them. It offers strong empirical evidence on COVID-19 induced business model shifts. These creative business models and the COVID-19 induced model shifts among the Ghanaian creative entrepreneurs imply conti","PeriodicalId":46031,"journal":{"name":"African Journal of Economic and Management Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45485783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring predictors of e-marketing continuance intention in the Zimbabwean pharmaceutical industry during the COVID-19 pandemic 探讨新冠肺炎大流行期间津巴布韦制药行业电子营销持续意图的预测因素
IF 1.3
African Journal of Economic and Management Studies Pub Date : 2023-03-02 DOI: 10.1108/ajems-06-2022-0254
O. Aigbogun, Mathews Matinari, Olawole Fawehinmi
{"title":"Exploring predictors of e-marketing continuance intention in the Zimbabwean pharmaceutical industry during the COVID-19 pandemic","authors":"O. Aigbogun, Mathews Matinari, Olawole Fawehinmi","doi":"10.1108/ajems-06-2022-0254","DOIUrl":"https://doi.org/10.1108/ajems-06-2022-0254","url":null,"abstract":"PurposeThe purpose of this study is to empirically explore the predictors of e-marketing use continuance intention in the pharmaceutical business to business (B2B) supply chain during the COVID-19 pandemic.Design/methodology/approachThis study adopted survey research strategy, and data were collected from managers dealing with marketing in 127 pharmaceutical firms in Harare Zimbabwe using a self-reported questionnaire. Partial least squares structural equation modeling (PLS-SEM) was employed to test the hypotheses.FindingsLeadership support and perceived usefulness are significant predictors of e-marketing continuance intentions. The effect of perceived susceptibility and perceived severity on e-marketing use continuance intention was not significant. Perceived usefulness is a positive moderator in the relationship among leadership support, perceived susceptibility and e-marketing use continuance intention. However, the moderating effect of perceived usefulness created a significant but negative relationship between perceived severity and e-marketing use continuance intention.Originality/valueThis study provides empirical evidence of the moderating role of perceived usefulness in the relationships between e-marketing continuance intention and its predictors.","PeriodicalId":46031,"journal":{"name":"African Journal of Economic and Management Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44276660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Ekuitas Merek dan Relational Terhadap Loyalitas Konsumen pada Supermarket Kaisar Siantan 品牌权益和关系对斯安主义超市消费者忠诚度的影响
African Journal of Economic and Management Studies Pub Date : 2023-02-28 DOI: 10.46772/jecma.v6i2.1214
Nurul Septya Magisa, Audisty Prana Hardayu
{"title":"Pengaruh Ekuitas Merek dan Relational Terhadap Loyalitas Konsumen pada Supermarket Kaisar Siantan","authors":"Nurul Septya Magisa, Audisty Prana Hardayu","doi":"10.46772/jecma.v6i2.1214","DOIUrl":"https://doi.org/10.46772/jecma.v6i2.1214","url":null,"abstract":"This study aims to determine and analyze the effect of brand and relational equity on consumer loyalty in Kaisar Siantan Supermarket. Data collection in this study was collected by means of observation and questionnaires (online and offline). The population in this study are consumers or members who shop at Emperor Siantan with a total of 50 consumers and members in 2022. The sampling technique used in this study is to use the Saturated Sampling Technique, which is a sampling technique when all members of the population are used as samples. This is often done when the population is relatively small, less than 50 people, or research that wants to make generalizations with very small errors. Another term for a saturated sample is a census, where all members of the population are sampled. Data analysis used normality test, multiple linear regression analysis, t test, v test. Data analysis was carried out using the IBM SPSS Statistics 25 application. The results of this study showed that brand equity X1 and relational X2 had a positive impact on consumer loyalty in Kaisar Siantan Supermarket. Keyword: Brand Equity, Relational, Consumer Loyalty","PeriodicalId":46031,"journal":{"name":"African Journal of Economic and Management Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135827127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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