Journal of Global Scholars of Marketing Science最新文献_第8页

The function of innovation culture in the success of new services 创新文化在新服务成功中的作用

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2021-07-03 DOI: 10.1080/21639159.2021.1924818

Nusser A. Raajpoot, Arun Sharma

{"title":"The function of innovation culture in the success of new services","authors":"Nusser A. Raajpoot, Arun Sharma","doi":"10.1080/21639159.2021.1924818","DOIUrl":"https://doi.org/10.1080/21639159.2021.1924818","url":null,"abstract":"ABSTRACT The role of culture has been important for the success of new service development. As an example, Sheth highlighted the role of resistance to innovation and the cultural orientation of developing countries, such as India, in determining success in the development of new services. There has been extensive research in the area of new service development, but an area that needs additional research is innovation culture. Using data from 96 companies in 24 countries, we first identify important global service success factors: innovation culture, global orientation, incentives and rewards, collaboration with external partners, market analysis, and identifying customer needs. We then test a model between the success factors and the success of new services and find that innovation culture is critical in the success of new services. We also find that collaboration is the most salient factor in success. In the absence of innovation culture, understanding customer needs does not improve success chances, and financial rewards help develop an innovation culture. Implications are derived for research and practice.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"65 1","pages":"392 - 414"},"PeriodicalIF":1.6,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2021.1924818","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41304560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Accessibility and availability: A cross-cultural study of shopper responses to online retail stock-outs 可及性与可用性:网上零售缺货顾客反应的跨文化研究

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2021-07-03 DOI: 10.1080/21639159.2021.1924819

T. Gruen, D. Corsten

{"title":"Accessibility and availability: A cross-cultural study of shopper responses to online retail stock-outs","authors":"T. Gruen, D. Corsten","doi":"10.1080/21639159.2021.1924819","DOIUrl":"https://doi.org/10.1080/21639159.2021.1924819","url":null,"abstract":"ABSTRACT Accessibility of products in online retail is an expected part of the shopper experience journey. Frequent products are not accessible due to non-availability. Introduced by Sheth and Sisodia, the 4A’s framework articulates how success in any marketing program depends on four dimensions: Awareness, Acceptability, Affordability, and Accessibility. This article demonstrates how, like dominos fall, marketing investments can fail when the final 4A’s stage, Accessibility, is not adequately addressed in online retailing. Surveying more than 2,000 shoppers across five European and Asian countries that encountered a non-available item while shopping online for one of six fast-moving consumer goods categories, the research study examines shoppers’ switching behavior when Accessibility has been interrupted in the purchasing stage of the customer journey. The overall goal is to better understand how shoppers change their behavior, and it examines a variety of causes that drive switching behavior, whether it be to switch stores, switch brands, or switch intentions when the item they desired is unavailable. Switching behavior was found to vary greatly among the five countries, but less between categories, and switching was greatly affected by the way shoppers encountered the non-available item. The study concludes with recommendations to address Accessibility both in product availability and shoppers’ transaction costs.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"31 1","pages":"415 - 432"},"PeriodicalIF":1.6,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2021.1924819","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48951426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Business transparency and willingness to act environmentally conscious behavior: Applying the sustainable fashion evaluation system “Higg Index” 商业透明度和采取环保意识行为的意愿:应用可持续时尚评估系统“Higg指数”

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2021-07-03 DOI: 10.1080/21639159.2021.1904784

Eunha Chun, H. Joung, Y. Lim, E. Ko

引用次数: 10

The research impact of Dr. Jagdish Sheth Jagdish Sheth博士的研究影响

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2021-07-03 DOI: 10.1080/21639159.2021.1924820

G. Tellis, Seshadri Tirunillai

引用次数: 0

Antecedents to green apparel purchase behavior of Indian consumers 印度消费者绿色服装购买行为的前因

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2021-05-25 DOI: 10.1080/21639159.2021.1885301

A. Khare, Pradeep Kautish

{"title":"Antecedents to green apparel purchase behavior of Indian consumers","authors":"A. Khare, Pradeep Kautish","doi":"10.1080/21639159.2021.1885301","DOIUrl":"https://doi.org/10.1080/21639159.2021.1885301","url":null,"abstract":"ABSTRACT The current study examines the influence of innovativeness theory-based consumer independent judgment making (CIJM), novelty-seeking behavior (CNS), green apparel knowledge (GAK) and green apparel perceived effectiveness (GAPE) on green apparel purchase behavior (GAPB) in an emerging economy, i.e., India. The covariance-based structural equation modeling (CB-SEM) and a fuzzy-set qualitative comparative analysis (fsQCA) were employed. A mall intercept method was used for data collection across 10 cities in India. A total of 450 responses were obtained through a structured questionnaire. Results indicated that green apparel perceived effectiveness (GAPE) and green apparel knowledge (GAK) had a positive influence on Indian consumers’ green apparel purchase behavior (GAPB). Consumer innovativeness construct of consumer independent judgment making (CIJM) and novelty-seeking behavior (CNS) had no positive impact on green apparel purchase behavior (GAPB). The findings can help green apparel manufacturers, environmentalists, and marketers to focus on prominently communicating the environment-related benefits of green apparels. Green clothing benefits may be improved by incorporating new fashion, designs, fabrics, and trendy styles.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"32 1","pages":"222 - 251"},"PeriodicalIF":1.6,"publicationDate":"2021-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2021.1885301","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43686155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 16

The influence of consumers’ self-concept and perceived value on sustainable fashion 消费者自我概念和感知价值对可持续时尚的影响

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2021-05-25 DOI: 10.1080/21639159.2021.1885303

Dayun Jeong, E. Ko

{"title":"The influence of consumers’ self-concept and perceived value on sustainable fashion","authors":"Dayun Jeong, E. Ko","doi":"10.1080/21639159.2021.1885303","DOIUrl":"https://doi.org/10.1080/21639159.2021.1885303","url":null,"abstract":"ABSTRACT Sustainable fashion is an emergent concept introduced to resolve the issues emanating from the clashes between the fast fashion production model and consumers and to establish a healthy relationship between the two. However, studies show that there are inconsistencies between the attitudes and behaviors of consumers regarding sustainability; sustainable fashion has not been found to lead to a shift in consumer behavior despite improved consumer awareness on the subject. In response, researchers claim that each consumer type’s consumption behavior towards sustainable fashion and their underlying characteristics need to be identified to understand the influences of their purchase intentions for sustainable fashion. This study investigates the relationship between self-concept and lifestyle so as to identify basic consumer attitudes and behaviors toward sustainable fashion, and also analyzes the effect of self-concept and perceived values on fashion lifestyle and consumption intention to identify each consumer type and suggest ways to induce the desired buying behavior. Data from people with prior knowledge or experience in sustainable fashion were collected through an online survey, and analyzed. The study found different influences on consumers’ fashion choices according to their distinct self-concepts, and that the subdivisions of CPV affect different degrees of purchase intention.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"31 1","pages":"511 - 525"},"PeriodicalIF":1.6,"publicationDate":"2021-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2021.1885303","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48056944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 16

The strange bedfellows of packaging cues and religiosity 包装线索和宗教信仰的奇怪伙伴

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2021-05-24 DOI: 10.1080/21639159.2021.1885302

Abou Bakar, Hiba Khan, Noor Hazarina Hashim, Richard Lee

{"title":"The strange bedfellows of packaging cues and religiosity","authors":"Abou Bakar, Hiba Khan, Noor Hazarina Hashim, Richard Lee","doi":"10.1080/21639159.2021.1885302","DOIUrl":"https://doi.org/10.1080/21639159.2021.1885302","url":null,"abstract":"ABSTRACT Packaging is an important marketing communication tool to shape consumers’ product perceptions and choice decisions. Religion also has a role in influencing consumer behavior. This study melds research into marketing communication and religiosity to examine how the presence of religious symbols on product packaging may influence product evaluation and choice decisions. Following a pre-test that identifies symbols associated with Islam, Muslim respondents (n = 96) complete a discrete choice experiment of 2 product (food, non-food) x 2 price level (high, low) x 2 religious symbol (with symbol, without symbol). Across both products, the presence of a religious symbol positively cues product ratings and choice preference. Drawing on symbolic interactionist theory and social distinctiveness theory, the findings suggest that the presence of the religious symbols provides Muslim consumers with a mean to self-identity and to portray the identity to others. As Islam also governs Muslims’ behavior as consumers, marketers should harness the efficacy of religious symbols to develop effective marketing communication strategies, particularly packaging, to target these consumers.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"33 1","pages":"31 - 44"},"PeriodicalIF":1.6,"publicationDate":"2021-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2021.1885302","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42357192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The relationship between sponsorship objectives and sport team reputation among sponsor companies: An exploratory study focusing on sponsors of a Japanese professional women’s volleyball club 赞助公司赞助目标与运动队声誉的关系——以日本某职业女排俱乐部赞助商为例的探索性研究

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2021-05-20 DOI: 10.1080/21639159.2021.1914128

Shohei Takamatsu

{"title":"The relationship between sponsorship objectives and sport team reputation among sponsor companies: An exploratory study focusing on sponsors of a Japanese professional women’s volleyball club","authors":"Shohei Takamatsu","doi":"10.1080/21639159.2021.1914128","DOIUrl":"https://doi.org/10.1080/21639159.2021.1914128","url":null,"abstract":"ABSTRACT This study explored the relationship between sponsorship objectives and sport team reputation from the perspective of companies. Our data were based on a questionnaire sent to sponsors of Victorina Himeji, which is a professional women’s volleyball club in Japan. One hundred ninety-four companies completed a survey about sponsorship objectives, sport team reputation, and sponsorship satisfaction. We conducted factor analysis, cluster analysis, t-test, and a two-way analysis of variance to examine the research questions. The results demonstrated that sponsorship objectives were composed of three factors (marketing objectives, corporate objectives, and team involvement). They were classified into a “highly valued” cluster and a “lowly valued” cluster. The t-test showed that the “highly valued” cluster was significantly higher than the “lowly valued” cluster in all variables except for spectator-orientation. Furthermore, comparing sport team reputation of each cluster with sponsorship satisfaction showed that the more satisfied the sponsorship of both clusters, the higher the sport team reputation. This study concludes that sponsorship objectives are important for both sponsors and sport teams.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"32 1","pages":"252 - 268"},"PeriodicalIF":1.6,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2021.1914128","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44978596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Re-examining market structures: Resource-Advantage theory and the market offering ecosystem perspective 重新审视市场结构：资源优势理论与市场供应生态系统视角

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2021-04-03 DOI: 10.1080/21639159.2020.1785917

D. Arnett, M. Dass, Kshitij Bhoumik

引用次数: 5

Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more Shelby D. Hunt博士:世界知名的营销学者、营销传奇、思想领袖、导师等等

IF 1.6

Journal of Global Scholars of Marketing Science Pub Date : 2021-04-03 DOI: 10.1080/21639159.2020.1785913

Rajan Varadarajan

引用次数: 2