Journal of Neuroscience Psychology and Economics最新文献_第9页

When Punishment Strikes Late: The Effect of a Delay in Punishment and Punishment Feedback on Cooperation and Efficiency 惩罚延迟:惩罚延迟与惩罚反馈对合作与效率的影响

IF 0.7 4区医学

Journal of Neuroscience Psychology and Economics Pub Date : 2019-03-01 DOI: 10.1037/npe0000099

Israel Waichman, Lukas Stenzel

引用次数: 3

Neural Random Utility: Relating Cardinal Neural Observables to Stochastic Choice Behavior 神经随机效用:将基本神经观察与随机选择行为联系起来

IF 0.7 4区医学

Journal of Neuroscience Psychology and Economics Pub Date : 2019-03-01 DOI: 10.1037/npe0000101

Ryan Webb, I. Levy, Stephanie C. Lazzaro, R. Rutledge, P. Glimcher

引用次数: 22

Supplemental Material for Gaze-Informed Modeling of Preference Learning and Prediction 偏好学习和预测的注视信息建模补充材料

IF 0.7 4区医学

Journal of Neuroscience Psychology and Economics Pub Date : 2019-01-01 DOI: 10.1037/npe0000107.supp

引用次数: 0

Acknowledgments 致谢

IF 0.7 4区医学

Journal of Neuroscience Psychology and Economics Pub Date : 2019-01-01 DOI: 10.1037/npe0000110

引用次数: 0

Reading Minds: Mobile Functional Near-Infrared Spectroscopy as a New Neuroimaging Method for Economic and Marketing Research—A Feasibility Study 读心:移动功能近红外光谱作为一种新的神经成像方法用于经济和市场研究的可行性研究

IF 0.7 4区医学

Journal of Neuroscience Psychology and Economics Pub Date : 2018-12-01 DOI: 10.1037/npe0000090

S. Meyerding, A. Risius

{"title":"Reading Minds: Mobile Functional Near-Infrared Spectroscopy as a New Neuroimaging Method for Economic and Marketing Research—A Feasibility Study","authors":"S. Meyerding, A. Risius","doi":"10.1037/npe0000090","DOIUrl":"https://doi.org/10.1037/npe0000090","url":null,"abstract":"Due to the limitations of established neuroimaging techniques, in terms of cost, usability, and mobility, a new technology, known as mobile functional near-infrared spectroscopy (fNIRS), has a high potential for applications in marketing research. FNIRS is a noninvasive optical brain imaging technique that combines the measurements of cerebral blood flow and hemodynamic response in a specific brain area when neural activity occurs. Nevertheless, the feasibility of mobile fNIRS has not yet been verified, because it is rarely used in neuroeconomic and neuromarketing studies. The aim of this study was to demonstrate the feasibility of mobile fNIRS for marketing and economic research situations. Twelve subjects viewed three different advertisements of the same product, and then rated these pictures. All pictures showed the same product, but with different surroundings. The surroundings included an attractive female and male, shown to male and, respectively, female subjects, a cat, and a relatively neutral landscape. The results indicate that there are significant differences in the activation of the prefrontal cortex when viewing the different pictures. This was especially noticeable for the sexual picture and the childlike picture compared with the landscape. Also, significant differences were found on the group level and between subgroups. The activation was higher for the childlike picture than for the sexual picture, and this effect was stronger for the female subgroup. In addition, significantly higher activation was found during decision-making processes. The results of the present study suggest that using fNIRS is a promising method for measuring economic decision-making processes and consumer attention.","PeriodicalId":45695,"journal":{"name":"Journal of Neuroscience Psychology and Economics","volume":"15 1","pages":"197–212"},"PeriodicalIF":0.7,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75067050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

A critical comparison of selected implicit measurement methods. 选定的隐式测量方法的关键比较。

IF 0.7 4区医学

Journal of Neuroscience Psychology and Economics Pub Date : 2018-12-01 DOI: 10.1037/NPE0000086

Judith Znanewitz, L. Braun, D. Hensel, C. Altobelli, Fabian Hattke

引用次数: 19

Affective Response Predicts Risky Choice for Fast, but Not Slow, Decisions 情感反应预测快速而非缓慢决策的风险选择

IF 0.7 4区医学

Journal of Neuroscience Psychology and Economics Pub Date : 2018-12-01 DOI: 10.1037/npe0000096

Emil Persson, Erkin Asutay, William Hagman, D. Västfjäll, G. Tinghög

引用次数: 8

How Religion Impacts Deception and Trust Behavior: Evidence From a Lab-in-the-Field Experiment in China 宗教如何影响欺骗和信任行为:来自中国实验室的证据

IF 0.7 4区医学

Journal of Neuroscience Psychology and Economics Pub Date : 2018-12-01 DOI: 10.1037/npe0000095

Hui Xu, Yingxi Liu, Jie Liang

引用次数: 5

Preliminary Evidence on the Somatic Marker Hypothesis Applied to Investment Choices 体细胞标记假说应用于投资选择的初步证据

IF 0.7 4区医学

Journal of Neuroscience Psychology and Economics Pub Date : 2018-10-10 DOI: 10.1037/npe0000097

Simona Cantarella, Carola Hillenbrand, Luke Aldridge-Waddon, Ignazio Puzzo

{"title":"Preliminary Evidence on the Somatic Marker Hypothesis Applied to Investment Choices","authors":"Simona Cantarella, Carola Hillenbrand, Luke Aldridge-Waddon, Ignazio Puzzo","doi":"10.1037/npe0000097","DOIUrl":"https://doi.org/10.1037/npe0000097","url":null,"abstract":"The somatic marker hypothesis is one of the more dominant physiological models of human decision-making and yet is seldom applied to decision-making in financial investment scenarios. This study provides preliminary evidence about the application of the somatic marker hypothesis in investment choices using heart rate and skin conductance response measures. Twenty undergraduate students were split equally into expert (defined by familiarity with investments) and novice (no familiarity) groups, because previous research has associated expertise with cognitive differences in decision making scenarios. Both groups completed the Balloon Analogue Risk Task and Behavioral Investment Allocation Strategy task—a computerized simulation of real trading scenarios—as assessments of investment decision-making in conditions of low versus high uncertainty, as defined by the Bayesian calculation (level of certainty is more than: (1 − (−300%))/(300% − (−300%)) = 66.67% (0.67). Results suggest that, although primary inducers (innate physiological responses) support and guide optimal decision-making in conditions of uncertainty, secondary inducers (physiological responses dependent on memory/experience) moderate this effect; that is, the stressful thoughts that accompany the task restrict optimal decision-making. This study contributes to the current knowledge on why emotions in finance can lead people to suboptimal decisions.","PeriodicalId":45695,"journal":{"name":"Journal of Neuroscience Psychology and Economics","volume":"52 1","pages":"228–238"},"PeriodicalIF":0.7,"publicationDate":"2018-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80839478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Consumers’ Different Neural Activity and Attitude to the Leading Brand and Imitator 消费者对领先品牌和模仿者的不同神经活动和态度

IF 0.7 4区医学

Journal of Neuroscience Psychology and Economics Pub Date : 2018-09-01 DOI: 10.1037/npe0000077

Xuefeng Zhang, F. Guo, Sen Li, Ming-ming Li, Han Chen

{"title":"Consumers’ Different Neural Activity and Attitude to the Leading Brand and Imitator","authors":"Xuefeng Zhang, F. Guo, Sen Li, Ming-ming Li, Han Chen","doi":"10.1037/npe0000077","DOIUrl":"https://doi.org/10.1037/npe0000077","url":null,"abstract":"Along with the rapidly growing world economy, copycats emerge everywhere. With visual similarity, copycats may mislead consumers to incorrectly link the copycats to familiar and leading brands. Copycat practices are serious challenges for the leading brands, consumers, and even imitators. In this study, the cognitive differences between a leading brand and a copycat brand were investigated subconsciously by using event-related potentials. Using a questionnaire on the leading brand and the copycat brand, consumers’ attitudes to perceived value of the brand, brand attitude, and purchase intentions were also studied. Electroencephalogram and survey results showed significant differences between the two brands. Consumers’ perceived value, brand attitude, and purchase intention of the leading brand were higher than the copycat brand. The copycat brand elicited a higher P160 and N240 at the front-central area and a higher P240 and lower P400 at the central-parietal area. We supposed that the amplitude variation in event-related potentials expressed different neural activity with regard to the target identification, cognitive control, automatic attention, and categorization mechanism between the original and the counterfeit. This study contributes to understanding the consumers’ different neural activity with regard to the original and the counterfeit and provides a feasible neuroscience-based method to perfect present theories and methodologies on issues concerning imitation. Exploration of the differences between the leading and copycat brands can help companies promote their brand and develop more reasonable marketing strategies.","PeriodicalId":45695,"journal":{"name":"Journal of Neuroscience Psychology and Economics","volume":"13 1","pages":"166–181"},"PeriodicalIF":0.7,"publicationDate":"2018-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80462610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1