European Journal of Economics and Business Studies最新文献_第3页

Marketing through the Coronavirus Crisis - How Marketers in Albania Deal with the Ongoing Crisis of Covid-19 通过冠状病毒危机进行营销-阿尔巴尼亚的营销人员如何应对持续的Covid-19危机

European Journal of Economics and Business Studies Pub Date : 2021-04-15 DOI: 10.26417/194ocu88k

Ana Buhaljoti

{"title":"Marketing through the Coronavirus Crisis - How Marketers in Albania Deal with the Ongoing Crisis of Covid-19","authors":"Ana Buhaljoti","doi":"10.26417/194ocu88k","DOIUrl":"https://doi.org/10.26417/194ocu88k","url":null,"abstract":"None of the 21st century economic hardships have posed such a significant threat on businesses as the global pandemic COVID-19. In Albania beyond the evident threat it is causing to the human well-being, the coronavirus is threatening the health of businesses. According to the Albanian Institute of Statistics, in the second quarter of 2020, GDP in volume terms has decreased by 10.2% compared with the second quarter of 2019. This crisis gives a reflection to how the businesses in Albania do marketing and manage marketing risk. The purpose of this paper is therefore to investigate the Albanian marketers point of view and actions within the ongoing crisis caused by covid-19. The study aims to understand how marketers are dealing with the situation right now and whether they are taking a proactive or reactive approach. There is no current evidence whether marketers are managing crisis with a reactive method, purely tactical or proactively with a strategic viewpoint. In line with the purpose of this study a qualitative research approach was taken to gain insights on marketing through the coronavirus crisis in Albania. The depth interviews conducted with marketing managers of four different industries collected rich information on handling the coronavirus crisis and concluded that marketers were unprepared and adopted a reactive approach when dealing with the covid-19 crisis. Further the Covid-19 crisis gave rise to a more attentive and sensitive tone towards digital marketing in strengthening relationships with both partners and consumers.","PeriodicalId":448769,"journal":{"name":"European Journal of Economics and Business Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131589559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Increasing Youth Employability in Albania by Enhancing Skills through Vocational Education 通过职业教育提高技能，提高阿尔巴尼亚青年的就业能力

European Journal of Economics and Business Studies Pub Date : 2021-04-15 DOI: 10.26417/685lur76k

Pano Enkeleda Fejzulla

引用次数: 0

Challenges in Decoding Consumer Behavior with Data Science 用数据科学解码消费者行为的挑战

European Journal of Economics and Business Studies Pub Date : 2020-12-12 DOI: 10.26417/897ovg79t

Valentina Chkoniya

{"title":"Challenges in Decoding Consumer Behavior with Data Science","authors":"Valentina Chkoniya","doi":"10.26417/897ovg79t","DOIUrl":"https://doi.org/10.26417/897ovg79t","url":null,"abstract":"Decoding the ever-evolving consumer behavior is one of the biggest challenges faced by marketers around the world. The future of consumer behavior research is put into question by the advances in data science. Today, when consumers are all the time exposed to new technologies, trends such as facial recognition, artificial intelligence, and voice technology did not advance as rapidly as predicted, marketing intelligence gained a significant share of the spotlight. This paper gives an overview of possible ways to anticipate consumer data intelligence development from the perspectives of a robust data set and deep artificial intelligence expertise for better understanding, modeling, and predicting consumer behavior. Showing that marketing cannot happen in isolation in the era of digital overexposure, it requires a deeper understanding of consumer behavior. Data scientists, analysts, and marketers around the world have to work together to increase consumer loyalty, grow revenue, and improve the predictiveness of their models and effectiveness of their marketing spend. Efficiently integrating consumer behavior data into marketing strategies can help companies improve their approach towards attracting and winning the diverse and dynamic consumer segments and retaining them. This synthesis of current research will be helpful to both researchers and practitioners that work on the use of data science to understand and predict consumer behavior, as well as those making long-range planning marketing decisions.","PeriodicalId":448769,"journal":{"name":"European Journal of Economics and Business Studies","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131680073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Adapting Herzberg’s Motivation-Hygiene Theory to a VUCA World – A Repertory Grid Study 赫茨伯格动机卫生理论与VUCA世界的适应——一个储备网格研究

European Journal of Economics and Business Studies Pub Date : 2020-12-12 DOI: 10.26417/914kzv77e

Henning Bundtzen

{"title":"Adapting Herzberg’s Motivation-Hygiene Theory to a VUCA World – A Repertory Grid Study","authors":"Henning Bundtzen","doi":"10.26417/914kzv77e","DOIUrl":"https://doi.org/10.26417/914kzv77e","url":null,"abstract":"Employee motivation is a key driver of organizational performance and employee retention. An increasing shortage of skilled workers forces companies to think of ways to motivate and retain their employees. Herzberg’s two-factor theory of motivation provides an insight which factors are relevant for motivating employees. The theory founded on research carried out in the 1960’s. Since then, the practical and theoretical tenet of supervision and management has shifted to a different leadership approach. Additive the economic environment is found to be more volatile, unpredictable, complex and ambiguity. VUCA has made its way into organizational science resulting in a focus on agile working methodologies. To add up a generation of millennials demanding for feedback, open communication and team-based workplaces starts to integrate into labour market. Does Herzberg’s theory persist in this new economic environment? Can it be adapted or is a completely new approach inevitable? This organizational psychology related study is aimed to test Herzberg’s theory in a contemporary environment by applying the theory of personal constructs as an investigative method. 61 qualitative repertory grid structured interviews elicited n = 782 personal constructs to investigate the theory. The personal constructs are clustered and compared to the theory of Herzberg.","PeriodicalId":448769,"journal":{"name":"European Journal of Economics and Business Studies","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131706821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Tax Avoidance in Albania 阿尔巴尼亚的避税

European Journal of Economics and Business Studies Pub Date : 2020-12-12 DOI: 10.26417/270msu59a

Viola Tanto

{"title":"Tax Avoidance in Albania","authors":"Viola Tanto","doi":"10.26417/270msu59a","DOIUrl":"https://doi.org/10.26417/270msu59a","url":null,"abstract":"This paper was written in order of the reforming of the tax system’s framework. Analysing phenomena such as tax evasion, tax avoidance, the use of legal loopholes to reduce tax liability in Albania was very challenged. In this paper is analysed also some other jurisdictions, which have served as a reference model for the reform of Albanian legislation, such as the Italian one and the legislation of the European Union. Recently, we were witnesses of a significant increase, in the quantitative and qualitative level, of tax evasion and tax avoidance. Often, the \"battle\" between the taxpayer and the contributor in bad faith is based on the probative power (burden of proof) of the elements of the transaction which must be verified by the tax administration. Even more often, this fight takes place over the basis of the correct interpretation of legal norms. Evasion is leaving more and more room for refined avoidance. Avoidance is no longer just the prerogative of big companies, corporations or powerful business groups, but it is turned into an ordinary management instrument for small and medium enterprises, even in special cases, even for natural persons. The paper analyses problems such as: basic and key aspects of tax evasion, by distinguishing with other concepts of tax law, such as tax planning and tax evasion, which are the forms of identifying tax evasion/avoidance, the meaning of the doctrine of abuse right. At the end of the paper, you can find a presentation on all findings and conclusions reached during the analysis of the above problems, and some recommendations for the improvement of the activity of the Tax Administration.","PeriodicalId":448769,"journal":{"name":"European Journal of Economics and Business Studies","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129610104","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Analysis of the Energy Efficiency of District Heat Suppliers in Hungary Through Network Losses 通过网络损失分析匈牙利区域供热供应商的能源效率

European Journal of Economics and Business Studies Pub Date : 2020-12-12 DOI: 10.26417/885lqg78w

G. Süveges, Varga Beatrix

引用次数: 0

Corruption and Economic Growth in the Balkan Countries 巴尔干国家的腐败与经济增长

European Journal of Economics and Business Studies Pub Date : 2020-12-12 DOI: 10.26417/228vne34n

Amarda Kadia

引用次数: 1

The Agro Exports of Organic Native Products and Environmental Security in Peru 秘鲁有机土产农产品出口与环境安全

European Journal of Economics and Business Studies Pub Date : 2020-12-12 DOI: 10.26417/175umi47d

Edelina Coayla, Ysabel Bedón

{"title":"The Agro Exports of Organic Native Products and Environmental Security in Peru","authors":"Edelina Coayla, Ysabel Bedón","doi":"10.26417/175umi47d","DOIUrl":"https://doi.org/10.26417/175umi47d","url":null,"abstract":"The study objective is to analyze agro-exports of organic products and environmental security (certification) in Peru. Agro-exports are the second generator of foreign currency for Peru. The descriptive, comparative-graphical method and the polynomial curve are used. In 2019 traditional agro-exports and non-traditional agro-exports contributed 11% and 89% of total agro-exports respectively, the main markets were the United States (35%) and the Netherlands (15%). Peru is the world's leading exporter of native functional products (called superfoods) quinoa and maca. Quinoa is the most demanded native agro-export product internationally. It was found that during the period 2000-2019 the main Peruvian agro-exports of non-traditional products with a vertiginous growth are fruits and vegetables. For the year 2019, fruit agro-exports in terms of FOB value in millions of US - contribute 56% to the total of non-traditional agro-exports. The increase in fresh grapes, fresh blueberries and fresh avocados is remarkable. Environmental security in terms of the area for organic production affects 51% of agro-exports. Peru promotes organic production from the producer to the final consumer and the certification of organic products in the production, transformation and marketing processes.","PeriodicalId":448769,"journal":{"name":"European Journal of Economics and Business Studies","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130224741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

State Owned Enterprises 国有企业

European Journal of Economics and Business Studies Pub Date : 2020-12-12 DOI: 10.26417/340tur47w

Diana Biba

引用次数: 0

Public Debt and Economic Growth in the Balkan Countries 巴尔干国家的公共债务和经济增长

European Journal of Economics and Business Studies Pub Date : 2020-12-12 DOI: 10.26417/430cev47g

Amarda Kadia

引用次数: 1