PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat最新文献

{"title":"Branding analysis of Brawijaya University vocational education","authors":"Tri Mega Asri, D. Putri, Muhammad Daniel Septian","doi":"10.24198/prh.v8i1.44452","DOIUrl":"https://doi.org/10.24198/prh.v8i1.44452","url":null,"abstract":"Background: The current challenge in Indonesia is the rising unemployment rate of college graduates and low interest in continuing to study at university, especially in Vocational Faculty. Therefore, the university must clearly understand what potential prospective students are looking for. The Vocational Faculty consists of two departments: the Department of Business and Hospitality and the Department of Creative and Digital Industries. In the 2021 class, the total number of students are 499 students. Purpose: This research aims to assess equity of UB Vocational brand in the eyes of prospective students. In this study, candidate students, namely students of SHS/ Vocational School in third grade whose planning to continue studying in college and new students of UB Vocational. Methods: The research method used in this research is descriptive. The data acquisition technique in this study was using open questionnaire. Results: Brand Image, related to the Vocational Education of Brawijaya University, which produces graduates who are ready for work and satisfied with the institution, is assessed in terms of educational attributes, including the quality of lecturers, facilities, curriculum, and cooperation. Conclusion: The main objective of this study is to assess the determinants of university brand loyalty by mapping out the characteristics regarding respondents’ reaction to higher education services (especially universities) at the Vocational Faculty of Brawijaya University through measuring brand awareness, image, and satisfaction. Implications: The results of this research shows that the Vocational Education of Brawijaya University as a place to continue study for new candidate students are still being recognized and considered as one particular choice to for higher education.","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"173 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122629395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Evaluating social media marketing in Afghanistan’s private Universities","authors":"Abdul Qayoum Safi, Y. Setianti, Abdulmanan Sapi","doi":"10.24198/prh.v8i1.47690","DOIUrl":"https://doi.org/10.24198/prh.v8i1.47690","url":null,"abstract":"Background: Social media has become a significant part of our lives today. Students, in particular, use Internet media technologies to access information about their educational environments. Purpose: This study aimed to assess how private institutions in Afghanistan use social media for marketing purposes. Methods: The perspectives and experiences of noteworthy stakeholders in these universities were investigated using a qualitative research design by conducting in-depth interviews to explore the perceptions and experiences of key stakeholders in private universities in Afghanistan. Thematical analysis was used to examine the data gathered. Results: Social media is crucial for attaining marketing objectives and increasing brand recognition. According to the interviews, social media sites like Facebook, Twitter, Instagram, and LinkedIn are valuable tools for promoting higher education programs and interacting with prospective students. The findings also show that Facebook in Afghanistan, is the most widely used social media sites. Conclusion: Social media has become an essential marketing tool for Afghanistan’s private education institutions. Albeit poor and expensive internet access, which have significantly reduced the effectiveness of social media marketing. The importance of institutions in recognizing their target market, creating efficient social media strategies, and allocating funds wisely, are paramount in order to fulfill the goals. Despite these difficulties, participants saw social media as a valuable tool for promoting higher education programs and connecting with prospective students. Implications: Private education institutions in Afghanistan should recognize the significance of social media as an essential marketing tool despite the challenges of poor internet access and high costs and focus on understanding their target market, developing efficient social media strategies, and allocating resources effectively.","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123671501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Cultural public relations approach to angklung bamboo musical instrument craft workshop activities","authors":"Leili Kurnia Gustini, Dasrun Hidayat, Ellena Fitri Aulia, Dinar Dina Karamani","doi":"10.24198/prh.v8i1.47212","DOIUrl":"https://doi.org/10.24198/prh.v8i1.47212","url":null,"abstract":"Background: In preserving cultural sustainability, one needed to be done is to maintain cultural resilience. Saung Angklung Udjo (SAU) producing bamboo craft workshop activities in order to do so. The workshop is part of a Public Relations event that is carried out on an ongoing basis. However, there is a need of strategy to have that workshop run optimally. Purpose: This study aimed to determine the design of a public relations event program in the form of a bamboo craft workshop at SAU. Methods: Six informants were involved and determined purposively, including workshop organizers, presenters, and workshop participants. Results: The results of this study show the existence of workshop stages relevant to the IPPAR model (Insight, Program Strategic, Program Implementation, Action, and Reputation). Insight is the initial preparation stage or situation analysis. Program strategy is the planning stage in the form of a program strategy. Program implementation is the implementation stage, and action and reputation is a public assessment as feedback from activities implementation. Conclusion: Public relations events are needed to manage the image and reputation of Angklung’s cultural values. Implications: The results of this study are expected to impact local government policies in managing cultural arts events. The results of this study can also be used as a development of public relations event studies in the context of culture or cultural public relations.","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"122 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127067819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Fostering strategic function of public relations corporate - communication in corporate culture practices","authors":"Aang Koswara, Aat Ruchiat Nugraha, Trie Damayanti","doi":"10.24198/prh.v8i1.48565","DOIUrl":"https://doi.org/10.24198/prh.v8i1.48565","url":null,"abstract":"Background: Public relations and Culture are intertwined. Societal and corporate Culture influences public relations practices. Conversely, the existence of public relations influences organizational cultural practices and societal Culture. Regrettably, the human resource department has a more dominant role in corporate culture practices than the public relations department. It is mainly related to internalizing organizational values, while the public relations department supports the internalization program through internal corporate communication channels. Purpose: This paper examines public relations function in corporate culture practices based on stories and opinions from Indonesian communication practitioners. It focuses on three main research questions, first how and what the impacts of the existence of public relations – corporate communication to the development of corporate Culture; Second, what the functions of public relations are – corporate communication to support the building and changing corporate Culture; and third what factors influence the strategic function of public relations - corporate communication in corporate culture practice. Methods: This study employs qualitative methods through semi-structured interviews with public relations/corporate communication professionals working at different corporations and organizations. Results: Based on thematic analysis, the empirical findings revealed that cascading organizational values is still part of the human resource department’s primary job, while corporate communication is essential to echoing the key message. Determining the appropriate communication channels and corporate language is critical to ease misunderstandings amongst corporate members. Finally, the digital business environment frequently invites hostile situations, and therefore strong leadership and agile organization can preserve business sustainability. Conclusion: The influence of public relations is essential to orchestrate various internal communication channels. The agile organization provides ease of organizational bureaucracy in corporate culture practices. Implications: This initial finding contributes to the field of public relations – corporate communication to provide a balanced perspective from Indonesian practitioners.","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134236278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The rebranding strategy of Azarine Cosmetic","authors":"Valerie Phoebe Sukamto, Intan Primadini","doi":"10.24198/prh.v8i1.45631","DOIUrl":"https://doi.org/10.24198/prh.v8i1.45631","url":null,"abstract":"Background: Brands and companies become more competitive nowadays, and there is a need to maintain its existence, especially in sector such as cosmetic and beauty. Implementing a corporate rebranding process is one thing that the brand or company can do to ensure its survival. Azarine Cosmetic is a local cosmetic and beauty brand that has undergone corporate rebranding and has grown significantly. Purpose: This study aims to analyze the rebranding strategy implementation and outcomes as indicators of Azarine Cosmetic’s corporate rebranding success. Methods: This study uses a qualitative descriptive approach with a case study method. Data are collected through interviews and literature review, then analyzed with pattern matching analysis. Results: Azarine Cosmetic’s rebranding strategy was implemented based on marketing mix variables. Product, from spa products to skincare. Price, affordable based on the product size. Place, from B2B to offline and online B2C distribution. Promotion, the use of social media and other brand activation to communicate the corporate rebranding process to the external public. These implementations lead to corporate rebranding outcomes, such as sales growth of 600% in 2021; awareness and sales objectives reached, including brand image change; other supplementary achievements like awards and ease of collaborations. Conclusion: The corporate rebranding of Azarine Cosmetic was completed in five stages, including rebranding strategy implementation and outcomes. Azarine Cosmetic was implementing its rebranding strategy to the external public by updating and aligning all aspects of the marketing mix. Implications: The findings of the study can provide input for Azarine Cosmetic to strengthen the corporate rebranding outcomes, such as opening a flagship store to reflect the distinctive brand identity and conducting measurable in-depth evaluations.","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115312828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Brand value analysis of brand equity in the new Solo City logo","authors":"Sigied Himawan Yudhanto, Alfan Setyawan, Dedy Eka Timbul Prayoga, Hermansyah Muttaqin, Nidyah Widyamurti, Faizal Risdianto","doi":"10.24198/prh.v8i1.45841","DOIUrl":"https://doi.org/10.24198/prh.v8i1.45841","url":null,"abstract":"Background: This article analyzes the factors that affect brand equity in the search for brand value in the new visual logo Solo city, which functions as part of city branding. Purpose: The purpose of this study is to present four factors of brand equity. These four factors are what determine the search process, namely brand awareness, brand association, perceived quality, and brand loyalty and their implementation of the new visual logo of the city based on the perceptions put forward by residents of Solo could act as a parameter for measuring the effect value of the new logo as part of city branding process of Solo city. Methods: This research uses quantitative methods based on a questionnaire with 120 respondents; the test results were carried out using the Cronbach Alpha method (SPSS). by Brand Loyalty factors, marketing results, and brand awareness. Conclusion: This study also shows that there are significant differences in the results of the assessment, namely, the Brand Value factor, as thefactor that has the most influence in between supporting elements of the city of Solo, such as the municipal government, stakeholders, and residents. Implications: The results in the conclusion of model hypothesis testing show that variables of H1 to H6 are accepted. The results of this study form the basis of delivering recommendations and have implications of using logos as promotions and contributing to increasing the brand image of Solo.","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127502296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Stakeholders collaboration management of Rinjani Lombok UNESCO Global Geopark: social capital perspectives","authors":"Meria Octavianti, A. Suryana, A. Bajari, Nurzali Ismail","doi":"10.24198/prh.v8i1.48134","DOIUrl":"https://doi.org/10.24198/prh.v8i1.48134","url":null,"abstract":"Background: The Executive Board of RLUGGp Management Agency, officially, is the designated technical organizer for Lombok Rinjani Geopark, established by the Governor of West Nusa Tenggara. However, in reality, it needs more authority to manage the Lombok Rinjani Geopark area. The Executive Board of RLUGGp Management office can only fulfill its functions with jurisdictional control over regional management. Purpose: This research aims to investigate the forms of collaboration among the actors involved in managing Geopark Rinjani Lombok. Methods: It is a qualitative and explorative case study, with data collection through In-depth interviews, participatory observations, and document analysis. Results: Stakeholder classification according to geopark management: (1) stakeholders based on their connection to the areas within the delineation of Geopark Rinjani Lombok; (2) stakeholders based on their hierarchical position within the government structure; (3) stakeholders who are part of the internal staffs of Geopark Rinjani Lombok Management Board; and (4) stakeholders supporting the management of Geopark Rinjani Lombok. The voluntary formation of interpersonal connections and the cultivation of trust among stakeholders, who are social actors within a social system, serve as the foundation for collaboration, coordination, and communication. Conclusion: Communities are pivotal in the successful execution of diverse development programs within Rinjani Lombok Geopark. Additionally, the Rinjani Geopark Youth Forum (RGYF) serves as the most substantial additional force in the execution of all programs. Implications: The dissatisfaction of each actor will hinder the achievement of the program objectives. Effective managerial communication should be practiced by a leader with authority and a significant role in the management of Geopark Rinjani Lombok.","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129958198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Indonesian ministry of tourism and creative economy and the crisis frame related to COVID-19","authors":"Justito Adiprasetio, K. Wibowo, Muhammad Ilham Fauzi, Dzikrifa Ningtyas Aliifa","doi":"10.24198/prh.v7i2.41465","DOIUrl":"https://doi.org/10.24198/prh.v7i2.41465","url":null,"abstract":"Background: The COVID-19 pandemic has forced governments worldwide to mitigate the tourism sector’s crisis, one of which is to rely on effective and efficient crisis communication. However, the Indonesian government, particularly the Ministry of Tourism and Creative Economy (Kemenparekraf), has been accused of being incompetent in managing its crisis communications. The COVID-19 pandemic has forced governments worldwide to mitigate the tourism sector’s crisis, one of which is to rely on effective and efficient crisis communication. Even so, no study shows how the Indonesian Ministry of Tourism and Creative Economy crisis communication was carried out in the early phase of the pandemic. Purpose: This study aims to examine how crisis communication was carried out by the Indonesian Ministry of Tourism and Creative Economy in the early phase of the pandemic. Methods: This study used the quantitative framing analysis method to examine the crisis frame in 178 press releases published on the official website of the Kemenparekraf in January 2020-May 2020. Results: The economic frame ranked second only behind the attribution of responsibilities and was more dominant than the human interest and morality frame. There was a public response where the government, especially the Kemenparekraf, is considered as only prioritizing economic over public safety. Conclusion: This study found that in the world’s initial phase of the COVID-19 outbreak, the press release published by the Kemenparekraf did not represent an effort to prevent and control the spread of COVID-19 in Indonesia since it would have a significant impact on the tourism sector. Implications: Furthermore, the Kemenparekraf needed to optimize the call to action message to positively influence the public and tourism actors and assist efforts to respond to the COVID-19 pandemic crisis.","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126925837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reputation in the age of disruption: A case study of PT Pos Indonesia","authors":"Mario Osann Aditya, W. Erwina, C. C. Priyatna","doi":"10.24198/prh.v7i2.42450","DOIUrl":"https://doi.org/10.24198/prh.v7i2.42450","url":null,"abstract":"Background: The age of disruption is inevitable nowadays, forcing companies to adapt to the current challenges and situations to stay relevant. PT Pos Indonesia is one of the companies experiencing negative impacts, resulting in decreased work performance, corporate stability, and even corporate reputation. Therefore, PT Pos Indonesia must swiftly retake the market narrative and improve its reputation. Purpose: The present study aimed to analyze the need of PT Pos Indonesia to bring back its reputation in the age of disruption. Methods: It is a qualitative and explorative case study. In-depth interviews, participatory observations, and document analysis collected data. Results: Pos Indonesia’s efforts to be able to move more quickly and precisely is a good step, with three primary reasons, namely to increase profitability, maintain stability, and show good growth prospects for the company. Other elements also accompany these three fundamental reasons due to observations made by Pos Indonesia. Conclusion: The company needs to consistently observe emerging gaps because it will significantly help Pos Indonesia stay relevant. In addition, consistency will also keep Pos Indonesia moving on track with corporate innovation, allowing it to improve the company’s presence and reputation in a shorter amount of time. Implication: Consistency is needed to increase profitability, maintain stability and show good growth prospects. If done consistently and optimally, this will keep Pos Indonesia moving in the corridor of corporate innovation and enable reputation improvement.","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132757064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Image of sport tourism Kiara Artha Park Bandung","authors":"Dasrun Hidayat, Leili Kurnia Gustini, M. Christin, Nur’aeni Nur’aeni, Reza Rizkina Taufik","doi":"10.24198/prh.v7i2.41903","DOIUrl":"https://doi.org/10.24198/prh.v7i2.41903","url":null,"abstract":"Background: Sports tourism is a new approach to growing public interest in sports. Sports tourism is expected to foster interest in sports and build an image of sport tourism as a dual force that can help economic growth. Purpose: The research was conducted at Kiara Artha Park, one of the sports tourism sites in Bandung. The aim is to analyze the stages of forming the image of Kiara Artha sports tourism. Methods: Using a qualitative and phenomenology approach, involving 11 informants: Kiara Artha Park managers, tenants, and visitors. Results: The study results explain that the image built in Kiara Arta Park is a place of recreation with the concept of healthy living. The stages of building the image of Kiara Artha Park begin with the commitment of the management to prepare facilities in the form of green open land designed as a recreational park and exercise. They are also conducting socialization in conventional media, building sports community support, and managing community participation of social media users. Conclusion: The image of Kiara Artha Park as a tourist sport place is built through public awareness as users need a place to exercise and recreation. The two combined concepts encourage interest in maintaining a healthy life. Thus, the type of image formed is a user image or image built by consumers based on personal needs related to personality, lifestyle, and social status. Implications: The results of this study can provide input to the management and government of the city of Bandung as a policy in every tourist destination to provide sport tourism facilities as an additional public space that can improve the physical and mental health of the community.","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"11 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114326393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}