International Journal of Smart Business and Technology最新文献_第5页

Comparative Analysis of Online Shopping Behavior of Thai and Chinese Consumers 泰国和中国消费者网上购物行为的比较分析

International Journal of Smart Business and Technology Pub Date : 2020-03-30 DOI: 10.21742/ijsbt.2020.8.1.05

K. Khwanngern, Varin Chouvatut, W. Ongsakul

{"title":"Comparative Analysis of Online Shopping Behavior of Thai and Chinese Consumers","authors":"K. Khwanngern, Varin Chouvatut, W. Ongsakul","doi":"10.21742/ijsbt.2020.8.1.05","DOIUrl":"https://doi.org/10.21742/ijsbt.2020.8.1.05","url":null,"abstract":"In recent years, e-commerce has grown rapidly, and Thailand's e-commerce growth rate in Southeast Asia has also ranked first. Large and small businesses have increased their online sales business. Although the development speed of the traditional import and export economy has slowed down, e-commerce has increased strongly. E-commerce has the characteristics of shortening transaction links and reducing costs, enabling producers to directly face end consumers and reducing commodity prices. Thailand currently does not have an online shopping platform with domestic capital. They are all platforms with foreign capital, such as Shopee, Lazada, and Alibaba. Secondly, Thais can also purchase domestic products through Facebook and Instagram, similar to Chinese micro-businesses. Due to the different consumption habits of consumers in the two countries, the acceptance of online shopping is also different. To understand the online shopping behaviors of consumers in the two countries, this paper analyzes the online shopping behaviors of Thai and Chinese consumers through questionnaires and puts forward corresponding opinions to promote the development of e-commerce in Thailand. Furthermore, based on the survey and comparison, it analyzes the future development opportunities of Thailand's e-commerce and promotes the further improvement of Thailand's e-commerce business.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"354 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115929482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Chinese Cause-Related Marketing through Internet: Perceived Benefits, Participation and Privacy Concerns 基于网络的中国公益营销:感知利益、参与和隐私问题

International Journal of Smart Business and Technology Pub Date : 2020-03-30 DOI: 10.21742/ijsbt.2020.8.1.04

Qi Wang, Seong-Yeon Park

{"title":"Chinese Cause-Related Marketing through Internet: Perceived Benefits, Participation and Privacy Concerns","authors":"Qi Wang, Seong-Yeon Park","doi":"10.21742/ijsbt.2020.8.1.04","DOIUrl":"https://doi.org/10.21742/ijsbt.2020.8.1.04","url":null,"abstract":"With the growth of internet technology, cause-related marketing has become more diverse, therefore, it is utmost important to understand what kind of cause-related marketing campaigns consumers like. This study examines the impact of perceived benefits and privacy concerns on consumer participation of internet cause-related marketing. Through the questionnaire survey, 517 questionnaires have been divided into experienced groups and inexperienced groups. For those who have participated in internet cause-related marketing campaign, the three types of perceived benefits (functional benefits, experiential benefits, symbolic benefits) can positively affect consumers ’ attitudes towards the campaign, then positively affect their participation. The privacy concerns have a significant negative moderating effect on the impact of functional benefits on attitudes and a significant positive moderating effect on the impact of symbolic benefits. For people who have not participated in internet cause-related marketing campaign, only perceived symbolic benefits and experiential benefits can positively influence their attitudes towards campaign. The privacy concerns have a significant positive moderating effect on the impact of symbolic benefits.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127933346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

A Study of Purchase Intention of Eco-friendly Products: A Cross-Cultural Investigation between Korea and China 生态友好型产品购买意愿研究:中韩两国的跨文化调查

International Journal of Smart Business and Technology Pub Date : 2019-11-30 DOI: 10.21742/ijsbt.2019.7.2.04

Jiyoung Yoon

引用次数: 3

A Consumer Recommendation System based on Big Data 基于大数据的消费者推荐系统

International Journal of Smart Business and Technology Pub Date : 2019-11-30 DOI: 10.21742/ijsbt.2019.7.2.05

Jiyoung Yoon

{"title":"A Consumer Recommendation System based on Big Data","authors":"Jiyoung Yoon","doi":"10.21742/ijsbt.2019.7.2.05","DOIUrl":"https://doi.org/10.21742/ijsbt.2019.7.2.05","url":null,"abstract":"The recommendation system is a system to make consumers' choice easier by informing the result of combining information necessary for individuals in the information that consumers want in the market. Ultimately, it is a program to increase the satisfaction of consumers. In this study, consumers who choose cosmetics combine the existing attributes and extract the characteristics, and then recommend similar cosmetics, thereby enhancing the availability of consumers. For this purpose, the cosmetics classification of 'hwahae App', a representative cosmetics application in Korea, was used and 'recommendation system based on similarity algorithm' was developed. This study conducted a previous study on the algorithms that form the type and recommendation system of the recommendation system, and then developed a customized cosmetics recommendation system based on Big Data. The suggestion of such a recommended algorithm can help increase consumer satisfaction by receiving similar products that are suitable for their skin type or taste within the consumer market where there are numerous products in the market today. As a result, the company will be able to reduce the cost and time of purchasing cosmetics while increasing satisfaction by being recommended for other products with similar characteristics to existing ones. In conclusion, the application of the recommendation system using big data is meaningful in that it has not only practicality but also academic meaning by utilizing big data algorithms.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128773036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

The Effects of User and Social Characteristics on Continuous Use Intention among Corporate Mobile SNS Users- With a Focus on Extended Technological Acceptance Model 用户特征和社会特征对企业移动SNS用户持续使用意愿的影响——以扩展技术接受模型为重点

International Journal of Smart Business and Technology Pub Date : 2019-11-30 DOI: 10.21742/ijsbt.2019.7.2.03

Joon-Hee Kim

引用次数: 2

The Effect of Exhibition Experience on the Intention of Purchase 展览体验对购买意愿的影响

International Journal of Smart Business and Technology Pub Date : 2019-11-30 DOI: 10.21742/ijsbt.2019.7.2.01

Seung-Wan Ju

引用次数: 3

Tunneling through Intragroup Transactions: Evidence from Korean Chaebols 通过集团内部交易挖隧道:来自韩国财阀的证据

International Journal of Smart Business and Technology Pub Date : 2019-05-31 DOI: 10.21742/ijsbt.2019.7.1.06

Ji Suk Lee, Shanyue Jin

引用次数: 0

Predictive Analysis of User Purchase Behavior based on Machine Learning 基于机器学习的用户购买行为预测分析

International Journal of Smart Business and Technology Pub Date : 2019-05-31 DOI: 10.21742/ijsbt.2019.7.1.05

Zhenyu Liu, Xinyi Ma

引用次数: 0

Research on Application of Precision Marketing based on Big Data 基于大数据的精准营销应用研究

International Journal of Smart Business and Technology Pub Date : 2019-05-31 DOI: 10.21742/ijsbt.2019.7.1.02

S. Singh

引用次数: 0

Research on Cloud Service Provider Recommendation Model based on User Preference 基于用户偏好的云服务提供商推荐模型研究

International Journal of Smart Business and Technology Pub Date : 2019-05-31 DOI: 10.21742/ijsbt.2019.7.1.01

Tanya Street, Jugal Simelane

{"title":"Research on Cloud Service Provider Recommendation Model based on User Preference","authors":"Tanya Street, Jugal Simelane","doi":"10.21742/ijsbt.2019.7.1.01","DOIUrl":"https://doi.org/10.21742/ijsbt.2019.7.1.01","url":null,"abstract":"Based on the rise and wide application of cloud services, this paper proposes and implements a cloud service provider recommendation model based on user needs and preferences. The model consists of three parts. First, based on the needs of users, determine the subjective dimensions of users' demand for cloud services, and realize the measurement of user preferences. Secondly, according to the service capability of the cloud service provider, the ability of the cloud service provider to meet the needs of users is measured. From the perspective of cloud service providers, after determining the indicators that can reflect the service capabilities of cloud service providers, innovatively establish a bridge between service capabilities and user needs. Realize the evaluation of cloud service providers from the perspective of demand realization, that is, to measure their demand satisfaction ability. Finally, according to the recommendation rules in this article, the similarity distance between the user and the candidate cloud service provider based on requirements is compared, and the cloud service provider that matches the user's corresponding needs and preferences is recommended to the user, and personalized decision-making recommendation for the cloud service provider is realized. The recommendation system proposed and implemented in this paper is no longer limited to the evaluation of cloud service providers, but in the recommendation process, it combines the needs and preferences of cloud service users and specific cloud service field characteristics and other information and combines fuzzy evaluation methods. And similar distance and other theories, to give users more satisfactory recommendations, and make personalized recommendations for users.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134096160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0