Comparative Analysis of Online Shopping Behavior of Thai and Chinese Consumers

Abstract

In recent years, e-commerce has grown rapidly, and Thailand's e-commerce growth rate in Southeast Asia has also ranked first. Large and small businesses have increased their online sales business. Although the development speed of the traditional import and export economy has slowed down, e-commerce has increased strongly. E-commerce has the characteristics of shortening transaction links and reducing costs, enabling producers to directly face end consumers and reducing commodity prices. Thailand currently does not have an online shopping platform with domestic capital. They are all platforms with foreign capital, such as Shopee, Lazada, and Alibaba. Secondly, Thais can also purchase domestic products through Facebook and Instagram, similar to Chinese micro-businesses. Due to the different consumption habits of consumers in the two countries, the acceptance of online shopping is also different. To understand the online shopping behaviors of consumers in the two countries, this paper analyzes the online shopping behaviors of Thai and Chinese consumers through questionnaires and puts forward corresponding opinions to promote the development of e-commerce in Thailand. Furthermore, based on the survey and comparison, it analyzes the future development opportunities of Thailand's e-commerce and promotes the further improvement of Thailand's e-commerce business.