Media Riset Bisnis & Manajemen最新文献

{"title":"TRANSFORMATIONAL LEADERSHIP DAN STUDENT PERFORMANCE DALAM ONLINE LEARNING","authors":"Justine Tanuwijaya, Deasy Aseanty, A. Gunawan","doi":"10.25105/mrbm.v22i1.13901","DOIUrl":"https://doi.org/10.25105/mrbm.v22i1.13901","url":null,"abstract":"Abstrak \u0000Tujuan : Penelitian  ini untuk menginvestigasi pengaruh transformational leadership terhadap student performance yang dimediasi oleh student satisfaction dan motivation to learn dalam pembelajaran online. \u0000Desain/Metodologi/Pendekatan : Data primer menggunakan kuesioner  berjumlah 258 mahasiswa. Skala Likert digunakan untuk mengukur seluruh variabel.  Pengolahan data  menggunakan SEM. Hasil Penelitian : Hasil penelitian menunjukkan bahwa seluruh hipotesis diterima.  Pengaruh antar variabel adalah positif dan signfikan. \u0000Keterbaruan/Nilai : Penelitian ini menekankan peran mediasi student satisfaction dan motivation to learn dalam pengaruh transformational leadership terhadap student performance  dalam pembelajaran daring di seluruh strata tempat penelitian dilakukan. \u0000  \u0000  \u0000Abstract \u0000Purpose : This research was to investigate the impact of transformational leadership to students performance  through student satisfaction and motivation to learn towards online  learning. \u0000Design/Methodology/Approach :  The primary data was obtained using questionnaire of  258 students, Likert scale was used to measure all variables.. Data analysis was performed using SEM. \u0000Results: This study indicated that  all hypothesis are accepted. The influence among variables are positive and significant. \u0000Originality : The research was conducted using online learning system in all degrees by stressing mediating roles of student satisfaction and motivation to learn to achieve student performance.","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134166625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DETERMINAN PRICE EARNING RATIO PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA","authors":"Bahtiar Usman, H. Lestari","doi":"10.25105/mrbm.v21i1.12481","DOIUrl":"https://doi.org/10.25105/mrbm.v21i1.12481","url":null,"abstract":"ABSTRACT Purpose – This study aims to determine the factors that affect the P/E ratio. Price Earning Ratio (P/E Ratio) is an indicator in assessing the performance of a company. A company that has a high P/E ratio means that it has high growth prospects.Design/Methodology/Approach – The sample used in this study is manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2015 to 2019. The independent variables used are dividend growth, dividend payout ratio, dividend yield, earnings growth, leverage ratio, net. asset value per share, return on assets, return on equity, size, and Tobin's Q. The dependent variable in this study is the P/E ratio. The number of samples used was 30 manufacturing companies taken using purposive sampling method. By using multiple regression analysis with the General Least Square (GLS) approach method.Finding – The results of this study indicate dividend payout ratio,dividend yield, earnings growth, return on assets, return on equit, size and Tobin's Q have an  effect on P/E ratio.  Dividend growth, leverage and net asset value per share have no effect on P/E ratio. The results of this study are expected to be used by future researchers, company managers and investors in determining the factors that can affect the P/E ratio in manufacturing companies.  ABSTRAK Tujuan - Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi P/E ratio. Price Earning Ratio (P/E Ratio) merupakan salah satu indikator dalam menilai kinerja suatu perusahaan. Perusahaan yang memiliki P/E ratio yang tinggi berarti memiliki prospek pertumbuhan yang tinggi pulaDesain/Metodologi/Pendekatan - Sampel yang digunakan dalam penelitian ini adalah perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) dari tahun 2015 sampai dengan 2019. Variabel bebas yang digunakan adalah pertumbuhan dividen, dividend payout ratio, dividend yield, pertumbuhan laba, rasio leverage, net. nilai aset per saham, return on assets, return on equity, size, dan Tobin's Q. Variabel terikat dalam penelitian ini adalah P/E ratio. Jumlah sampel yang digunakan adalah 30 perusahaan manufaktur yang diambil dengan menggunakan metode purposive sampling. Dengan menggunakan analisis regresi berganda dengan metode pendekatan General Least Square (GLS).Temuan – Hasil penelitian ini menunjukkan bahwa pertumbuhan dividen, dividend payout ratio, nilai aset bersih per saham, return on assets, return on equity, dan Tobin's Q berpengaruh terhadap P/E ratio. Dividen yield, pertumbuhan laba, leverage dan size tidak berpengaruh terhadap P/E ratio. Hasil penelitian ini diharapkan dapat digunakan oleh peneliti selanjutnya, manajer perusahaan dan investor dalam menentukan faktor-faktor yang dapat mempengaruhi rasio P/E pada perusahaan manufaktur.","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121662760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SOCIAL SUPPORT UNTUK MEMECAHKAN MASALAH TURNOVER INTENTION YANG DIMEDIASI OLEH WORK ENGAGEMENT DI PERUSAHAAN FARMASI","authors":"Daniel Kisahwan, Bahtiar Usman, Deni Hermana","doi":"10.25105/mrbm.v21i1.9641","DOIUrl":"https://doi.org/10.25105/mrbm.v21i1.9641","url":null,"abstract":"Abstrak Tujuan – untuk menganalisis peran work enggament  dalam memediasi pengaruh social support terhadap  turnover intention. Desain  penelitian – Desain penelitian pengujian hipotesis (testing hypotesis) melalui survey terhadap 400 pegawai non manager, di perusahaan farmasi Indonesia secara acak dengan analisi data menggunakan Structural Equoation Model (SEM) covariant. Temuan penelitian - Perubahan pada  turnover intention disebabkan oleh tingginya work engagement. Energi, kekuatan, keuletan, dedikasi serta daya serap pegawai atas pekerjaan yang didorong oleh yang didorong oleh sosial support yang terstruktur membuat para pegawai tetap berada dalam organisasi, tidak berpikir berhenti dan mencari pekerjaan lain . Work engagement memediasi pengaruh social support terhadap turnover intention. Implikasi praktis - Perusahaan menyelenggarakan kegiatan sosial bagi pegawai untuk mendukung para pegawai.Originalitas - menjelaskan fungsi social support dalam kerangka teori Job Demand Resources (JD-R) sebagai predictor turnover intention melalui work engagement.","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128527018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE ROLE OF TRUST AND GENDER ON THE INFLUENCE OF SOCIAL MEDIA AND EWOM ON MILLENIALS' LOYALTY TO ONLINE TRAVEL AGENT: A MODERATED MEDIATION ANALYSIS","authors":"Syarief Darmoyo, Rakhdiny Sustaningrum","doi":"10.25105/mrbm.v21i1.10419","DOIUrl":"https://doi.org/10.25105/mrbm.v21i1.10419","url":null,"abstract":"AbstractPurpose - study aims to analyze the role of trust and gender on the indirect effect of social media and EWOM on millennials' loyalty to OTA.Design/Methodology/Approach - The research method used was a survey with the google form as its research instrument - a total sample of 465 millennials selected through the purposive sampling technique. The collected data were then analyzed using the macro process for SPSS model 14.Findings-results show a direct effect of social media, EWOM, and trust on millennials' loyalty to OTA. Likewise, there is a direct influence of social media and EWOM on trust. Furthermore, the indirect effect of social media and EWOM on millennials' loyalty to OTA was mediated by trust. Finally, gender didn't moderate the indirect influence of social media and EWOM on millennials' loyalty to OTA through trust.Novelty/Value-Previous studies have analyzed the effect of indirect social media and EWOM on customer loyalty and purchase-decision involvement through trust. The current research seeks to deepen the analysis of these studies by including gender as a moderator of the indirect effect of social media and EWOM on customer loyalty through trust, so this research tries to integrate moderation analysis and mediation analysis into one research model.  AbstractTujuan - penelitian bertujuan untuk menganalisis peran kepercayaan dan gender pada pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA.Desain/Metodologi/Pendekatan - penelitian yang digunakan adalah survei dengan instrumen penelitian google form - total sampel 465 milenial yang dipilih melalui teknik purposive sampling. Data yang terkumpul kemudian dianalisis menggunakan proses makro untuk SPSS model 14.Hasil temuan - menunjukkan pengaruh langsung media sosial, EWOM, dan kepercayaan terhadap loyalitas milenial terhadap OTA. Demikian juga, ada pengaruh langsung media sosial dan EWOM terhadap kepercayaan. Selanjutnya, pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA dimediasi oleh kepercayaan. Terakhir, gender tidak memoderasi pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA melalui kepercayaan.Novelty/Value - Penelitian-penelitian terdahulu telah menganalisis pengaruh tidak langsung social media dan EWOM terhadap customer loyalty dan purchase-decision involvement melalui trust. Penelitian saat ini berusaha memperdalam analisis penelitian-penelitian tersebut dengan memasukan variabel gender sebagai moderator pada pengaruh tidak langsung penggunaan social media dan EWOM terhadap customer loyalty melalui trust, sehingga penelitian ini mencoba untuk mengintegrasikan analisis moderasi dan analisis mediasi ke dalam satu model penelitian.","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130195914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANTESENDEN TRUST PADA SHIPPING INDUSTRY DI INDONESIA","authors":"Sutoha Sutoha, Asep Suparman, Sarfilianty Anggiani","doi":"10.25105/mrbm.v21i1.9356","DOIUrl":"https://doi.org/10.25105/mrbm.v21i1.9356","url":null,"abstract":"Purpose - The purpose of this study was to analyze the influence of leadership (leading organizational and leading people) on terust trust and its impact on organizational performance Design/Methodology/Approach –The research design used is correlational research which aims to test and analyze the effect of the independent variable on the dependent variable. The variables used consist of leadership which consists of leading organizational and leading people, trust and organizational performance. The data used are primary data through a questionnaire distributed via google form. The number of respondents used was 195 respondents where the sampling method used purposive sampling. The analysis tool used is the Structural Equation Model (SEM) using AMOS 23 software.Finding – The results showed that leadership consisting of leading organizations and leading people had a positive effect on trust, while trsut million was proven to have a significant positive effect on organizational performance.Value / Implication - The results of the study have managerial implications for decision makers in companies that leadership, especially the leader's ability to leading employees, must receive a larger portion compared to the ability to leading the organization as an effort to improve organizational l performance.","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132660480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERAN ELEMEN SOCIAL MEDIA MARKETING, CONSUMER BRAND ENGAGEMENT SEBAGAI STIMULUS TERHADAP BRAND LOYALTY","authors":"Arwini Sumardi, Ganawati Ganawati","doi":"10.25105/mrbm.v21i1.9749","DOIUrl":"https://doi.org/10.25105/mrbm.v21i1.9749","url":null,"abstract":"AbstrakTujuan - Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh variabel-variabel Social Media Marketing yang terdiri dari Entertainment, Customization, Interaction, E-WOM, Trendiness, terhadap Consumer Brand Engagement, Brand Awareness, Brand Image, dan Brand Loyalty. Dedsain/Metodologi/Pendekatan - Penyebaran kuesioner dilakukan dengan penyebaran kuesioner secara online. Purposive Sampling Technique digunakan untuk memperoleh 180 responden. Pengujian data dilakukan dengan menggunakan SEM dengan software AMOS.Hasil Penelitian - Temuan dari penelitian ini adalah: Entertaiment berpengaruh positif signifikan terhadap Consumer Brand Engagement, Customization tidak berpengaruh positif signifikan terhadap Consumer Brand Engagement, Interaction berpengaruh positif signifikan terhadap Consumer Brand Engagement, E-WOM tidak berpengaruh positif signifikan terhadap Consumer Brand Engagement, Trendiness berpengaruh positif signifikan terhadap Consumer Brand Engagement. Selanjutnya Consumer Brand Engagement berpengaruh positif signifikan terhadap Brand Awareness, juga berpengaruh positif signifikan terhadap Brand Image. Consumer Brand Engagement berpengaruh positif signifikan   terhadap Brand Loyalty, baik melalui Brand Awareness maupun melalui Brand Image.Keterbaruan/Nilai – Penelitian ini mengkombinasikan lima penelitian terdahulu dengan kajian senada & judul-judul penelitian dan peneliti-peneliti berbeda; pengaruh Social Media Marketing terhadap Consumer Brand Engagement, Pengaruh Consumer Brand Engagement terhadap Brand Awareness & Brand Image, Pengaruh Social Media Marketing terhadap Brand Awareness dan Brand Image, Pengaruh brand Awareness dan Brand Image terhadap brand loyalty, Pengaruh Consumer Brand Engagement ke Brand Loyalty dimediasi oleh Brand Awareness dan Brand Image.  AbstractPurpose - This research aims is to analyse the impacts of Social Media marketing  (Entertainment, Customization, Interaction, E-WOM, Trendiness), toward Consumer Brand Engagement, and brand Loyalty which are mediated by Brand Awareness, Brand ImageDesign/Methodology/Approach – Online questionnaires are distributed and 180 respondents are collected by using purposive sampling technique. Structural Equation Model (SEM) with AMOS Software is used for hypothesis testing.Finding - The findings are Entertainment, Customization, Interaction, E-WOM, Trendiness,  has positive effect positive  significant each on Consumer Brand Engagement. Consumer Brand Engagement has positive effect on Brand Awareness, also on Brand Image. Consumer Brand Engagement also has positive effect on Brand Loyalty, mediated by Brand Awareness and brand ImageNovelty/Value – combining and collaborating from five research topics & results about the impacts of Entertainment, Customization, Interaction, E-WOM, Trendiness,  has positive effect positive  significant each on Consumer Brand Engagement. Consumer Brand Engagement has positive effect on Brand Awareness, also on Brand Image. Consume","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115696829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MEMBANGUN DESTINATION IMAGE MENUJU DAYA SAING DESTINASI PADA OBYEK WISATA DI KOTA SEMARANG","authors":"Kuswardani Dc, Wibisono Wibisono","doi":"10.25105/MRBM.V20I2.8648","DOIUrl":"https://doi.org/10.25105/MRBM.V20I2.8648","url":null,"abstract":"AbstrakTujuan - Tujuan penelitian ini memberikan kontribusi guna menghasilkan konsep membangun daya saing destinasi pada obyek wisata di kota Semarang, agar masyarakat lebih banyak berkunjung ke obyek wisata di kota Semarang, sehingga kesejahteraan masyarakat meningkat, lapangan pekerjaan semakin banyak dan pendapatan daerah meningkat. Desain/Metodologi/Pendekatan - Variabel yang diuji untuk membangun daya saing destinasi pada obyek wisata di kota Semarang adalah distinctive capabilities, kualitas informasi kepariwisataan, electric word of mouth, dan destination image diduga sebagai mediasi dalam membangun daya saing destinasi. Populasi adalah semua pengunjung obyek wisata di kota Semarang, sedangkan sampel ditentukan sebesar 150, responden ditentukan dengan menggunakan teknik Cluster Sampling. Alat analisis yang dipergunakan adalah Structural Equation Medelling (SEM) dengan aplikasi program Partial Least Square (PLS) yaitu smartPLS.3.0 Hasil Penelitian - Hasil pengujian hipotesis menunjukkan bahwa semua Hipotesis didukung. Distinctive Capabilities, Kualitas Informasi Kepariwisataan,  Electric Word of Mouth positif signifikan berpengaruh pada Destination Image obyek wisata di kota Semarang. Destination Image terbukti berperan sebagai intervening dalam membangun Daya saing Destinasi obyek wisata di kota Semarang.Keterbaruan/Nilai -   AbstractPurpose - The purpose of this research is to contribute in order to produce the concept of building the competitiveness of destinations in tourist objects in the city of Semarang, so that more people visit tourist objects in the city of Semarang, so that people's welfare increases, employment opportunities and regional income increases. Design/Methodology/Approach The variables tested to build destination competitiveness in tourism objects in the city of Semarang are Distinctive Capabilities, Quality of Tourism Information, Electric Word of Mouth, and Destination Image which are thought to be mediating in building Destination Competitiveness. The population is all visitors to tourist objects in the city of Semarang, while the sample is determined at 150, the respondents are determined using the Cluster Sampling technique. The analytical tool used is Structural Equation Medelling (SEM) with the application program Partial Least Square (PLS), namely smartPLS. Finding - The results of hypothesis testing show that all Hypotheses are supported. Distinctive Capabilities, Quality of Tourism Information, Electric Word of Mouth have a significant positive effect on the Destination Image of tourism objects in the city of Semarang. Destination Image has been proven to play an intervening role in building the competitiveness of tourist destinations in the city of Semarang.Organization/nilai -","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115568271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MODEL RETENSI PADA GENERASI Y : KEEP OR LOOSE THEM?","authors":"Ignatius Hari Santoso","doi":"10.25105/MRBM.V20I2.8668","DOIUrl":"https://doi.org/10.25105/MRBM.V20I2.8668","url":null,"abstract":"Abstract  PurposeThe purpose of this study is to build a model using the construct of a compensation package, work environment and development opportunities which are assumed to be used to increase retention efforts in Y generation.Design/Metodology/ApproachThis study uses partial least square analysis techniques to test the hypothesis proposed based on a questionnaire that has been filled in by respondents who were selected using purposive sampling method of 100 respondents. Questionnaires are distributed self-administered to workers born in 1980 - 2000 and domiciled in Jakarta, Semarang, Bandung and Surabaya.ResultThis study succeeded in proving that the better the compensation package offered and the more comfortable the work environment is felt, the retention of generation Y will increase.Novelty This study generates a new contradiction that providing opportunities for generation Y workers to develop through training, and opportunities to achieve personal goals are not significant enough to help organizational leaders in increasing retention of generation Y workers. Keywords: Y Generation, Retention, Compensation Package, Working Environment","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115360138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH STRATEGI RETAIL-MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GRAMEDIA BOTANI SQUARE","authors":"Marga Anjar Distyarini, Ria Arifianti, Tetty Herawaty","doi":"10.25105/MRBM.V20I2.8652","DOIUrl":"https://doi.org/10.25105/MRBM.V20I2.8652","url":null,"abstract":"Abstrak Tujuan-Penelitian ini bertujuan untuk menganalisis pelaksanaan retail-mix Gramedia Botani Square serta pengaruh dari retail-mix yang dilakukan Gramedia Botani Square terhadap keputusan pembelian konsumennya. Desain/Metodologi/Pendekatan-Data berasal dari penyebaran kuesioner kepada 116 responden. Dalam menentukan sampel, teknik yang digunakan yaitu purposive sampling yang masuk kedalam kategori nonprobability sampling. Metode penelitiannya yaitu kuantitatif dengan objek penelitiannya adalah retail-mix sebagai variabel independen dan keputusan pembelian sebagai variabel dependen. Metode analisis yang digunakan pada penelitian ini adalah analisis regresi linier berganda.Hasil Penelitian- Hasil yang didapat pada penelitian ini yaitu secara simultan Retail-Mix memiliki pengaruh terhadap Keputusan Pembelian. Namun, hasil pengujian statistik secara parsial Lokasi, Manajemen Barang Dagang, Pelayanan Konsumen dan Tampilan & Desain Toko berpengaruh terhadap Keputusan Pembelian; Penetapan Harga dan Bauran Komunikasi tidak berpengaruh secara terhadap Keputusan Pembelian. AbstractPurpose-This study aims to analyze the implementation of the retail mix Gramedia Botani Square and the influence of the retail mix conducted by Gramedia Botani Square on consumer purchasing decisions.Design/Methodology/Approach-Data comes from distributing questionnaires to 116 respondents. In determining the sample, the technique used is purposive sampling which falls into the category of nonprobability sampling. The research method is quantitative with the research object is retail-mix as the independent variable and purchasing decisions as the dependent variable. The analytical method used in this study is multiple linear regression analysis.Findings-The results obtained in this study are simultaneous Retail-Mix have a influence on purchasing decisions. However, the results of partial statistical testing of Location, Merchandise Management, Customer Service and Store Design & Display have a effect on Purchasing Decisions; Pricing and Communication Mix didn’t have a effect on Purchasing Decisions.","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116590721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH SELF CONGRUITY DAN PERCEIVED CONGRUENCE TERHADAP BRAND EQUITY DAN KONSEKUENSINYA","authors":"Dyah Astarini, Arwini Sumardi","doi":"10.25105/MRBM.V20I2.8653","DOIUrl":"https://doi.org/10.25105/MRBM.V20I2.8653","url":null,"abstract":"AbstrakTujuan - Penelitian ini bertujuan untuk menganalisis pengaruh self-congruity dan perceived congruence terhadap brand equity dan konsekuensinyaDesain/Metodologi/Pendekatan - Metode pengumpulan data dilakukan dengan penyebaran kuesioner secara online. Jumlah responden yang dianalisa adalah 180 responden. Pengujian dilakukan dengan menggunakan SEMHasil Penelitian - . Hasil penelitian ditemukan bahwa self-congruity tidak berpengaruh langsung terhadap brand equity namun akan berpengaruh positif jika ditambahkan variabel brand identification sebagai variabel intervening / mediasi. Perceived congcruence berpengaruh secara langsung dan positif terhadap brand equity. Brand credibility tidak memediasi pengaruh perceived congruence terhadap brand equity.Keterbaruan/Nilai - , konsekuensi yang ditimbulkan oleh brand equity hanya brand preference bukan purchase intention. Untuk penelitian selanjutnya disarankan untuk meneliti merek produk yang lain atau merek jasa dan menambahkan variabel satisfaction dan trust.  AbstractPurpose - This research aims to analyze the the effects of self-congruity and perceived congruence towards brand equity and its consequences.Design/Methodology/Approach - Online questionnaires are distributed and 180 respondents are collected. Structural Equation Model (SEM) is used for hypothesis testing.Finding - The results found that self-congruity is not directly affecting brand equity; it must be mediate by brand identifications. Perceived congruence is directly affecting brand equity, brand credibility is not a mediating variable. The consequence of brand equity is brand preference not brand purchase intentions.  For further researchOrganization/nilai - The consequence of brand equity is brand preference not brand purchase intentions.  For further research, it is advised to do more research on other products’ brand or services and add variables such as satisfaction and trust","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"49 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132453928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}