{"title":"„Blow Some My Way!“ Darstellungen weiblicher (Un-)Abhängigkeit in Zigarettenwerbung des zwanzigsten Jahrhunderts","authors":"Martina Allen, Ruth Knepel","doi":"10.14361/9783839438268-011","DOIUrl":"https://doi.org/10.14361/9783839438268-011","url":null,"abstract":"","PeriodicalId":445181,"journal":{"name":"Poetik und Poesie der Werbung","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124779389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Eine kreative Wunde. Werbung mit den Medienikonen des 11. September","authors":"Ruth Knepel, Martina Allen","doi":"10.14361/9783839438268-013","DOIUrl":"https://doi.org/10.14361/9783839438268-013","url":null,"abstract":"","PeriodicalId":445181,"journal":{"name":"Poetik und Poesie der Werbung","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128726704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sebastian Baden, D. Schrey, Martina Allen, Ruth Knepel
{"title":"„It’s Time for Another Revolution“. Revolutionität in der Automobilwerbung","authors":"Sebastian Baden, D. Schrey, Martina Allen, Ruth Knepel","doi":"10.14361/9783839438268-007","DOIUrl":"https://doi.org/10.14361/9783839438268-007","url":null,"abstract":"","PeriodicalId":445181,"journal":{"name":"Poetik und Poesie der Werbung","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126270570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Kann man den „Herzschlag eines ganzen Volkes“ ausdrücken? Nationale Identitätsentwürfe in der Printwerbung","authors":"Markus Raith, Martina Allen, Ruth Knepel","doi":"10.14361/9783839438268-012","DOIUrl":"https://doi.org/10.14361/9783839438268-012","url":null,"abstract":"","PeriodicalId":445181,"journal":{"name":"Poetik und Poesie der Werbung","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133354121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Inhalt","authors":"","doi":"10.1515/9783839438268-toc","DOIUrl":"https://doi.org/10.1515/9783839438268-toc","url":null,"abstract":"","PeriodicalId":445181,"journal":{"name":"Poetik und Poesie der Werbung","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127139507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Frontmatter","authors":"","doi":"10.1515/9783839438268-fm","DOIUrl":"https://doi.org/10.1515/9783839438268-fm","url":null,"abstract":"","PeriodicalId":445181,"journal":{"name":"Poetik und Poesie der Werbung","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114181545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Von perfektionistischen Superheldinnen, sexualisierten Santas und übermächtigen Schwiegermüttern","authors":"Elisabeth Hollerweger, Martina Allen, Ruth Knepel","doi":"10.14361/9783839438268-010","DOIUrl":"https://doi.org/10.14361/9783839438268-010","url":null,"abstract":"","PeriodicalId":445181,"journal":{"name":"Poetik und Poesie der Werbung","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121058350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Poetik als Werbung. Marketingstrategien und Kunst in Émile Zolas Experimentalroman(en)","authors":"Maren Scheurer, Martina Allen, Ruth Knepel","doi":"10.14361/9783839438268-003","DOIUrl":"https://doi.org/10.14361/9783839438268-003","url":null,"abstract":"","PeriodicalId":445181,"journal":{"name":"Poetik und Poesie der Werbung","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126371088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Serendipity. Zufallskreativität in kommerziellen Werbestrategien und in literarischer Gegenwartspoetik","authors":"R. Möller, Martina Allen, Ruth Knepel","doi":"10.14361/9783839438268-009","DOIUrl":"https://doi.org/10.14361/9783839438268-009","url":null,"abstract":"","PeriodicalId":445181,"journal":{"name":"Poetik und Poesie der Werbung","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121160672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Kreativität im Korsett. Nostalgie und Konsumideologie im Fernsehdrama The Paradise","authors":"Natalie Veith, Martina Allen, Ruth Knepel","doi":"10.14361/9783839438268-004","DOIUrl":"https://doi.org/10.14361/9783839438268-004","url":null,"abstract":"","PeriodicalId":445181,"journal":{"name":"Poetik und Poesie der Werbung","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122515090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}