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Relationship marketing from the perspective of employees (comparison analysis) 员工视角下的关系营销(对比分析)
Central European Review of Economics & Finance Pub Date : 2022-07-31 DOI: 10.24136/ceref.2022.012
Marzena Góralczyk
{"title":"Relationship marketing from the perspective of employees (comparison analysis)","authors":"Marzena Góralczyk","doi":"10.24136/ceref.2022.012","DOIUrl":"https://doi.org/10.24136/ceref.2022.012","url":null,"abstract":"The aim of the study is to answer the question how the attitude of the company?s employees has changed in terms of assessing building proper relationships with business partners in relation to suppliers, recipients, customers and other entities with which the companies/organizations cooperate. Moreover, it is important to demonstrate a change in perception in the assessment of activities conducive to building good relationships. The article presents various approaches to relationship marketing as well as its application and significance for the functioning of enterprises in various areas.  The results of empirical research from two research periods conducted among respondents working in various enterprises and organizations in the Lubuskie voivodship have been presented. The subjectivity of employees in shaping relations with business partners has been demonstrated.","PeriodicalId":442029,"journal":{"name":"Central European Review of Economics & Finance","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134275615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Identification of social innovations in e-learning education of students during the COVID-19 pandemic 确定COVID-19大流行期间学生电子学习教育的社会创新
Central European Review of Economics & Finance Pub Date : 2022-07-31 DOI: 10.24136/ceref.2022.010
M. Borowska, Izabela Kołodziej
{"title":"Identification of social innovations in e-learning education of students during the COVID-19 pandemic","authors":"M. Borowska, Izabela Kołodziej","doi":"10.24136/ceref.2022.010","DOIUrl":"https://doi.org/10.24136/ceref.2022.010","url":null,"abstract":"The article is theoretical and analytical in nature and aims to identify the manifestations of social innovations in e-learning education at the Wroclaw University of Economics and Business during the COVID-19 pandemic. The study focuses on the need for academics to use innovative (novel) distance learning tools. In addition, an attempt was made to assess the impact of selected tools on the development of new competencies among students. In order to achieve this goal, a proprietary online questionnaire was developed and free interviews were conducted with students. The survey was created in MS Forms application. A total of 151 students (second year) studying at the Faculty of Production Engineering of the Wroclaw University of Economics were surveyed. The survey period was in the summer semester 2020/2021. The study showed that the use of virtual tools contributed to the development of additional skills among students, such as teamwork and collaboration skills or creativity.","PeriodicalId":442029,"journal":{"name":"Central European Review of Economics & Finance","volume":"301 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115900635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategies for Pivoting Enterprises in the Post-covid Time 后疫情时期企业转型战略
Central European Review of Economics & Finance Pub Date : 2022-07-31 DOI: 10.24136/ceref.2022.011
Grażyna Golik-Górecka, P. Komorowski
{"title":"Strategies for Pivoting Enterprises in the Post-covid Time","authors":"Grażyna Golik-Górecka, P. Komorowski","doi":"10.24136/ceref.2022.011","DOIUrl":"https://doi.org/10.24136/ceref.2022.011","url":null,"abstract":"In the conditions of now even heightened uncertainty, companies' strategies need to be verified. In order to quickly redefine and adapt a new strategy to the changing market conditions, it is necessary to implement new solutions and business models along with pivots. The enterprise of tomorrow is the one that starts today. So in order to be or become this enterprise of tomorrow, the level of its digitization and many of the processes carried out must be raised. The aim of the article is to present pivots and possible changes to the pivots of Innovative Business Models and their implementation. The research method that will be used is the analysis of case studies - how companies should recover from the situation of the Covid-19 pandemic, what they can do, how they should  function, so that they can continue to grow faster. S. Umiński in Forum-Marketera + in the article Marketing A.D.2030 (Forum2021) stated that we took over from the world of start-ups the concept of pivot, i.e. a strategic shift and redefinition of the business model. It should be more and more often used in large corporations that so far pride themselves on using the -agile- methodology in various implementations. In this article, practical examples (case studies) of a Polish and foreign company will be presented - identification of redefining the strategy and implementation of pivots together with better results of further development of these companies. Examples of companies are Velg Group and Shopify, in which pivots were implemented, which emphasizes the practical approach of the co-author of the article. The research questions refer to what types of pivots and they are implemented, which will be presented based on the example of the above-mentioned case studies.","PeriodicalId":442029,"journal":{"name":"Central European Review of Economics & Finance","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127632585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Public debt marriage with R&D management in the V4 and EU-27 countries in the context of the COVID-19 pandemic 新冠肺炎大流行背景下四国和欧盟27国公共债务与研发管理的联姻
Central European Review of Economics & Finance Pub Date : 2022-06-30 DOI: 10.24136/ceref.2022.006
Katarzyna Brożek, B. Poteralska, J. Łabędzka
{"title":"Public debt marriage with R&D management in the V4 and EU-27 countries in the context of the COVID-19 pandemic","authors":"Katarzyna Brożek, B. Poteralska, J. Łabędzka","doi":"10.24136/ceref.2022.006","DOIUrl":"https://doi.org/10.24136/ceref.2022.006","url":null,"abstract":"The aim of the article was to identify the relationship between the value of public debt and selected effects of research and development in the V4 and EU-27 countries, while taking into account the possible impact of the COVID-19 pandemic. Due to the breadth of issues related to the R&D sphere, 2 predictors were identified. The first is R&D expenditure, and the second is the number of employees with higher education employed in R&D. Statistical data analysis was used as a method of collecting and developing the empirical data. The practical implication of the study is to show that both before and in the first year of the pandemic, the relationship between public debt and research, and development activity in the V4 and EU-27 countries was strong, which justifies the in-depth monitoring and study of this relationship in subsequent years of the pandemic.","PeriodicalId":442029,"journal":{"name":"Central European Review of Economics & Finance","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131003221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Determinants of maintaining the development of an small online store in the conditions of economic slowdown in Poland 在波兰经济放缓的条件下，维持小型网上商店发展的决定因素
Central European Review of Economics & Finance Pub Date : 2022-06-30 DOI: 10.24136/ceref.2022.009
M. Moroz
{"title":"Determinants of maintaining the development of an small online store in the conditions of economic slowdown in Poland","authors":"M. Moroz","doi":"10.24136/ceref.2022.009","DOIUrl":"https://doi.org/10.24136/ceref.2022.009","url":null,"abstract":"Since its inception, the sector of companies selling on the Internet in Poland has been undergoing a process of continuous growth. Even the crisis of 2008 - 2009 did not negatively affect the development of e-commerce in Poland. However, due to the stage of development of the sector, as well as the current macroeconomic conditions, the question of maintaining the development trend under the conditions of economic slowdown arises. The aim of the article is to identify and assess factors that may support its further development (or at least the maintenance of its position) at the level of an online shop operating in Poland under the conditions of the economic downturn. The results of the analysis indicate that standard actions taken in favorable market conditions must be modified during a slowdown. Those activities that allow reducing costs and/or reaching a wider audience with an offer (e.g. performance marketing) need to be strengthened.","PeriodicalId":442029,"journal":{"name":"Central European Review of Economics & Finance","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130684357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Actions of government administration focused on prevention of tax crime in Poland 波兰政府行政部门的行动重点是预防税收犯罪
Central European Review of Economics & Finance Pub Date : 2022-06-30 DOI: 10.24136/ceref.2022.007
A. Mężyk, M. Kozlowska
{"title":"Actions of government administration focused on prevention of tax crime in Poland","authors":"A. Mężyk, M. Kozlowska","doi":"10.24136/ceref.2022.007","DOIUrl":"https://doi.org/10.24136/ceref.2022.007","url":null,"abstract":"\u0000Economic crimes generates losses both for state budget and private sector. Losses for state budget are primarily reducing revenues, obtaining undue revenues, and phishing subsidies. In private sector losses are connected to lowering income and decrease of competitiveness. Honest entrepreneurs have difficulties staying on market, because prices of their products cannot compete with the prices of goods by criminal groups, which does not pay taxes allowing them to offer lower prices. Economic crime concerns not only security and public order, but also state economic safety connecting to business profitability and security. Economic crime is multifaceted, including lowering of public law climes, capital, banking and insurance market crimes, as well as public procurement crimes, copyright law and all profit-oriented crime taking into account market mechanisms. This article presents the problems of tax crime in Poland and the results of police activities in counteracting this crime. \u0000","PeriodicalId":442029,"journal":{"name":"Central European Review of Economics & Finance","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127371552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Manufacturing offshoring and reshoring in Poland. Evidence from the fashion and electromechanical meta-sectors 波兰的制造业离岸和回流。来自时尚和机电元行业的证据
Central European Review of Economics & Finance Pub Date : 2022-06-30 DOI: 10.24136/ceref.2022.008
M. Młody, L. Fratocchi
{"title":"Manufacturing offshoring and reshoring in Poland. Evidence from the fashion and electromechanical meta-sectors","authors":"M. Młody, L. Fratocchi","doi":"10.24136/ceref.2022.008","DOIUrl":"https://doi.org/10.24136/ceref.2022.008","url":null,"abstract":"After decades of offshoring, in recent years, companies have sometimes revised their location decisions implementing one of the three alternatives of the so-called ?relocations of the second degree?. More specifically, they have relocated manufacturing activities either in their home country (back-shoring), in their home region (near-shoring), or in a further away location (further offshoring). While offshoring and relocations of the second degree have been heavily analysed in US and Western European countries, there is no evidence regarding companies in Central and Eastern Europe. This paper focuses on Polish companies belonging to the fashion and electromechanical meta-sectors. More specifically, it investigates the relocation of both manufacturing and supply activities. Based on 602 questionnaires collected during 2020-2021, it emerges that Polish companies rarely offshored their production activities in both the investigated industries. This is mainly explained by concerns in terms of reduced responsiveness, higher coordination and quality appraisal costs, and patriotism. Finally, some differences emerged in terms of geographical location between the two meta-sectors, inducing speculation that fashion companies were mainly boosted by efficiency-seeking aims, while electro-mechanical companies by market-seeking aims. Due to scant evidence of offshoring strategies, relocations of the second degree are very few. However, differences emerge between the two investigated meta-sectors. More specifically, when considering ?relocations of the second degree?, fashion companies preferred to back-shore, while electromechanical companies decided to relocate to a second host country.  ","PeriodicalId":442029,"journal":{"name":"Central European Review of Economics & Finance","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134431942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The use of Estimated Values to Implement yhe "Big Bath" Strategy During the COVID-19 Pandemic on the Exanple of Selected Enterprise 新冠肺炎疫情期间运用估计值实施“大洗浴”战略——以选定企业为例
Central European Review of Economics & Finance Pub Date : 2022-03-31 DOI: 10.24136/ceref.2022.001
M. Białas
{"title":"The use of Estimated Values to Implement yhe \"Big Bath\" Strategy During the COVID-19 Pandemic on the Exanple of Selected Enterprise","authors":"M. Białas","doi":"10.24136/ceref.2022.001","DOIUrl":"https://doi.org/10.24136/ceref.2022.001","url":null,"abstract":"The big bath strategy applies to a situation when enterprises intentionally show large losses in order to be able to boast a high profit in the next period. They often use estimates for this purpose. The aim of the paper is to check how often the chosen companies have used the Covid-19 pandemic to implement the big bath strategy in 2020.","PeriodicalId":442029,"journal":{"name":"Central European Review of Economics & Finance","volume":"331 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115972043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Competitiveness of the Polish Economy in Comparison with the Economies of the Visegrád Group in years 2015-2019 2015-2019年波兰经济与Visegrád集团经济体的竞争力比较
Central European Review of Economics & Finance Pub Date : 2022-03-31 DOI: 10.24136/ceref.2022.005
Aleksandra Saternus
{"title":"Competitiveness of the Polish Economy in Comparison with the Economies of the Visegrád Group in years 2015-2019","authors":"Aleksandra Saternus","doi":"10.24136/ceref.2022.005","DOIUrl":"https://doi.org/10.24136/ceref.2022.005","url":null,"abstract":"The aim of the study is to present an assessment of the international competitive position and development of competitiveness of Polish economy compared to the Visegrád Group countries in years 2015-2019, and to identify the key indicators that formed those aforementioned. The data used for the analysis come from the reports published by International Institute for Management Development and World Economic Forum. On the basis of the assessment, it can be concluded that in the time considered Polish economy was the second most competitive among the Visegrád Group economies, behind the Czech economy, which was determined primarily by criteria assessing business dynamism, institutions, as well as public finance, and health and environment.","PeriodicalId":442029,"journal":{"name":"Central European Review of Economics & Finance","volume":"137 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126987273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Innovation in Knowledge Transfer of Universities - a Determinant of Enterprise Development 高校知识转移创新——企业发展的决定因素
Central European Review of Economics & Finance Pub Date : 2022-03-31 DOI: 10.24136/ceref.2022.002
M. Kopczewski
{"title":"Innovation in Knowledge Transfer of Universities - a Determinant of Enterprise Development","authors":"M. Kopczewski","doi":"10.24136/ceref.2022.002","DOIUrl":"https://doi.org/10.24136/ceref.2022.002","url":null,"abstract":"The article is theoretical and analytical and aims to analyse innovation in knowledge transfer of universities. Its first part discusses the aim of the didactic and educational activity of every educational institution as well as describes innovation and innovativeness. Next the article attempts to assess the innovativeness of students  as well as evaluation of the education offer at universities and verify students' approach to the issues of innovation.","PeriodicalId":442029,"journal":{"name":"Central European Review of Economics & Finance","volume":"114 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123404981","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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